Acquisition positions Mail Metrics as a major player in the UK market, growing the business to 600 employees and £175m/€210m combined revenue

DUBLIN, Jan. 7, 2025 /PRNewswire/ — Mail Metrics, a rapidly growing customer communications technology provider serving financial and regulated industries, has announced its acquisition of Adare SEC, a UK-based leader in multi-channel communication management. This strategic move accelerates Mail Metrics’ expansion into the UK market while solidifying its reputation as a trusted provider of digital and printed communication solutions.

Mail Metrics has achieved remarkable growth in recent years, with revenue growing from €1 million in 2019 to a projected £175/€210 million proforma in 2024. The acquisition of Adare SEC, which operates from sites in Huddersfield, Leicester, and Glasgow, increases Mail Metrics’ workforce from 150 to 600 employees, and marks the company’s fourth acquisition in four years.

As part of the deal, MML Growth Capital Partners Ireland has invested a substantial amount in Mail Metrics for a minority stake.  The deal is also backed by Bank of Ireland and AIB.

Mail Metrics’ solution enables large enterprises in highly regulated industries to digitally transform their customer communication and engagement processes while ensuring compliance with increasingly stringent financial and data protection regulations. This aligns with Adare SEC’s expertise in delivering integrated physical and digital communication management solutions for clients in similarly regulated markets, including the public sector.

Nick Keegan, Group CEO UK & Ireland, Mail Metrics, said:

“This is a landmark day for Mail Metrics as we welcome Adare SEC into our group. Tony Strong and his team have built an exceptional business with a stellar reputation in the market. This acquisition is a natural step in our scaling journey, combining our strengths to deliver innovative and compliant communication solutions for our growing client base across the UK and Ireland.”

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“I would like to extend my gratitude to our financial backers who have made this deal possible. MML Ireland, our new private equity partner, and our banking partners at Bank of Ireland and AIB have provided invaluable support throughout the process. Their collective confidence in our vision and commitment to this acquisition has been instrumental in bringing us to this successful outcome.”

“Additionally, I would like to thank Clearwater, our corporate finance advisors, for their advice, and unwavering support throughout the entire process.“

Chris Walsh Investment Director at MML Ireland said:

“MML is delighted to back Nick and his team in this landmark acquisition.  Mail Metrics has built a brilliant, customer-focused business underpinned by its own technology.  The deal brings together two of the leading providers of critical customer communications in the UK and Ireland and we look forward to working with the combined Mail Metrics and Adare SEC team to bring out the best of both businesses and to support them on their continued growth journey.”

Tony Strong, CEO of Adare SEC, commented:

“This is a fantastic next chapter for the business and I greatly look forward to working with Nick and the team to ensure a seamless transition. These are exciting times, and the future looks extremely bright. I want to echo Nick by also thanking our advisory teams EY and Pinsent Masons who have been invaluable during this process“

Adare SEC’s former Chairman, Peter De Haan, who has owned the company since 2000, will be retiring following the sale. He remarked: 

“We are immensely proud of all we have achieved under the Adare SEC banner, and we knew that the sale of the company had to be to a business with the same expertise, ambition and deep respect for the industry. Mail Metrics is a perfect fit, and the growth to date of the business showcases the talent of Nick and the team. I want to thank Tony Strong and all Adare SEC colleagues across our Huddersfield, Leicester and Glasgow sites for their incredible work in driving the company forward, and I wish the new venture every success.“

The acquisition builds on Mail Metrics’ proven track record of strategic growth, following its previous acquisitions of Persona (Ireland) and Forth Communications (UK) in 2021, and Dafil (Ireland) in 2023.

For more information, visit www.mailmetrics.com

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SHENZHEN, China, Jan. 7, 2025 /PRNewswire/ — Hypershell, a leader in PowerSuit based on Exoskeleton Technology, proudly announces its participation at CES 2025 following the successful launch of the Hypershell X Series. Highlighting this milestone, the Hypershell Carbon X has been named a CES Innovation Awards® 2025 Best of Innovation Honoree in the Robotics Category.

Hypershell leads in PowerSuit technology, combining innovation with a mission to empower individuals and reconnect them with nature. The company’s focus on exploration and sustainability has earned global acclaim, with over $1.3 million raised on Kickstarter and Indiegogo in one month, supported by over 2,900 backers. Additional multimillion-dollar funding highlights the transformative potential of Hypershell’s technology. Furthermore, all crowdfunding orders will be fulfilled shortly, and we thank our backers for their continued support.

The Hypershell X Series revolutionizes outdoor exploration. Weighing just 2.4 kg (including the battery), it delivers a range of 17.5 km on a single charge. Powered by the advanced M-One Exoskeleton Motor System, it provides 800W of assistive power, increasing lower limb strength by 40% and reducing physical exertion by 30%. Designed for comfort and adaptability, the X Series features adjustable sizing, 300° of torsional freedom, and durability to withstand temperatures from -20°C to 60°C, with IP54 dust and water resistance.

Complementing the X Series, the AeroFlex Softsuit enhances user comfort with superior load distribution and breathability, making it the ultimate exploration companion. Integrated with MotionEngine technology, the PowerSuit uses AI-driven algorithms and high-precision sensors to deliver real-time, tailored assistance. By predicting and adapting to user movements, the system offers a seamless and intuitive experience.

Visitors to CES 2025 can experience the Hypershell X Series firsthand at Hall G Booth #60101 at the Venetian Expo in Las Vegas, from January 7–10, 2025. Following the event, the Hypershell X Series will be available globally starting January 20, 2025, with prices starting at $799/€899.

For more information, visit the Hypershell Official Website.

About Hypershell

Founded in 2021, Hypershell leads in PowerSuit technology, advancing human potential through innovation. Our mission is to transform lifestyles with technologies that empower individuals and redefine mobility. By combining robotics, ergonomics, and AI, we create products that push boundaries, reconnect users with nature, and inspire new possibilities. Dedicated to sustainability, Hypershell enables extraordinary experiences and drives progress for a more connected future.

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VICTORIA, Seychelles, Jan. 7, 2025 /PRNewswire/ — M4Markets is on a mission to make 2025 a transformative year for both its clients and the financial services industry. Built on a foundation of trust and transparency, the company is embarking on a rebranding journey that reflects its core belief: putting clients first. The vision here is to make the trading experience more innovative through advanced technology and personalized solutions. With its 2025 strategy, the company seeks to redefine what excellent service means in the world of online trading.

“Our 2025 vision is grounded in the belief that every trader deserves a highly personalized experience as per their goals and challenges,” stated Oscar Asly, CEO of M4Markets. “This year, we are going to focus on three core pillars: innovating our client services, expanding our reach into untapped regions, and reinforcing our unwavering commitment to security and transparency. These goals are formulated to give traders the best tools and a smooth trading environment to succeed in an ever-changing market.”

Expanding Horizons with Purpose

M4Markets has become a leading force in the financial services industry since its inception in 2016. The company operates under the regulatory umbrella of authorities such as the CySEC, the FSA of Seychelles, and DFSA which guarantee top-tier compliance and security for the clients. Integrating a wide-product portfolio covering forex, indices, commodities, shares, and cryptocurrencies, M4Markets has been repeatedly recognized as the ‘Best Spreads Broker’ and ‘Most Transparent Broker’, solidifying its status as a leader in the industry.

“We are changing how our clients trade by putting technology at the center of our platform” added Asly. “With plans to integrate AI-driven analytics that give real-time insights to enhanced social trading tools that encourage collaboration, we aim to create a tech-enabled ecosystem. As part of this initiative, our users will be able to benefit from automation, user-friendly interfaces, and powerful tools to efficiently explore complex markets.”

About M4Markets

M4 Markets operates with the goal of giving users the best trading conditions, fast execution, tight spreads, and powerful trading platforms. The company also has a robust education and tools section along with multiple account types for different deposit requirements and trading styles. Awarded for its client-centric approach, robust security structure, and innovative solutions, M4 Markets sets the benchmark for excellence in the trading industry as it heads into 2025.

m4markets.com

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