IPG Led By Mitch Gould and Jeff Fernandez, Veteran Retail Distribution and Manufacturing Professionals

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Mitch Gould and Jeff Fernandez, nationally-known retail distribution and manufacturing professionals, are expanding International Products Group, which markets consumer goods products to the largest retailers across North America.

Gould and Fernandez have worked with such retail giants as Amazon, Walmart, Home Depot, Target, Lowe’s, Costco, to name a few.

Mitch Gould, a third-generation retail professional, has expertise spanning several categories of consumer products, including lawn and garden, hardware, sports nutrition, dietary supplements, skin care, nutraceutical, cosmeceutical, and beverages. Gould has represented organizations such as Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’s Lightning Bolt, Body Basix and Hulk Hogan’s extreme energy granules.

With nearly 30 years of experience in the world of retail, Fernandez has spent time as a buyer for Amazon.com and Wal-Mart Stores Inc., two of the largest retailers in the world, which helps him guide his consumer goods clients from the product development stage to getting items on the shelves, virtual or otherwise.

“Jeff and I have been helping consumer goods companies navigate through the retail merchandising maze for decades,” Gould said. “We are both veterans of branding consumer goods online at e-commerce sites, as well as brick-and-mortar stores. Together, we have more than $1 billion in sales in consumer goods and health and wellness products.”

Gould is the founder and CEO of IPG, a family-owned global brand management firm that specializes in the importation and distribution of foreign brands. IPG also helps domestic manufacturers and brand developers expand their sales here in the United States.

SOURCE: International Products Group