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Embarking on 2024: Trip.com Group reveals top travel trends, AI revolution, and sustainable journeys

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SHANGHAI, Dec. 28, 2023 /PRNewswire/ — As the sun sets on 2023, Trip.com Group, a global leader in online travel services, reflects on the dynamic landscape of travel over the past year, offering insights into the trends set to shape the journey in 2024.

China’s border reopening sparks global travel surge 

With the opening of China’s borders, travel was greatly boosted by a wave of Chinese travellers with a pent-up demand for overseas travel. Trip.com data unveils a significant rise in outbound travel bookings, showcasing a six-fold increase compared to 2022. This trend is especially prominent during holiday periods, such as the 8-day Golden Week in October which witnessed an eightfold surge in outbound travel. This is a compelling prelude to a robust New Year Holiday season from 31 Dec 2023 to 3 Jan 2024, which recorded a 240% increase in bookings year-on-year from 2022. 

The data also revealed that Chinese travellers have a strong interest in visiting Southeast Asia, with many of these countries topping the list of preferred outbound destinations in 2023:

Top 5 destinations for Chinese travellers in 2023

  1. Thailand
  2. Japan 
  3. South Korea 
  4. Singapore 
  5. Malaysia

The thriving interest in outbound travel is expected to persist in 2024. Besides outbound travel, China’s inbound travel is also showing steady signs of recovery. In 2023, Trip.com saw four-digit growth in visitor numbers as compared with the same period in 2022 – surpassing 60% of pre-pandemic levels.

According to Trip.com data, China’s top source markets for inbound tourism include South Korea, Japan, Singapore, the United States, Australia, Malaysia, Canada, Thailand, the United Kingdom and Germany. These visitors’ preferred destinations in China are Shenzhen, Shanghai, Guangzhou, Beijing, Zhuhai, Hangzhou, Foshan, Xiamen, Zhongshan, and Chengdu. In fact, seven out of ten hotel bookings made by overseas tourists are for Shenzhen.

Furthermore, Trip.com’s “China Travel Guide”, a comprehensive guide that provides inbound visitors to China with hotel, transport, payment and other travel-related information, has served nearly 100,000 overseas visitors since its launch in September.

We also partnered with e-payment service providers such as Alipay to simplify payment for overseas visitors, helping international tourists navigate their travels in China.

AI takes centre stage in predictive planning for 2024

As we venture in 2024, the travel landscape is undergoing a paradigm shift, driven by the widespread integration of AI. Leading this transformative change is TripGenie, an advanced AI travel assistant that is integrated into the Trip.com mobile app.

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Leveraging cutting-edge large language model technologies, TripGenie, launched in 2023, has evolved into a personalised travel companion. It is reshaping the way we plan our journeys, from crafting bespoke itineraries, enabling instant bookings and delivering lightning-fast responses to user queries. For example, if you enquire “How do I plan a 5-day trip to Bangkok?” The travel assistant swiftly creates a personalised editable inquiry in under a minute, recommending tourist spots, shopping destinations and even provides booking links, images and city maps.

In the latter part of 2023, TripGenie’s user searches unveiled a rising interest in content related to “travel guide”, reflecting a growing demand for comprehensive travel-related information. Other popular searches were related to “flight”, “hotel”, “itineraries” and “attractions”. 

Expanding beyond TripGenie, Trip.com introduced AI-powered curated lists to enhance the booking experience for users. “Trip.Best” that recommends the best travel options, “Trip.Deals” that shows top flights, accommodations, and other travel deals, and “Trip.Trends” which features the most popular travel topics and events based on user searches. These dynamic compilations are finely tuned to user preferences derived from real-time data, providing a sneak peek into the future of travel planning in 2024.

For instance, in the Trip.Deals” list, global users have shown particular interest in the following top 5 destinations:

  1. London
  2. Bangkok
  3. Amsterdam
  4. Paris
  5. Hong Kong

Music festivals and theme parks lead the way for 2024’s global attractions

As we set our sights on 2024, the world of travel is embracing the fun trend of event tourism, with festivals and iconic theme parks emerging as the cornerstones of trips.

Theme parks specifically are poised for a stellar rise, having witnessed an impressive 65% increase in bookings in 2023 compared to 2019 levels. According to Trip.com data, these are the top 10 theme parks in 2023 globally:

  1. Hong Kong Disneyland
  2. Universal Studios Japan
  3. Ocean Park Hongkong
  4. Universal Studios Singapore
  5. Tokyo Disneyland
  6. Tokyo DisneySea
  7. Everland, Korea
  8. Universal Studios Hollywood
  9. LEGOLAND, Malaysia
  10. Adventure Cove Waterpark

Theme parks also made five of the top ten most popular attractions globally in 2023, with Singapore Zoo, Gardens by the Bay, The Peak, S.E.A Aquarium, and Osaka Aquarium Kaiyukan also making the top 10 list.

The arena of live entertainment, concerts and music festivals transcend borders, captivating audiences from every corner of the world. In our inaugural year of venturing into the concert category in 2023, Trip.com has already witnessed extremely positive outcomes. The category of “event+ticket” has become one of the most sought-after products on our platform. Globally, concerts and music festivals such as Jay Chou’s Carnival World Tour in Bangkok and Wang Leehom’s ONE concert in the same city were the top two most popular concerts respectively.

During Jay Chou’s Carnival World Tour in Bangkok, the search volume for Bangkok hotels experienced a notable surge of 175% in the week following the concert announcement (8-14 September), compared to the preceding week (1-7 September). Simultaneously, searches for air tickets to Bangkok exhibited a substantial increase of 213%. Furthermore, the number of hotel stay bookings in Bangkok on December 9 spiked by 129% when comparing the same two weeks. Additionally, flight bookings from China recorded a significant rise of 118%.

Concerts featuring international acts are anticipated to sustain their prominence as the most sought-after global events, promising a thrilling 2024 filled with unforgettable cultural experiences.

Here are the top 5 concerts and music festivals in 2023:

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  1. Jay Chou Carnival World Tour Bangkok
  2. Wang Leehom ONE concert Bangkok
  3. Rolling Loud Pattaya
  4. Jacky Cheung Macau
  5. JJ Lin Hong Kong

The rise of sustainable travel and event tourism in 2024

Peering into the crystal ball for 2024, two pivotal trends look to be shaping the travel landscape: Sustainable travel and the ascent of event tourism. More than a numerical projection, these trends signify a shift in traveller consciousness and preferences.

According to Trip.com Group’s latest ESG report, more than 16 million customers have opted for low-carbon travel options, signalling a rising interest in eco-friendly exploration.

Trip.com Group’s low-carbon hotel standard initiative was also launched in 2023 with promising results. With over 1,500 partners shortlisted as low-carbon hotels, this suggests that sustainable accommodation is set to become a major trend.

Event tourism, encompassing concerts, festivals, and sporting events, is poised to gain momentum in 2024. With the eagerly anticipated 2024 Summer Olympics in Paris, the “ticket+hotel” category is expected to be a sought-after product, underscoring the growing importance of events in shaping travel choices.

As the story of travel evolves in the year ahead, Trip.com Group stands at the forefront, poised to guide adventurers into an era marked by exploration, innovation, and sustainability – to pursue the perfect trip for a better world.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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Fintech PR

SM approaches 2025 with cautious optimism

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PASAY CITY, Philippines, Dec. 26, 2024 /PRNewswire/ — The SM Group is approaching the coming year with cautious optimism, encouraged by the continued growth of the Philippine economy.

SM Investments President and Chief Executive Officer Frederic C. DyBuncio said that despite ongoing challenges of peso volatility and higher inflation, the business sector has adapted well.

Consistent demand sustained household spending in the third quarter, with Household Final Consumption Expenditure posting a year-on-year growth of 5.1%, maintaining the same level in the same quarter last year, data from the Philippine Statistics Authority showed.

“Any moderation in inflation should trigger a strong confidence rebound. This could create opportunities in consumer-focused sectors in the country and we are poised to cater to these evolving demands,” Mr. DyBuncio said.

To cater to growing demand, SM continues to expand into more underserved areas, contributing to sustainable economic development and collaborating with government stakeholders to enhance access to modern retail, financial services, and integrated property developments.

“By investing and expanding to more areas nationwide, SM creates new markets and improves access to these essential sectors, serving more communities and helping stimulate sustained economic activities,” he said.

Mr. DyBuncio also said SM continues to invest in promising ventures such as renewable energy and logistics, that foster economic activity.

SM has invested in the clean energy industry through Philippine Geothermal Production Company (PGPC) which produces 300 Megawatts of geothermal steam supply. SM aims to continue to develop geothermal concessions through PGPC in support of the Department of Energy’s goal of reaching 50% renewable energy supply by 2040.

To encourage circularity towards green energy production, SM’s property arm, SM Prime Holdings partnered with GUUN Co. Ltd. (GUUN) to implement the Japanese technique of reducing landfill impact. The technology converts non-recyclable and hard-to-recycle packaging into alternative fuel.

SM’s banking arm, BDO Unibank is one of the largest funders of renewable energy projects. BDO has funded PHP898 billion in sustainable finance, including loans to 59 renewable energy projects as of December 2023. 

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In logistics and tourism, the improvement of transport networks across the country’s archipelago connects tourist and industrial areas that will help create inclusive growth. SM though its subsidiary 2GO launched MV Masigla and MV Masikap in 2024 to help better connect goods to 19 ports across the country including Iloilo, Bacolod, Cagayan de Oro and Manila, further supporting the government’s push for medium term growth through an upgraded tourism infrastructure and ecosystem.

“Our focus for 2025 will be to drive purposeful growth, empowering communities and partners through our investments towards a sustainable future,” Mr. DyBuncio said.

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VIVOTEK Wins Double Honors for Its Commitment to Sustainability

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TAIPEI, Dec. 26, 2024 /PRNewswire/ — VIVOTEK (3454-TW), the global leading security solution provider, has once again demonstrated its outstanding commitment to sustainability. Participating for the first time in the 17th Taiwan Corporate Sustainability Awards (TCSA), VIVOTEK emerged victorious, earning the Sustainability Report Award for the Information, Communication, and Broadcasting Industry and the Taiwan Corporate Sustainability Excellence Award. These recognitions showcase VIVOTEK’s remarkable success in corporate governance, environmental protection, and social responsibility, affirming its dedication to sustainable growth.

Pioneering Sustainability with Dual Recognition

“For over seven years, VIVOTEK has independently published sustainability reports, actively driving and disclosing our internal sustainability initiatives.” said Allen Hsieh, VIVOTEK’s Spokesperson and Director of the Global Marketing Division. “These awards not only recognize our integrity and efforts in presenting operational performance, environmental data, and social impact but also serve as a strong motivation for us to continue advancing on the path of sustainable development.”

Driving Sustainability through AI Innovation

VIVOTEK delivers advanced AI-powered security solutions built on cutting-edge AI and edge computing technologies. Beyond innovation, the company drives green initiatives, reduces its carbon footprint, and fosters a sustainable, supportive workplace.

Committed to social responsibility, VIVOTEK leads the security industry’s sustainability efforts through its ‘Safety Map’ initiative. For four years, employees have formed security teams to enhance safety in neighborhoods, care centers, and schools with on-site assessments and improvement plans.

In 2024, VIVOTEK will expand its efforts to Hualien’s Dacheng Village, where it will help improve local safety environments and support cultural preservation and tourism revitalization. These actions reflect its dedication to sustainability, community well-being, and lasting societal contributions.

Security Sustainability as a Foundation for Social Impact

VIVOTEK proudly received two prestigious honors at the Taiwan Corporate Sustainability Awards, highlighting its dedication to sustainable practices. These accolades inspire the company to deepen its internal efforts and mark the start of an exciting new chapter.

Building on this achievement, VIVOTEK aims to strengthen its mission of becoming the world’s most trusted smart security brand. By aligning with global market needs and fostering collaboration with customers, partners, and employees, VIVOTEK is committed to shaping a sustainable future founded on mutual trust and shared success.

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To learn more about VIVOTEK’s sustainability initiatives, please refer to the 2023 Sustainability Report.

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2024 Global Youth Design Contest on Chinese Characters Themed “Guiyang in Characters” Successfully Concluded

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GUIYANG, China, Dec. 26, 2024 /PRNewswire/ — To fully implement the spirit of “carrying forward China’s cultural heritage” and “promoting the creative transformation and innovative development of fine traditional Chinese culture”, the 2024 Global Youth Design Contest on Chinese Characters Themed “Guiyang in Characters”, organized by the Publicity Department of the CPC Guiyang Municipal Committee and hosted by www.huanqiu.com, has successfully concluded on Dec.16. The contest drew thousands of teenagers from both China and abroad, who used cultural empowerment and innovative designs of Chinese characters to narrate and promote Guiyang.

At the “Colorful Guizhou • Literary Plateau” Farming and Reading Event, 59 outstanding works from 26 countries, along with 21 representative pieces from various countries and regions, were showcased. According to the organizing committee of the Global Youth Design Contest on Chinese Characters, “This exhibition serves as both a lasting commemoration of the event and a report to all those who care about the inheritance and promotion of Guiyang and Chinese culture.”

In their submissions, the teenagers selected Chinese characters or phrases they believed best represented Guiyang and reimagined them through innovative designs. Outstanding designs incorporated Guiyang’s iconic architecture and cultural landmarks into Chinese characters to present the city’s urban landscape and historical culture. Some works spotlighted Guiyang’s distinctive cuisine, offering a glimpse into the vibrant and diverse local culinary culture. Some other designs drew inspiration from martial arts villages in Guizhou and featured dragon motifs to symbolize the depth and vitality of Guizhou culture.

Saison from Tajikistan was among the participants in this year’s Global Youth Design Contest on Chinese Characters. Speaking about his design of the Chinese characters, he shared that his design sought to merge the beauty of Chinese characters with the charm of Guiyang. “Guiyang is a captivating place, known for its beautiful scenery, delicious food, and diverse ethnic minorities. I tried to incorporate the beauty of Guiyang into my Chinese character design, hoping to convey the city’s charm and the wonders of Chinese characters through my work.”

The contest officially opened for submissions on September 30. In an effort to boost public engagement and participation, a “cheerleading campaign” was organized for shortlisted works from November 22 to 29. Following expert reviews, 80 outstanding works were ultimately selected for public exhibition.

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