Fintech PR
Winning China’s Millennial Generation with New China Pride, Shimao Star Launches All-new Lifestyle Hotel Brand ETHOS
Reading Time: 5 minutes
Hotel Plus — Shanghai International Hospitality Design and Supplies Expo recently took place in the Shanghai New International Expo Centre (SNIEC) in Pudong, Shanghai. Shimao Star Hotels Group (hereafter referred to as “Shimao Star”) participated in the event and launched its all- new hotel brand – ETHOS (the Chinese name “Fan Xiang“). Purposely designed for Chinese millennials, ETHOS hotel offers a blend of contemporary culture and Chinese legacy with a view to igniting millennials’ imagination and their explosive creativity. The brand is a response to Chinese millennials’ sense of identity as a generation which sees themselves as born to be proud and strive to redefine Chinese heritage.
At the press conference, Tyrone Tang, Vice President of Shimao Group, Chairman & CEO of Shanghai Shimao Hotel Management Company, CEO of Shimao Star Hotels Group said: “As the primary force driving consumption in the Chinese tourism market, the millennial generation has always been an important customer segment for us. Since the collaboration between Shimao Group and Starwood Capital Group (SCG), innovative upgrades have been continually practiced to our existing 6 hotel brands. Now the launch of the all-new brand ETHOS marks the first hotel brand that Starwood Capital co-created with a Chinese company and designed for a Chinese demographic group. Drawing upon the extensive expertise from both parties in hotel development, brand operation and asset management, we will bring a vibrant lifestyle experience to China’s millennials, which resonates with their pride in being Chinese, and opens up a new direction among Chinese hotels.”
The New China Pride
The Chinese name of the brand is “Fan Xiang“. “Fan” in Chinese stands for everything in its totality, and also represents the secular, as well as reflecting Chinese millennials’ determined and out-of-the-ordinary outlook on life. Meanwhile, “Xiang” encompasses diversity and represents all forms of change. The English name ETHOS is derived from Greek, and refers to the particular character or spirit of a culture or time period. Here, it is used to express the unique disposition of Chinese millennials and their sense of national pride, as well as their refusal to settle for the status quo. As an upper-mid tier lifestyle brand that Shimao Star has tailored to China’s millennial travellers, ETHOS is well-adapted to benefit from the rise of China and the nation’s rapid development, as well as from the appeal that Chinese culture holds for Chinese millennials who are proud of their heritage as well as modern innovations. As such, the brand will satisfy the demand of millennial travellers, and deepen the world’s understanding of China’s new culture along with the brand’s expansion and growth.
Significantly, the new China pride is fully evident throughout the design and construction of ETHOS hotels, during which preference was given to high-quality and original Chinese products and designs. Also, in cooperation with many outstanding independent Chinese brands, ETHOS Hotel develops customized products that better suit the lifestyle and inclinations of Chinese millennial travellers. More than just a slogan, “Made-in-China” has truly become eccentric to the brand experience.
The Joy of The Social Nomad
In terms of travelling experience, the new generation of consumers demands more than simply lodging – they place greater emphasis on interaction with the local culture, self-expression and connecting with like-minded travellers. Simulating the sense of cosiness needed in a real work environment, the ETHOS hotel creates a work space for guests that is designed with detail-oriented human touches and draws guests closer together, encourages interaction and social contact in order to trigger moments of inspiration and creativity. The co-working space at ETHOS Hotel, branded as “Connexis”, is a creative and vibrant community that fosters thinking and collaboration, in which social activities such as informal discussions, evening refreshments, and night-time runs will be regularly organized for guests to socialize and enjoy the spark of new connections. ETHOS firmly believes that the neighbourhood culture surrounding a travel destination is the heart and soul of a city. The space inside the hotel offers a glimpse of the city in miniature. When guests step into the hotel’s social lobby, “The Common Room”, they will stumble upon local cultural and art workshops, local music performances and authentic local food markets. Through the “AI Interactive Community Screen”, developed by ETHOS together with the artificial intelligence company SenseTime, guests can explore the local community, interact socially, and share moments with others. In addition to an enthusiastic ETHOS service team, guests can also benefit from smart technology with a human touch, including self-service, smart room control, and facial recognition throughout the ETHOS Hotel. This blended service system allows guests to experience unique and seamless service from booking, check-in to departure, and each and every visitor can enjoy unparalleled VIP treatment.
Escape the Ordinary with Bespoke Experience
ETHOS has gone to great lengths to ensure that every detail of the hotel speaks to the millennial generation of China’sidentify and ingenuity with break-through from traditional boundaries. From the moment guests arrive at ETHOS, they find themselves on a journey immersed with Chinese heritage redefined. Stepping into the hotel lobby, guests encounter flowing music that energizes and inspires the imagination, which is especially composed by the brand’s partners – Chinese independent musicians. ETHOS has also joined hands with emerging Chinese artists, making use of custom-made statues, photography exhibitions and art installations conveying the characteristics of the local culture. In this way, ETHOS revitalizes the inner cultural identity of Chinese millennials as a leading national hotel brand created for which they can feel a true sense of connection.
In sight of millennials’ pursuit of originality and self-expression, ETHOS particularly promotes personalized services, and the hotel’s online platform allows guests to customize their own experience, including the content of the mini bar, technology infused mattress, made-to-order breakfasts as well as the choices to upgrade amenities and dining experience to distinctive local alternatives or independent brands. ETHOS seeks to satisfy customers’ desires in every detail, creating a highly personalized and exclusive experience for each traveller, enabling them to enjoy his or her own personal touches amidst the busy rhythms of each day. Not only is that so, ETHOS also fully appreciates that China’sconvention-defying millennials would not be satisfied with a traditional membership plan. A diversity of carefully screened partners with the same brand philosophy have been selected to provide guests with a wide range of membership benefits. Meanwhile, Shimao Star Hotels Group, in conjunction with ETHOS, invites ground-breaking Chinese technology, culture, and lifestyle companies or product IPs to join efforts to create a world-facing platform where Chinese millennials can experience the true ‘proud to be Chinese’ lifestyle.
ETHOS is expected to launch in Xiamen and Wuhan first, with the world’s first ETHOS Hotel opening in the fourth quarter of 2019. Shimao Star Hotels Group will also strive to gradually promote the ETHOS hotel to China’s first- and second-tier cities. In addition, ETHOS will be one of the main brands to be expanded by Shimao Star in overseas cities. Preferred locations include business areas and transportation hubs in vibrant neighbourhoods. Pioneering in terms of its new Chinese national pride and its advancement of China’s hotel industry, the launch of the new ETHOS brand marks a further expansion of Shimao Star’s market domain, yielding an array of seven distinctive hotel brands. These are the luxury Yu Resorts, upscale Yuluxe Hotels, upper-tier Yu Hotels, upscale serviced apartment Yu Residence, upper-mid tier select service MiniMax Premier Hotel, mid-tier select service MiniMax hotel, and upper-mid tier lifestyle ETHOS Hotel, which targets millennials. The brand lines satisfy the needs of different consumers, ranging from high-end full service to select service hotels, and from urban business hotels to resorts and serviced apartments.
SOURCE Shimao Star Hotels Group
Fintech PR
Bybit Web3 Wallet Integrates Tonstakers: The First of Its TON Staking Offerings to Expand DeFi Opportunities
DUBAI, UAE, Dec. 27, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange,is excited to announce the integration of Tonstakers, the leading liquid staking protocol on the TON blockchain, into its Web3 Wallet. This marks the first of Bybit Web3’s TON staking offerings, reinforcing its commitment to expanding decentralized finance (DeFi) opportunities for its users.
With this integration, Bybit Web3 Wallet users can now seamlessly stake Toncoin ($TON) and receive $tsTON (Tonstakers LST) in return. The value of $tsTON increases relative to $TON every 26 hours, ensuring competitive rewards while contributing to the growth and success of the TON ecosystem. The integration also opens the door for 130 million users in the TON ecosystem to access TON staking directly within the Bybit Web3 Wallet.
Bybit is dedicated to simplifying DeFi adoption by providing intuitive and user-friendly staking experiences. This milestone partnership with Tonstakers enables users to unlock annual returns estimated between 3% and 5% APY, with rewards automatically compounded, further cementing Bybit’s role as a leader in DeFi accessibility.
Why Tonstakers Matters: The First of Its Kind
Tonstakers is the inaugural partner in Bybit Web3’s TON staking initiative, setting a new standard for staking services. With a total value locked (TVL) exceeding $260 million and a significant market share in the liquid-staked TON sector, Tonstakers offers Bybit Web3 Wallet users unparalleled access to TON staking benefits:
- Effortless Staking: Securely stake $TON with ease, thanks to the user-friendly interface within the Bybit Web3 Wallet.
- Earn $tsTON Rewards: Receive tokenized staked Toncoin ($tsTON), which can be leveraged within DeFi applications across the TON ecosystem.
- Explore DeFi Liquidity: Engage with Tonstakers Earn to provide liquidity using $tsTON, unlocking diverse earning opportunities.
“Bybit Web3 is proud to deepen our integration with the TON blockchain, a crucial step in our mission to foster a thriving and interconnected Web3 ecosystem,” said Emily Bao, Head of Bybit Web3. “This integration empowers our users with seamless and trusted access to TON liquid staking pools and unlocks valuable earning opportunities. As a strong believer in DeFi adoption, Bybit Web3 is committed to bridging the gap between Web2 and Web3, creating simple, easy, and accessible solutions that bring the benefits of decentralized finance to a wider audience. We believe this integration will significantly contribute to the growth and success of the TON ecosystem.”
Start Staking Today To begin staking your $TON and earning with $tsTON, visit https://www.bybit.com/en/web3/staking and discover the power of Bybit Web3 Wallet’s integration with Tonstakers. Bybit Web3 Wallet currently supports a wide range of staking services beyond TON tokens, including ETH, USDT, USDC, bbSOL, SUI, and more.
#Bybit / #TheCryptoArk / #BybitWeb3
About Bybit Web3
Bybit Web3 is redefining openness in the decentralized world, creating a simpler, open, and equal ecosystem for everyone. We are committed to welcoming builders, creators, and partners in the blockchain space, extending an invitation to both crypto enthusiasts and the curious, with a community of over 130 million wallet addresses across over 30 major ecosystem partners, and counting.
Bybit Web3 provides a comprehensive suite of Web3 products designed to make accessing, swapping, collecting and growing Web3 assets as open and simple as possible. Our wallets, marketplaces and platforms are all backed by the security and expertise that define Bybit as the world’s second-largest cryptocurrency exchange by trading volume, trusted by over 60 million users globally.
Join the revolution now and open the door to your Web3 future with Bybit.
For more details about Bybit Web3, please visit Bybit Web3.
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
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LAS VEGAS, Dec. 27, 2024 /PRNewswire/ — Yaber reported a remarkable 100% year-over-year sales surge during Black Friday. The T2 outdoor projector, featuring a built-in battery and handle-to-stand design, ranked among Amazon’s Top 3 “Most Wished For” list. Meanwhile, the L2s projectors, available in exclusive Pantone colors, sold out shortly after launch.
Yaber T2 projector is currently available at Christmas sale on Amazon and the official Yaber website. Meanwhile, pre-orders for the L2s projectors in exclusive Pantone colors will reopen in mid-January 2025.
This year, Yaber further expanded its global retail presence, debuting at the iconic Selfridges in the UK and securing placements in MediaMarkt across EMEA, Canada’s London Drugs, Saudi Arabia’s EXTRA, Belgium’s FNAC, Greece’s PUBLIC, Czech Republic’s Datart, Japan’s Bic Camera and Yodobaxi, and Malaysia’s premier IOI City Mall and Plaza Low Yat.
Looking ahead, Yaber is set to unveil its first ultra-short-throw laser projector and a new Keith Haring-inspired entry-level model at CES 2025. The launch event will take place at 4:00 PM PST, January 6, 2025 at Caesars Palace, Las Vegas. Visit Yaber’s booth in South Hall 1-30808 at Las Vegas Convention and World Trade Center (LVCC) from January 7-10 to discover more.
About Yaber
Founded in 2018, Yaber redefined home entertainment by introducing the world’s first entertainment projector, pioneering a new category in the industry. Today, its innovative projectors have delivered immersive experiences to users in over 120 countries, making Yaber a trusted name in global home entertainment.
The letter “Y” in Yaber embodies the youthful vigor and innovative spirit of Generation Y. It’s not just a symbol, but a unique representation of youth identity and attitude towards life, infusing the brand with rich cultural connotations of youthfulness within simplicity.
Committed to excellence, Yaber has been pushing the boundaries of audiovisual innovation, crafting projectors that inspire richer, more vibrant lifestyles. Its achievements are recognised with prestigious accolades, including the Red Dot, IDEA, VGP, and CES Innovation Awards.
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Fintech PR
Xinhua Silk Road: Conference on deepening financial openness and co-op in Northeast Asia held in NE. China’s Shenyang
BEIJING, Dec. 27, 2024 /PRNewswire/ — The 2nd Northeast Asia Finance Conference and 2024 “Revitalizing Liaoning with Finance” Excellent Cases Release kicked off on Tuesday in Shenyang, capital of northeast China’s Liaoning Province, aiming to further deepen financial openness and cooperation in the Northeast Asian region and advance construction of a regional financial center.
The main forum held a series of activities, including an opening ceremony, two round-table dialogues on “finance + biomedical industry” and “finance + cultural industry”, a symposium for foreign financial institutions, a seminar on innovative development of financial clusters, a forum on development of technology and finance, a forum on industrial low-carbon transformation and financial innovation, as well as an enterprise project roadshow and industry-finance matchmaking event.
During the conference themed on “accelerating the construction of a regional financial center in Northeast Asia and creating a new highland for opening up”, excellent cases of revitalizing Liaoning through finance in 2024 were unveiled and the index for core areas of regional financial centers in northeast China was released.
The conference also held an unveiling ceremony for the upgrading of the Shenyang finance and trade development zone to a national-level development zone, and a launch ceremony of a platform for Shenyang industrial insights and decision analysis.
The conference was co-hosted by China Economic Information Service, Liaoning Branch of Xinhua News Agency, Shenhe District People’s Government, Shenyang local financial administration under guidance of Shenyang Municipal People’s Government and Liaoning local financial supervision and administration bureau.
Original link: https://en.imsilkroad.com/p/343777.html
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