Fintech PR
Xiaohongshu x VOGUE Business in Milan: Exploring New Paths for Sustainable Growth in the Luxury Industry
MILAN, Sept. 30, 2024 /PRNewswire/ — In the face of a global downturn in the luxury market, identifying new avenues for innovation has become a pivotal challenge for leading luxury brands.
China’s luxury market is transforming, characterized by the rise of new consumers, accelerated digitalization, and shifting consumption patterns, each having a significant impact on the industry.
As the birthplace of fashion trends in China, Xiaohongshu has emerged as the go-to social media platform for brands looking to establish a foothold in the Chinese market, engage in meaningful conversations with consumers, and drive growth.
From September 26th to 27th, Xiaohongshu, in collaboration with VOGUE Business, hosted the Milan Digital Summit themed “The Digital Silk Road: Pioneering the Future of Luxury Lifestyle”. The event focused on digital transformation practices, showcasing how brands can adapt their marketing approaches to expand their presence and reach in China.
Co-Creating a New Model to Develop a Fresh Perspective on Marketing in the Chinese Context
Luxury brands are increasingly incorporating local cultural elements into their branding. However, to truly succeed in the Chinese market, they must also develop the ability to craft compelling Chinese cultural narratives.
Xiaohongshu, as a key platform for luxury products and a hub for high-potential consumer groups, has become essential for major brands seeking new customers and enhancing market penetration.
At the summit, Cynthia Zhong, head of the Luxury Industry Division at Xiaohongshu, explored how brands can offer more exceptional, immersive, and personalized experiences by increasing communication touchpoints and employing flexible seeding strategies.
Cynthia emphasized that Xiaohongshu’s deep-rooted fashion culture and commitment to “human-centric marketing” enable brands to rejuvenate and uncover new business opportunities through effective strategies, fostering a beneficial content ecosystem for both brands and shoppers.
As China’s leading social media platform, Xiaohongshu offers brands a unique marketing perspective localized for China. To build stronger emotional connections with consumers, it is essential to focus on their core needs and gain deep insights into the evolving behaviors of different consumer groups.
The summit showcased Xiaohongshu’s exploration of the relationship among users, needs, and products, introducing the “Enjoy Luxury” lifestyle segment to uncover the consumption logic of this group and highlight their value within the luxury sector.
By understanding the varied motivations of different consumer groups, brands can develop tailored communication strategies that ensure the aesthetics, artistry, culture, and prestige of luxury products resonate more with consumers’ self-perceptions.
From “Seeding” to “Experiencing”: Creating a Win-Win Ecosystem
Countless luxury brands have revitalized their marketing strategies and enhanced their commercial value on Xiaohongshu.
The platform not only serves as a key community for major campaign marketing but is also a prime venue for building brand value. Xiaohongshu has developed a unique Key Opinion Sales (KOS) ecosystem, helping brands expand their customer base and facilitating the digital transformation journey from interest to purchase.
Xiaohongshu has also launched an official mini-program focusing on “brand building, online conversion, and interactive communication,” enabling efficient consumer engagement, deep connections, and driving comprehensive conversions and growth.
International shows serve as vital touchpoints for luxury brands to express themselves and forge deep connections with consumers. With a global perspective, Xiaohongshu’s presence in Milan supports brands in rejuvenating their enduring vitality and sparking the next wave of consumption growth.
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View original content:https://www.prnewswire.co.uk/news-releases/xiaohongshu-x-vogue-business-in-milan-exploring-new-paths-for-sustainable-growth-in-the-luxury-industry-302261877.html
Fintech PR
Wahed appoints Khalid Al Jassim as Executive Chairman of Wahed MENA to help guide the strategic growth of Wahed in the region
DOHA, Qatar, Nov. 24, 2024 /PRNewswire/ — Wahed, a global Shariah-compliant fintech, has appointed Khalid Al Jassim as Chairman of Wahed MENA.
On this appointment, Khalid commented, ”I am excited to guide Wahed’s growth in the region. Wahed’s mission of furthering Islamic Finance is one I resonate with deeply and I look forward to supporting its growth ambitions.”
Khalid has over twenty five years of investment banking and corporate advisory experience gained with some of the most innovative and groundbreaking institutions in the world.
His career spans leading firms including SABIC, Arthur Anderson and Arcapita Bank in Bahrain, where he was instrumental in making it into one of the PE powerhouses in the region. His responsibilities started in the earlier years with establishing the Investment Placement Team and transforming it into one of the most robust teams in the industry. At the time that Khalid left Arcapita to build his personal business, he was an Executive Director. Today he is Chairman of Afkar Vision, a private advisory house specialized in mergers and acquisitions with offices in Manama, Dubai and Riyadh.
As well as being one of the earliest investors in Wahed, he is currently Chairman of the Audit Committee and Board Member at Bahrain Islamic Bank, the 4th oldest Islamic Bank in the World and Board Member at SICO Bank and SICO Capital in Saudi, an $8bn asset manager in the region.
Mohsin Siddiqui, Wahed CEO said, “We are delighted to announce Khalid’s appointment. His unique understanding of the financial landscape in the MENA region is unparalleled and we are excited to bring this expertise in continuing to grow our presence in the region.”
About Wahed
Founded in 2015, Wahed is a financial technology company that is advancing financial inclusion through accessible, affordable, and values-based investing. The company has made significant inroads in the world Shariah compliant investing by creating an easy-to-use digital platform that provides a suite of Shariah compliant investing products including managed portfolios and venture and real estate investments. Wahed caters to over 400,000 customers globally and manages over $ 1 billion in assets.
For more information, visit: www.wahed.com
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View original content:https://www.prnewswire.co.uk/news-releases/wahed-appoints-khalid-al-jassim-as-executive-chairman-of-wahed-mena-to-help-guide-the-strategic-growth-of-wahed-in-the-region-302314779.html
DOHA, Qatar, Nov. 24, 2024 /PRNewswire/ — Qatar Development Bank (QDB) announces a strategic investment in Wahed, a global Shariah-compliant fintech.
Wahed currently manages over $1 billion in assets and has attracted over 400,000 clients worldwide. The company is built on the principles of democratizing access to financial services and offers clients access to Shariah-compliant investments in its mobile app. Wahed removes the barriers to sophisticated investment management services that have been traditionally reserved for high-net-worth investors.
Khalid Al Jassim, Executive Chairman of Wahed MENA said: ‘We are delighted to welcome our new shareholders, QDB. We believe Qatar is fully aligned with our mission in creating a technology-first Islamic finance leader that unlocks a financial ecosystem free from Riba. We look forward to supporting the Qatar National Vision 2030 of becoming a leading knowledge-based economy.
Ali Rahimtula, Partner at Cue Ball Capital said: “Qatar Development Bank’s strategic investment is a clear signal of the faith the industry has in Wahed and its ability to create the future of Islamic Finance.”
About Wahed
Founded in 2015, Wahed is a financial technology company that is advancing financial inclusion through accessible, affordable, and values-based investing. The company has made significant inroads in the world Shariah compliant investing by creating an easy-to-use digital platform that provides a suite of Shariah compliant investing products including managed portfolios and venture and real estate investments. Wahed caters to over 400,000 customers globally and manages over $ 1 billion in assets.
For more information, visit: www.wahed.com
About Qatar Development Bank
Qatar Development Bank’s mission is to advance the economic and innovation development cycle of Qatar, supporting and contributing to the nation’s economic diversification. As well as a focus on the development of Qatar’s private sector, QDB is a powerful catalyst for socio-economic development in the country, empowering the local economy and bettering living standards.
For more information, visit: https://www.qdb.qa/
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View original content:https://www.prnewswire.co.uk/news-releases/qatar-development-bank-announces-strategic-investment-in-global-islamic-fintech-wahed-302314778.html
DHAKA, Bangladesh, Nov. 23, 2024 /PRNewswire/ — With the popularity of electric vehicles in Bangladesh, the globally renowned AIMA brand has also arrived in Bangladesh. The esteemed DX Group has brought the AIMA F-626 to customers. This environmentally friendly battery-operated electric motorbike has already been approved by the Bangladesh Road Transport Authority (BRTA) now.
In light of the increasing popularity of electric motorcycles in the country, the internationally-leading brand AIMA has entered the market. By the end of 2023, AIMA electric two-wheelers had established a presence in over 50 countries worldwide, with 11 global production bases, including overseas factories in Indonesia and Vietnam. In 2022, AIMA collaborated with Rob Janoff, the designer of the Apple logo, to refresh the brand’s VI system with a youthful and fashionable image. In 2023, AIMA teamed up with PANTONE, the global authority in color expertise, to create the trending color of the year. As an industry leader, AIMA spearheads the electric two-wheeler sector and showcases the prowess of a leading electric two-wheeler brand on a global scale. As of March 31, 2024, AIMA’s total electric two-wheeler sales had reached 80 million units, earning certification from Frost & Sullivan, a globally recognized business growth consulting firm, as the “Global Leading Electric Two-wheeler Brand”.
Over the years, AIMA has always been a product trendsetter in the electric two-wheeler sector. As of March 31, 2024, the total sales volume of AIMA electric two-wheelers reached 80 million, and Frost & Sullivan, a world-renowned market consulting company, awarded AIMA with the market status certification of the “Global Leading Electric Two-wheeler Brand (by Sales)”.
AIMA adhere to the customer-centered product philosophy and technologies that support long-term innovation and breakthroughs. We believe that the efficiency and modern technology of the AIMA F-626 will present an excellent alternative means of communication for our customers.
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View original content:https://www.prnewswire.co.uk/news-releases/chinas-aima-brand-electric-motorbike-is-now-in-bangladesh-302314773.html
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