Fintech PR
New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
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34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.
And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion ecommerce brands comes from smartphones.
The study by Nosto, the ecommerce personalisation and retail AI platform analysed 1.19 billion visits to ecommerce sites globally during the busiest three months of the retail calendar (Dec 2018 to Jan 2019). 24% of visits were to enterprise fashion sites with annual sales of $50m or more). The research tracked all traffic sources based on the ‘last click’ (where a visitor was prior to landing onto an ecommerce site).
The Impact of Paid and Organic Search and Social Media on Fashion Ecommerce
|
Paid Search |
Organic Search |
Paid Social |
Organic Social |
Total : Search + Social |
|
|
Traffic  |
6% |
19% |
1% |
8% |
34% |
|
Orders |
5% |
18% |
Below 1% |
5% |
28% |
|
Order value |
6% |
16% |
Below 1% |
4% |
26% |
While organic and paid social appear to generate 9% of all traffic to enterprise fashion ecommerce based on the last click model, the full impact of social is likely to be significantly greater, according to Jim Lofgren, CEO of Nosto:
“Social sites such as Facebook and Instagram are important destinations for branding and product discovery, especially in the fashion space. You can’t judge their full power only by looking at the last click from either paid or unpaid sources that are driving visitors to merchants’ stores. Instagram in particular is an extremely popular platform on which shoppers follow fashion influencers to learn about new styles and brands, but that higher-funnel discovery process won’t show up in ecommerce marketers’ website analytics data.
“The modern ecommerce fashion shopping journey is highly complex, and more often than not the shopper finally arrives at a retailer’s site by heading there directly or via Google search. This continues to pose challenges for ecommerce brands trying to evaluate the ROI of their marketing spend.”
Nosto’s examination of the direct impact of social media on enterprise fashion ecommerce reveals that of the four main social networks (Facebook, Instagram, Pinterest and Snapchat) Facebook and Instagram are the biggest drivers of traffic and orders from paid and organic social.
Within paid social, Facebook accounts for 73% of all traffic, 89% of all orders and 86% of the total order value. In organic social, Facebook represents 53% of traffic, 59% of orders and 56% of the total order value.
Instagram generates 41% of all organic social traffic, 41% of all organic orders and 43% of the total organic social order value. On the paid social side, Instagram generates 16% of all traffic, 10% of all orders and 14% of the total order value.
Of the other social networks, both Snapchat and Pinterest account for 3% each of direct organic social traffic. However orders resulting directly from organic Pinterest and Snapchat activity based on the last click are negligible. In paid social Snapchat drives 10% of traffic and 1% of orders, implying a stronger branding and awareness value currently.
Aside from search and social, the study reveals visits and transactions for enterprise fashion ecommerce sites are either generated by direct traffic (when shoppers directly type the ecommerce site’s web address into their phones and computers); from sources such as marketing emails, ad networks and affiliate sites; or from dark social (mostly from people sharing links to the ecommerce sites in emails, text messages and messaging apps).
Nosto’s fashion retail customers include Gymshark, Agent Provocateur, Aquascutum, Everlast, Helly Hansen and Volcom.
More insights from the study, including charts are included in a blog post on the Nosto website at:
WASHINGTON, Dec. 19, 2024 /PRNewswire/ — The global law firm Jones Day announces that the 37 lawyers listed below will be admitted to the Firm’s partnership effective January 1, 2025.
“This class of new partners once again reflects Jones Day’s ability to provide our valued clients the guidance and legal solutions for their most complex business challenges across the globe,” said Gregory M. Shumaker, Managing Partner of Jones Day.
The full announcement is also available on Jones Day’s website. The list follows:
- Rebecca Wernicke Anthony, Business & Tort Litigation, Dallas
- Matthew Barrett, Corporate, London
- Joseph C. Barry, Financial Markets, Cleveland
- Irina K. Bleustein, Securities Litigation & SEC Enforcement, Washington
- Mathis Bredimus, Corporate, London
- Kelsey S. Bryan, Business & Tort Litigation, Los Angeles
- Emily W. Cai, Corporate, New York
- Diana L. Calla, Business & Tort Litigation, San Francisco
- Andrew J. Clopton, Issues & Appeals, Detroit
- Arturo de la Parra, Financial Markets, Mexico City
- Adrien Descoutures, Corporate, Paris
- Preslava Dilkova, Government Regulation, Brussels
- Amanda L. Dollinger, Financial Markets, New York
- Anna A. Dwyer, Real Estate, Chicago
- Justin P. Farra, Corporate, Columbus
- Matthew J. Gherlein, Financial Markets, Cleveland
- Fabio Maria Guidi, Financial Markets, Milan
- Ryan Harmanis, Business & Tort Litigation, Columbus
- Jared P. Hasson, Corporate, Cleveland
- Andrew D. Iammarino, Financial Markets, Cleveland
- Kurt A. Johnson, Detroit, Issues & Appeals
- Andrew J. Junker, Business & Tort Litigation, Dallas
- Thomas S. Koglman, Intellectual Property, Cleveland
- Laura E. Koman, Health Care & Life Sciences, Washington
- Marta Lahuerta Escolano, Government Regulation, Paris
- Justin D. Martin, Labor & Employment, Miami
- Alexander V. Maugeri, Government Regulation, New York
- Justin W. McKithen, Financial Markets, Atlanta
- Karl S. Moussalli, Global Disputes, London
- Victoria Cuneo Powell, Business & Tort Litigation, Atlanta
- Gabrielle E. Pritsker, Business & Tort Litigation, Washington
- Kaitlinn P. Sliter, Corporate, Chicago
- Bijan Tavakoli, Government Regulation, Frankfurt
- Jessica Tierney, Health Care & Life Sciences, Washington
- Collin L. Waring, Real Estate, Dallas
- Ann-Marie Woods, Labor & Employment, Chicago
- Jason Z. Zhou, Business & Tort Litigation, Chicago
Jones Day is a global law firm with more than 2,400 lawyers in 40 offices across five continents. The Firm is distinguished by: a singular tradition of client service; the mutual commitment to, and the seamless collaboration of, a true partnership; formidable legal talent across multiple disciplines and jurisdictions; and shared professional values that focus on client needs.
Photo – https://mma.prnewswire.com/media/2584725/Jones_Day_New_Partners.jpg
View original content:https://www.prnewswire.co.uk/news-releases/jones-day-names-37-new-partners-302335622.html
- Homeowners are wasting £100s on professional household repairs
- Going DIY on chair and fence fixes could save Brits up to £400
- Evolution Power Tools reveals where to pick up FREE wood & cut costs down
SHEFFIELD, England, Dec. 18, 2024 /PRNewswire/ — Nobody likes being faced with worn, damaged or faulty objects around the house – but before Brits rush out and spend £100s on replacements or repairs, it’s worth considering the DIY approach.
DIY enthusiasts from Evolution Power Tools reveal how common household issues can easily be fixed – without needing to spend much on multiple tools and materials in the process.
“With just weeks until Christmas, we’d much rather spend our money on gifts for loved ones instead of forking out for furniture repairs.
“We always encourage homeowners to repair and not replace. What’s more, repairing furniture yourself can be a rewarding experience and doesn’t have to cost as much as you might think.
“For example, when your chair has wobbly legs, it’s tempting to buy a replacement – or pay for professional repairs.
“It might sound cost-savvy to get a repair, but getting the professionals in can cost more than you’d think.
“The average professional chair leg repair can cost up to £300.
“But by using a mitre saw, timber, screws, glue and sandpaper, you can get the job done yourself for a fraction of the price.
“If you don’t have a saw of your own, ask friends and family if you can borrow one.
“Plus, did you know you can pick up timber for free by browsing Facebook Marketplace or asking local construction sites if they have any scraps going?
“Then you can pick up screws, wood glue and sandpaper from B&Q for under £20 – saving you over £280!
“Similarly, a broken fence can feel like a nightmare – but you don’t have to call in a professional and pay in the region of £150.
“One solution is getting hold of some pallet wood – and this doesn’t have to cost a penny.
“Depending on where you live, your local IKEA may be getting rid of excess supplies – so you may find wood available to pick up for free.
“Then all you need is a hand saw or circular saw – which you may have, or could borrow – plus a hammer and nails, measuring tape and a level.
“Most people will have these supplies at home – which means you could save the best part of £150!”
Top 5 tips for picking up free wood
- Ask local businesses. If you see a supermarket worker emptying a pallet of products, ask if the wood is being thrown away. If so, you may be able to grab it for free.
- Go to your local recycling facility. Many people will dispose of excess materials, including wood, by taking it to the tip. All you have to do is ask the staff if you can take it.
- Visit IKEA. Certain branches will make their surplus materials available for free. The scheme isn’t always running, but it’s worth keeping an eye out!
- Check online marketplaces. Sites like Facebook Marketplace have a surprising amount of supplies going for free, as people just want to get rid of it.
- Construction sites. These places may be glad to have someone pick up excess materials, as it saves them having to dispose of it.
“If you’ve got multiple furniture repairs to carry out, it can be cost-efficient to buy a tool with a multi-material cutting blade.
“Featuring a Japanese Tungsten Carbide Teeth blade, these versatile tools will simplify your toolkit, while allowing you to carry out DIY projects with ease
“Our multi-material cutting tools provide clean and accurate cuts through a variety of materials, including wood, metal, plastics and even wood with nails,
“Gone are the days of homeowners needing to constantly swap blades or purchase specialist equipment. Now, you can rely on one tool to do it all, making DIY much more efficient and enjoyable.
“By investing in versatile tools or borrowing existing equipment, you can avoid unnecessary costs and breathe new life into your household items at a fraction of the price.”
About the company: Evolution Power Tools is a global leader in multi-material technology, with over 30 years in the industrial power tool market.
They are part of a growing movement which encourages homeowners to feel empowered when carrying out DIY, and as such, design tools that help to tackle a variety of tasks without the need for expertise.
Evolution Power Tools never compromise on performance, and their patented technology is no exception, it is reliable with a 3 guarantee, accurate, ergonomic, and powerful for the most precise cuts on a multitude of materials.
- Pricing information accurate at the time of submission
- Cost of smaller supplies for DIY fixes have been sourced from B&Q
- We would appreciate a link to the Evolution Power Tools website within the copy, if you decide to publish the article
- Evolution Power Tools is based in the steel city of Sheffield and has a worldwide reputation for premium and professional tools.
- Their tools have been featured on TV shows including Top Gear, DIY SOS, and Grand Designs
Photo: https://mma.prnewswire.com/media/2583046/Evolution_Power_Tools.jpg
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– Approval positions the FinTech as a leader in crypto-asset innovation and compliance in the EU, allowing it to expand its transformative digital-native payments platform and enter new markets –
AMSTERDAM, Dec. 18, 2024 /PRNewswire/ — ZBD, the innovative payments company at the forefront of digital economies, today announced it has become the first company to receive approval for the new European Union (EU) crypto-asset service provider license under MiCAR (Markets in Crypto-Assets Regulation). This landmark achievement represents a major milestone both in crypto-asset regulation in the EU and in ZBD’s journey to build a digital-native payments platform on top of the Bitcoin Lightning Network.
The Dutch Authority for the Financial Markets (AFM) has approved ZBD’s license application under MiCAR, and will issue its license when MiCAR takes effect on 30th December 2024. MiCAR is a new regulatory framework that all crypto-asset service providers in the EU must comply with. Securing a license under MiCAR allows ZBD to expand its capabilities by offering a wide range of services including crypto-asset custody, administration, transfers, and—crucially—fiat-to-crypto and crypto-to-fiat exchange. It also demonstrates a strict adherence to the highest standards of compliance and consumer protection for ZBD’s EU users.
While many companies, including the world’s largest exchanges, are struggling to navigate MiCAR’s stringent requirements, ZBD’s comprehensive and proactive approach to compliance has positioned it to lead the way in crypto-asset innovation and better serve customers across the EU. MiCAR therefore presents a unique opportunity for ZBD as it begins its expansion into the EU market after establishing a strong presence in the US.
“Being the first to have received MiCAR license approval is a major leap forward for us,” says Marca Wosoba, COO of ZBD. “We’ve built a culture where compliance is at the forefront of what we do, and we see it as an enabler for new functionality, not a blocker. MiCAR gave us an opportunity to obtain licensing across all of the EU and facilitate our expansion in the region.”
This milestone aligns with ZBD’s broader vision to build digital-native payments infrastructure for the gaming and entertainment industries. Unlike traditional FinTech companies, which typically start with a fiat-first model and then add on crypto functionality, ZBD flips the script—building on Bitcoin’s Lightning Network to enable fast, low-cost, and globally scalable payments. This flexibility allows the company to find product market-fit in the gaming space, serving use cases that are simply not possible with traditional finance, such as instant reward payouts with no minimums – gamers can earn money playing games and cash out as soon as they’ve earned even a fraction of a cent.
“Having already built a stable revenue-generating business gives us a great entry point to expand what we do and move towards our vision of building a payments company that can instantly move money in any currency,” added Wosoba. “It’s not about being a crypto or Bitcoin business, it’s about being a digital-native payments business that happens to use Bitcoin on the Lightning Network as a core technology in our internal tech stack.”
ZBD took a proactive and strategic approach in anticipation of the new regulation, submitting its MiCAR registration application at the earliest opportunity. Its strong, collaborative relationship with The Dutch Authority for the Financial Markets (AFM), which was the first in the EU to accept and process applications, was also instrumental in achieving this significant milestone.
The license under MiCAR primes ZBD to launch more complex payment products built around Bitcoin, as well as grow rapidly in the EU in 2025. It also brings ZBD one step closer to achieving its ambitious vision as a transformative digital-native payments company. Following its ethos of building crypto-first and then adding complementary fiat functionality, the company is also in the final stages of receiving an Electronic Money Institution (EMI) license, which will complement the range of services ZBD can offer under MiCAR, by also granting it license to perform a wide range of fiat payments services in the EU.
About ZBD
ZBD is a leader in payments innovation, pushing the boundaries of how we move money across the internet. Within gaming, ZBD has made a name for itself by powering instant real-money rewards for partners ranging from Square Enix to 1047 Games. Beyond gaming, ZBD enables unique payments-based use cases across interactive entertainment and adjacent industries. Whether it’s streaming money alongside audio in podcasting apps like Fountain, or implementing instant revenue sharing for each ad impression for adtech innovators like Slice and AdInMo, ZBD makes money move online as seamlessly as information.
To learn more, visit https://zbd.gg/
Photo: https://mma.prnewswire.com/media/2584112/ZBD.jpg
Logo: https://mma.prnewswire.com/media/2583320/ZBD_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/zbd-becomes-first-to-receive-eu-micar-license-approval-302335116.html
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