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Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition

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MIAMI, Jan. 9, 2025 /PRNewswire/ — Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners’ penetration in Europe and adds significant analytics and software development talent.

The acquisition of Analyx expands Analytic Partners’ ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx’s impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners’ presence in Europe.

“Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective. Our Commercial Decisioning Platform, GPS-Enterprise, offers decision-making tools to the world’s leading brands,” stated Nancy Smith, President and CEO of Analytic Partners. “The values and mission of the Analyx team, under the leadership of Claudio Righetti & Sascha Stürze, align perfectly with ours. Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers.”

“Joining Analytic Partners today is climbing the next S-Curve for Analyx! It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale,” explained Founder and CPO, Sascha Stürze.

CEO, Claudio Righetti, added, “Joining forces with Analytic Partners aligns to the foundational vision of Analyx: Building and delivering world-class decision-support tools to enterprise customers worldwide. By joining Analytic Partners we can offer our customers a true global presence and expand the range of services offered.”

About Analytic Partners 

Recognized as a leader in both the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report, Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands around the globe. We provide adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

About Analyx 

Analyx® is a European leader in Marketing ROI decision support with offices in Poland, and Germany. It has served 10 of 40 DAX companies and other European multi-nationals in recent years with its advanced data science solution for marketing budget optimization at scale. It combines an experienced data analytics team with industry-experienced consultants providing independent and impartial marketing recommendations to the CMO office. If you’d like to learn more about Analyx®, please visit: analyx.com.

View original content:https://www.prnewswire.co.uk/news-releases/analytic-partners-strengthens-market-position-and-enhances-customer-solutions-with-analyx-acquisition-302345814.html

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TermMax Testnet Now Live on Arbitrum and Ethereum: Transforming the Future of DeFi Yields

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HONG KONG, Jan. 10, 2025 /PRNewswire/ — Term Structure Labs team is thrilled to announce the launch of TermMax on the Arbitrum and Ethereum testnet, a DeFi protocol that simplifies leveraged yield strategies by offering fixed income debt & earn products with integrated leverage functions to enhance cost and time efficiency for all types of users. With the mainnet launch on Ethereum and Arbitrum scheduled for Q1 2025, TermMax offers a preview on Testnet showing how it will revolutionize fixed-income strategies in DeFi.

Experience the Future of DeFi Fixed-Income Strategies

TermMax redefines leveraged yield strategies with intuitive and accessible solutions designed to meet users’ needs. With one-click leverage, users can seamlessly open leveraged positions in Pendle’s PT tokens at fixed rates and fixed terms through a streamlined process that automates looping and reduces transaction costs. Moreover, TermMax enables users to collateralize their assets and acquire debts at fixed rates. These acquired funds can then be reinvested into yield opportunities across the DeFi ecosystem. By integrating debt and earn functions and using a customizable Uniswap v3 AMM model, TermMax empowers market makers to design their own AMM based range orders and users to leverage 5x or more and capitalize on interest rate differentials to capture higher returns. Whether aiming for predictable returns, leveraging yield-bearing assets, or exploring strategies like interest rate trading, TermMax makes optimizing investment returns simple and effective.

Explore the TermMax Testnet on Arbitrum and Ethereum

The TermMax testnet is now live on Arbitrum and Ethereum, giving users a risk-free opportunity to experience its innovative features. To get started, simply claim testnet tokens from our faucet and experiment with creating debt, earning fixed rates and leveraging yield-bearing tokens.

Exciting Upcoming Features on the Horizon

The current testnet release brings powerful features for users. With one-click leverage, users can create debt at fixed rates and gain exposure to target tokens. Creating debt and earn position at fixed rates are now available, along with opportunities to provide liquidity and earn yields and fees. Upcoming enhancements include customizable AMM for any market maker to place range orders for fixed rate debt and / or earn. The TermMax Vault will also launch, enabling Liquidity Providers to deposit funds to any Curator’s Vault to earn continuous yields and incentives across multiple markets with ease.

For more information on how TermMax is reshaping the future of DeFi fixed-income markets, visit the official website and follow us on X.

View original content:https://www.prnewswire.co.uk/news-releases/termmax-testnet-now-live-on-arbitrum-and-ethereum-transforming-the-future-of-defi-yields-302346949.html

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Newmark Group’s Fourth Quarter and Full Year 2024 Financial Results Announcement to be Issued Prior to Market Open on Friday, February 14, 2025

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Conference call scheduled for the same day at 10:00 a.m. ET

NEW YORK, Jan. 9, 2025 /PRNewswire/ — Newmark Group, Inc. (Nasdaq: NMRK) (“Newmark” or “the Company”), a leading commercial real estate advisor and service provider to large institutional investors, global corporations, and other owners and occupiers, today announced the details of its fourth quarter and full year 2024 financial results press release and conference call. The Company plans to issue an advisory press release regarding the availability of its consolidated quarterly and full year financial results at 8:00 a.m. ET on Friday, February 14, 2025. Newmark’s advisory release will notify the public that a full-text financial results press release will be accessible at the following pages:

http://ir.nmrk.com (PDF version of the full press release, PDF of a quarterly results investor presentation, link to the webcast, and supplemental Excel financial tables)

https://www.nmrk.com/media (PDF version of the full press release only)

Newmark will host a conference call on Friday, February 14, 2025, at 10:00 a.m. ET to discuss its results.

WHO:

Newmark Group, Inc. (Nasdaq: NMRK)

WHAT:

Fourth Quarter and Full Year 2024 Financial Results Conference Call

WHEN:

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Friday, February 14, 2025, at 10:00 a.m. ET

WHERE:

https://event.webcasts.com/starthere.jsp?ei=1703440&tp_key=629defdc2c

For those who are unable to join the webcast, the Company expects to post dial-in information before the day of the call on the event’s page at http://ir.nmrk.com

Webcast Replay

Expected Available From – To:

                   02/14/2025 at 1:00 p.m. ET – 02/14/2026 at 11:59 p.m. ET

Replay Link:

  https://event.webcasts.com/starthere.jsp?ei=1703440&tp_key=629defdc2c

Note: If clicking the above links does not open a new webpage, you may need to cut and paste the URLs into your browser’s address bar.

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ABOUT NEWMARK
Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries (“Newmark”), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark’s comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform’s global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the twelve months ended September 30, 2024, Newmark generated revenues of over $2.6 billion. As of September 30, 2024, Newmark’s company-owned offices, together with its business partners, operated from nearly 170 offices with more than 7,800 professionals around the world. To learn more, visit nmrk.com or follow @newmark.

DISCUSSION OF FORWARD-LOOKING STATEMENTS ABOUT NEWMARK
Statements in this document regarding Newmark that are not historical facts are “forward-looking statements” that involve risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements. These include statements about the Company’s business, results, financial position, liquidity, and outlook, which may constitute forward-looking statements and are subject to the risk that the actual impact may differ, possibly materially, from what is currently expected. Except as required by law, Newmark undertakes no obligation to update any forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see Newmark’s Securities and Exchange Commission filings, including, but not limited to, the risk factors and Special Note on Forward-Looking Information set forth in these filings and any updates to such risk factors and Special Note on Forward-Looking Information contained in subsequent reports on Form 10-K, Form 10-Q or Form 8-K.

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Introducing Adyen Uplift: The payment solution optimizing every transaction with AI

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  • Piloted by 60 enterprise businesses including: Patagonia, On, Indeed, NordSecurity and Fubo
  • AI helps businesses increase payment conversion rates by up to 6% compared to legacy implementations

NEW YORK, Jan. 9, 2025 /PRNewswire/ — Adyen, the global financial technology platform of choice for leading businesses, announces the launch of Adyen Uplift. The AI-powered payment optimization suite will help businesses increase payment conversion, simplify fraud management, and reduce the cost of payments. Adyen’s customers can utilize data-driven, tailored performance recommendations and opportunities to test different payment configurations to maximize performance.

Saving businesses from trading off between conversion, risk, and cost

The complexity of payment management still holds businesses back from reaching their ambitions. They constantly need to compromise between conversion, fraud, and cost. Thanks to Adyen Uplift, businesses can optimize the full payments funnel with AI. AI-powered payment optimizations bundled in a single product suite are trained on Adyen’s global transaction dataset. Rather than navigating the complexity of payments in operational silos, the AI-first approach uses risk-based intelligence and automated conversion optimization to help businesses get more out of payments. The pilot has shown a significant effect on profits, with businesses seeing an overall uplift of up to 6% on their payment conversion rate.

“Balancing risk management, driving conversion, and minimizing cost has always required ineffective compromises – until now” said Carlo Bruno, VP of Product at Adyen. “Adyen Uplift changes the game by unleashing the depth and power of AI to solve for real-time payment optimization. This will transform cost savings and performance, redefining business efficiency in 2025 and beyond.”

$1 trillion+ payments data

Businesses and other providers rely on limited datasets, impacting their ability to recognize shoppers and payment behavior. With Adyen Uplift, companies benefit from AI trained on over a trillion dollars worth of global payments data from Adyen’s single platform.

“We’ve increased our conversion rate by up to 2% with Adyen’s AI, making a real difference to both our performance and cost efficiency, while keeping fraud under control,” commented Luca Spichtig, Head of Digital Operations & Projects at On.

Adyen has processed payments for over one billion consumers globally, giving its AI solutions a strong basis to differentiate good shoppers from fraudsters. When an Adyen customer encounters a new shopper, there is a high likelihood that Adyen has seen the shopper elsewhere on the platform. For a retail merchant on the Adyen platform, there is more than a 90% chance that Adyen has seen that shopper before. When a good shopper is identified, AI optimizations allow them to speed through checkout whilst shoppers and retailers also benefit from precise payment fraud mitigation.

“We’ve increased our conversion rate on customer initiated transactions by 10% by leveraging Adyen’s AI technology, which optimizes the entire payment funnel while maintaining control over fraud and costs,” commented Kes Saulis, Head of Payments at Nord Security.

The AI-first approach to fighting fraud

Today, the fraud control process is highly complex, requiring businesses to implement extensive manual rules to combat ever-evolving fraud techniques. With Adyen Uplift, businesses can automate fraud control by removing the operational burden from fraud management teams. The solution automates and refines risk management without relying on manual rules. This enables businesses to lower fraud levels and reduce false positives, depending on their risk appetite.

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Businesses piloting the risk product have seen the impact firsthand. Adyen’s pilot enterprise customers have reduced their manual risk rules by 86% on average, and 35% of customers have completely eliminated manual rules saving valuable time and resources. 

Adyen’s customer Indeed, a leading job matching and hiring platform, was able to run AI-based optimization experiments that are tailored to the unique characteristics of its business. This translated into a reduction in operational workload by automating processes to drive efficiency.

Reduce payment processing costs by up to 5%

Today, businesses are more focused than ever on their bottom line, yet many still view payments as a commodity rather than a powerful cost-saving strategy.

Adyen Uplift has reduced payment cost by up to 5% for pilot customers in the U.S. Adyen’s AI selects the best routes with the best rates for transactions to help minimize total cost of payment. Pilot customers also experienced cost savings through Adyen’s optimizations, which tailored the shopper-facing checkout flow to their needs.

To learn more about Adyen Uplift, click here.

About Adyen
Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. Adyen continuously improves and expands its product offering as part of its ordinary course of business. New products and features are announced via press releases and product updates on the company’s website.

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Cision View original content:https://www.prnewswire.co.uk/news-releases/introducing-adyen-uplift-the-payment-solution-optimizing-every-transaction-with-ai-302347156.html

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