Fintech PR
Recast Revolutionises Digital Monetisation with RecastPay, a Universal Media Wallet
A frictionless, digital wallet enabling media owners to sell any media direct-to-consumer at any price—without subscriptions
EDINBURGH, Scotland, April 3, 2025 /PRNewswire/ — Today, Recast is redefining the way consumers access digital media through the launch of RecastPay – a universal wallet that empowers media owners to sell any digital item – videos, podcasts, articles, AI tools and beyond – directly to any consumer at any price, from £0.01 to £100 per transaction.
With the introduction of Recast’s API, RecastPay can be integrated into any platform, enabling media owners to offer consumers seamless, flexible access to any digital item directly from their platforms, offering a subscription-free alternative that complements existing monetisation strategies.
Recast’s Affiliate & Content Syndication engine empowers media owners to amplify their reach and revenue by incentivising affiliates, brands, and consumers to promote their content. What sets Recast apart is its unique affiliate engine, which allows anyone—from fans and influencers to celebrities—to promote destinations or specific products, while permitted third parties can act as sellers. Both the promoters and sellers earn an instant share of each referred transaction. In today’s crowded direct-to-consumer market, this model enables media owners to expand marketing and distribution at no cost, all while retaining full control over their inventory and revenue streams.
“This marks a turning point for the media industry,” said Andy Meikle, Founder & CEO of Recast. “Consumers are demanding flexibility, and the traditional ‘all-or-nothing’ subscription model is failing. RecastPay empowers media owners to adapt — unlocking new revenue streams across all formats, from video and articles to AI tools and interactive experiences — with a solution that meets audiences where they are: ready to engage, and ready to pay on their own terms.”
Since 2018, Recast has led the charge in micropayment technology, helping sports and entertainment rights holders unlock new revenue from video content. The problem was clear: rising subscriptions were locking out fans, and traditional paywalls weren’t working, but this challenge extends beyond sports. Across all media, a small fraction of users convert via subscriptions—39% of people in the UK will cancel a subscription this year. With subscriptions and ad models under pressure, media owners need a smarter way to monetise content. RecastPay provides a solution, enabling media owners to capitalise on the booming micropayment economy, which Statista predicts will reach £323 billion by 2028.
“The demand for flexible content access is accelerating,” Meikle added. “Media owners using Recast’s media monetisation solution have seen an average 15.2% conversion-to-cash rate—proving that consumers are willing to pay when given the choice. RecastPay extends this success across all media types, enabling businesses to maximise reach, revenue, and audience engagement.”
With RecastPay, media owners can monetise fan consumption at any price point, from microtransactions to high-value purchases,creating new revenue opportunities without relying on rigid paywalls or ad saturation.
The significance of RecastPay’s growth potential for media owners has already been recognised with a recent shortlisting for Technology Company of the Year at the British Business Awards 2025 amongst global multinationals like Dell and Hewlett Packard. This recognition further demonstrates Recast’s innovative technology and scalable business model.
Recast Highlights and Features:
- Monetise Any Digital Asset – Whether it’s articles, sports streams, premium videos, AI-powered tools, or educational content, RecastPay enables instant revenue generation from £0.01 to £100 per transaction. Earnings are instantly distributed (net of tax and fees) to relevant stakeholders based on predefined rules on each inventory item, ensuring fair, transparent and immediate revenue sharing with partners and collaborators.
- Increase Conversions & Engagement – Attract younger, digital-native audiences with a low-friction, pay-as-you-go model designed to drive engagement and retention.
- Affiliate & Syndication Engine – Anyone – fans, influencers, celebrities etc – can promote a destination or specific product and earn an instant share of each referred transaction. Permitted third parties can act as sellers on behalf of others, also earning instantly per transaction.
- Engineered For Data & Marketing Insights – Brands can fund users’ wallets to offer discounted access to content in exchange for solicited actions, such as data sharing or opting into marketing. This creates new opportunities for audience engagement and monetisation while strengthening relationships between brands, creators, and consumers.
As Recast continues to pioneer the future of media monetisation, RecastPay empowers media owners to thrive in a rapidly evolving digital landscape by offering consumers the flexibility they demand. With its frictionless, subscription-free model, Recast is setting a new standard for how content is accessed, valued, and monetised.
About Recast
Recast is a premium fintech solution offering media monetisation options that unlocks new revenue for media owners by enabling them to sell any digital media or asset direct-to-consumers, on their own platforms or via affiliates, at any price – from £0.01 to £100. Every transaction is powered by RecastPay — a universal media wallet that integrates seamlessly into any platform with no upfront costs, providing consumers with flexible, subscription-free purchasing power.
Recast’s proprietary affiliate and syndication engine allows media owners to incentivise approved third parties to promote and sell their media, with revenue instantly distributed to all stakeholders. Recast’s integrated data and marketing tools, help media owners understand audience behaviour, optimise content performance, and engage directly with consumers to drive maximum value.
Based in Edinburgh and backed by US VC Morpheus Ventures, Recast is redefining how media is valued and monetised.
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- Establishing actionable frameworks to advance precision medicine and longevity science
- The declaration highlights the impact longevity and precision medicine can have on supporting healthy communities, and engages leaders to work towards actionable solutions, drive consensus among global peers, and invest in long-term solutions
- It brings together leading healthcare and academic institutions to redefine and improve health outcomes while aligning on key global healthcare priorities
ABU DHABI, UAE, April 18, 2025 /PRNewswire/ — A groundbreaking ‘Declaration on Longevity and Precision Medicine’ was launched at Abu Dhabi Global Health Week (ADGHW), marking a historic milestone in the quest to transform healthcare delivery and research worldwide.
As the first initiative of its kind, and developed in collaboration with leading international health organisations, academic institutions, and industry pioneers, the declaration establishes key principles to accelerate the advancement of precision medicine and longevity science.
Speaking at the launch, H.E. Mansoor Ibrahim Al Mansoori, Chairman of the Department of Health – Abu Dhabi (DoH) stated: “Healthy populations lead to healthy communities, stronger social cohesion, and fuels economic growth. This declaration unites global leaders to harness emerging technologies responsibly and deliver the benefits of precision medicine to all. Because health knows no boundaries, we are working together towards actionable and long-term solutions.”
Developed in collaboration with experts worldwide, the declaration aims to drive the adoption of personalised care and promote research into extending healthy lifespans. It highlights the urgency of addressing the widening healthspan-lifespan gap, which currently stands at nearly a decade globally.
The declaration comes at a critical time as the World Health Organization projects the global population aged 60 and older will double to 2.1 billion by 2050. Concurrently, the precision medicine market is expected to grow from $81 billion in 2023 to over $175 billion by 2030.
The United Arab Emirates (UAE) is rapidly emerging as a regional and global leader in the longevity market, driven by pioneering regulatory frameworks, investments in precision medicine, and groundbreaking initiatives such as the world’s first licensed Healthy Longevity Medicine Centre. From $19 billion in 2020, the UAE’s longevity market is estimated to reach $32 billion by 2026.
The declaration outlines bold commitments to advance longevity science, artificial intelligence (AI), driven diagnostics, and personalised therapeutics. It sets forth six key pillars: advancing research and innovation, enhancing collaboration and knowledge-sharing, investing in education and workforce development, advocating for supportive policy and regulation, upholding ethics and responsible practices and engaging the public about longevity research and its implications for health and society.
Signatories who convened at ADGHW to formalise their commitment which was led by DoH included, M42, Masdar City, PureHealth, Illumina, NYU Abu Dhabi, University of Pennsylvania, Aldar, Children’s National Hospital, Burjeel, Children Hospital of Philadelphia, and the Institute for Healthier Living Abu Dhabi (IHLAD).
PwC Middle East, a strategic partner in the initiative, highlighted the global significance of this declaration in advancing global healthcare priorities. Lina Shadid, Health Industries Leader, PwC Middle East stated: “The declaration on longevity and precision medicine provides a global blueprint for integrating AI, genomics, and precision healthcare into mainstream medical practice and within the health ecosystem, to accelerate the adoption of life-changing medical innovations worldwide.
The declaration reflects Abu Dhabi’s ongoing commitment to shaping the future of health through knowledge-sharing, investment in research, and the integration of emerging technologies. By convening global experts and institutions, DoH is ushering a new era of precision medicine —one that prioritises personalised and preventative care, and enhances quality of life for populations worldwide.
Governments, health organisations and relevant stakeholders worldwide are encouraged to sign this declaration. For more information, please visit: https://www.adghw.com/
ADGHW is a major government initiative from DoH and serves as a platform for innovation and collaboration under the theme ‘Towards Longevity: Redefining Health and Well-being.’ It places a strong emphasis on community-driven health and well-being, with a proactive approach centred around preventive, personalised, and holistic care.
For media inquiries or interview opportunities, please contact:
Maroun Farah, Senior Media Relations Manager, Weber Shandwick
E: mfarah@webershandwick.com
T: +971 55 166 2557
For media inquiries, please contact: Mariam Al Marzooqi
msalmarzooqi@doh.gov.ae,
+971 50 536 6660
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Fintech PR
Yarbo Secures $27M+ Series B Funding to Accelerate Global Growth, Innovation, and Ecosystem Expansion
NEW YORK, April 18, 2025 /PRNewswire/ — Yarbo, the world’s first year-round multipurpose intelligent yard robot, has successfully closed its Series B funding round, raising approximately $27M USD. The round was backed by a group of strategic and financial investors, bolstering Yarbo’s vision of reimagining how the world handles outdoor work – one season at a time.
This fresh injection of capital will turbocharge Yarbo’s ability to scale mass production, enhance supply chain resilience, and deepen investment in R&D, fuelling faster product optimisation and iteration. The company also plans to accelerate talent acquisition, strengthen liquidity, and push forward with pre-IPO planning as it sets its sights on global expansion and long-term market leadership.
A Decade of Innovation, One Yard at a Time
Founded in 2015, Yarbo began life as Snowbot: targeting the infamously tough task of snow removal, a long-standing pain point for homeowners. Since then, the company has transformed from a niche robotics brand into a global category leader in outdoor automation, now operating under the Yarbo name.
With its signature “1+N” modular design, Yarbo offers year-round functionality powered by one intelligent core robot and a growing family of interchangeable modules. From snow blowing in winter, to lawn mowing in summer, to leaf blowing in autumn, Yarbo has become a household name for those who’d rather relax in their gardens than maintain them.
In 2022, Yarbo’s crowdfunding campaign raised over $3.45M USD, and by 2024, its own direct-to-consumer full-payment pre-order campaign generated 6,000+ orders. With momentum continuing to build, Yarbo expects 4–5x sales growth in 2025, supported by expansion across North America, Europe, Japan, and Australia.
New Trimmer Module Nears Mass Production
Hot off the back of a successful Spring Sale & Robotic Trimmer Launch livestream in early April – where Yarbo moved 702 total units, including 284 trimmers, and raked in over $850,000 in sales within 2 hours – the new Trimmer Module is fast approaching mass production.
Designed to tackle edges, tight spots, and other areas your mower can’t reach, the Trimmer expands Yarbo’s spring and summer capabilities, perfectly complementing the Lawn Mower and Blower modules.
Yarbo’s modular expansion doesn’t stop there. Future modules are in development to cover tasks such as granular or liquid spraying, moving your garbage bins to the curb, dog waste picking, and even fruit harvesting. All without changing the core robot. The goal? A full-spectrum, “1+N” yard ecosystem that meets every seasonal demand and makes yard work a relic of the past.
The Future of Yard Work Is Modular
After a well-received showcase at CES 2025, Yarbo continues to build on its latest product innovations, including:
- “Follow Me” Mode – Let Yarbo visually track and follow you, hands-free.
- 3,500 lbs pulling capacity – Yes, really. From firewood to garden carts.
- Quick-swap design – Change tracks, antennas or modules in under 5 minutes.
- Halow-powered Data Center – Better connectivity, stronger signal, wider coverage.
Whether it’s clearing leaves, trimming lawn edges, or prepping for a summer BBQ, Yarbo is the robotic outdoor companion for every season. The future looks even brighter (and a lot less back-breaking) for yard owners everywhere.
Interested in trying Yarbo for yourself? We’re happy to arrange media test units, product demos, and interviews to showcase just how easy spring yard work can be. Yarbo is actively recruiting distributors in both North America and Europe. For those interested, please email dealer@yarbo.com or visit www.yarbo.com/become-a-dealer.
For more information on Yarbo, please visit www.yarbo.com.
About Yarbo
Yarbo is the world’s first multi-purpose yard robot, designed to meet over 20 kinds of yard care demands such as snow blowing, lawn mowing, leaf blowing and more. The fully autonomous robot’s core features include all-season yard maintenance, a modular design, data connectivity capabilities, wireless charging, smart route planning, app control and remote control and next-generation smart obstacle avoidance with patented precise positioning and navigation technology. This together provides yard enthusiasts with versatile and easy-to-use options for a stress-free, hands-free yard care experience. Established in 2015, Yarbo’s mission is to create value and make a difference in people’s lives through being the world’s leading intelligent outdoor equipment provider.
For inquiries, please contact:
Kathy Zhang
kathy@yarbo.com
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DUBAI, UAE, April 18, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is making waves with its latest trading showdown: Crypto Surf: Ride the Waves with Trailing Stops. This high-octane competition invites traders to rally behind either copy trading or trading bots, battling it out for their share of a prize pool worth up to $250,000 in USDT.
Running from April 18 to May 19, 2025, at 12 a.m. UTC, the event introduces a squad-based structure where users choose their camp, trade strategically, and compete across PnL, ROI and trading volume leaderboards. With a dynamic reward structure, participants can also win by predicting which squad will come out on top.
Prize Pool Distribution Highlights:
- 40% to the champion squad
- 30% to the runner-up
- 25% to the top 100 individual traders by volume
- 5% to users who correctly predict the winning squad
The event brings together the best of both worlds: the strategic finesse of copy trading and the automated power of trading bots. It celebrates innovation, user choice, and the thrill of crypto trading.
Participants must hold a minimum wallet balance of $1,000 in USDT, generate at least $10,000 in squad volume, and complete identity verification Level 1 to qualify. Users can only register for one squad and vote once to predict the winner. Rewards will be distributed within 14 business days of the event’s completion.
The total prize pool will scale in line with event volume milestones, starting at $1.2 billion and unlocking up to $2 billion in traded volume for the full $250,000 in USDT.
Bybit continues to redefine the competitive trading landscape – bringing fun, strategy and serious rewards to its global community.
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open, and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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