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Data Connect for Marketing empowers omni-channel businesses to use payments data to drive personalization and increase loyalty

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Adyen’s latest product is already helping global fashion group AWWG (Pepe Jeans London, Hackett and Façonnable) improve its customer loyalty programs & Salesforce has built an integration to offer payments-enriched profiles to its customer base

AMSTERDAM, July 6, 2023 /PRNewswire/ — Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, announces the launch of Data Connect for Marketing, a new product enabling omnichannel retailers to leverage payments data to improve marketing initiatives and provide an enhanced understanding of customers. Unique profile identifiers can link previously unidentified in-store transactions to shopper profiles, unlocking a breadth of analytics-driven use cases. Equipped with stronger customer understanding, businesses can reward customer loyalty, tailor shopper experiences, and drive value for existing customers. 

With a majority of transactions (82%) occurring in physical stores but lacking customer identification, retailers face a significant “blind spot” in understanding their customers’ preferences. Data Connect for Marketing removes this by providing a structured data set that integrates easily into a business’ external tooling, with use cases ranging from Customer Data Platform (CDP) or Customer Relationship Management (CRM) software. Salesforce is one of the first players to build this integration to offer payments-enriched profiles to their customer base. 

“Understanding the customer journey has been a major hurdle for omnichannel retail businesses,” says Brian Dammeir, Global Head of Unified Commerce at Adyen. “With Data Connect for Marketing, Adyen is bridging the gap between in-store and online experiences by connecting our wealth of data to single customer profiles. This means we can support businesses to build customer loyalty, and unlock new customization and advertising opportunities through their existing Adyen integration.”

Rather than relying on third-party data sources in an attempt to understand their customers, Data Connect for Marketing means businesses can now leverage their own first-party payments data to build a comprehensive customer view. This capability presents a large opportunity for businesses to enhance their loyalty offering, as Adyen’s data reveals that 68% of consumers report they would like to see more personalized discounting from the retailers they shop most regularly with. Likewise, nearly half (48%) of consumers prefer retailers who remember their preferences and previous shopping behaviors to create more tailored shopping experiences.

“Our top priority is gaining a deeper understanding of our customers,” commented Angel Vázquez Cabezas, Group Head of Customer Care for AWWG. “Data Connect for Marketing helps us to identify individual shoppers who make purchases with us across multiple channels, sometimes with different registrations. It means we can better communicate with individuals, with really relevant, timely experiences.” AWWG is the fashion group behind global brands like Pepe Jeans London, Hackett and Façonnable.

“Harnessing the power of payments data is a game-changer for businesses to create a comprehensive customer 360 view,” said Brian Landsman, Executive Vice President, Global Technology Partners at Salesforce. “Thanks to Data Connect for Marketing, teams can offer exceptional customer experiences using our Salesforce Commerce Cloud applications.” 

For more information about Data Connect for Marketing, read more here.

About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft.

Adyen continuously improves and expands its product offering as part of its ordinary course of business. New products and features are announced via press releases and product updates on the company’s website.

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About Adyen’s Global Retail Report
The Global Retail Report includes insights from an online poll of 12,000 merchants across 26 different countries and 36,000 consumers, by Censuswide and Opinium between February and March 2023. 

About AWWG
Founded in 2006, AWWG is a global fashion company that integrates Pepe Jeans London, Hackett and Façonnable as the main brands. It is an authorized distributor of Tommy Hilfiger and Calvin Klein in Spain and Portugal. AWWG currently has 238 stores with presence in 54 countries worldwide and a workforce of 2,800 employees.

About Salesforce
Salesforce empowers companies of every size and industry to connect with their customers in a whole new way through the power of AI + data + CRM. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

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Record Breaking Participation at Largest Taiwan Creative Content Festival Yet Drives Investment Potential

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TAIPEI, Nov. 6, 2024 /PRNewswire/ — The 2024 Taiwan Creative Content Fest (TCCF), a major event for Asia’s content industry, kicked off on Nov. 5 with record breaking numbers in international participation, cash prizes and awards, and project submissions.

TCCF aims to connect global industry professionals with key resources while helping Taiwanese companies reach international markets. This year’s TCCF experienced record participation, with 600 project proposals from 50 countries, 101 exhibition booths, and over 300 international professionals, media, and buyers from 30 countries joining for negotiations. Additionally, 30 prominent international speakers will lead 15 engaging discussions throughout the event.

2024 TCCF opening ceremony

The opening ceremony featured Deputy Minister of Culture Sue WANG, Taiwan Creative Content Agency Chairperson Homme TSAI, CEO Jiunwei LU, Legislator Chiaohui SU, Through an official activation ceremony featuring floating cubes, representatives from various participating countries including Franck PARIS, Director of the French Office in Taipei; Fernando SCHMIDT, General Directorate of Export Promotion at the Chilean Trade Office Taiwan; Naimatul Farah Haji ISA, Deputy Director of Tourism at the Malaysian Friendship and Trade Centre, Taipei; Philippe TZOU, Trade & Investment Commissioner for the Regions of Wallonia and Brussels-Capital at the Belgian Office Taipei; Chiaki MURAMOTO, Secretary General of the Cultural Affairs and Public Relations Department from the Japan-Taiwan Exchange Association, Taipei Office; and Anthony RIVERA, Director for Commercial Affairs Section at the Manila Economic and Cultural Office, were present on stage to symbolically infuse the cubes with creative energy and resources, culminating in a spectacular digital display.

TAICCA chairperson Homme TSAI

Also present were representatives from New Zealand, Chile, France, Thailand, Indonesia, and other countries, along with key industry partners from TV networks, tech firms, and film associations.

Wang, Sue, the Deputy Minister from the Ministry of Culture

Chairperson Homme TSAI noted that the new venue at Nangang Exhibition Center marked a new chapter in TCCF history, indicating a shift to industry focused and commercial viability, as opposed to previous years which were held at Songshan Creative and Cultural Park. He added, “We hope that the investments of TAICCA, informed by the private sector and industry participation, will be more impactful to meet the needs of Taiwanese creative content.”

Legislator Chiaohui SU with Homme TSAI

Deputy Minister Sue WANG stated, “Taiwan needs more commercially viable content that attracts international audiences, we need talented storytellers to create these stories to build our international recognition.”

Homme TSAI also expressed that the event will showcase the quality and diversity of Taiwanese cultural content, facilitating more international partnerships and business opportunities through pitches, negotiations, and forums.

This year, TCCF is being held for the first time at Nangang Exhibition Center Hall 2, organized into three major sections. The PITCHING competition offers substantial prizes and resources, with 62 proposals from 21 countries competing for a record NT$7.65 million (approximately $250,000 USD) in total awards, 35 prizes, and invitations to international exhibitions. The winners will be announced at the closing event on November 8.

The MARKET exhibition features a record 93 organizations and companies from around the world, showcasing IPs across film, TV, gaming, animation, and publishing. Notable participants include KOCCA and Gyeonggi Content Agency from Korea, Tokyo and Fuji TV, Lotte Group from Japan, as well as Vietnam National Television and Singapore Film Society.

This year’s FORUM centers on the theme “Together for Impact,” with 15 forums led by 30 industry experts from 13 countries, covering topics like variety shows, film, animation, children’s content, and IP.

2024 TCCF Dates: November 5-8, 2024

Location: 7th Floor, Nangang Exhibition Center Hall 2

2024 TCCF Official Website: https://www.tccf.tw/zh 

TAICCA Official Website: https://taicca.tw 

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About TAICCA (https://en.taicca.tw/)

The Taiwan Creative Content Agency (TAICCA), established in June 2019 and supported by the Ministry of Culture, is a professional intermediary organization working to promote the development of Taiwan’s content industries including film and TV, publishing, pop music, ACG, and more.

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Akastor ASA: Akastor purchases ownership interests in AKOFS Offshore from Mitsui

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FORNEBU, Norway, Nov. 6, 2024 /PRNewswire/ — Akastor ASA (OSE: AKAST) and Mitsui & Co., Ltd, (“Mitsui”) have today signed an agreement for the transfer of all of Mitsui’s interests in AKOFS Offshore AS (“AKOFS Offshore”) to Akastor. Agreed purchase price, after certain adjustments, is USD 22.5 million, of which USD 15 million is payable at closing and remaining USD 7.5 million is payable in two equal tranches in June and December 2025. The agreement is entered into on an “as is” basis and includes all of Mitsui’s interests in AKOFS Offshore, which includes both equity and shareholder loans. As part of the transaction, Akastor also assumes Mitsui’s exposure under the guarantee structure related to the financing of “AKOFS Santos”.

Following completion of the transaction, Akastor will hold 75% of the shares in AKOFS Offshore while the remaining 25% will remain owned by Mitsui O.S.K. Lines, Ltd. (“MOL”). As part of the transaction, Akastor and MOL as remaining shareholders will negotiate and enter into a new shareholders agreement, on substantially similar terms but suitably adjusted to reflect the changed ownership.

Karl Erik Kjelstad, CEO of Akastor, comments; “We sincerely thank Mitsui for their valuable and good collaboration since 2018. We believe the timing for increasing our investment in AKOFS Offshore is right, as market dynamics within the subsea well intervention and installation sector are increasingly compelling. We are excited to deepen our commitment as well as to continue the journey together with MOL as partner. Together, we remain confident that AKOFS Offshore is well-positioned for continued growth in the years to come and are well aligned regarding our ownership strategy.”

Completion of the transaction is subject to customary regulatory approvals and is expected to take place in early Q1 2025. AKOFS Offshore will remain classified as a joint venture and accounted for using the equity method in the consolidated financial statements.

Arctic Securities is acting as financial advisor in connection with the transaction and BA-HR law firm as legal advisor.

For further information, please contact:
Øyvind Paaske
Chief Financial Officer
Tel: +47 917 59 705
[email protected]

This information is subject to the disclosure requirements pursuant to Section 5-12 the Norwegian Securities Trading Act.

About AKOFS Offshore:

AKOFS Offshore is a provider of vessel-based subsea well installation and intervention services to the oil and gas industry. The company operates three specialized offshore vessels, AKOFS Santos, Aker Wayfarer and AKOFS Seafarer, with the first two vessels contracted to Petrobras for work in Brazil and the last one contracted to Equinor for work on the Norwegian Continental Shelf. The company employed 352 people as per the end of 2023. AKOFS Offshore is owned by Akastor AS (50%), Mitsui & Co., Ltd (25%) and Mitsui O.S.K. Lines, Ltd. (25%).

For further information, please visit homepage: https://www.akofsoffshore.com

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Akastor is a Norway-based oil-services investment company with a portfolio of industrial holdings and other investments. The company has a flexible mandate for active ownership and long-term value creation.

This information was brought to you by Cision http://news.cision.com.

 

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More than 18 billion worth of agreements signed on opening day of Biban 2024

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RIYADH, Saudi Arabia, Nov. 6, 2024 /PRNewswire/ — On the 5th of November, the Small and Medium Enterprises General Authority of the Kingdom of Saudi Arabia, Monsha’at, signed more than 17 agreement and MoU on the opening day of Biban24 — the Kingdom’s flagship startup and SME forum — Marking another significant milestone on the Kingdom’s journey to transforming its rapidly evolving small and medium-sized enterprises (SME) sector.

The first day of this year’s edition of Biban24 the annual forum has brought leading startups, fintechs and enterprises from around the world together to strike a diverse range of innovative agreements that will enhance the regional and global SME spaces, with the event — the largest of its kind in the Kingdom — being held from 5 November to 9 November 2024 at the Riyadh Front Exhibition & Conference Center.

Monsha’at has established several local and international agreements, including an MoU with the Korean Ministry of Small and Medium Enterprises and Startups. This partnership aims to enhance the technical classification of SMEs, with a particular focus on the fintech sector.

At the event, Monsha’at has signed cooperation agreements with several local banks, including an agreement with Riyadh Bank for a financing portfolio worth 3 billion SAR, an agreement with Al-Rajhi Bank for 2.9 billion SAR, Bank Al-bilad for 2.85 billion SAR, Bank Al-Jazira for 1 billion SAR. These financing portfolios aim to enhance the ability of small and medium enterprises and entrepreneurs to secure the necessary financial support for their projects, thereby stimulating growth in this vital sector of the national economy.

Additionally, more than 10,000 investment opportunities were also unveiled through collaboration with the Invest Saudi platform, the Furas platform, and other partners.

In line with Vision 2030 and an ongoing commitment to advancing entrepreneurship in the Kingdom and beyond, the Premium Residency Center granted 38 premium residencies to international entrepreneurs. These announcements underlined the theme of this year’s event: “Global Destination for Opportunities.

In keeping with this theme, London Business School announced the MENA Startup Competition in the Kingdom for the first time.

The gathering focused on driving the growth and development of the Saudi entrepreneurial ecosystem for local and international entrepreneurs, providing a platform for participants to pioneer solutions to press challenges, create new opportunities and advance transformation.

The event shone a spotlight on the major strides made by Saudi and international startups, entrepreneurs and innovators in recent years to bolster the global SME ecosystem which underlined the country’s growing status on the global stage as a leading investment destination, with an increasing number of investors from around the world attracted to the Kingdom’s enabling regulatory environment, strategic location and diverse talent pool.

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