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WALKERS NAMED OFFICIAL SPONSOR OF FIFA WORLD CUP 26™ & FIFA WOMEN’S WORLD CUP 2027™

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  • Walkers’ sponsorship comes as part of an expansion of the partnership between the brand’s parent company, Frito-Lay and FIFA
  • The partnership builds on Frito-Lay’s success as Regional Supporter during FIFA World Cup Qatar 2022™ and as Tournament Supporter at the FIFA Women’s World Cup 2023™
  • Walkers, alongside an iconic portfolio of food brands that includes Doritos, Walkers MAX, Quaker, PopWorks, and more, is now taking the sponsorship to the next level and going global in celebration of fans’ passion for football 
  • Deal will encompass two historic milestones for FIFA; the biggest FIFA World Cup™ ever, and the first-ever South American FIFA Women’s World Cup™ in 2027

NEW YORK, Sept. 12, 2024 /PRNewswire/ — Walkers, a brand that has been bringing people together for generations, is building on its commitment to celebrating football fandom by becoming an Official Sponsor of both the FIFA World Cup 26™ and FIFA Women’s World Cup 2027™. Walkers’ sponsorship comes as part of a global extension of Frito-Lay’s – the crisp brand’s parent company – successful role as a Regional Supporter during the FIFA World Cup Qatar 2022™ and as a Tournament Supporter at the FIFA Women’s World Cup 2023™.

The exciting new partnership brings together two titans – the nation’s favourite crisp brand and the world’s biggest and most popular single sporting event for men and women – to spread the joy of the beautiful game to millions of fans worldwide.

As Official Sponsor, Walkers, alongside a global portfolio of iconic food brands including Doritos, Walkers MAX, Quaker and PopWorks, will bring fans closer to the game than ever before with exclusive experiences, merchandise, consumer activations and more.

Partnering with FIFA marks a significant milestone for our business and ambition to embed Walkers and our extended portfolio of food brands deeper into football culture,” said Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods – Lay’s. “Football is one of the world’s biggest passion points, and this historic partnership allows us to bring the excitement and reach of the FIFA World Cup and the FIFA Women’s World Cup together with the joy and fun of our iconic brands across the world.”

FIFA President Gianni Infantino added: “We’re delighted to extend this partnership with Walkers and Frito-Lay and strengthen our collaboration as we head into a historic period for FIFA and the wider football community. After being involved in the last FIFA World Cup and FIFA Women’s World Cup, we’re proud to have a partner that shares in our trust, vision, and ideas for the development of the global game and has joined us on this journey into the future. Together, we will create special experiences for fans worldwide.”

The FIFA World Cup 26™ will be the first edition to feature 48 teams and to be hosted across three countries – Canada, Mexico and the United States – while the FIFA Women’s World Cup™ will be held in South America for the first time in 2027. With the two tournaments set to make history, Walkers is joining the hype by rewarding football fans in new and unexpected ways. The partnership will break new ground at both tournaments by recognising and rewarding the ‘Fan of the Match’ at every match, spotlighting those in the stands whose passion and energy bring the beautiful game to life, and providing them with one-of-a-kind experiences.

Additionally, Walkers, and the full portfolio of food brands, will engage fans on a global scale via in-store and digital promotions leading up to the FIFA World Cup 26™ and the FIFA Women’s World Cup 2027™.

Walkers’ association with football spans back over 20 years, mostly due to the long-standing partnership with former-footballer and TV presenter Gary Lineker. The brand has used this iconic partnership as a platform to surprise and delight football fans through limited-edition Salt & Lineker packs, as well as offering football fans an epic VIP box experience with Gary at Wembley and humourous iconic TV campaigns. More recently, the brand has also leveraged the global Lay’s marketing platform to create No Walkers, No Game, which has created viral moments with mega-stars like David Beckham and Thierry Henry, who surprised football fans at a live match at San Siro Stadium, and later when Thierry Henry went knocking on doors across the UK in search of a bag of Walkers; further surprising two lucky winners with the opportunity to watch a match together with himself and David Beckham.    

In addition to joining Lay’s ongoing and extended relationship with FIFA, Walkers has continued its commitment to football at the community level. Under the umbrella of the global Lay’s RePlay programme, the brand created a Walkers RePlay pitch in the community of Leicester, mobilising the power of the game to create positive impact and drive purpose-led initiatives. The RePlay programme brings joy to deserving communities by creating sustainable football pitches partially made of reused chip bags in tandem with educational programming. The Walkers RePlay pitch in Leicester is used by an average of 450 people each month, acting as a community hub for residents and has driven positive change by offering educational sports programmes, mental health workshops, employability interventions and football fitness sessions.

Contact

Kelly Rada
[email protected]

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Walkers named Official Sponsor of FIFA World Cup 26 & FIFA Women's World Cup 2027

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Fintech PR

Nium Expands Across Australia and New Zealand, Driven by Increased Adoption from Financial Institutions and Spend Management Platforms

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Spend management platform, RedOwl, joins as latest partner; 
Nium has seen monthly payment volume grow by 3X over the last twelve months, in the Oceania region

SYDNEY, Sept. 17, 2024 /PRNewswire/ — Nium, the global leader in real-time cross-border payments, today announced that its monthly payment volume grew by 3X in Oceania, over the last year. This growth has been driven by a surge in adoption from financial institutions and spend management platforms, with AI platform, RedOwl, being the latest partner to join the Nium network. RedOwl’s immediate goal is to bring AI to corporate cards, joining spend management category leaders Weel and Budgetly, who have turned to Nium for white-label card issuing and cross-border payouts.  

RedOwl is bringing the power of AI into payment rails, championing intelligence and real-time decision making when it comes to card related payments. “We chose Nium because of their unparalleled infrastructure and expertise in powering modern payments. Their solutions allow us to enter the market faster and deliver greater value to our customers,” said Jitto Arulampalam, Co-founder and CEO at RedOwl. 

Budgetly has been a Nium customer since 2020. The company tapped Nium to provide more convenience and control to its SME clientele through the provision of pre-paid cards for expense management processes. “Partnering with Nium has been a game-changer for Budgetly,” said Simon Lenoir, CEO and Founding Director at Budgetly. “Through Nium, we recently launched our international bill payment solution, offering our customers the ability to make payments effortlessly via one portal. This partnership has allowed us to scale rapidly and offer seamless experiences for our customers.” 

“The spend management industry is booming in Australia, with businesses increasingly turning to Nium for its white-label card issuing and cross-border payment solutions,” said Anupam Pahuja, EVP and GM for APAC, Middle East, and Africa at Nium. “Our platform solves complex payment problems across a wide range of verticals, including travel, payroll, insurance, and e-commerce. Our card issuance solution has already issued over 75 million cards globally, supporting major global brands. This, along with Nium’s extensive geographical coverage and B2B infrastructure focus, positions the company as a critical enabler for businesses looking to scale in Australia, New Zealand, and beyond.”

In addition to its success in Australia, Nium recently achieved another critical milestone by registering as a Financial Service Provider in New Zealand. This pivotal step marks the company’s entry into the dynamic financial landscape of New Zealand, allowing it to extend its comprehensive suite of financial solutions to local businesses. Nium expects that its offerings will range from virtual accounts and global payouts to debit and prepaid cards, enabling businesses to streamline operations and improve their financial efficiency.

“Becoming a registered Financial Service Provider in New Zealand reaffirms our commitment to delivering innovative financial solutions globally,” continued Pahuja. “Our presence in New Zealand, alongside our established operations in Australia, positions us as a key player in the region’s financial ecosystem, empowering businesses to thrive through our technology.”

Since its founding ten years ago, Nium has raised over $300 million USD (up to Series E). In October 2023, Nium celebrated its Centaur status, reaching $100 million USD in aggregate net revenue — a milestone achieved by only 1% of startups globally. This achievement underscores Niums rapid growth and leadership in enabling seamless global financial services for businesses.

About Nium

Nium, the global leader in real-time, cross-border payments, was founded on the mission to deliver the global payments infrastructure of tomorrow, today. With the onset of the global economy, its payments infrastructure is shaping how banks, fintechs, and businesses everywhere collect, convert, and disburse funds instantly across borders. Its payout network supports 100 currencies and spans 220+ markets, 100 of which in real-time. Funds can be disbursed to accounts, wallets, and cards and collected locally in 40 markets. Nium’s growing card issuance business is already available in 34 countries. Nium holds regulatory licenses and authorizations in more than 40 countries, enabling seamless onboarding, rapid integration, and compliance – independent of geography. The company is co-headquartered in San Francisco and Singapore.

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Media contacts:
Anjali DMello,
+6591812542,
[email protected] 

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Gold and Fractal EMS Announce a Partnership for an American BMS

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ANAHEIM, Calif., Sept. 17, 2024 /PRNewswire/ — Fractal EMS Inc. (“Fractal”), a leading provider of advanced solar and storage controls, has announced a groundbreaking partnership with Gold Electronic Equipment Inc. (“Gold”), a leading high-tech company specializing in R&D, active balancing technology and manufacturing of the battery management system (BMS). A signing ceremony and celebration was held on September 9th at the RE+ clean energy conference in Anaheim, California. The new partnership will provide a cybersecure American BMS to customers worldwide (“Fractal BMS”).

The Fractal BMS provides a 3-level BMS architecture (module, rack and system).  The design of the Fractal BMS has been finalized, featuring an American-sourced chip, printed circuit board assembly (PCBA), and cybersecurity, ensuring compliance with U.S. policies for sourcing and critical infrastructure protection. The Fractal BMS has the option to provide active cell balancing to maximize each battery cell’s useful capacity and life.

“Other companies proposing an American BMS have not addressed the cybersecurity concerns of the BMS. Some companies are licensing a foreign BMS or only providing a top-level device, neither of which cure cybersecurity threats and vulnerabilities. We are thrilled to collaborate with Gold to bring this advanced American BMS to the market. This partnership underscores our commitment to innovation, security, and supporting American technology,” said Daniel Crotzer, CEO at Fractal EMS.

Fractal BMS is scheduled for UL testing in late October 2024 and aims to become the gold standard for BESS deployments to mitigate risks associated with Foreign Entities of Concern (FEOC) and known cyber vulnerabilities in programmable devices. The American BMS will be available to battery manufacturers globally, offering a reliable and secure solution for battery management needs.

Pictured Mr. Daniel Crotzer, CEO of Fractal EMS Inc. (left) and Mr. Jian Hong Xu, CEO of Gold Electronic Equipment Inc. (right).

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Ascenda partners with Uber for first-of-a-kind points redemption for consumers worldwide

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NEW YORK, Sept. 17, 2024 /PRNewswire/ — Ascenda, the global premium rewards network, today announced it has expanded its rewards network in order to enable fintech and banking clients’ customers to redeem their reward points in partnership with Uber. These credits will appear in users’ Uber wallets, and can be applied towards the cost of any of their products.

Uber is available in over 70 countries and powers over 30 million rideshares each day. With a global presence, the ability for millions of customers to earn Uber credits aims to deliver more engagement across Uber Rides, Uber Eats, and any other Uber offering in respective local markets.

“We’re committed to adding value for our users, with ease and flexibility at the forefront of our customer experience,” said Jenna Brown, Head of Uber for Business UK. “Our partnership with Ascenda will help us deliver this value to Uber users worldwide.”

“We’re building the most comprehensive consumer engagement ecosystem in the market,” said Josh Berwitz, CCO of Ascenda. “This exciting partnership with Uber enables us to bring tangible rewards and redemption experiences at scale, delivering compelling value and stronger relationships between our financial service clients, our rewards partners, and consumers.”

About Ascenda

Ascenda powers the growth of financial service brands and merchants globally with premium rewards propositions that accelerate customer acquisition, increase usage, and drive retention. Its best-in-class customer engagement platform is simple to deploy and powered by a unique global network of premium content that unlocks exceptional end-user value. 

For more information, please visit ascenda.com

About Uber

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 49 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

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