Fintech PR
Learn about the best IEO fundraising practices with Valentin Preobrazhenskiy (CEO and Founder of LATOKEN) at TCE2019 Prague
Top entrepreneur and speaker in the capital markets transition space to explain the best fundraising practices when launching an IEO and also teach how to build a team and prototype with a unicorn potential at PICANTE TECH Conference Europe 2019.
Let’s start by explaining what an IEO is and what are the trends that are sweeping across the token industry.
An Initial Exchange Offering, as its name suggests, is conducted on the platform of a cryptocurrency exchange. Contrary to Initial Coin Offerings (ICOs), an IEO is administered by a crypto exchange on behalf of the startup that seeks to raise funds with its newly issued tokens.
As the token sale is conducted on the exchange’s platform, token issuers have to pay a listing fee along with a percentage of the tokens sold during the IEO. In return, the tokens of the crypto startups are sold on the exchange’s platforms, and their coins are listed after the IEO is over. As the cryptocurrency exchange takes a percentage of the tokens sold by the startup, the exchange is incentivized to help with the token issuer’s marketing operations.
The main advantages of launching an IEO on a cryptocurrency platform is trust and security.
IEO participants do not send contributions to a smart contract, such as governs an ICO. Instead, they have to create an account on the exchange’s platform where the IEO is conducted. The contributors then fund their exchange wallets with coins and use those funds to buy the fundraising company.
One of the main advantages of IEOs is trust. As the crowd sale is conducted on a cryptocurrency exchange platform the counterparty screens every project that seeks to launch an IEO on its website. Exchanges do this to maintain their good reputation by carefully vetting token issuers.
Therefore, IEOs can eliminate scam and dubious projects from raising funds via cryptocurrency exchange platforms, and it becomes much harder to scam contributors with IEOs.
Token issuers do not have to worry about crowd sale security as the exchange is managing the IEO’s smart contract. The KYC/AML process is also handled by the crypto exchange as most service providers do KYC/AML on their customers after they create their accounts.
During PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, you have the unique opportunity to hear first-hand from industry expert, Valentin Preobrazhenskiy (CEO and Founder of LATOKEN), about what the best practices are for launching a successful campaign when raising funds via an IEO.
Valentin will touch base on the following main bullet points:
– How to build a team and prototype with a unicorn potential?
– How to launch Landing templates which sell?
– How to attract 1m target audience and convert into contributions?
REGISTER HERE to secure your seat!
About Valentin Preobrazhenskiy – CEO and Founder at LATOKEN
As a 12x keynote speaker and host of LATOKEN forums visited by 2 presidents and $120bn funds, Valentin contributes to the financial system transformation agenda.
PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.