Fintech PR
DNA Behavior International Rolls Out Investor Version of its Market Mood Real-Time Behavioral Finance Measurement Tool


During times of financial market volatility, it’s common for investors to react with fear, risking long-term asset growth in favor of short-term comfort. Since 2015, financial advisors have been able to use Atlanta-based DNA Behavior International‘s Market Mood to better predict and manage client reactions to market changes. Now investors also will have access to deep insights on their own through the Market Mood for Investors product extension.
“Market Mood is a real-time behavioral finance measurement tool that enables advisors to customize communication and be more proactive in managing client emotions during market changes,” says DNA Behavior’s Hugh Massie, who is a pioneer in the practical application of behavioral insights. “With the rollout of Market Mood for Investors, this feature also now provides an opportunity for investors to have discussions with their advisor, as they better understand their own financial decision making.”
Market Mood is widely used by financial advisors, who pair the resulting behavioral insights with customized scripts to engage clients in their preferred style and channel. Market Mood for Investors – the new client-facing facet – benefits anyone with any level of assets under management, as they can check themselves before making market-related financial decisions.
“By having validated behavioral insights pinpointing how individual clients will react to fluctuating markets, advisors can more easily and more effectively provide a tailored client experience to increase investment returns, while also maximizing client confidence, retention and compliance,” Massie says. “It’s a win-win for both clients and advisors.”
DNA Behavior champions an “understanding people before numbers” approach to not only leveraging behavioral insights, but doing so in practical ways, as with the Market Mood tool and, now, its extension: Market Mood for Investors. Advisors and other wealth managers can learn more about it here. They also can view a Market Mood video. Email: inquiries@dnabehavior.com.
“Market Mood is a whole new way of thinking about and looking at my DNA Client Data and how clients will react to the stock market,” says financial advisor Shay Woodward of Performance Wealth. “The communication approaches and tips provide a structured approach to engaging with my clients. I continue to find better ways to engage with my clients using Market Mood.”
Founded in 2001, DNA Behavior delivers practical, real-time, scalable behavioral insights to accelerate human performance in over 123 countries through 11 languages. In addition to its Financial DNA – of which Market Mood is a component – the company’s 12 proprietary DNA Behavior Discovery Processes include Communication DNA and Business DNA.
SOURCE DNA Behavior International
Fintech PR
Nucleus Synapse 2025 Ignites the Human-AI Alliance as the Middle East Leads the Charge in AI-Powered Banking

DUBAI, UAE, April 29, 2025 /PRNewswire/ — The Middle East isn’t just adopting digital transformation—it’s engineering the future of banking with bold leadership, smart regulation, and rapid AI investment. It is in this spirit of transformation that Nucleus Software convened Synapse 2025 – Middle East, held at the iconic Taj Exotic Resorts, The Palm, Dubai, uniting visionary banking leaders, technologists, and innovators to shape the Human-AI Alliance. More than just a gathering, Synapse 2025 was a catalyst for dialogue, strategy, and co-creation—anchored in the belief that the fusion of human insight and AI is the foundation of next-generation finance.
Mr. Vishnu R. Dusad, Managing Director & Co-founder of Nucleus Software, opened the event with an inspiring address that beautifully captured the spirit of the gathering—a celebration of enduring partnerships, innovation, and shared aspirations. With heartfelt reflections on Nucleus Software’s journey and a forward-looking vision rooted in technological purpose and human-centric progress, his words set a thoughtful and energizing tone for the day, reminding everyone of the power of collaboration in shaping the future of banking. “At Nucleus, we are committed to building solutions that are not just future-ready but future-defining,” he shared. “The Middle East is leading this transformation—bold, visionary, and driven by clear ambition. We are honoured to contribute to this journey.”
A compelling keynote was delivered by Mr. Jamal Saleh, Director General of the UAE Banks Federation (UBF), whose address illuminated the UAE’s transformative journey in digital finance. Highlighting the expansion of UBF from 46 to 62 member banks—now representing nearly the entire balance sheet of the UAE banking sector—Mr. Saleh reaffirmed the Federation’s leadership in driving regulatory innovation and AI adoption. Citing over 40 nationwide banking transformation initiatives inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum’s mobile-first government vision, Mr. Saleh underscored that “AI is no longer a buzzword—it is becoming the bloodstream of modern banking.” He emphasized the essential role of cybersecurity, trusted regulations, and human oversight in this evolution, and projected with confidence that the UAE would exceed its goal of doubling the digital economy’s GDP contribution by 2030—with partners like Nucleus Software playing a crucial role.
The day’s dialogue was further enriched by two dynamic panel discussions. In the business-focused session, thought leaders Shoaib Rizvi (SVP, Group Head of Digital Products, Emirates NBD), Sudarshan Seshadri (Head of Retail Banking, National Bank of Umm Al Qaiwain), Ahmed Mourad (COO, Astratech), and Suvo Sarkar (Banking Industry Leader & Host of Money Majlis) explored how human insight, powered by AI, is transforming the very fabric of banking. “Customer centricity is no longer optional—it’s programmable,” said Rizvi, while Seshadri noted that “AI is our co-pilot, not our competitor.” Moderated by Anshul Khare, Director, Products & Business Solutions at Nucleus Software, the panel emphasized that trust, agility, and hyper-personalization are central to next-generation growth.
In the technology dialogue, leaders Nitin Bhargava (COO, Al Masraf Bank), Fozi Sultan (Head of IT & Projects, Deem Finance), and Shino Thomas (Head of Technology Operations, mBank), offered deep insights into how AI-native infrastructure is being engineered today to enable scale and speed. From real-time intelligence to modular, cloud-first platforms, the panel, steered by Mohamed Roshdy (CIO, Reem Finance), affirmed that the early-mover advantage in AI development lies in bold execution and a clear architectural vision.
One of the most anticipated moments of the event was the fireside chat with Chris Taylor, CEO of Deem Finance. In a rare and personal conversation, Taylor revealed how his passion for endurance sports has shaped his leadership philosophy—one rooted in discipline, clarity, and sustained execution. Moderated by Mr. Ashwani Arora, Global Head – Customer Success at Nucleus Software, the discussion highlighted Deem’s transformation journey, including its $400M securitization achievement and the remarkable shift from 80% manual to 60% automated interactions. “The biggest barrier to doing the right thing with AI is resistance born out of fear,” Taylor stated, while applauding Nucleus Software’s seamless platform implementation of FinnOne Neo® Collections as a benchmark ‘green-to-green’ transformation.
As the event drew to a close, Mr. Parag Bhise, CEO & Executive Director of Nucleus Software, delivered a powerful closing note, thanking the distinguished participants and reaffirming the company’s commitment to co-creating the future of finance. “We leave here with stronger bonds, sharper perspectives, and a shared determination to lead this Human-AI era with integrity, intelligence, and impact,” he said.
The Middle East is rapidly emerging as a global epicenter for AI-driven banking innovation. Guided by visionary leadership, progressive regulation, and strategic investments in digital infrastructure, the region is redefining the future of financial services. It is against this dynamic backdrop that Nucleus Software hosted Synapse 2025 – Middle East, bringing together stalwarts from across the banking and fintech ecosystem to shape the future of responsible, AI-powered finance. The event was a powerful declaration of what lies ahead. A bold leap into a future where human potential and artificial intelligence work in harmony, not in competition, as collaborative engines of progress.
To know more, please visit https://www.nucleussoftware.com/
Photo: https://mma.prnewswire.com/media/2674499/Nucleus_Software_Synapse_2025.jpg
Logo: https://mma.prnewswire.com/media/2569848/Nucleus_Software_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/nucleus-synapse-2025-ignites-the-human-ai-alliance-as-the-middle-east-leads-the-charge-in-ai-powered-banking-302439518.html
Fintech PR
HR Path Expands Presence with the Acquisition of smahrt consulting AG in Switzerland, Experts in HR-IT Consulting, Implementation and Outsourcing
PARIS, April 29, 2025 /PRNewswire/ — HR Path, a global leader in HR consulting and HRIS solutions, is proud to announce its strategic acquisition of smahrt consulting AG, a Swiss-based company specializing in HR-IT consulting, implementation and outsourcing. Especially within the SAP product portfolio.
With a presence in 28 countries and a team of over 2,500 professionals, HR Path is a trusted partner for businesses navigating the complexities of Human Resources. Specializing in advisory, implementation, and operational services, HR Path delivers cutting-edge solutions designed to enhance efficiency and foster growth. Since its founding in 2001, the company has remained steadfast in its mission to transform HR practices globally.
Founded in 2007, smahrt has built a strong reputation for delivering high quality project with the solutions of SAP HCM, SAP SuccessFactors and suitable add-ons from third-party providers or smahrt’s own development. However, not only the depth solution expertise makes smahrt outstanding, but also the excellent know-how in integrating peripheral systems. This enables the HR department to focus on its core tasks and handle administrative tasks digitally and efficiently.
This acquisition represents a significant milestone for HR Path, solidifying its position as a leader in the HR industry and expanding its presence in Switzerland. smahrt’s specialized focus on HR-IT perfectly complements HR Path’s vision of driving organizational growth and excellence through strategic HR solutions.
According to Ato Anderson, Partner at HR Path, this move is “not just a strategic expansion, it’s a people-focused evolution.” He continues, “With smahrt joining HR Path, we are establishing a new powerhouse in the Swiss HR-IT landscape, combining depth of experience with a shared commitment to excellence. Together, we are expanding our service offering while unlocking exciting new opportunities for our clients and our people. This marks the beginning of a new chapter where innovation, impact, and growth will shape the future of HR in the region.”
PDF: https://mma.prnewswire.com/media/2673328/HR_Path_Expands.pdf
Logo: https://mma.prnewswire.com/media/2673313/5287055/HR_Path_smahrt_Logo.jpg
CONTACT: Fabienne LATOUR – Fabienne.latour@hr-path.com
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/hr-path-expands-presence-with-the-acquisition-of-smahrt-consulting-ag-in-switzerland-experts-in-hr-it-consulting-implementation-and-outsourcing-302438320.html
Fintech PR
How to Become a Utility Trailer Dealer

JINING, China, April 29, 2025 /PRNewswire/ — Becoming a utility trailer dealer offers a rewarding opportunity for entrepreneurs looking to serve local businesses and build steady income. Drawing from years of real-world experience, James Ge, founder of Rhinotrail, shares the essential steps for launching a successful dealership.
Understand Industry and Local Demand
Starting with a clear understanding of the trailer industry is critical. Entrepreneurs are encouraged to study the needs of local customers, from landscapers and contractors to farmers and municipalities. Regional trends and seasonal demands can shape inventory planning and sales strategies.
Handle Licensing, Insurance, and Compliance
Legal setup must be a priority. Dealers need to register their business, obtain appropriate dealer licenses, and secure insurance coverage. Requirements vary by state and county, making early research with local DMV or DOT offices essential. Proper compliance protects the business and builds trust with customers from the start.
Build Strong Manufacturer Partnerships
Establishing partnerships with trusted manufacturers gives dealers access to reliable inventory and competitive pricing. Visiting production facilities, reviewing warranty policies, and understanding minimum order expectations help future dealers select manufacturers who support their long-term success.
Choose a Strategic Sales Location
A dealership’s location should offer high visibility, easy accessibility, and appropriate zoning for trailer sales. Entrepreneurs are encouraged to start lean by renting space if necessary, focusing on clear organization and professional presentation of inventory to attract buyers.
Manage Inventory Smartly and Focus on Marketing
Starting with popular trailer types, such as utility, dump, and enclosed models, allows new dealers to meet common customer needs without overextending capital. Marketing efforts should include a mobile-friendly website, listings on platforms like Facebook Marketplace and Craigslist, and local partnerships to build brand visibility.
Deliver Exceptional Customer Service and Financing Options
Strong customer service creates loyalty and word-of-mouth growth. Dealers who offer clear advice, transparent pricing, and after-sale support quickly differentiate themselves. Offering financing options through local banks or finance companies helps expand the customer base by making larger purchases more accessible.
James Ge and Rhinotrail believe that becoming a utility trailer dealer is a practical and achievable business move for entrepreneurs ready to take action.
Entrepreneurs ready to build their own dealership can contact Rhinotrail today to explore reliable trailer solutions and expert support.
For more information, contact:
Rhinotrail
Website: rhinotrail.com
Email: rhinotrailbusiness@gmail.com
Phone: +65 97708910
View original content:https://www.prnewswire.co.uk/news-releases/how-to-become-a-utility-trailer-dealer-302440569.html
-
Fintech PR5 days ago
Aily Labs Expands Board and Advisory Board with AI and Industry Heavyweights to Accelerate Agentic AI Adoption Across the Fortune 500
-
Fintech PR5 days ago
Binance Launches Fund Accounts – the First Crypto Exchange Solution Lowering the Entry Barrier to Crypto for Fund Managers
-
Fintech6 days ago
Fintech Pulse: Your Daily Industry Brief – April 22, 2025 (Fiserv, Circle, Braviant, ANNA Money & Shaype, Yubi)
-
Fintech PR4 days ago
New Amsterdam Invest N.V. annual results and annual report 2024
-
Fintech5 days ago
Fintech Pulse: Your Daily Industry Brief – April 23, 2025 – Synapse, Cathay Innovation, Chemistry, Truth.Fi ETFs, Daira
-
Fintech4 days ago
Fintech Pulse: Your Daily Industry Brief – April 24, 2025 (Revolut, Citigroup, BNP Paribas, Coinbase, Omnea, HKIAS)
-
Fintech PR5 days ago
CapyFast and Bidwise forms strategic partnership involving over $40 million in payment volumes within performance marketing industry
-
Fintech3 days ago
Fintech Pulse: Your Daily Industry Brief – April 25, 2025 | Nubank, Fiserv, LendMN, Clara, Alternative Payments