Fintech PR
Jinglz to launch AI-driven audience insights platform CampaignTester™
As the United States heads into another election cycle, and one of the most crowded presidential primary races in our country’s history, it is estimated political campaigns for U.S. federal office will spend $6 billion on paid media this year, with a 20% share directed to digital channels, according to a report by Kandar Media.
Campaign advertisers gearing up for the cycle will have at their disposal a new tool designed to reduce and streamline media spending, increase campaign success, and ensure media efforts successfully drive candidate recognition and positive association among voters. The tool is called CampaignTester, and it is the brainchild of South Florida-based advertising-technology company Jinglz, one of more than 50 #PoweredByRokk3r companies created and developed in partnership with multinational tech co-builder Rokk3r Inc. (OTC: ROKK).
CampaignTester is a first-of-its-kind artificial intelligence/machine learning-driven solution that streamlines A/B testing for media campaigns and delivers aggregate data points that can help marketers across all sectors determine how engaging a particular media campaign is, what emotions it elicits, and how to best re-tool to ensure it is accurately interpreted by audiences. By leveraging a patent-pending technology dubbed Emotiontrac
, as a video plays through its mobile app, CampaignTester identifies and tabulates changes in a viewer’s emotional response to content in real time. The emotional data is reported back second-by-second for review and analysis.
Focus groups have historically been marketers’ sole resource in determining consumers’ perception of a person, product or service before a campaign is released en masse, at which point the message cannot be recalled or modified. The model, however, leaves much to be desired. For one, focus groups are costly, with the price tag on average for a single session hovering between $25,000 and $50,000. They are ultimately misleading, as they tap into a limited segment of a target demographic, yielding disproportionate results that endanger the mass appeal of advertising efforts. CampaignTester addresses these inefficiencies by leveraging sophisticated technologies that lowers end-user costs. With pricing starting at under $500, tests yield highly precise results across large audiences, while also delivering features previously unavailable to marketers, such a second-by-second engagement insights.
“We’re excited to be launching a tool that empowers marketers to test content quickly and effectively, and at a time during which CampaignTester’s utility will be particularly high,” said Jinglz CEO Aaron Itzkowitz. “We’ve had a vision for how technology could positively impact marketing and change how content reaches audience en masse for years, so it’s thrilling to be so close to unveiling CampaignTester.”
CampaignTester is easy to use. A marketer simply uploads a video to the CampaignTester platform, uploads a list of recipient testers, and has the option to offer an incentive to entice viewers to engage with the uploaded content through a mobile app. Once videos are delivered and viewed, the marketers gain insights by reviewing a summary of the test results on a dashboard accessible in their online account. They can then download streamlined data points which include second-by-second emotional responses at what point a specific emotion – sadness, happiness, or anger, for example – occurred by the individual viewer.
CampaignTester provides audience lists for its users using an intuitive form that can invite viewers to view content based on demographic and geographic specifications provided by the user, making the process seamless.
“CampaignTester is a testament to the power of technology to disrupt the status quo, at a fraction of the cost,” said Juan Montoya, Rokk3r Inc. Chief Cobuild Officer. “With this platform, marketers in any field have access to valuable insights through a process that is no more complicated or time-consuming than filling out a survey. We expect this to have significant impact on upcoming elections cycle, as well as consumer marketing for companies of all sectors. We are proud to have played a role in the development of this platform and look forward to seeing its positive impact materialize for years to come.”
SOURCE Rokk3r Inc.
DUBAI, UAE, Nov. 15, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, opens up the November arena for the Bybit Crypto Titans trading competition. Available for users in select regions, a prize pool of 55,000 USDT will be available for a limited time only.
From now to Nov. 30, eligible traders can level up their trading strategies and amplify their winning chances by inviting friends to share two prize pools in two simple steps: register for the event at the Grand Arena, and invite friends and trade.
Battlefields: Once in the Arena, users can pick their battlefields. Up to 30,000 USDT are up for grabs in the Team Battlefield ranked by total trading volume, while another 15,000 USDT is reserved for traders in the Solo Battlefield competing by PnL(%).
More perks: Additionally, top traders and leaders will receive extra perks. Participants will receive a bonus 5 USDT for every new qualified referee, and the first 50 Team Leaders whose team exceeds a threshold amount in trading volume will be entitled to a 100 USDT bonus.
“As trading volumes overall are climbing, we are seeing so many talented traders in our community with a knack for navigating fast-moving markets. This event gives some of them an incentive to share their passion with their friends, and there is room for rewards for the solo trading pros to shine as well,” said Joan Han, Sales and Marketing Director of Bybit.
Market sentiment and activities have been trending up in recent weeks globally, and the enthusiasm is shared among users in niche markets. While traders rush to capture opportunities in a heated market, the Crypto Titans competition encourages users to bring out the best trading game and hone their trading skills for healthier returns.
Find out more about Bybit’s Crypto Titans: November Showdown, terms and conditions apply.
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 50 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For more information, please visit: https://www.bybit.com
For updates, please follow: Bybit’s Communities and Social Media
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Fintech PR
Healthcare leaders gather at House of Commons to discuss productivity-boosting tech with MyStaff app
LONDON, Nov. 15, 2024 /PRNewswire/ — Healthcare leaders from 16 NHS trusts gathered at the House of Commons this week to see how Mid and South Essex NHS Foundation Trust is using a groundbreaking new app that transforms staff access to information vital to their patients’ care.
The MyStaff app uses AI and automation to simplify the management of critical policies and procedures, reducing the time staff spend searching for information from almost 10 minutes to under 30 seconds. Over 12,000 of the Trust’s staff have signed up, and around 1,000 are using the app daily.
With £2bn pledged to help digitise the NHS and bring down waiting lists, such time-saving tech is high on healthcare’s agenda. Trust Chief Executive Matthew Hopkins introduced the session, which was hosted by David Burton-Sampson, MP for Southend West and Leigh, and saw technology strategists and users share their experiences of digitising vital healthcare operations.
Matthew said: “Our Trust is working to make the best use of digital technologies wherever this can help staff to provide the best possible care to our patients. MyStaff app is a versatile and easy-to-use tool that improves our governance processes and makes it easy for staff to access the vital clinical information they need when treating patients.”
The Trust developed MyStaff app with digital innovators Diligram, who have created a digital governance solution that helps ensure staff use the latest policies and guidance when delivering patient care. Document compliance rates have grown from 60% to 98%, whilst projections indicate the app could release 55,000 hours’ worth of staff capacity over 3 years, worth almost £4m in staff costs and giving staff more time on patient-facing care.
Diligram CEO Leslie Golding said: “We have worked closely with the Trust on developing groundbreaking technology that supports our healthcare heroes by simplifying access to essential information. We’re proud to be part of this brilliant example of positive digital change.”
Editor’s notes
- Contact: Rob Benson, 07815098560, [email protected]
- Further images, interviews, site visits available
About MyStaff app
The MyStaff app from digital transformation company Diligram is time-saving tech that offers a mobile-first digital corporate governance solution for healthcare providers.
Web: mystaffapp.io
About Mid and South Essex NHS Foundation Trust
MSE is one of the largest Trusts in the country, serving around 1.2million people. Our values are about delivering excellent, compassionate and respectful care.
Web: mse.nhs.uk
Photo – https://mma.prnewswire.com/media/2558941/MSE_CEO_Matthew_Hopkins_MyStaff_app.jpg
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BEIJING, Nov. 15, 2024 /PRNewswire/ — On November 14, 2024, ThunderSoft (Stock Code: 300496), a world leading OS and intelligent device products and technology provider, and HERE Technologies, the leading location data and technology platform, announced a strategic partnership to enhance collaboration in intelligent navigation and high-definition maps. The collaboration aims to support the efficient development of navigation systems, contributing to a more connected and intelligent mobility ecosystem.
The agreement will see both companies maximize their technical strengths and platform resources for comprehensive, multifaceted cooperation. ThunderSoft’s Aqua Drive OS will integrate HERE location data and services, including HERE SDK, HD Map and autonomous driving solutions. These AI-powered elements, create a foundation for developers worldwide to build intelligent system platforms. Additionally, the partnership will deliver tailored intelligent navigation solutions for international markets, addressing the diverse requirements of automotive manufacturers and consumers.
The companies will also collaborate to develop immersive and interactive 3D high-definition mapping solutions by combining HERE’s map data with ThunderSoft’s Kanzi Map engine, establishing a new benchmark in intelligent driving and navigation.
Deon Newman, Senior Vice President and General Manager of HERE Technologies said, “This strategic partnership with ThunderSoft represents a transformative step in delivering on the potential of AI and software-defined vehicles. By uniting our best-in-class location technology with ThunderSoft’s advanced system capabilities, we will together deliver greater insight and intelligence to every journey, empowering our clients to create richer, more personalized experiences for their customers worldwide.”
Hengshang Chang, Executive President and President of SmartVehicle Business Group of ThunderSoft, highlighted the strategic importance of the collaboration, “Our collaboration with HERE holds immense significance. By integrating HERE’s map data and location platform capabilities with ThunderSoft’s pioneering vehicle OS technology, we aim to develop more competitive, globally-oriented intelligent navigation systems for the automotive industry, enabling automakers to achieve accelerated growth.”
About HERE Technologies
HERE has been a pioneer in mapping and location technology for almost 40 years. Today, HERE’s location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. Find out how HERE is moving the world forward at here.com.
About ThunderSoft
ThunderSoft, a well-known intelligent operating system products and technologies provider, has been continuously accumulating and innovating in the operating system field, with its business expanding gradually from smart phone to smart vehicle, AIOT and smart industries. Website: https://en.thundersoft.com
View original content:https://www.prnewswire.co.uk/news-releases/thundersoft-partners-with-here-technologies-to-enhance-intelligent-navigation-solutions-302307004.html
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