Fintech PR
Globant Launches Loyalty Studio to Boost Customer Relations and Maximize Revenue Through AI
- Globant leverages its experience in AI and innovation to deliver comprehensive loyalty strategies
- Loyalty programs help businesses boost revenues, achieve greater profitability, and facilitate more cost-efficient customer acquisition, among other benefits
NEW YORK, Feb. 6, 2024 /PRNewswire/ — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, launched its new Loyalty Studio today. This Studio offers comprehensive loyalty strategies and end-to-end solutions that enable businesses to generate strong customer engagement while boosting revenue and improving profitability.
In today’s context, retaining customers is as important as getting new ones, and creating strategies that help nurture customer engagement is key to accomplishing this goal. Gartner states, “By 2027, 80% of the top 100 global consumer goods manufacturers will use at least one tokenized asset to drive rewards and loyalty programs, develop new business models, and earn digital revenue”1. Those who truly understand the importance of this type of program and possess tailor-made solutions that address their unique needs can achieve established goals and record results while creating a loyal and brand-lover community.
“Loyalty is a strategic advantage for any company in every industry, and we help our clients offer additional value to their customers through this Studio,” said Diego Tártara, Chief Technology Officer at Globant. “By focusing on scaling loyalty programs, we not only strengthen the presence in established markets but also pioneer new ones, generating bridges between the brand and customers while promoting advocacy.”
Globant’s Loyalty Studio leverages the expertise of the Studio Networks, a dynamic ecosystem that melds pioneering tech with decades of industry know-how, creating relevant experiences designed to build, nourish, and promote customer engagement. The Loyalty Studio gives a competitive edge and a platform to:
- Strategize: The Studio ideates end-to-end customer engagement strategies for long-term business profitability. By leveraging the knowledge of subject-matter experts, Globant designs personalized rewards and incentives experiences that strengthen connections between brand and consumer.
- Build: The Studio efficiently executes tech-agnostic strategies that maximizes organizational value, providing brands with the foundations they need to serve their customers best. By implementing scalable solutions, and calling on Globant’s signature platforms, such as WaaSabi and BeHealthy, the Studio rises to every challenge.
- Manage: The Studio designs and implements robust loyalty management across different geographies to ensure a dynamic and engaging program that responds to customer demands. By overseeing business operations and leveraging technology platforms like Navigate (Globant’s signature process intelligence platform for business operations and incident management), the Studio fuels profitability for sustainable business success.
- Optimize: Harnessing the power of cutting-edge technologies like blockchain and digital assets (to implement digital currencies and minimize fraud), AI (to automate, customize, and reduce operational costs), VR (to enhance the digital experience), and the metaverse, together with gamification techniques to elevate the engagement rate, the Studio formulates strategies to supercharge loyalty programs and unlock new revenue streams.
- Scale: By connecting brands with key players through strategic alliances, Globant capitalizes on its global presence to generate a strong partnership ecosystem. By helping clients expand into new markets, the Studio maximizes business impact.
To learn more about the Loyalty Studio, click here.
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About Globant
We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet scale.
- We have more than 27,500 employees and are present in 30 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were also featured as a business case study at Harvard, MIT, and Stanford.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: [email protected]
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For more information, visit www.globant.com.
1Source: Gartner, [Over 100 Data and Analytics Predictions Through 2028], [Sarah James, Alan D. Duncan], [24 April 2023] GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
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Fintech PR
BitGo Appoints Brett Reeves as Head of European Sales Complementing his Go Network Role
PALO ALTO, Calif., Jan. 15, 2025 /PRNewswire/ — BitGo, the leading digital asset infrastructure solutions provider since 2013, is pleased to announce that Brett Reeves has been appointed Head of European Sales, a role he takes on in addition to his existing position as Head of Go Network. His new title is Head of Go Network and European Sales.
Brett joined in May 2024 and has since then overseen the expansion of BitGo’s presence in Europe, which includes onboarding new clients and partners and expanding the volume and scope of business across multiple jurisdictions within the European Union and UK.
Brett Reeves, Head of Go Network and European Sales, said:
“Since joining BitGo last year, it has been an intense and rewarding journey. Alongside growing the business our focus has been on obtaining the necessary licenses to achieve MiCA compliance, ensuring we are fully prepared for a comprehensive rollout of our Custody, Wallets, Staking, Trading and Financing services across Europe. With a growing team and increasing demand for secure, well-regulated digital asset solutions, we are highly optimistic about the opportunities 2025 holds for us.”
Brett has twenty years’ experience in the financial services industry having worked at Citibank, Nomura and Standard Chartered Bank. His background includes working within Prime Brokerage and OTC teams within the FX and interest rates markets. Most recently Brett was the Head of Business Development at the Bequant, a regulated digital asset Prime Broker.
About BitGo
BitGo is the leading infrastructure provider of digital asset solutions, offering custody, wallets, staking, trading, financing, and settlement out of regulated cold storage. Founded in 2013, BitGo is the first digital asset company to focus exclusively on serving institutional clients. BitGo is dedicated to advancing a digital financial services economy that is borderless and accessible 24/7. With multiple Trust companies around the world, BitGo is the preferred security and operational backbone for more than 1,500 institutional clients in 50 countries, including many of the world’s top brands, cryptocurrency exchanges, and platforms. BitGo also secures approximately 20% of all on-chain Bitcoin transactions by value and is the largest independent digital asset custodian.
W: https://www.bitgo.uk/
L: https://www.linkedin.com/company/bitgo/
X: https://x.com/BitGo
View original content:https://www.prnewswire.co.uk/news-releases/bitgo-appoints-brett-reeves-as-head-of-european-sales-complementing-his-go-network-role-302350962.html
Fintech PR
Markel elevates Wanshi Lin to newly created Head of Singapore position
SINGAPORE, Jan. 15, 2025 /PRNewswire/ — Markel, the insurance operations within Markel Group Inc. (NYSE: MKL), today announced that Wanshi Lin has been appointed as the Head of Singapore, effective immediately.
In this newly created position, Lin will oversee the company’s underwriting team in Singapore and spearhead business planning and market engagement on the company’s Lloyd’s Singapore platform. The establishment of a new leadership role in Singapore is demonstrative of Markel’s ongoing commitment to expanding its Asia Pacific operations and underwriting capabilities.
Lin will report to Christian Stobbs, Managing Director – Asia Pacific, in her new capacity.
Stobbs commented: “I’m thrilled about the energy and innovative ideas Wanshi will bring to this pivotal role. Singapore is our largest marketplace in the region for specialty products, and I’m confident that, under her leadership, we’ll further enhance our relationships with brokers and clients while building on the strong momentum achieved in recent years.”
Kevin Leung, Chief Underwriting Officer – Asia Pacific, adds: “It’s a delight to see Wanshi progress to take on this role. Her extensive experience, strategic insight and understanding of the Singapore market will be instrumental in strengthening our commitment to providing underwriting excellence to this important regional hub.”
Lin joined Markel in 2018 as an Assistant Underwriter – Marine, and since 2023 has been Senior Underwriter – Marine. Prior to Markel, Lin was Assistant Vice President at Marsh Singapore.
About Markel
We are Markel, a leading global specialty insurer with a truly people-first approach. As the insurance operations within Markel Group Inc. (NYSE: MKL), we operate the Markel Specialty, Markel International, and Markel Global Reinsurance divisions, as well as State National, our portfolio protection and program services operations, and Nephila, our insurance-linked securities operations. Our broad array of capabilities and expertise allow us to create intelligent solutions for the most complex risk management needs. However, it is our people – and the deep, valued relationships they develop with colleagues, brokers and clients – that differentiates us worldwide.
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Fintech PR
FinVolution’s SVP Ming Gu speaks at Asian Financial Forum, highlighting opportunities in CreditTech for Southeast Asia’s underserved
HONG KONG, Jan. 15, 2025 /PRNewswire/ — FinVolution Group (NYSE: FINV), a leading fintech service provider in the pan-Asian region, reaffirmed its commitment yesterday to advancing financial inclusion through cutting-edge credit technology and strategic partnerships at the Asian Financial Forum 2025 in Hong Kong.
Dr. Ming Gu, Senior Vice President of FinVolution Group, shared his insights on how fintech innovation is transforming access to credit for underserved populations in Southeast Asia.
“Fintech is creating new pathways for underserved populations to access credit and financial support, empowering them to invest in their futures,” he said at a thematic workshop on the future of fintech in Southeast Asia.
Driving financial inclusion through innovation
Gu emphasized FinVolution’s mission to bridge the gap between financial institutions and underserved communities by leveraging advanced credit technology.
The company has built its business around serving young workers and small business owners from grassroots backgrounds, whose financial needs are often overlooked by traditional banks and other financial institutions.
Through user-friendly digital lending platforms and collaborations with local partners, FinVolution has supported over 6 million borrowers and facilitated loans exceeding US$3 billion in its markets outside China as of Q3 2024.
FinVolution’s AI-powered tools enable financial institutions to better assess creditworthiness, particularly for those without traditional credit histories, Gu explained.
Opportunities and challenges in Southeast Asia’s market
Gu highlighted Southeast Asia’s potential as a key growth market for fintech, driven by its young population, e-commerce growth, and credit-driven consumption habits.
“Very few regions in this world can meet all these criteria,” he said, highlighting the underpinnings of Southeast Asia’s ascent as a fintech powerhouse. “Digital lending always goes hand in hand with the growth of e-commerce.”
“The number one factor driving financial inclusion and literacy is GDP per capita,” Gu said. “Fintech and other technologies serve as a tool to facilitate this process, but it is GDP per capita that remains the cornerstone of development.”
For instance, Indonesia’s ambitious Golden Indonesia 2045 Vision aims to accelerate the nation’s economic growth by at least 5% annually over the next two decades.
This initiative reflects the nation’s commitment to fostering financial inclusion and leveraging technology as a catalyst for sustainable progress.
“Indonesia is the place to watch over the next five to 10 years,” Gu added. “We are very bullish on Southeast Asia.”
Symbiotic relationship with regulators and financial partners
Despite these opportunities, challenges such as the lack of credit histories and increasing fraud risks persist, threatening the future of fintech in this region.
FinVolution combats these issues with advanced proprietary risk management systems and fraud prevention technologies.
Gu stressed the collaboration with regulators and financial institutions in creating a robust and inclusive financial ecosystem.
FinVolution itself adheres to stringent regulatory standards, securing necessary licenses and aligning with local laws. This endeavor coincides with steady improvements to Southeast Asia’s regulatory stringency in recent years, which are credited for creating an environment conducive to fintech innovation.
“I believe a symbiotic relationship between regulators and fintechs like us is crucial to Southeast Asia’s rise as a key global fintech hub,” Gu noted.
With over 100 financial institution partners, including digital banks and consumer finance companies, FinVolution provides end-to-end credit tech solutions that streamline processes and expand outreach.
FinVolution Group remains dedicated to driving financial inclusion and innovation in Southeast Asia. With a focus on technology and collaboration, the company aims to empower individuals and communities while fostering a thriving fintech ecosystem in the region.
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