Fintech PR

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Published

10 months ago

February 15, 2024

LONDON, Feb. 15, 2024 /PRNewswire/ — Fospha and Snap are today announcing a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns.

What’s the problem this partnership is solving?

Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder.

Fospha has found that basic click-tracking methods (like last-click and MTA) don’t fully recognize the value of upper-funnel activity, with a 2023 study finding that these methods miss about 74% of the sales that come from impression-based media. Across their client base, Fospha also found that brands that aren’t investing in higher-funnel activity like Snapchat have significantly higher acquisition cost and lower return on advertising spend.

Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY. Fospha states that this demonstrates an opportunity to capitalize on strong performance at higher spend levels.

On Snap’s Q4 2023 earnings call, co-founder and CEO Evan Spiegel highlighted the importance of continuing to drive improved performance for advertising partners as a focus for Snap in 2024. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023. The Fospha partnership highlights the importance for both companies of empowering brands to improve their attribution capabilities, identify growth opportunities, and maximize returns on their advertising investment.

Why Fospha?

Fospha is pioneering a transformational new approach to cross-channel digital marketing measurement. A no-code implementation means clients are live in 2 to 3 weeks with a year of full funnel performance (impressions, clicks, zero-party data) modelled and it’s completely privacy-safe (no user-level personal data is used).

Sam Carter, Fospha CEO, said, “We’re delighted that Snap is certifying Fospha as a key partner, further validating our mission to help eCommerce brands spend with confidence. Our product allows us to clearly see the massive unrealized opportunity that brands have in paid social media. We’re also particularly bullish on Snap based on the data we see coming in from advertisers. Working with the Snap team to help retailers realize the potential here is really exciting.”

To find out more, reach out to Fospha or your Snapchat account manager for more details.

For press enquiries, please contact [email protected].

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Fintech PR

iFOREX Engages La Liga Fans Across the GCC

Published

1 hour ago

November 28, 2024

CISION (PR Newswire)

TORTOLA, British Virgin Islands, Nov. 28, 2024 /PRNewswire/ — Fans across the GCC will see the iFOREX brand displayed prominently during thrilling La Liga matches. As viewers cheer on Real Madrid, FC Barcelona, and their other favorite teams, iFOREX is proud to connect with football fans throughout the region by showcasing its brand and commitment to empowering traders. This increased visibility underscores iFOREX’s dedication to supporting traders in the GCC and inviting them to explore new opportunities in online trading.

Trade with Confidence and Precision

In today’s fast-paced financial world, staying informed and prepared is essential for trading success. With iFOREX, traders gain access to a comprehensive suite of tools designed to help them make informed decisions, from novices entering the field to experienced traders crafting advanced strategies.

“At iFOREX, we don’t just offer tools—we offer a community,” says Khalid al-Ali, Head of Customer Relations for the GCC region. “We’re committed to ensuring every trader, regardless of experience level, feels supported and equipped to succeed. Our platform provides real-time insights and professional guidance, helping traders tackle challenges and sharpen their skills.”

Key Features of iFOREX

Instant Access to Market Insights: iFOREX provides a wide range of resources, enabling traders to access valuable insights on-demand. From understanding market fundamentals to learning effective strategies, iFOREX supports traders at every step.

Designed for All Experience Levels: Whether you’re new to trading or a seasoned professional, iFOREX’s user-friendly platform makes it easy to navigate, learn, and succeed.

Real-Time Market Data: Just as a coordinated football team relies on precision, iFOREX delivers timely market data to streamline trading decisions, helping you stay ahead of market trends.

Extensive Educational Resources: iFOREX offers a wealth of educational materials and analysis, empowering traders to confidently navigate the evolving financial landscape.

Join the iFOREX Community

As La Liga’s excitement unfolds, iFOREX invites traders to experience the thrill of trading CFDs on forex, shares, and cryptocurrencies, backed by live commentary and strategy insights. Don’t miss this opportunity to elevate your trading game with iFOREX’s unmatched resources and support.

About iFOREX

With over 25 years in the industry, iFOREX is a trusted provider of online trading services, offering a range of financial instruments and tools designed to support traders’ success. iFOREX’s mission is to empower traders with the knowledge, resources, and confidence they need to excel in today’s fast-paced market.

https://www.iforex.eu/

View original content:https://www.prnewswire.co.uk/news-releases/iforex-engages-la-liga-fans-across-the-gcc-302318336.html

Fintech PR

Transform Without the Cost: NTT DATA Business Solutions Brings ‘ZERO Cost Move’ to UKISUG Connect 2024

Published

1 hour ago

November 28, 2024

CISION (PR Newswire)

LONDON, Nov. 28, 2024 /PRNewswire/ — NTT DATA Business Solutions is set to bring its game changing ‘ZERO Cost Move’ to the UKISUG Connect 2024 Conference in Birmingham from 01 – 03 December 2024. This independent offering from NTT DATA Business Solutions is designed to eliminate the financial barriers associated with transitioning to the RISE with SAP solution, offering a fully funded technical migration so that organisations can focus their investment on transformative projects that deliver real business value.

In a competitive landscape where innovation is crucial, the ZERO Cost Move redefines SAP software migration as a strategic advantage rather than a financial burden. By covering all technical migration costs, NTT DATA enables businesses to allocate budgets toward initiatives that enhance operational efficiency and overall growth.

“We’re helping our customers unlock new potential by removing the SAP software migration costs that have historically held them back,” says Jon Gregory, Director – Business Development & Advisory Services, NTT DATA Business Solutions. “The ZERO Cost Move is a commitment to our clients’ success, allowing them to deploy RISE with SAP confidently while refocusing their budgets from the technical move to their priority initiatives that really unlock business value.”

Key Benefits of the ZERO Cost Move:

No-Cost Technical Migration: NTT DATA manages the complete migration from SAP ERP Central Component or SAP S/4HANA on-premise to RISE with SAP, freeing up resources for innovation and growth.
Proven SAP Expertise: With extensive global experience in projects involving SAP S/4HANA, our team ensures a seamless, efficient transition, reducing risks and accelerating time to value.
Fast, Risk-Free Transition: Our Technical Conversion Centre of Excellence for SAP S/4HANA streamlines the migration process, providing a rapid, low-risk pathway to RISE with SAP.
Focus on Strategic Business Value: Businesses invest saved migration costs into initiatives that align with their highest priorities – from Artificial Intelligence and GenAI, to automation, organisational change management, testing, analytics and more.

“We are excited to redefine what a migration can mean for businesses,” states Christopher Gabriel, Chief Marketing Officer and VP of Innovation, NTT DATA Business Solutions. “With a ZERO Cost Move to RISE with SAP, we remove consulting fees for your technical migration, breaking down barriers to transformation and enabling valuable resources to be redirected toward game-changing digital innovation.”

Meet with Us at UKISUG Connect 2024

As a Gold sponsor, NTT DATA Business Solutions will be at Stand G12 throughout the conference to discuss the benefits of the ZERO Cost Move offer. Delegates are also invited to attend our presentation, “RISE to Innovation with NTT DATA Business Solutions,” delivered by Jon Gregory on Monday 2nd December, from 2:30 PM to 3:00 PM in the Cloud ERP Stream (Exec 1). The session will explore how the ZERO Cost Move can help businesses achieve a seamless transition to RISE with SAP and unlock new opportunities for digital innovation.

About NTT DATA Business Solutions

NTT DATA Business Solutions is a leading global IT service provider focused on SAP with a powerful ecosystem of partners. With more than 35 years of in-depth experience, we enable companies worldwide to become Intelligent Enterprises. We deliver end-to-end solutions that accelerate sustainable growth and success – from strategic consulting and implementation to managed services and beyond. As a global strategic SAP partner, we drive innovation and leverage the latest technologies to support our customers individually and across all industries. Our more than 15,300 dedicated employees in over 30 countries work passionately every day to make it happen.

NTT DATA Business Solutions is part of NTT DATA, a $30+ billion trusted global innovator of business and technology services headquartered in Tokyo. As One NTT DATA we serve 75% of the Fortune Global 100 and are committed to helping customers innovate, optimize and transform for long-term success. NTT DATA is part of NTT Group.

Press Contact NTT DATA Business Solutions
Local: Carl Adams
Marketing Director UK&I
NTT DATA Business Solutions UK&I
12 Gough Sq, London, EC4A 3DW
T: +44 (0) 0207 832 1800
E-mail: [email protected]

Global: Jasmin Straeter
Head of Global Communications
NTT DATA Business Solutions AG
Königsbreede 1, 33605 Bielefeld, Germany
T: +49 521 9 14 48 108
Email: [email protected]

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Fintech PR

BingX Partners with SafePal to Enhance Liquidity and Crypto Trading Accessibility

Published

2 hours ago

November 28, 2024

CISION (PR Newswire)

bingx-partners-with-safepal-to-enhance-liquidity-and-crypto-trading-accessibility

VILNIUS, Lithuania, Nov. 28, 2024 /PRNewswire/ — BingX, a global leading cryptocurrency exchange, is pleased to announce its partnership with SafePal, a next-generation non-custodial crypto wallet suite. SafePal, known for its unique hybrid approach to empowering DeFi and CeFi over a hundred blockchains, joins forces with BingX to enhance liquidity, elevate user experience, and expand access to innovative blockchain services for traders worldwide. This collaboration also marks a significant advancement in the BingX Global Broker Program, reinforcing its commitment to building a more interconnected and efficient trading ecosystem.

Vivien Lin, Chief Product Officer of BingX, expressed enthusiasm for this development: “SafePal will serve as an independent broker under the BingX Exchange Broker Program, indicating our rapid adoption and growth. Our partnership with SafePal is a pivotal step in reshaping how users access liquidity and seamless trading experiences. By integrating BingX’s advanced liquidity solutions with SafePal’s wallet ecosystem, we’re setting a new standard for broker integration and empowering users with unparalleled tools for trading success.”

This integration brings enhanced open API functionalities for spot, contract, and strategic trading, along with upgraded financial products. By merging BingX’s liquidity expertise with SafePal’s decentralized platform, the partnership delivers an elevated trading experience for users. It reflects BingX’s commitment to fostering broker collaborations while expanding its ecosystem. Additionally, the move underscores BingX’s forward-looking strategy to strengthen partnerships and broaden its impact within the broker ecosystem.

The BingX Global Broker Program has played a key role in building global partnerships and enhancing accessibility to cryptocurrency trading. By consistently delivering exceptional value to its users and broker partners, BingX has solidified its reputation as an industry leader. With the program’s latest upgrades and strategic collaborations like the partnership with SafePal, BingX is shaping a more interconnected, efficient, and user-focused cryptocurrency trading ecosystem. As part of its vision, BingX welcomes more broker platforms to join its efforts in driving innovation and advancing the future of decentralized finance.

About BingX

Founded in 2018, BingX is a leading crypto exchange, serving over 10 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking an exciting debut in the world of sports.

For more information please visit: https://bingx.com/