Fintech PR
New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.
And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion ecommerce brands comes from smartphones.
The study by Nosto, the ecommerce personalisation and retail AI platform analysed 1.19 billion visits to ecommerce sites globally during the busiest three months of the retail calendar (Dec 2018 to Jan 2019). 24% of visits were to enterprise fashion sites with annual sales of $50m or more). The research tracked all traffic sources based on the ‘last click’ (where a visitor was prior to landing onto an ecommerce site).
The Impact of Paid and Organic Search and Social Media on Fashion Ecommerce
Paid Search |
Organic Search |
Paid Social |
Organic Social |
Total : Search + Social |
|
Traffic |
6% |
19% |
1% |
8% |
34% |
Orders |
5% |
18% |
Below 1% |
5% |
28% |
Order value |
6% |
16% |
Below 1% |
4% |
26% |
While organic and paid social appear to generate 9% of all traffic to enterprise fashion ecommerce based on the last click model, the full impact of social is likely to be significantly greater, according to Jim Lofgren, CEO of Nosto:
“Social sites such as Facebook and Instagram are important destinations for branding and product discovery, especially in the fashion space. You can’t judge their full power only by looking at the last click from either paid or unpaid sources that are driving visitors to merchants’ stores. Instagram in particular is an extremely popular platform on which shoppers follow fashion influencers to learn about new styles and brands, but that higher-funnel discovery process won’t show up in ecommerce marketers’ website analytics data.
“The modern ecommerce fashion shopping journey is highly complex, and more often than not the shopper finally arrives at a retailer’s site by heading there directly or via Google search. This continues to pose challenges for ecommerce brands trying to evaluate the ROI of their marketing spend.”
Nosto’s examination of the direct impact of social media on enterprise fashion ecommerce reveals that of the four main social networks (Facebook, Instagram, Pinterest and Snapchat) Facebook and Instagram are the biggest drivers of traffic and orders from paid and organic social.
Within paid social, Facebook accounts for 73% of all traffic, 89% of all orders and 86% of the total order value. In organic social, Facebook represents 53% of traffic, 59% of orders and 56% of the total order value.
Instagram generates 41% of all organic social traffic, 41% of all organic orders and 43% of the total organic social order value. On the paid social side, Instagram generates 16% of all traffic, 10% of all orders and 14% of the total order value.
Of the other social networks, both Snapchat and Pinterest account for 3% each of direct organic social traffic. However orders resulting directly from organic Pinterest and Snapchat activity based on the last click are negligible. In paid social Snapchat drives 10% of traffic and 1% of orders, implying a stronger branding and awareness value currently.
Aside from search and social, the study reveals visits and transactions for enterprise fashion ecommerce sites are either generated by direct traffic (when shoppers directly type the ecommerce site’s web address into their phones and computers); from sources such as marketing emails, ad networks and affiliate sites; or from dark social (mostly from people sharing links to the ecommerce sites in emails, text messages and messaging apps).
Nosto’s fashion retail customers include Gymshark, Agent Provocateur, Aquascutum, Everlast, Helly Hansen and Volcom.
More insights from the study, including charts are included in a blog post on the Nosto website at:
Fintech PR
Northstake Launches ETH Validator Marketplace as 3iQ Commits to Stake 80% of Its Assets, Unlocking Institutional ETH Total Returns
This new model for staking and trading ETH validators is set to solve liquidity challenges and shows a clear pathway to a 100% stake ratio for North American asset managers.
TORONTO, Nov. 18, 2024 /PRNewswire/ — Northstake A/S, the virtual asset service provider offering compliant staking products for institutions, has demonstrated a new staking model that allows asset managers to trade their ETH validators on a marketplace with industry-leading market makers, including GSR, Nonco, DV Chain and Keyrock.
Northstake’s ETH validator marketplace allows asset managers to trade ETH validators at a competitive liquidity premium compared to credit or liquid staking derivatives, helping to solve the industry challenge of contingent liquidity. The marketplace enables Northstake’s institutional clients to liquidate their ETH validator nodes in a matter of hours.
The first trade of a validator on Northstake’s ETH validator marketplace has been completed by 3iQ Corp, the Canadian investment fund manager which has been a front-runner in digital assets launching their first global 3iQ Ether Staking ETF (TSX: ETHQ) in 2023 and through Tetra Trust as a custodian.
Greg Benhaim, Executive Vice President for Products at 3iQ, said: “3iQ believes that by adding liquidity to our ETF validators, we can unlock the full return potential of ETH for our customers. With strong participation from market makers and sufficient liquidity depth, there’s an opportunity to stake the entirety of the ETF’s assets, maximizing its value. Northstake is currently the leading solution in addressing this need for ETFs.”
In solving persistent issues with contingent liquidity, Northstake will unlock ETH staking opportunities for its clients. Currently, only 28% (approx) of ETH’s total supply is being staked, representing missed opportunities for asset managers and investors, particularly those with spot ETH ETF positions. Northstake aims to enable ETH total return products and to become the backbone for an institutional-grade ETH total return token.
Jesper Johansen, CEO of Northstake A/S, said: “Our solution solves the contingent liquidity problem in a regulatory compliant way when staking ETH. This sets a new standard for how institutions should consider incorporating staking in their funds. The evidence and data we generate will provide a clear regulatory pathway for North American-based ETF issuers incorporating staking in their regulatory filings. Ultimately, our aim is to transform spot ETF into total return products”
This news follows the announcements of 3iQ, CoinFund, CoinDesk Indices, DV Chain, Nonco, Keyrock and GSR joining Northstake’s tokenized staking initiative earlier in 2024. Continuing its trajectory of strong growth, Northstake is now actively onboarding global ETF providers and market makers.
Jesper Johansen, CEO & Founder of Northstake, and Greg Benhaim, Executive Vice President for Products at 3iQ, are available for interviews.
About Northstake A/S
Northstake A/S is a regulated, EU-based virtual asset service provider offering compliant staking products to institutions. Northstake has demonstrated a new staking model allowing institutional investors to trade Eth validators on a marketplace with industry-leading market markers. Northstake aims to build a tokenized Eth validator marketplace for institutions. Northstake A/S (VASP, FTID: 17520) is regulated under the Danish Financial Supervisory Authority (DFSA). To learn more visit www.northstake.dk
About 3iQ
Founded in 2012, 3iQ is one of the world’s leading digital asset investment fund managers, offering investors convenient and familiar investment products to gain exposure to digital assets. 3iQ was the first Canadian investment fund manager to offer public bitcoin investment funds: The Bitcoin Fund (TSX: QBTC) (TSX: QBTC.U) and the 3iQ Bitcoin ETF (TSX: BTCQ) (TSX: BTCQ.U), as well as public ether investment funds: The Ether Fund (TSX: QETH.UN) (TSX: QETH.U) and the 3iQ Ether Staking ETF (TSX: ETHQ) (TSX: ETHQ.U). To learn more about 3iQ, https://3iq.io/.
View original content:https://www.prnewswire.co.uk/news-releases/northstake-launches-eth-validator-marketplace-as-3iq-commits-to-stake-80-of-its-assets-unlocking-institutional-eth-total-returns-302304096.html
Fintech PR
Nordic Capital to acquire Anaqua, a leading global Intellectual Property Management solutions provider
- Nordic Capital has entered into exclusive negotiations regarding the acquisition of a controlling interest in Anaqua from its existing shareholders led by Astorg
- A strategic investment focused on driving the continued growth of one of the world’s leading Intellectual Property Management software platforms, serving the largest and most innovative organisations
BOSTON, Nov. 18, 2024 /PRNewswire/ — Nordic Capital, an experienced private equity investor in Technology & Payments globally, has entered into exclusive negotiations regarding the acquisition of Anaqua from Astorg. Anaqua is a leading provider of innovation and intellectual property (IP) management technology solutions and services, trusted by nearly half of the top 100 U.S patent holders, leading global brands, and numerous law firms worldwide. This acquisition would support Anaqua’s global expansion and strengthen its market position by continuing to invest in its best-in-class software platform and enhancing its operational capabilities.
Anaqua’s differentiated solution integrates best-practice workflows, data analytics, foreign filings, and patent and trademark renewal payments into a single, mission critical software platform. This platform offers a unique end-to-end value proposition to streamline operations, inform strategy and empower decision-making around customers’ valuable IP portfolios.
“Nordic Capital shares our vision of a software-led IP management platform, making them the ideal partner for our next phase of growth. Their deep sector experience, successful history of investing in software companies and vast global network would help us continue to transform the IP management industry,” commented Bob Romeo, CEO at Anaqua. “Nordic Capital would enable us to accelerate our global expansion, enhance our technology-driven solutions and drive operational excellence, all of which is for the ultimate benefit of our clients,” added Justin Crotty, COO at Anaqua.
Anaqua was founded in 2004 and is headquartered in Boston, Massachusetts with offices across the US, Europe and Asia. Today, driven by more than 800 employees globally, Anaqua has grown into a leader in IP SaaS solutions. Its scalable cloud platform helps thousands of blue-chip corporate and law firm clients, including Nvidia, Honda, and IBM, to elevate innovation and IP management from asset protection to strategic advantage.
“Nordic Capital has closely followed Anaqua’s impressive progress and would be pleased to invest in a leader in IP management and innovation technology. This partnership would align with our commitment to supporting companies that drive industry transformation and would fit perfectly with Nordic Capital’s technology investment strategy. We look forward to supporting Anaqua in its next phase of growth, helping them to expand their global footprint further and establishing the leading IP management platform for innovation-driven industries,” commented Fredrik Näslund, Partner and Head of Technology & Payments, at Nordic Capital Advisors.
Nordic Capital has over 20 years of experience accelerating the growth of innovative technology companies and would be set to leverage its deep sub-sector and operational knowledge to create value and boost Anaqua’s ambitious plans. It has made 33 technology investments in companies with an aggregate enterprise value of circa EUR 26 billion, including ArisGlobal, Inovalon, Macrobond, Regnology, Trustly and Zafin. Nordic Capital also has a long history of investing in partnerships with owners, founders and management.
In recent years, the global IP landscape has been significantly influenced by advancements in technology and the increasing importance of data-driven decision-making. Increasingly relevant trends in the space include the integration of artificial intelligence (AI) in IP management, the rise of big data analytics and the need for robust IP protection frameworks. Anaqua is at the forefront of these trends, offering a comprehensive platform to streamline IP operations and enhance strategic decision-making. By addressing the complexities of IP management with fully-integrated solutions, Anaqua is well-positioned to meet the evolving needs of companies worldwide and drive the future of the industry.
The financial terms of the transaction are confidential as agreed upon by all parties. Relevant staff representatives are being consulted as per applicable laws and, subject to approval from the relevant regulatory and antitrust authorities, closing could occur by Q1 2025. William Blair acted as financial advisor to Nordic Capital. Arma Partners and Jefferies acted as exclusive financial advisors and Latham & Watkins acted as legal advisor to Astorg and Anaqua on this transaction.
Media contacts:
Nordic Capital
Elin Ljung
Managing Director, Head of Communications & Sustainability
+46 70-866 10 40
[email protected]
US media contact – Brunswick Group
[email protected]
Anaqua
Nancy Hegarty
VP Marketing Tel: +1.617.375.2655
[email protected]
This information was brought to you by Cision http://news.cision.com
The following files are available for download:
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https://news.cision.com/nordic-capital/i/logo-anaqua-color,c3352706 |
Logo Anaqua-Color |
https://news.cision.com/nordic-capital/i/bob-romeo-1,c3352708 |
Bob Romeo 1 |
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nc logo bronze |
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View original content:https://www.prnewswire.co.uk/news-releases/nordic-capital-to-acquire-anaqua-a-leading-global-intellectual-property-management-solutions-provider-302308517.html
Fintech PR
EQT Exeter to Acquire Strategic Supply Chain Assemblage Comprising Nearly Five Million Square Feet of Institutional Quality Industrial Assets
- Transaction consists of 33 high-quality distribution buildings located across 12 major industrial markets throughout the United States, all with adjacencies to EQT Exeter offices
- Properties include a mix of big box distribution and last-mile facilities primed to serve a variety of tenants in the Southeast, Midwest, and Texas
- EQT Exeter plans to implement strategic make-ready improvements to fill the remaining vacancy and collaborate with existing tenants to maintain steady occupancy and cash flow
PHILADELPHIA, Nov. 18, 2024 /PRNewswire/ — EQT Exeter, a leading global real estate investment manager, is pleased to announce that the EQT Exeter Industrial Value Fund VI (“EQT Exeter”) has acquired 33 industrial assets (“the Assemblage”) strategically located in prime submarkets across the United States. Twenty-one of the assets are located in markets with an EQT Exeter office.
The Assemblage consists of over 4.5 million square feet of bulk and last-mile industrial facilities with an average building size of over 138,000 square feet. The properties are located across four core regional markets, including the Southeast (Richmond, Atlanta, and Jacksonville); the “E-Commerce Triangle” (Louisville, Cincinnati, and Indianapolis); the Midwest (Chicago, St. Louis, Kansas City, and Minnesota); and El Paso, Texas.
Strategically located within these prime logistics corridors, the properties provide seamless connectivity to key interstate routes and major population centers, optimizing both last-mile and regional distribution. Designed with best-in-class features, these buildings support a broad spectrum of distribution functions and offer flexible suite sizes. Diverse site plans, optimal clear heights, and abundant dock positions maximize operational efficiency, catering to the diverse needs of today’s tenants. The properties feature 34 unique tenants and four vacant suites. Roughly 38% of the existing tenants constitute current relationships within EQT Exeter’s portfolio, reflecting the depth of the firm’s global tenant-partner relationships.
The Assemblage is approximately 90% leased with staggered lease terms. EQT Exeter intends to enhance value through the make-ready and lease-up of the remaining 428,000 square feet of available space across the assets. Through its “locals-with-locals” approach, EQT Exeter intends to strengthen existing tenant-partner relationships, foster new ones, and ensure the assets continue to meet the evolving needs of the tenants they aim to serve.
Chris Riley of CBRE arranged the transaction with assistance from Ryan Bain, Frank Fallon, Judd Welliver, José Lobón, Jonathan Beard, and Jonathan Bryan of CBRE National Partners.
EQT Press Office, [email protected]
This information was brought to you by Cision http://news.cision.com
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