Fintech PR
Banking in the United Arab Emirates stands at an inflection point between the traditional branch-based model and a digital AI-enabled future – new Capco survey
Nine in ten UAE survey respondents want apps that provide personalized insights into their finances
73% say they are comfortable having AI guide day-to-day financial decisions
DUBAI, UAE, Sept. 2, 2024 /PRNewswire/ — A desire for more insights into personal finances, a willingness to share data to unlock individually tailored services, and a high level of comfort with AI-driven guidance are key themes to emerge from the new survey of UAE retail banking customers conducted by Capco, the global management and technology consultancy.
As the UAE pushes forward with ambitious plans to grow its digital economy, Capco’s Bank of the Future survey of over 1,200 UAE banking service users aged between 18 and 65 found that 89% have become more confident in using mobile and digital banking services over the last two years. Eight in ten (83%) now use mobile apps to access banking, offering a solid foundation for future banking innovation.
In addition, 87% of respondents say they would be attracted to an app that offered personalized insights into their finances, including 41% who say this would be ‘extremely attractive’. The survey also reveals that 72% would ‘definitely’ or ‘probably’ share additional personal data – such as social media profiles or wearables data – to unlock personalized products, services or offers.
In support of its main survey, Capco conducted more focused polling of 500 consumers that looked specifically at the adoption of digital-first banking services. This found that nine in ten UAE respondents (89%) now have digital-first accounts, including both international and UAE-based firms. Three-quarters (76%) have an account with a UAE-based digital-first provider.
Capco’s survey findings highlight opportunities for UAE banks and fintechs to capitalize on positive attitudes to data sharing and innovation to deliver the products and services that consumers say they want. It also offers recommended paths forward for banks as they explore how best to apply the latest approaches to data analytics and AI to address customers’ aspirations.
James Arnett, Managing Partner, APAC & Middle East at Capco, said: “Consumers in the UAE are looking for products and services that provide a more bespoke user experience, including personalized financial insights. Seizing this opportunity will require an ever more nuanced understanding of individual consumer’s aspirations, and banks and other providers will need to prepare by investing in improved data management and advanced analytics.”
Naim Alame, Managing Partner, Middle East at Capco, said: “Consumers want convenient, integrated financial services and seamless digital journeys enabled by improved connectivity, data analytics and AI. Delivering the products and experiences that consumers want will require more agile banking models and significantly greater collaboration with third parties in order to embed value-added financial services ever more deeply into customers’ lives.
“For the bank of the future, collaboration may prove to be as important a priority as disruption. Offering a mobile-first experience that embeds payment aggregations, finance options and other ecosystem services to provide a more seamless and holistic experience will be the key to keeping customers engaged.”
Other key findings in Capco’s UAE survey report include:
86% of respondents would be attracted by a banking app that integrates financial services with the non-financial services they use in their daily lives, such as ride hailing and e-commerce.
- 37% would find such an app ‘extremely attractive’.
The characteristics that would convince a respondent to use a specific bank or financial institution include ‘a wide range of services’ (51%) and ‘more accessible services’ (45%).*
- ‘Trust in the company’ (39%) and ‘highly personalized products’ (34%) are also seen as important.
Four in ten of respondents (41%) cite cashback options as a value-added feature they consider when selecting a new card or account.*
- Other important features respondents would consider include discounts on travel (33%), monthly offers such as retail discounts (32%) and the ability to use points to make purchases (32%).
As digitalization accelerates, 72% of those using payment services identify online payments as a preferred payment method and 69% mention digital wallets.*
- Cash remains a preferred payment method for 51% of respondents, and cheques continue to be preferred by 28%.
- In Capco’s recent Kingdom of Saudi Arabia (KSA) banking survey, online payments (65%) and cards (65%) were the leading preferred methods of payment, while 57% of respondents cited digital wallets, 55% mentioned cash, but only 11% chose cheques.
The UAE played host to the COP28 global climate conference in late 2023, and almost nine in ten respondents (88%) say it is important that their primary bank has a proactive stance on ESG issues.
- In our KSA banking survey, 80% of respondents stated that this is important.
*Multiple responses permitted
Capco’s UAE survey report can be accessed here.
About Capco
Capco, a Wipro company, is a global management and technology consultancy specializing in driving digital transformation in the financial services industry. Capco operates at the intersection of business and technology by combining innovative thinking with unrivalled industry knowledge to fast-track digital initiatives for banking and payments, capital markets, wealth and asset management, insurance, and the energy sector. Capco’s cutting-edge ingenuity is brought to life through its award-winning Be Yourself At Work culture and diverse talent. To learn more, visit www.capco.com or follow us on LinkedIn, Instagram, Facebook, and YouTube.
PORT VILA, Vanuatu, Jan. 9, 2025 /PRNewswire/ — Vantage Markets has demonstrated its commitment to making a difference beyond trading and recently concluded its #TradeforHope initiative, in partnership with Vantage Foundation to support Grab Indonesia’s program, Wiramudi Grab.
From 12th –18th December, 2024, Vantage Markets pledged to donate a portion of its trading proceeds to the Vantage Foundation. This donation was made in support of the Foundation’s impactful collaboration with Grab Indonesia, timed to align with Indonesia’s Mother’s Day on December 22.
The Wiramudi Grab program with its Melaju dengan Syantiek campaign, is designed to tackle the challenges women and mothers face in balancing inflexible work hours with family responsibilities. Emphasizing “Progress without Compromise,” the program allows women to get income opportunities, flexible hours, and a range of benefits to help them grow both personally and professionally by joining as Grab driver-partners.
Through its partnership with Grab, Vantage Foundation is helping women overcome key barriers such as lack of capital and essential driving equipment. This support provides participants with the resources and financial assistance needed to start their journey as Grab driver-partners, creating opportunities for financial independence and personal growth.
Marc Despallieres, Chief Strategy & Trading Officer of Vantage, emphasized the company’s commitment to being more than just a broker: “At Vantage, we believe in using our platform to drive positive change. The #TradeForHope campaign reflects our dedication to local communities, proving that trading can be a force for good. Supporting the Vantage Foundation’s partnership with Grab allows us to directly empower families and foster sustainable growth.”
The #TradeForHope campaign is part of Vantage’s ongoing efforts to integrate social responsibility into its operations. By giving back through initiatives like these, Vantage is paving the way for a more inclusive and sustainable future for the communities it serves.
About Vantage
Vantage Markets (or Vantage) is a multi-asset CFD broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) products, including Forex, Commodities, Indices, Shares, ETFs, and Bonds.
With over 15 years of market experience, Vantage transcends the role of broker, providing a trusted trading ecosystem, an award-winning mobile trading app, and a user-friendly trading platform that empowers clients to seize trading opportunities. Download the Vantage App on App Store or Google Play.
trade smarter @vantage
RISK WARNING: CFD trading carries significant risks. You could lose more than your initial investment.
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Fintech PR
Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition
MIAMI, Jan. 9, 2025 /PRNewswire/ — Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners’ penetration in Europe and adds significant analytics and software development talent.
The acquisition of Analyx expands Analytic Partners’ ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx’s impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners’ presence in Europe.
“Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective. Our Commercial Decisioning Platform, GPS-Enterprise, offers decision-making tools to the world’s leading brands,” stated Nancy Smith, President and CEO of Analytic Partners. “The values and mission of the Analyx team, under the leadership of Claudio Righetti & Sascha Stürze, align perfectly with ours. Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers.”
“Joining Analytic Partners today is climbing the next S-Curve for Analyx! It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale,” explained Founder and CPO, Sascha Stürze.
CEO, Claudio Righetti, added, “Joining forces with Analytic Partners aligns to the foundational vision of Analyx: Building and delivering world-class decision-support tools to enterprise customers worldwide. By joining Analytic Partners we can offer our customers a true global presence and expand the range of services offered.”
About Analytic Partners
Recognized as a leader in both the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report, Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands around the globe. We provide adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.
About Analyx
Analyx® is a European leader in Marketing ROI decision support with offices in Poland, and Germany. It has served 10 of 40 DAX companies and other European multi-nationals in recent years with its advanced data science solution for marketing budget optimization at scale. It combines an experienced data analytics team with industry-experienced consultants providing independent and impartial marketing recommendations to the CMO office. If you’d like to learn more about Analyx®, please visit: analyx.com.
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Fintech PR
HR Path Acquires IntSys Solutions, Strengthening Its Workday Expertise and Expanding Presence in Northern Ireland
HR Path, a global leader in HR consulting and HRIS solutions, is proud to announce its strategic acquisition of IntSys Solutions, a Northern Ireland-based company specializing in Workday integration and innovative HR technology services.
PARIS, Jan. 9, 2025 /PRNewswire/ — HR Path empowers organizations through a comprehensive suite of HR solutions. With expertise across advisory, implementation, and managed services, HR Path supports over 3,000 clients worldwide on their HR digital transformation journeys. Established in 2001, the company operates in 22 countries, consistently delivering innovative and customized solutions to drive organizational success.
Founded in 2021, IntSys Solutions has quickly built a strong reputation for its customer-centric approach, extensive expertise in Workday implementation and integration, and tailored HR solutions that meet clients’ unique needs.
Following the acquisition of Three Plus Consulting in March 2024, a UK-based Workday specialist, this acquisition marks another significant step for HR Path in strengthening its capabilities and expanding its presence in Northern Ireland and the broader UK and Irish markets.
This acquisition further reinforces HR Path’s mission to empower companies through comprehensive HR solutions and services across advising, implementation, and managed services, solidifying its position as a global leader in the HR industry.
“Welcoming IntSys and its talented team into the HR Path Workday practice marks a significant step in expanding our ability to deliver seamless integrations and innovative solutions to our clients,” noted Thomas Ortega, Workday Partner at HR Path. “This new partnership aligns perfectly with HR Path’s focus on exploring new opportunities with Workday and providing our clients with enhanced options to meet their evolving needs.”
“We’re thrilled to join the HR Path family,” expressed Sean Sheerin, Managing Director of IntSys. “The journey to this partnership felt more like catching up with friends than formal business meetings, which speaks to how well our values align. This collaboration opens greater opportunities for both our team and our clients, allowing us to offer an enhanced range of services while maintaining the level of trust and quality we’re known for. Together with HR Path, we’re excited to create even better solutions and continue delivering exceptional value to our clients.“
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CONTACT: Fabienne LATOUR – [email protected]
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