Fintech PR
Consumers Are Willing to Share Personal Data in Exchange for Better Customer Experience, Broadridge Study Finds
Amidst a backdrop of increasing emphasis on data privacy via the introductions of the General Data Protection Regulation and California Consumer Privacy Act, nearly half of consumers in North America (45%) would be willing to share their data if it meant that it would enhance their customer experience (CX), according to a new study from global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR).
The annual study, which surveys the opinions of more than 3,000 individuals in North America on topics relating to consumer experience and essential communications, revealed that consumers’ desire for enhanced experiences coincided with an even stronger sentiment around the need for more data privacy legislation. In fact, more than 84% want more legislation that increases their ability to protect and control the personal data they provide companies, as well as greater transparency on how their data is used.
“Data privacy concerns are at a peak, and yet consumers are placing immense value on their experiences and are willing to share more of their personal data if it enhances the services they receive in return,” said Matt Swain, managing director and practice lead for communications consulting services at Broadridge. “Data is the bedrock of customer experience and providers of essential communications, like bills and statements, have a significant opportunity to modernize the way they customize consumers’ experiences. This can only be done if they are clear about what data is needed, how it will be managed and, ultimately, how it will improve the lives of their customers – on and offline.”
Demand for Paperless Communications Rises, and Companies are Missing Out
When it comes to essential communications, interest in going digital is growing. Compared to the 45% who prefer paper, two out of three respondents (67%) switched at least one bill or statement to paperless in the last year.
Although there’s increasing demand for digital bills and statements, the data suggests a missed opportunity for companies to grow paperless adoption, customer engagement and convenience at the onset of the relationship, while cutting costs. Only four out of 10 consumers were asked to go paperless when they opened a new account and 29% said that they were never asked at all.
In terms of motivations for going paperless, most respondents (72%) agree that reducing clutter was their primary reason for switching to online communications from their providers this past year.
Helping Consumers Take Financial Control with Advanced Features
Consumers making the leap to paperless are also increasingly looking to get more out of their bills and statements so they can take control of their finances. In fact, 72% would prefer advanced options, such as customizable dashboards, to control the look and feel of bills and statements. For those who have investment or retirement funds, insights and recommendations on their activities and spending relative to their financial goals are increasingly important (59%).
Interestingly, nearly one-third (29%) of respondents say they never review their bills or statements for reoccurring “zombie subscriptions,” which often hit consumers’ bank accounts unexpectedly.
Beyond customization of communications, consumers also want centralized delivery and storage options for bills and statements in the cloud (40%), particularly when it comes to accessing important and time-sensitive financial information. More than two-thirds (69%) of respondents say having all their financial documents in one archived location would make things like filing taxes much easier.
“Companies have the opportunity to transform the customer experience through bills and statements,” added Swain. “By reframing these household communications, companies can create more meaningful engagement with their consumers, helping simplify and organize their bills and statements, while also creating new layers of brand equity and additional revenue opportunities.”
To download the report, click here.
Methodology
Broadridge Customer Communications commissioned ENGINE to conduct a CARAVAN Omnibus Survey. The 45-question survey was administered between November 6-13, 2019, to 3,006 U.S. and Canadian residents ages 25 and older. The sample was weighted to current U.S. and Canadian Census data for age, gender and region. The figures are statistically significant at the 95% confidence level with a margin of error of ±2 percentage points.
SOURCE Broadridge Financial Solutions, Inc.
BERLIN, March 18, 2025 /PRNewswire/ — From March 4-6, 2025, ITB Berlin, the world’s leading travel trade show—kicked off in Germany, gathering over 5800 exhibitors and industry leaders from 170 countries. This year’s theme, “The World of Travel Lives Here” highlighted the digital transformation shaping the future of global tourism. As a leading enterprise payment provider in the airline and travel industry, YeePay showcased its one-stop global enterprise account solution, demonstrating how seamless payments are at the heart of a connected global travel ecosystem.
At ITB Berlin, Hua Lei, Senior Vice President and Head of International Business at YeePay, shared insights into how evolving visa-free policies are boosting inbound tourism to China, unlocking new business opportunities.
“Payments serve as the bridge, connecting businesses, distributors, and travelers. We are dedicated to creating efficient and secure payment solutions that facilitate seamless transactions between China and global travelers, as well as between Chinese and international businesses,” said Hua Lei.
During the event, YeePay engaged with global airline and travel companies, system providers, and payment technology firms, exploring collaborations to drive digital transformation across the travel industry. YeePay introduced its one-stop global enterprise account solution, designed to streamline complex cross-border transactions with low costs, competitive exchange rates, and fast processing speeds. By leveraging a comprehensive global collection, payment, and FX management system, YeePay enables travel businesses to efficiently handle international payments, foreign exchange management, and financial settlements. All within a single account.
As the travel industry embraces digitalization and globalization, YeePay is accelerating its global expansion to further enhance collaboration and co-innovation with travel businesses worldwide. The company remains committed to driving the evolution of global payment services, making transactions smarter, more seamless, and more efficient.
At ITB Berlin, YeePay not only showcased the strength of China’s payment technology but also reinforced its vision of fostering open, collaborative, and innovative partnerships to support the global travel industry. As the event’s theme suggests, “The World of Travel Lives Here”and YeePay is helping connect the world’s travel ecosystem through payments.
About YeePay
Founded in 2003, YeePay is a leading enterprise payment service provider in China, offering secure, innovative, and intelligent transaction solutions across industries such as airlines & travel, retail, fintech, and cross-border commerce. With a focus on financial inclusion and technological innovation, YeePay empowers businesses with seamless digital financial services.
For more information on YeePay, visit https://global.yeepay.com.
View original content:https://www.prnewswire.co.uk/news-releases/yeepay-at-itb-berlin-2025-building-a-digital-bridge-for-global-travel-through-payments-302403791.html
Fintech PR
TVP AND DEMAND POOL ANNOUNCE UPCOMING LAUNCH OF FIRST STRATUM V2 BITCOIN MINING POOL AND CLOSING OF VENTURE CAPITAL INVESTMENT
AUSTIN, Texas, March 18, 2025 /PRNewswire/ — DMND (“Demand Pool”), the world’s first Stratum V2 Bitcoin mining pool, announced the opening of the application for miners to join DMND as launch partners today. Successful applicants will benefit from a 0% fee for an initial two-month period, as well as a special two-year founding miner agreement. DMND also announced its venture capital financing that took place in Q4 2024, led by Trammell Venture Partners (“TVP”).
Stratum V2 enhances Bitcoin’s decentralization and privacy by enabling miners to construct their own block templates. DMND’s Stratum V2 pool implements end-to-end encryption to prevent hashrate hijacking and features a novel payments system called SLICE that ensures maximum miner payouts with auditable transactions and no hidden fees. Built on open-source, authenticated security, DMND creates a fairer and more profitable Bitcoin mining landscape. DMND is committed to increasing miner profits while strengthening Bitcoin’s decentralization.
“The Bitcoin mining industry has a key problem which I’ve pinpointed over my 10 year career: mining pool centralization,” said Alejandro de la Torre, DMND co-founder and CEO. “This is why it is paramount that we make Stratum V2 a reality. SV2 will help decentralize Bitcoin mining by allowing miners to build their own blocks. With the release of DMND pool—the world’s first Stratum V2 pool—we help combat this problem – a historic moment in Bitcoin.”
“The mining pool industry is one where murky fee payouts and relative centralization have become the norm,” said Christopher Calicott, TVP’s managing director and founding partner. “By empowering mining operators to securely and privately design their own block templates while facilitating radical transparency and fairness of payments to mining pool participants, DMND will bring a new era to the mining industry. Mining operators of any size—from small home miners to publicly traded giants—will all work to enhance Bitcoin’s decentralization.”
Mining operators are encouraged to apply to join the launch event and contribute to mining the first Stratum V2 block on the DMND website here. Applications for launch participants will end March 28, 2025, at midnight PST.
About Demand Pool
DMND is the first Stratum V2 Bitcoin mining pool. DMND’s revolutionary technology empowers miners with greater transparency, higher payouts, and true decentralization via miner block template creation. For more information visit us on the web.
About Trammell Venture Partners
Trammell Venture Partners, founded in 2016, is an Austin-based early-stage venture capital firm focused on investing in highly technical companies in three core areas including Bitcoin-native technologies, security and privacy tech, and applied AI. Since 2020, TVP has focused on backing founders building on the layers of the Bitcoin protocol stack via the venture capital industry’s first dedicated Bitcoin-native mandated VC fund series: The TVP Bitcoin Venture Fund series of funds.
MEDIA CONTACT:
Alejandro de la Torre
DMND: Demand Pool
alejandro@dmnd.work
+351 911 833 264
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View original content:https://www.prnewswire.co.uk/news-releases/tvp-and-demand-pool-announce-upcoming-launch-of-first-stratum-v2-bitcoin-mining-pool-and-closing-of-venture-capital-investment-302403986.html
SAN FRANCISCO, March 18, 2025 /PRNewswire/ — Sensor Tower, a leading provider of digital marketing insights, announced today that it has acquired gaming intelligence platform Video Game Insights. This acquisition strengthens Sensor Tower’s position as the preeminent source for gaming insights and expands its coverage into PC and Console.
“Gaming is a significant part of the digital economy, and with this acquisition, Sensor Tower is excited to offer our customers gaming insights across mobile, PC, XBox, and Playstation,” said Sensor Tower CEO Oliver Yeh. “Video Game Insights has become a trusted name in the industry, providing its customers with reliable estimates on sales, pricing, engagement, and ratings. We look forward to working with the entire Video Game Insights team to continue to innovate and provide Sensor Tower customers with the most comprehensive gaming insights.”
Video Game Insights is a market research company best known for providing game performance data and user trends from Steam, one of the most widely used video game distribution services. As of this year, Video Game Insights has expanded to provide data for Playstation and Xbox.
The addition of PC and Console data to Sensor Tower’s existing mobile gaming solutions unlocks new market opportunities in the $249 Billion gaming landscape. Top game publishers and developers can now track sales, engagement, and advertising across Apple App Store, Google Play, and Steam, enabling them to better understand market shifts, benchmark against competitors, and drive retention and growth.
“We are thrilled to join Sensor Tower and further our goal of providing the industry with a comprehensive view of the gaming ecosystem,” said Karl Kontus, Co-Founder and CEO of Video Game Insights. “The power of our combined datasets provides deeper insights into market trends, competitor strategies, and user preferences, allowing our customers to grow and scale at a faster rate than ever before.”
With this acquisition, Sensor Tower furthers its mission to measure the digital economy, providing global leaders with market analysis and competitive intelligence across mobile app, digital advertising, and website.
Video Game Insights will operate as Video Game Insights by Sensor Tower.
For more information please visit www.sensortower.com
Press contact: Amber Ellis, SensorTower@ccgrouppr.com
About Sensor Tower
Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions.
Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Digital Advertising Insights (formerly Pathmatics), helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile. Learn more at www.sensortower.com
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View original content:https://www.prnewswire.co.uk/news-releases/sensor-tower-acquires-video-game-insights-adds-pcconsole-gaming-data-302404422.html
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