Kakao’s Blockchain Project ‘Klaytn’ Announces 8 New Initial Service Partners to Drive Mainstream Adoption of Blockchain

Klaytn, the global public blockchain project of leading mobile platform with 97% market share in Korea, Kakao, has announced a new batch of initial service partners. With the 8 new partners, in addition to the already secured 26, Klaytn now has a total of 34 initial service partners, together preparing for the Klaytn mainnet launch next month.

This round of partnership includes some of the most promising projects engaged in distinctive blockchain-empowered businesses in various industry domains. ‘nBlocksHunt,’ operated by Neoply, the blockchain arm of one of Korea’s largest game companies, Neowiz, is a gamified location-based service, backed by VR technology. Allowing users to discover and claim tokens by visiting offline stores, nBlocksHunt further facilitates the existing marketing strategy by collaborating with various shops or events.

‘Directional,’ a blockchain-based peer-to-peer stock lending platform for individual investors, is also joining Klaytn. The platform disrupts the existing stock lending market by allowing individuals to lend and borrow securities on P2P basis, which would give them rewards in forms of interest yields in return. It is also the first blockchain firm to participate in the newly enacted financial regulatory sandbox as selected by the Financial Services Commission of the Korean government.

‘Sliver.tv’ is a U.S.-based esports live streaming platform powered by the Theta blockchain network, a decentralized CDN (content delivery network). As the parent company of Theta Labs, which operates the Theta Network, Sliver.tv allows users to rebroadcast video streams with their excess bandwidth and earn token rewards in return, while significantly reducing the costs of video streams and driving incremental revenue for media and entertainment platforms.

Also onboarded on Klaytn is ‘GUHADA,’ an e-commerce platform for pre-owned designer goods, operated by Singapore-based TEMCO. GUHADA allows users to verify the authenticity of the traded goods, whose certificates and transaction histories can be tracked, as recorded on blockchain.

Other notable industry partners include ‘Sessia,’ a Russia-based social network service integrated with tokenized incentives for users’ reviews on their offline experiences; ‘REDi,’ a blockchain-based marketplace for new and renewable energy; ‘HAIVE,’ a UGC-based interactive language learning service from China; and, ‘BolttCoin,’ an incentivized healthcare service from India, leveraging blockchain and gamification.

Using the deployed Klaytn testnet, the initial service partners work towards further reinforcing Klaytn’s ecosystem by releasing their BApps (Blockchain Applications) at the time of the Klaytn mainnet launch.

“With a mission to create substantial real use cases, we are partnering with promising blockchain projects developed by globally successful service providers with a prospective user base of tens of millions,” said Jason Han, the CEO of Ground X, heading the development and operation of Klaytn. He added, “Together with our partners, Klaytn will take the blockchain industry to the next level by prioritizing our efforts towards the mass adoption of blockchain services as to substantiate the value and utility of blockchain technology.”

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