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Sezzle and The Center for Generational Kinetics Release Groundbreaking Study on Gen Z, Millennials and their Relationship with Money, Credit, and Payments

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Sezzle Inc. (ASX:SZL) (Sezzle) // Sezzle, the leading North American, purpose-driven, payments platform, together with the Center for Generational Kinetics, a global leader in generational research, announced the results of a landmark nation-wide survey of young consumers, providing new insights into how younger generations of consumers think about personal finances, credit products, and payments.

The results, which were released to leading eCommerce merchants, retailers and select media in an invitation-only webinar, highlighted a number of trends that provide a roadmap for the future of the retail sector as it begins to reposition itself in the wake of COVID-19.

The national survey, conducted by The Center for Generational Kinetics, is the first of its kind. The study focused on understanding Gen Z and Millennial consumer attitudes towards the booming “Buy Now, Pay Later” trend, which has taken off since being introduced to the U.S. a little more than four years ago. More than 1,200 adults between the ages of 18 and 64 were surveyed by CGK between February 27, 2020 and March 2, 2020.

“A product of growing up after the Great Recession, Gen Z is wary of credit and worries about their finances more than any other generation. For retailers, it is critically important to understand how these unique attitudes shape young consumers’ attitudes,” commented CGK President and renowned generational expert, Jason Dorsey, whose firm partnered with Sezzle on the study.

“The data couldn’t be more clear: Millennials and Gen Z consumers want options when it comes to how they pay. By 2023, I predict 95% of all direct-to-consumer retailers will be offering some form of installment-based payment solution for both online and in-store checkout,” Mr. Dorsey predicts.

“We built Sezzle to give Millennial and Gen Z consumers an alternative budgeting tool that allows them to pay for purchases over time without all the pitfalls of traditional credit products,” said Sezzle CEO and co-founder, Charlie Youakim. “This CGK research really reinforces why our product fits the evolving payment needs of younger generations of shoppers.”

Installment-based payment programs have long been a staple of the retail sector in countries all around the world from Brazil to Australia to the UK and continental Europe. Based on the CGK study, over 90% of Gen Z and 95% of Millennial consumers are aware of installment payment options. However, largely due to the long-standing predominance of credit cards in North America, alternative payments are just now beginning to take off in the US and Canada as younger consumers find themselves sidelined by the traditional credit market.

The survey conducted in partnership with CGK is the first comprehensive and publicly-released study to delve into the rapidly accelerating installments-based payments sector. The results of this seminal study provide a range of insights into how each generation of consumers approaches personal finances, credit, and payments.

Several other key insights support the consumer viewpoint that installment payments should be on the forefront of every retailer’s mind. Sezzle and CGK uncovered the following consumer stats relating to installment payments:

  • Consumers are using digital payment services (75%) more than traditional banking apps (67%);
  • 81% of consumers indicate that they would at least sometimes use installment payments if they were available with 63% of Millennials either loving or viewing installment payments as a helpful option;
  • Over half (53%) of consumers are likely to use installment payments if it is available at their favorite store;
  • If installment payments were offered, 60% of consumers would try a new store or website and 65% of consumers would shop more often;
  • Installment payments with no fees or interest is the most ideal feature for consumers
  • Consumers are far more likely to use an installment payment solution if it helps build their credit.

Chris Dolan, VP of Partnerships at Sezzle, who will lead the webinar along with Mr. Dorsey notes, “We had already seen the positive impact that installment payments have had on converting shoppers into buyers. This study went beyond the transactional data to bring to light some of the additional benefits retailers gain from offering installments to their customers in terms of trust, satisfaction, and loyalty.”

Key Links

  • The Future of Payments, a landmark nation-wide study which sheds light on Gen Z and Millennial consumer behaviors and sentiments towards spending, credit, and payments.
  • Members of the media and other interested parties can sign up for the Sezzle and CGK webinar here.
  • Sezzle will be releasing additional data and insights from its on-going research initiatives to its merchant partners, some of which will be shared with select media. Additional information related to Sezzle’s and CGK’s joint “Future of Payments” study can be accessed here.
  • Follow Sezzle on LinkedIn for the latest data and market insights from the company. For more of Sezzle’s proprietary research, visit the Sezzle Research Center.
  • Merchants and retailers interested in learning more about Sezzle can learn more here.
  • Consumers interested in signing up to use the Sezzle platform can learn more here.

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Statement from the shareholders of Thames Water

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LONDON, March 28, 2024 /PRNewswire/ — The following statement has been provided on behalf of all of the shareholders of Thames Water:

“Shareholders and Thames Water have been working with the regulator Ofwat for over a year on how to address the complex challenges facing the business. These include both meeting current funding demands and the urgent need for substantial investment to improve performance.

“These discussions led to the submission of a business plan which included the largest ever investment programme by any UK water company – over £18 billion – to improve customer service and environmental standards. To support such unprecedented investment, shareholders committed to supporting a further £3.25 billion of investment on top of the £500 million provided last year, and pledged to take no cash out of the business until a turnaround was delivered. This was a solution which addresses the root cause of Thames Water’s challenges without the need for any taxpayer funding.

“However, after more than a year of negotiations with the regulator, Ofwat has not been prepared to provide the necessary regulatory support for a business plan which ultimately addresses the issues that Thames Water faces. As a result, shareholders are not in a position to provide further funding to Thames Water.

“Shareholders will work constructively with Thames Water, Ofwat and Government on how to address the consequences of Ofwat’s decision.”

For media enquiries: Greenbrook Advisory, [email protected], +44 207 952 2000

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Bitget Research Report Unveils 1.5 Million Daily Active Crypto Traders in Western European

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VICTORIA, Seychelles, March 28, 2024 /PRNewswire/ — Bitget Research, the research arm of the world’s leading cryptocurrency exchange and Web3 company, has released a report analyzing the structure and the current landscape of the cryptocurrency markets of Western Europe. The region showcases characteristics such as large cryptocurrency trading volumes, high DeFi activity levels, a responsible and regulated approach, and relatively lower usage of P2P trading.

Key takeaways:

  • The number of local daily crypto traders ranges from 1.2 million to 1.5 million.
  • Germany and France lead in terms of crypto trading activity.
  • Austria witnessed the fastest growth in crypto traders between December 2022 to December 2023, with a 70% increase in users.
  • Western European users are generally well-educated and risk-conscious in their cryptocurrency investments.
  • The local trading strategy typically involves a combination of contracts and spot trading, and investment in mainstream assets.
  • Regional users demonstrate high participation in decentralized projects, NFTs and Web3 platforms, and active engagement in popular chain ecosystems like Solana.
  • DeFi usage constitutes the majority of cryptocurrency activity in Western Europe, while P2P trading volumes remain notably low.

Western European countries, characterized by developed economies and high general education levels, rank among the regions with the highest cryptocurrency adoption globally. The importance of Western Europe within the cryptocurrency industry continues to grow, as evidenced by the daily trading participation on centralized and decentralized exchanges ranging from 1.2 million to 1.5 million individuals. While Germany and France lead in activity levels, Austria has experienced the most rapid yearly growth in crypto traders, with a remarkable 70% surge in users. Germany closely followed with a 69% increase, while other Western European countries demonstrated slower growth rates ranging between 15% and 20%.

Overall, cryptocurrency activity in Western Europe benefits from a clearer level of compliance compared to other regions with countries like Germany, Switzerland, Belgium, France, Austria, Liechtenstein, Luxembourg, and the Netherlands adhering to the legislative framework established by the European Union for regulating crypto assets.

Centralized Exchanges and Spot Trading Prevail

Upon analyzing local market trends and trading instrument preferences, it was observed that users in Germany, Switzerland, and the Netherlands exhibit a preference for trading futures, whereas the remaining countries lean towards spot trading.

When it comes to trading cryptocurrency, the majority of Western European users demonstrate an inclination towards centralized exchanges, with CEX traffic surpassing DEX by 10 times. Among users opting for decentralized platforms, PancakeSwap and Uniswap emerge as the most popular exchanges. Additionally, Coinbase Wallet, Metamask, Bitget Wallet, and TrustWallet are the most commonly utilized cryptocurrency wallets across the eight countries.

Over the past year, the overall traffic to centralized exchanges from Western European users has shown a significant upward trend, especially in Germany, Switzerland, and Poland. Germany and Switzerland saw a year-over-year increase of more than 50%, with Poland experiencing a growth rate of 145%. However, the growth in France and Belgium was not as pronounced, with Belgium even seeing a 6.8% decline compared to the same period last year.

DeFi usage constitutes the majority of cryptocurrency activity in Western Europe, while P2P trading volumes remain notably low. One reason for the region’s limited adoption of crypto P2P is the prevalent practice of purchasing digital assets using fiat deposits or linked cards. In contrast, regions like South East Asia see P2P transfers as the primary instrument of cryptocurrency trading, given the lesser prevalence of card deposits.

Choice Of Assets And Trending Topics in Western Europe

Among popular sectors and projects, regional users demonstrate high participation in decentralized projects, familiarity with DEX tools and trading, NFTs, and Web3 platforms, and active engagement in popular chain ecosystems like Solana.

In terms of asset choice, emerging cryptocurrencies such as Ordinals, NFTs, RWAs, DePin, Solana ecosystem and meme coins have garnered significant attention among traders across Western Europe since the beginning of the year.

According to Western European market data, the trending topics and coins of choice include significant growth in the Solana ecosystem driven by token launches and airdrops, as well as increased interest in Manta Network and Ondo Finance. Additionally, there is sustained attention on second and third-tier chains such as CRO, FTM, and SUI, suggesting continued engagement despite minimal news or major announcements.

Western European Crypto Trader Behavior

The Bitget research suggests that cryptocurrency participants in the region typically possess a high level of education, exercise caution, and prioritize long-term investments. Additionally, a significant portion of local users actively engage in both online and offline forums, including community Ask Me Anything (AMAs), where they exchange market insights and discuss industry trends. Furthermore, they place a premium on legality and demonstrate a keen interest in adhering to Know Your Customer (KYC) and anti-money laundering (AML) regulations.

In terms of strategy, choice of trading instruments and platforms, Western European traders show conservatism — they carefully examine the market options and once chosen, tend to be loyal users.

Local Market Predictions For 2024

Based on the comprehensive study, Bitget Research foresees the following trends in the Western European market for 2024:

  • Germany and France will remain key hubs of cryptocurrency activity in the region.
  • The interest of Western European users in on-chain solutions, particularly in the category of NFTs, DEXes, and blockchain games, will continue to grow. One-two blockchain projects run by Western European teams will gain the leading position in their sectors.
  • Decentralized exchanges will meet the growing demand for on-chain transactions, while emerging centralized exchanges, offering superior customer service and platform features, may gain new adoption among Western European users.
  • Increased engagement with Solana ecosystem projects will benefit crypto wallets, which offer integration across various blockchain ecosystems.

About Bitget

Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 20 million users in 100+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, swap, NFT Marketplace, DApp browser, and more. Bitget inspires individuals to embrace crypto through collaborations with credible partners, including legendary Argentinian footballer Lionel Messi and official eSports events organizer PGL.

For more information, visit: Website  | Twitter  | Telegram  | LinkedIn  | Discord | Bitget Wallet

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Bybit Powered by SATOS Launches Regulated Digital Asset Platform in the Netherlands

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AMSTERDAM, March 28, 2024 /PRNewswire/ — Bybit, one of the world’s top three crypto exchanges by trading volume, today proudly announces the launch of its regulated digital asset platform –  Bybit.nl in the Netherlands.

This strategic move comes as a result of Bybit’s ongoing commitment to providing top-tier services to users while adhering to regulatory guidelines. Bybit solidified its partnership with SATOS in June 2023, laying the foundation for today’s exciting announcement. Leveraging SATOS’s esteemed reputation and nearly a decade of industry experience, Bybit aims to establish a trustworthy trading environment for Dutch users, offering a diverse range of financial products and trading tools.

Key Benefits for Dutch Users under Bybit Powered by SATOS:

  1. Versatile Platform and Enhanced Trading Tools: The new local regulated platform provides Dutch users with access to a versatile range of financial products, education resources and advanced trading tools, empowering them to trade with ease and efficiency.
  2. Localized Support and Community Engagement: Bybit is committed to providing tailored support to the Dutch crypto community, offering localized assistance and fostering collaboration and innovation through community initiatives.
  3. Gateway to Bybit Web3 Features: Dutch users will gain access to exciting new features of Bybit Web3, including the Web3 Wallet and Airdrop Arcade, enhancing their overall crypto experience in the Web3 community.

Through our partnership with SATOS, Dutch users can effortlessly deposit and withdraw fiat, trade over 300 pairs, and enjoy enhanced security measures for their crypto assets. SATOS, supervised by the Dutch National Bank, guarantees top-notch security and reliability for its users.

“We are thrilled to launch our regulated digital asset platform in the Netherlands, furthering our commitment to serving users while upholding regulatory compliance,” said Ben Zhou, Co-founder and CEO of  Bybit. “Through our partnership with SATOS, we aim to provide Dutch users with a secure and seamless trading experience, backed by industry-leading security measures and unparalleled support.”

 #Bybit #TheCryptoArk

About Bybit Powered by SATOS

In June 2023, Bybit formed a strategic alliance with SATOS, one of the oldest crypto service providers operating in the Netherlands and Belgium since 2013. This partnership is a testament to our commitment to providing the best services to our users in line with regulatory guidelines, and ensuring the delivery of high-quality services to our users.

About Bybit

Bybit is one of the world’s  top three cryptocurrency exchanges by volume with 25 million users. Established in 2018, it offers a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

For more details about Bybit, please visit Bybit Press.
For media inquiries, please contact: [email protected] 
For more information, please visit: https://www.bybit.com 
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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