Fintech PR
Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada
Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes, demographics and behaviors from Vividata’s survey data for a unified digital view.
“We are excited about the early client participation and industry excitement with Plan Metrix Multi-Platform. This reinforces our beliefs that there has been a gap in Canada for robust, person-centric data sets that are better aligned with how digital media is analyzed and planned today,” said Bryan Segal, senior vice president, commercial, Comscore. “We are looking forward to serving the industry and helping our clients deliver against these new data and insights with this innovative partnership.”
A first for the Canadian marketplace, the new data from Plan Metrix Multi-Platform provides the following benefits to buyers and sellers of media:
- Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
- Achieve better ROI by creating segments based on nearly 20,000 attributes
- Demonstrate the value of a platform’s audiences and competitive comparisons through a deep understanding of the total media consumption, attitudes and interest of their audience
Media buyers and sellers can combine a wide array of behaviour and lifestyle categories to create richer custom segments in different industries, including retail, travel, automotive, media, real estate, lifestyle, finance and household products. An online lifestyle publisher, for example, can demonstrate how their properties over index for certain attractive target groups such as expectant mothers, food lovers or cosmetics shoppers. Inversely, a media buyer for a baby formula brand can gain insight into expectant mothers’ online behaviors to better optimize advertising campaigns.
“Plan Metrix Multi-Platform is part of our continued strategic plan to build and partner on new solutions for the marketplace that help media buyers and sellers maximize the power of our rich consumer and media data,” said Pat Pellegrini, Ph.D., president and CEO, Vividata.
Since its initial launch the solution has been met with enthusiastic responses from industry thought leaders who are engaged with the platform:
“We are thrilled to add Plan Metrix Multi-Platform data to enhance The Globe and Mail’s continued investment in audience data science, which is extremely valuable in generating brand engagement,” said Greg Doufas, chief digital and technology officer, The Globe and Mail. “This will allow us to deepen our understanding of audiences and to use Plan Metrix Multi-Platform data to showcase our value to advertisers throughout the entire consumer path to purchase.”
“The Comscore and Vividata partnership will enable agencies to create better targeting and narratives, and more complex campaigns for our clients looking to reach the multi-touchpoint, multi-screen consumer of today,” said Fred Auchterlonie, executive vice president, client service, PHD Canada. “We welcome the availability of new tools that enable us to deliver more relevant and timely ads by using third-party, industry standard data to give our clients a complete picture of how to optimize success in reaching their targets.”
SOURCE Comscore
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Zhoushan Municipal Investment Promotion Center: Building a Modern Ocean City
Invest in Zhoushan
Win Great Future
ZHOUSHAN, China, Nov. 22, 2024 /PRNewswire/ — A report from Zhoushan Municipal Investment Promotion Center:
Zhoushan is at the intersection of eastern golden coastal line and golden waterway of Yangtze River of China,and has long enjoyed the prestige of “Buddhist Country, Fishing Town & Harbor City”.
Total area of 22,200km2, including sea area of 20,800km2 and land area of 1,440km2, 2,085 islands of various sizes, with two districts Dinghai and Putuo and two counties Daishan and Shengsi under jurisdiction, and permanent resident population of 1.2 million.
In recent years, Zhoushan has continuously improved its investment environment and hosted a series of high-spec major events, such as the IPEC, Boeing Supplier Conference, International Islands Tourism Conference, etc. A number of well-known enterprises from home and abroad have registered and settled down in Zhoushan.
KEY INDUSTRY
1 Green Petrochemical and New Materials Industry
Our focus is to introduce petrochemicals and new materials projects, such as high-end polyolefins, special engineering plastics, thermoplastic elastomers, functional film materials, high-performance fibers and composites, high-end electronic chemicals, high-end specialty chemicals, biodegradable plastics, new energy materials.
2 Consumption Settlement Center for Energy, Resources and Agricultural Products
Our focus is to introduce core industrial and derivative service projects such as warehousing and logistics, trade and transactions, financial settlement for energy, resources, and agricultural products in seven bulk commodity categories, namely petroleum, natural gas, iron ore, coal, grains, non-ferrous metals, high-end proteins.
3 Shipbuilding and Marine Engineering Equipment Industry
Our focus is to introduce shipbuilding projects such as new energy powered ships, special transport ships, pleasure yachts and other characteristic ships, ship fittings projects such as high-end marine equipment, intelligent marine systems, communication and navigation equipment, deep sea floating marine engineering equipment manufacturing projects such as offshore oil and gas drilling, offshore wind power installation, operation and maintenance.
4 Digital Marine Industry
Our focus is to introduce upstream core parts and equipment manufacturing projects related to digital marine technologies such as 3D perception technology for aviation, aerospace, and shipping, marine big data technology, marine survey and control, marine power systems, as well as survey and control platform manufacturing projects such as unmanned boats and unmanned aerial vehicles.
5 Clean Energy and Equipment Manufacturing Industry
Our focus is to introduce projects such as photovoltaic equipment, energy storage equipment, wind and solar power equipment, comprehensive LNG utilization, integrated hydrogen production, storage, transport, refueling, and utilization, as well as nuclear energy, tidal (flow) energy, biofuels, and CCUS technology application.
6 Fishery Industry
Our focus is to introduce projects such as mariculture, marine fishing, intensive processing of aquatic products, modern commerce and trade, fishing tourism and leisure, marine biopharmaceuticals, cold chain logistics, high-end equipment, high-tech services.
7 Marine and Cultural Tourism
Our focus is to introduce projects such as high-quality resorts, leisure sports, offshore sightseeing, meditation and health, digital and cultural tourism, to create a unique urban coastal zone and build a City of Music, City of Sports Events, City of Film Studios.
8 Port and Shipping Logistics and Maritime Service Industry
Our focus is to introduce two kinds of port and shipping logistics projects, namely port services and shipping services, as well as five kinds of maritime service projects, namely anchorage supply, seafarer services, ship trade, ship maintenance, shipping finance.
9 Modern Aviation Industry
Our focus is to introduce parts manufacturing and equipment assembly projects such as unmanned aerial vehicles, general flight equipment, airport equipment, as well as related service projects such as aircraft delivery, financial leasing, aviation training.
Zhoushan Municipal Investment Promotion Center
http://zsinvest.zhoushan.gov.cn
Photo – https://mma.prnewswire.com/media/2558908/photo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/zhoushan-municipal-investment-promotion-center-building-a-modern-ocean-city-302313855.html
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THE 10 KG 99.99% PURE GOLD THE DANCE SCREEN (THE SCREAM TOO), A ONE-OF-A-KIND COIN FROM THE ROYAL CANADIAN MINT, SURPASSES $1.5 MILLION AT HEFFEL AUCTION
OTTAWA, ON, Nov. 21, 2024 /PRNewswire/ — The Royal Canadian Mint is delighted that the one-of-a-kind 2024 10 kg 99.99% Pure Gold Coin – The Dance Screen (The Scream Too), an exquisite numismatic tribute to the art of acclaimed Haida master carver Chief 7IDANsuu (James Hart), sold for $1,561,250.00 CAD (including Buyer’s Premium), after a live auction conducted by Heffel Fine Art Auction House (Heffel). This rare, pure gold masterpiece was sold to an anonymous bidder on November 20, 2024, and beat the previous record for a coin offered at auction in Canada, held by The Ultimate, a one kilo pure platinum coin also produced by the Royal Canadian Mint.
“We are thrilled by the collector interest in this unique coin and delighted that the skill of the Royal Canadian Mint and the talent of Chief 7IDANsuu (James Hart) have been recognized by the buyer of this rare and beautiful 10 kg pure gold masterpiece,” said Marie Lemay, President and CEO of the Royal Canadian Mint.
“It has been an extraordinary privilege to auction The Dance Screen (The Scream Too) 10kg pure gold coin,” said David Heffel, President of Heffel Fine Art Auction House. “The profoundly significant artwork by the esteemed Chief James Hart, showcased on its face, stands as an enduring icon of Canadian art, embodying the rich traditions and cultural narratives of the Haida Nation. We are honoured to have placed this masterpiece in a distinguished collection and look forward to seeing its legacy continue to inspire.”
Impeccably crafted from 10 kg of 99.99% pure Canadian gold, The Dance Screen (The Scream Too) re–creates carved images from the original red cedar panel carved by Chief 7IDANsuu on its reverse. The reverse design of the flagship coin of the 2024 Opulence Collection brings together traditional Haida figures—a Shaman, the Beaver, Raven, Eagle, Frog, Orca and Mother Bear with cubs—whose life deeply depends on the Salmon, represented in human and animal form along the edge. Six pearlescent pieces of responsibly sourced abalone shell are inlayed along the coin’s edge, where their aquatic hues shimmer in the light and their shapes evoke the Haida copper shields that serve as traditional markers of wealth. The imposing coin’s obverse features the effigy of His Majesty King Charles III by Canadian artist Steven Rosati, surrounded by an engraving of subtle sketch lines from the original carving.
About the Royal Canadian Mint
The Royal Canadian Mint is the Crown corporation responsible for the minting and distribution of Canada’s circulation coins. The Mint is one of the largest and most versatile mints in the world, producing award-winning collector coins, market-leading bullion products, as well as Canada’s prestigious military and civilian honours.
As an established London and COMEX Good Delivery refiner, the Mint also offers a full spectrum of best-in-class gold and silver refining services. As an organization that strives to take better care of the environment, to cultivate safe and inclusive workplaces and to make a positive impact on the communities where it operates, the Mint integrates environmental, social and governance practices in every aspect of its operations.
For more information on the Mint, its products and services, visit www.mint.ca. Follow the Mint on LinkedIn, Facebook and Instagram.
About Heffel Fine Art Auction House
Since 1978, Heffel has connected passionate collectors across the world with outstanding works of art, with sales totaling nearly $1 billion. With offices in Toronto, Vancouver, Montreal, Ottawa and Calgary, Heffel has the most experienced team of fine art specialists in Canada and provides superior client service to both sellers and buyers internationally.
For more information, media are asked to contact: Royal Canadian Mint, Alex Reeves, Senior Manager, Public Affairs, 613-884-6370, [email protected]; Heffel Fine Art Auction House, Rebecca Rykiss, National Director, Brand and Communications, 416-961-6505 ext. 323, [email protected]
Fintech
Fintech Pulse: Daily Industry Brief – A Dive into Today’s Emerging Trends and Innovations
The fintech landscape continues to redefine itself, driven by innovation, partnerships, and groundbreaking strategies. Today’s roundup focuses on the latest digital wallet offerings, evolving payment trends, strategic collaborations, and notable funding achievements. This editorial explores the broader implications of these developments, casting light on how they shape the future of fintech and beyond.
Beacon’s Digital Wallet for Immigrants: A Gateway to Financial Inclusion
Beacon Financial, a leading player in financial technology, recently launched a digital wallet tailored to meet the unique needs of immigrants moving to Canada. This offering bridges a critical gap, enabling seamless financial integration for newcomers navigating a foreign system.
By combining intuitive technology with user-centric features, Beacon aims to empower immigrants with tools for payments, savings, and remittances. This aligns with the growing demand for tailored financial products that resonate with specific demographics.
Op-Ed Insight:
Financial inclusion is more than just a buzzword; it’s a moral imperative in the fintech space. Products like Beacon’s digital wallet highlight the industry’s potential to create tangible change. As global migration trends increase, such offerings could inspire similar initiatives worldwide.
Source: Fintech Futures.
Juniper Research Highlights 2025’s Payment Trends
Juniper Research’s latest report unveils pivotal payment trends poised to dominate in 2025. Central themes include the adoption of instant payment networks, a surge in embedded finance solutions, and the rise of crypto-backed financial products.
The research underscores the rapid adoption of real-time payment systems, fueled by increasing consumer demand for speed and efficiency. Meanwhile, embedded finance promises to blur the lines between traditional banking and non-financial services, delivering personalized and context-specific solutions.
Op-Ed Insight:
As the lines between financial services and technology continue to blur, these trends emphasize the industry’s shift toward convenience and personalization. The growing role of crypto-based solutions reflects an evolving consumer mindset, where decentralization and digital-first experiences gain precedence.
Source: Juniper Research.
MeaWallet and Integrated Finance Partner to Revolutionize Digital Wallets
MeaWallet, a prominent fintech solutions provider, has partnered with Integrated Finance to advance digital wallet capabilities and secure card data access for fintech companies. This collaboration focuses on empowering fintechs to deliver better, safer digital payment experiences.
MeaWallet’s role as a technology enabler aligns seamlessly with Integrated Finance’s goal of simplifying complex financial infrastructures. Together, they aim to create scalable, robust platforms for secure payment solutions.
Op-Ed Insight:
Partnerships like this underscore the importance of collaboration in driving innovation. As security concerns grow in tandem with digital payment adoption, solutions addressing these challenges are essential for maintaining consumer trust. The fintech ecosystem thrives when synergy and innovation coalesce.
Source: MeaWallet News.
Nucleus Security Among Deloitte’s Fastest-Growing Companies
Nucleus Security has achieved a remarkable milestone, ranking 85th on Deloitte’s 2024 Technology Fast 500 list. This achievement is attributed to its robust cybersecurity solutions, which cater to the increasingly digital fintech environment.
With cyberattacks becoming more sophisticated, fintech companies are under immense pressure to safeguard their platforms. Nucleus Security’s growth reflects the rising demand for comprehensive, scalable security solutions that protect sensitive financial data.
Op-Ed Insight:
In a digital-first world, robust cybersecurity isn’t optional—it’s fundamental. The recognition of companies like Nucleus Security signals the growing importance of protecting fintech infrastructure as the industry scales globally.
Source: PR Newswire.
OpenYield Secures Funding to Transform the Bond Market
OpenYield has announced a successful funding round, aiming to revolutionize the bond market through innovative technology. The platform promises greater transparency, efficiency, and accessibility in fixed-income investments.
This funding underscores the growing appetite for digitizing traditionally opaque financial markets. By leveraging cutting-edge technology, OpenYield seeks to democratize bond investments, making them accessible to a broader audience.
Op-Ed Insight:
The bond market, long viewed as complex and inaccessible, is ripe for disruption. OpenYield’s efforts to modernize this space highlight fintech’s transformative potential to democratize finance and empower individual investors.
Source: PR Newswire.
Key Takeaways: Shaping the Future of Fintech
Today’s developments underscore several critical themes in the fintech landscape:
- Personalization and Inclusion: Products like Beacon’s wallet highlight the importance of understanding and addressing specific user needs.
- Collaborative Ecosystems: Partnerships, like that of MeaWallet and Integrated Finance, emphasize the power of collaboration in solving industry challenges.
- Emerging Technologies: Juniper Research’s predictions affirm the continued influence of blockchain, embedded finance, and instant payment networks.
- Security at the Core: The recognition of Nucleus Security underscores the essential role of cybersecurity in fintech.
- Market Transformation: OpenYield’s funding signifies the ongoing disruption of traditional financial markets, paving the way for broader accessibility.
The post Fintech Pulse: Daily Industry Brief – A Dive into Today’s Emerging Trends and Innovations appeared first on News, Events, Advertising Options.
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