JERSEY CITY, N.J. and SYDNEY, July 1, 2024 /PRNewswire/ — Global investment and trading technology solutions provider ViewTrade Holding Corporation has launched in Australia in a bid to deliver enhanced global market access, reduce inefficiencies caused by legacy infrastructure, and create investment avenues for the $9 trillion of superannuation assets expected to amass by 2041.

ViewTrade has also calculated that its technology and operational solutions, particularly for crossborder investing, could bring efficiencies not currently available to the Australian wealth industry, creating savings of nearly USD $160 million annually given the scale of wealth under management.

Unlocking more efficient and broader access to global markets would also enable Australian investors to capitalise on new opportunities for diversification and returns.

ViewTrade therefore hopes to create significant value for Australia and its financial services ecosystem, which it sees as having quite an exceptional talent pool thanks to the significant complexity of the regulatory landscape.

Tony Petrilli, CEO of ViewTrade Holding Corporation, said: “Launching in Australia underscores ViewTrade’s dedication to empowering financial institutions and wealth management firms across the globe. But it is particularly exciting for us to launch into such a promising market as Australia, where we have incredible wealth management expertise and high potential for growth. We can’t wait to work with partners on the ground, given the sophistication and talent in the local market.“

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As of year-end 2023, ViewTrade carried over USD $20 billion in assets under administration globally. In cross-border transactions, it also brokered 58.2 billion equity shares, USD $860.9 billion in equity orders, and 16.7 million option contracts between 2020 and 2023.

This makes ViewTrade one of the largest B2B-only, cross-border investment solution providers globally.

Its new Sydney-based regional HQ makes Australia the 30th country where ViewTrade provides its suite of solutions including cross-border and multi-asset investments, custody, and funding for broker-dealers, super funds, wealth advisors, and fintechs.

The new entity is now operating under the name ViewTrade International Australia (VTIA), and will be used to expand an already-significant APAC presence, with plans to also expand its existing presence in the Middle East.

VTIA is helmed by CEO Nigel Singh, whose 20 years’ experience within wealth management, capital markets, and investment technology includes establishing Morgan Stanley’s flagship Private Wealth Management (PWM) operation in Australia.

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Singh is joined by Chief Operating Officer Carl Brazendale, a financial services veteran with 13 years’ experience at BNY Mellon’s Pershing division, and leadership roles at global fintech providers such as GBST and Broadridge. Former Morgan Stanley director and FinClear exec, Kerri Buggy VTIA’s the Operations Manager.

According to Singh, the immense opportunity lies in the ability of ViewTrade’s local team to work closely with Australian firms to create significant efficiencies through world-class technology and unparalleled global access, significantly reducing Time-to-Value (TTV) creation for clients looking to achieve their strategic and tactical goals.

Nigel Singh, CEO of ViewTrade International Australia, said: “The Australian market is ripe with potential, huge financial services and wealth sector, exceptional talent pool, and strong yet balanced regulatory landscape.

“I am excited to work closely with local Australian firms to deliver the same market-leading levels of innovation and efficiency that ViewTrade has delivered in other markets globally.

“Our local Australian expertise and strong belief in the value and potential of the Australian financial services industry as a whole will position us strongly to succeed from day one. We couldn’t be more excited to build bespoke solutions tailored to the strengths and needs of this critical market to help realise its enormous potential.“

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Please contact Laura for any interview requests: ‪[email protected]

For media inquiries in the US, please contact: [email protected]

ViewTrade (www.viewtrade.com) is a global leader in investment and trading infrastructure solutions that power cross-border investing for financial services firms throughout the world. ViewTrade provides the technology, support, and brokerage services that business innovators need to launch or enhance retail investing experiences. For more than 20 years, ViewTrade has partnered with over 300 clients – from technology startups to large banks, brokers and advisors – to deliver innovative investment solutions and exceptional customer service.

This communication is not an offer to buy or sell securities and is not a recommendation regarding any investment or investment strategy by ViewTrade International Australia Pty Ltd (ACN 676 490 056). Any financial advice or information provided is general in nature and provided for illustrative purpose only and does not take into account any person’s personal objectives, financial situation or needs. Investing involves risks and past performance is no guarantee of future results. We recommend that before any person acts on any advice provided, they seek advice from a licensed and/or authorised financial adviser to determine whether the advice provided is appropriate to them taking into account the individual’s personal circumstances. ViewTrade International Australia Pty Ltd does not accept liability for errors or omissions in the contents of this communication.

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Advertising in digital publications has become indispensable in contemporary marketing strategies, bridging brands with consumers in an increasingly digital world.

A recent publication from StudioID underscores the strategic importance of digital publications in modern marketing, highlighting their role in stimulating demand, generating high-quality leads, and bolstering brand recognition and reputation within business-to-business (B2B) content distribution strategies.

Titled “B2B Content Distribution: Why Advertising in Digital Publications Is Essential,” the post explores the rapid ascension of digital publications in the global media landscape, delves into various advertising formats being employed, and outlines the manifold advantages of advertising in these platforms.

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The Rise of Digital Publications

Digital publications are swiftly gaining ground. Statista forecasts the global market for digital newspapers and magazines to reach $40.23 billion in revenue by 2024, with an anticipated annual growth rate of 2.06% through 2029, culminating in $44.54 billion. By 2029, global penetration is expected to rise from 17.7% in 2024 to 20.4%.

Driving this shift from print to digital are factors such as widespread internet accessibility, technological advancements, and evolving reader preferences favoring online content consumption. Recent research across 48 markets by YouGov underscores this transition, revealing that 47% of consumers globally rely on social networks for news, while 38% prefer news apps, and 35% visit newspaper websites.

Mechanics of Advertising in Digital Publications

The surge in digital publications has paralleled an uptick in advertising within these platforms. This involves collaborative efforts between brands and publishers to craft campaigns tailored to the publication’s audience. These ads often serve informational purposes, establishing the brand’s authority and building trust over time.

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For instance, fintech companies like Revolut, PayPal, and Robinhood may leverage sponsored content in publications like Business Insider, TechCrunch, or Forbes to reach tech-savvy audiences and financial decision-makers.

This approach blends the benefits of paid channel advertising with the informative nature of organic content marketing, driving demand generation for new leads while bolstering brand recognition and reputation.

Aside from sponsored content, digital publications offer a variety of ad formats, including display ads (like banners and pop-ups), video ads (short clips before, during, or after video content), interstitial ads (full-screen ads on apps or websites), and rich media ads (interactive ads with video, audio, or other engaging elements).

Benefits of Advertising in Digital Publications

Advertising in digital publications offers numerous advantages. Firstly, it provides brands exposure to potential customers beyond traditional advertising networks, with tailored approaches resonating well with niche audiences.

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Secondly, digital publications capture audiences in a receptive mindset. Visitors actively seek information, positioning ads to engage them during pivotal decision-making moments, thereby enhancing lead quality and conversion rates.

Moreover, advertising in digital publications facilitates broad campaign reach across multiple stakeholders within organizations, fostering opportunities for multi-threaded engagement.

Lastly, digital publications are trusted sources of reliable information. Associating brands with such credible platforms establishes immediate trust with the audience, enhancing brand credibility and engagement. Collaborative initiatives, such as co-created webinars, further amplify these benefits.

Partnership Methods

Brands collaborate with digital publications through various strategies. Content amplification promotes events and campaigns via pay-per-click ads within specific publications, while newsletter placements leverage high open rates among subscribers for sponsored content integration.

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Sponsored articles enable brands to publish informative content alongside regular editorial, enhancing brand visibility and trust. Co-branded content, like sponsored webinars, combines industry expertise with publication promotion, driving targeted audience engagement and conversion.

Lastly, in-article callouts strategically position advertisements within popular articles, seamlessly blending with the publication’s style to maximize engagement and reach.

In essence, advertising in digital publications not only amplifies brand visibility but also establishes credibility and fosters meaningful consumer engagement in today’s digital marketing landscape.

Source: fintechnews.ch

The post Advertising in Digital Publications Becomes Integral to Modern B2B Marketing Strategies appeared first on HIPTHER Alerts.

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REYKJAVIK, Iceland, July 1, 2024 /PRNewswire/ —  Lucinity has received the 2024 ICA Award for Innovation in Financial Crime Prevention, recognizing its exceptional AI innovations, including the Luci copilot. The ICA Compliance Awards celebrate excellence in compliance and financial crime prevention, and Lucinity’s Generative AI copilot, Luci, stood out for its significant impact on operational efficiency.

Luci, launched in 2023, transforms complex financial data into actionable insights using generative AI. It reduces case investigation times from an average of three hours to just 30 minutes, resulting in substantial cost savings. A Tier 1 bank can potentially save up to $36 million annually in training and recruitment costs and boost productivity by $100 million yearly.

Luci includes out-of-the-box skills such as case summarization, business validation, adverse media and negative news searches, money flow visualizations, transaction summaries, writing and sending requests for information (RFI), generating Suspicious Activity Reports (SARs), and address checks. These features allow compliance teams to shift their focus from manual tasks to higher-level decision-making.

To further enhance its offerings, Lucinity recently launched the Luci plugin, enabling seamless integration with any web-based application. The plugin is platform agnostic, allowing it to be incorporated into various tech stacks, including case management systems and CRMs. Financial institutions can immediately benefit from AI and automation, leading to a more efficient and consistent workforce and productivity boosts of up to 90%.

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Lucinity continues to ensure maximum security and responsible AI development through its integration with Microsoft’s OpenAI on Azure. Lucinity also recently launched the Luci Studio where users can customize their AI copilots in a no-code, drag-and-drop user interface, providing full explainability for the actions that AI takes. 

Founder and CEO of Lucinity, Guðmundur Kristjánsson, expressed his gratitude, stating, “2023 and 2024 have been transformative years for Lucinity. With seven large banks now requesting to trial Luci and widespread interest in our AI copilot, we’ve received numerous accolades and media attention. Luci is proving to be an essential tool in financial crime operations.”

This award follows several other achievements by Lucinity in 2024, such as the inclusion in the Fintech100 list, winning the Microsoft Partner of the Year Awards, and acknowledgment in Chartis Research’s FinCrime and Compliance 50 Ranking for 2024.

The full list of winners for the ICA Compliance Awards 2024 can be found here.

Contact:
Celina Pablo
[email protected] 
+354 792 4321

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