Fintech PR
Invoca Celebrates 2024 Impact Award Winners Showcasing Excellence in Revenue Execution

Awards honour the brands and partners who deliver exceptional customer experiences and meaningful business results.
LONDON, Sept. 25, 2024 /PRNewswire/ — Invoca, the leader in revenue execution platforms, today announced the recipients of its 2024 Impact Awards. Now in its 7th year, this program celebrates the brands and partner teams that have mastered alignment between marketing and sales, resulting in wins across many key business metrics, such as revenue growth and ad spend efficiency. These awards recognize B2C companies that have optimised the buyer journey, embraced revenue execution and driven meaningful business results.
Invoca’s The State of B2C Revenue Execution Report 2024 revealed how poor alignment between B2C marketing, sales, and contact centre teams significantly impacts revenue growth, especially in high-consideration purchase industries. The 2024 winners exemplify the potential for B2C companies that prioritise tightly aligned revenue teams to deliver an exceptional customer journey from first click to final sale.
“B2C brands are operating in a more competitive, fragmented buyer landscape than ever before,” said Jennifer Lovette, SVP of Customer Success at Invoca. “We are incredibly proud to celebrate the brands and partner teams that are using revenue execution to its fullest potential to deliver exceptional customer experiences and drive meaningful business results.”
The 2024 Impact Award finalists include notable brands across a range of industries from telecom to home services, healthcare and more who stand out for the impressive business results they’ve seen through their adoption of revenue execution, as well as partners who are helping Invoca shape the next generation of industry tools and cutting edge solutions. Get inspired by their stories here.
This year’s Invoca Impact Awards winners are:
Best Revenue Team
Winner: T-Mobile
The Best Revenue Team successfully aligns marketing and sales teams to unlock a company’s full revenue potential. Through their use of the Invoca platform, they successfully connect their paid media investments directly to revenue, improve digital engagement, and deliver seamless buyer experiences.
T-Mobile has cemented a strong partnership between its marketing and contact centre sales teams, and uses AI signals on hundreds of thousands of calls to optimise marketing spend, generate qualified leads and understand caller intent. Since using Invoca, they’ve seen a 34% reduction in cost-per-call, a 61% spike in call orders and 27% rise in web orders.
Buyer Journey Excellence
Winner: AT&T
The Buyer Journey Excellence Award winner provides the best experience to consumers by equipping their sales team with high-value insights about incoming calls. Sellers effectively use this information to optimise the buying experience and convert more calls.
AT&T has integrated Invoca with Neustar, routing highly qualified callers directly to agent queues, resulting in a 39% lift in answered calls and a 23% rise in sales opportunities.
“The work we’ve done with Invoca to enrich visitor profiles and enable audience-first routing has truly been a game changer that is giving us meaningful conversion lifts, and we’re seeing the impact on both the consumer and the business side,” said Ben Downing, Director, Marketing Technology and Digital Enablement at AT&T. “We’re thrilled to see where this takes us next – thank you for the honour!”
AI Visionary of the Year
Winner: AutoNation
The AI Visionary of the Year makes the most of their investment through a strong vision and execution. They use Invoca’s AI technology in innovative ways to transform their business. They also push Invoca’s platform and product teams to make improvements that positively impact the broader Invoca customer community.
AutoNation uses Invoca data across multiple departments and AI Signals in their service center scorecards and marketing optimization. Their participation in product Beta testing has been instrumental in strengthening Invoca’s solutions. AutoNation embodies a true spirit of innovation and collaboration, not simply benefiting their own operations but also advancing the entire field of AI-driven business solutions.
Rookie of the Year
Winner: CenterWell (Humana)
The Rookie of the Year is a customer who has been using Invoca for less than a year and has seen the meaningful impact of revenue execution within only a few months of using the platform.
In just one quarter, CenterWell has positioned Invoca at the core of their data-driven decisions. They seamlessly transitioned over 6,000 numbers to Invoca’s PreSense platform to improve agent call outcomes, set up sophisticated integrations, and used advanced Invoca analytics to optimise their media campaigns, better allocate ad spend and create operational efficiencies.
Revenue Execution Hero of the Year
Winner: Melissa Reilly of U.S. Bank
The Revenue Execution Hero of the Year award is an individual who speaks publicly about the innovative ways they connect the buyer journey and are widely considered to be thought leaders in revenue execution.
U.S. Bank’s Melissa Reilly is a true advocate and subject matter expert who generously shares her expertise with the Invoca community. Since joining the program several years ago, Melissa has made significant contributions—from case studies, to reference calls, user groups, webinars and industry analyst engagements—to benefit the wider customer community.
Breakthrough Partner of the Year
Winner: Publicis
The Breakthrough Partner of the Year is given to a partner or agency who has introduced a new integration, joint use case, or go-to market channel. This partner demonstrates innovative thinking to help our joint customers succeed.
Publicis took a major step forward with teams across its divisions, including Starcom, Razorfish, Spark, Zenith, Digitas and Epsilon, using Invoca to deliver unique value to clients. Publicis developed clear measurement plans to improve media attribution for shared clients, creating advanced use cases that are already delivering results.
Partner Collaboration Award
Winner: Tealium
The Partner Collaboration Award goes to the technology or agency partner that consistently shows strong commitment to collaboration by participating in events and other activities that help drive visibility, awareness, and business opportunities.
Tealium earned the win for an integration with Invoca that creates a powerful combination, blending Tealium badges and data actions with Invoca’s offline phone conversion data.
Partner Innovation Award
Winner: Contentsquare
The Partner Innovation Award is given to the technology or agency partner who consistently delivers the most creative use cases or integration ideas, helping Invoca bring cutting edge solutions to market.
Contentsquare is recognized for their depth of integration. Brands using this integration now receive valuable insights into the consumer journey, understanding whether a journey was abandoned or completed, and correctly attributed contact center revenue and conversion.
More Information:
- Learn more about the Invoca Impact Awards program: https://www.invoca.com/invoca-impact-awards
- Get inspired by Invoca Impact Award finalist stories: https://www.invoca.com/blog/impact-awards-2024-finalists
- See the results you can get with Invoca: https://www.invoca.com/customers
About Invoca
Invoca is the leading revenue execution platform to connect marketing and sales teams to enable them to track and optimise the buying journey and drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
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Fintech PR
Nucleus Synapse 2025 Ignites the Human-AI Alliance as the Middle East Leads the Charge in AI-Powered Banking

DUBAI, UAE, April 29, 2025 /PRNewswire/ — The Middle East isn’t just adopting digital transformation—it’s engineering the future of banking with bold leadership, smart regulation, and rapid AI investment. It is in this spirit of transformation that Nucleus Software convened Synapse 2025 – Middle East, held at the iconic Taj Exotic Resorts, The Palm, Dubai, uniting visionary banking leaders, technologists, and innovators to shape the Human-AI Alliance. More than just a gathering, Synapse 2025 was a catalyst for dialogue, strategy, and co-creation—anchored in the belief that the fusion of human insight and AI is the foundation of next-generation finance.
Mr. Vishnu R. Dusad, Managing Director & Co-founder of Nucleus Software, opened the event with an inspiring address that beautifully captured the spirit of the gathering—a celebration of enduring partnerships, innovation, and shared aspirations. With heartfelt reflections on Nucleus Software’s journey and a forward-looking vision rooted in technological purpose and human-centric progress, his words set a thoughtful and energizing tone for the day, reminding everyone of the power of collaboration in shaping the future of banking. “At Nucleus, we are committed to building solutions that are not just future-ready but future-defining,” he shared. “The Middle East is leading this transformation—bold, visionary, and driven by clear ambition. We are honoured to contribute to this journey.”
A compelling keynote was delivered by Mr. Jamal Saleh, Director General of the UAE Banks Federation (UBF), whose address illuminated the UAE’s transformative journey in digital finance. Highlighting the expansion of UBF from 46 to 62 member banks—now representing nearly the entire balance sheet of the UAE banking sector—Mr. Saleh reaffirmed the Federation’s leadership in driving regulatory innovation and AI adoption. Citing over 40 nationwide banking transformation initiatives inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum’s mobile-first government vision, Mr. Saleh underscored that “AI is no longer a buzzword—it is becoming the bloodstream of modern banking.” He emphasized the essential role of cybersecurity, trusted regulations, and human oversight in this evolution, and projected with confidence that the UAE would exceed its goal of doubling the digital economy’s GDP contribution by 2030—with partners like Nucleus Software playing a crucial role.
The day’s dialogue was further enriched by two dynamic panel discussions. In the business-focused session, thought leaders Shoaib Rizvi (SVP, Group Head of Digital Products, Emirates NBD), Sudarshan Seshadri (Head of Retail Banking, National Bank of Umm Al Qaiwain), Ahmed Mourad (COO, Astratech), and Suvo Sarkar (Banking Industry Leader & Host of Money Majlis) explored how human insight, powered by AI, is transforming the very fabric of banking. “Customer centricity is no longer optional—it’s programmable,” said Rizvi, while Seshadri noted that “AI is our co-pilot, not our competitor.” Moderated by Anshul Khare, Director, Products & Business Solutions at Nucleus Software, the panel emphasized that trust, agility, and hyper-personalization are central to next-generation growth.
In the technology dialogue, leaders Nitin Bhargava (COO, Al Masraf Bank), Fozi Sultan (Head of IT & Projects, Deem Finance), and Shino Thomas (Head of Technology Operations, mBank), offered deep insights into how AI-native infrastructure is being engineered today to enable scale and speed. From real-time intelligence to modular, cloud-first platforms, the panel, steered by Mohamed Roshdy (CIO, Reem Finance), affirmed that the early-mover advantage in AI development lies in bold execution and a clear architectural vision.
One of the most anticipated moments of the event was the fireside chat with Chris Taylor, CEO of Deem Finance. In a rare and personal conversation, Taylor revealed how his passion for endurance sports has shaped his leadership philosophy—one rooted in discipline, clarity, and sustained execution. Moderated by Mr. Ashwani Arora, Global Head – Customer Success at Nucleus Software, the discussion highlighted Deem’s transformation journey, including its $400M securitization achievement and the remarkable shift from 80% manual to 60% automated interactions. “The biggest barrier to doing the right thing with AI is resistance born out of fear,” Taylor stated, while applauding Nucleus Software’s seamless platform implementation of FinnOne Neo® Collections as a benchmark ‘green-to-green’ transformation.
As the event drew to a close, Mr. Parag Bhise, CEO & Executive Director of Nucleus Software, delivered a powerful closing note, thanking the distinguished participants and reaffirming the company’s commitment to co-creating the future of finance. “We leave here with stronger bonds, sharper perspectives, and a shared determination to lead this Human-AI era with integrity, intelligence, and impact,” he said.
The Middle East is rapidly emerging as a global epicenter for AI-driven banking innovation. Guided by visionary leadership, progressive regulation, and strategic investments in digital infrastructure, the region is redefining the future of financial services. It is against this dynamic backdrop that Nucleus Software hosted Synapse 2025 – Middle East, bringing together stalwarts from across the banking and fintech ecosystem to shape the future of responsible, AI-powered finance. The event was a powerful declaration of what lies ahead. A bold leap into a future where human potential and artificial intelligence work in harmony, not in competition, as collaborative engines of progress.
To know more, please visit https://www.nucleussoftware.com/
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View original content:https://www.prnewswire.co.uk/news-releases/nucleus-synapse-2025-ignites-the-human-ai-alliance-as-the-middle-east-leads-the-charge-in-ai-powered-banking-302439518.html
Fintech PR
HR Path Expands Presence with the Acquisition of smahrt consulting AG in Switzerland, Experts in HR-IT Consulting, Implementation and Outsourcing
PARIS, April 29, 2025 /PRNewswire/ — HR Path, a global leader in HR consulting and HRIS solutions, is proud to announce its strategic acquisition of smahrt consulting AG, a Swiss-based company specializing in HR-IT consulting, implementation and outsourcing. Especially within the SAP product portfolio.
With a presence in 28 countries and a team of over 2,500 professionals, HR Path is a trusted partner for businesses navigating the complexities of Human Resources. Specializing in advisory, implementation, and operational services, HR Path delivers cutting-edge solutions designed to enhance efficiency and foster growth. Since its founding in 2001, the company has remained steadfast in its mission to transform HR practices globally.
Founded in 2007, smahrt has built a strong reputation for delivering high quality project with the solutions of SAP HCM, SAP SuccessFactors and suitable add-ons from third-party providers or smahrt’s own development. However, not only the depth solution expertise makes smahrt outstanding, but also the excellent know-how in integrating peripheral systems. This enables the HR department to focus on its core tasks and handle administrative tasks digitally and efficiently.
This acquisition represents a significant milestone for HR Path, solidifying its position as a leader in the HR industry and expanding its presence in Switzerland. smahrt’s specialized focus on HR-IT perfectly complements HR Path’s vision of driving organizational growth and excellence through strategic HR solutions.
According to Ato Anderson, Partner at HR Path, this move is “not just a strategic expansion, it’s a people-focused evolution.” He continues, “With smahrt joining HR Path, we are establishing a new powerhouse in the Swiss HR-IT landscape, combining depth of experience with a shared commitment to excellence. Together, we are expanding our service offering while unlocking exciting new opportunities for our clients and our people. This marks the beginning of a new chapter where innovation, impact, and growth will shape the future of HR in the region.”
PDF: https://mma.prnewswire.com/media/2673328/HR_Path_Expands.pdf
Logo: https://mma.prnewswire.com/media/2673313/5287055/HR_Path_smahrt_Logo.jpg
CONTACT: Fabienne LATOUR – [email protected]
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Fintech PR
How to Become a Utility Trailer Dealer

JINING, China, April 29, 2025 /PRNewswire/ — Becoming a utility trailer dealer offers a rewarding opportunity for entrepreneurs looking to serve local businesses and build steady income. Drawing from years of real-world experience, James Ge, founder of Rhinotrail, shares the essential steps for launching a successful dealership.
Understand Industry and Local Demand
Starting with a clear understanding of the trailer industry is critical. Entrepreneurs are encouraged to study the needs of local customers, from landscapers and contractors to farmers and municipalities. Regional trends and seasonal demands can shape inventory planning and sales strategies.
Handle Licensing, Insurance, and Compliance
Legal setup must be a priority. Dealers need to register their business, obtain appropriate dealer licenses, and secure insurance coverage. Requirements vary by state and county, making early research with local DMV or DOT offices essential. Proper compliance protects the business and builds trust with customers from the start.
Build Strong Manufacturer Partnerships
Establishing partnerships with trusted manufacturers gives dealers access to reliable inventory and competitive pricing. Visiting production facilities, reviewing warranty policies, and understanding minimum order expectations help future dealers select manufacturers who support their long-term success.
Choose a Strategic Sales Location
A dealership’s location should offer high visibility, easy accessibility, and appropriate zoning for trailer sales. Entrepreneurs are encouraged to start lean by renting space if necessary, focusing on clear organization and professional presentation of inventory to attract buyers.
Manage Inventory Smartly and Focus on Marketing
Starting with popular trailer types, such as utility, dump, and enclosed models, allows new dealers to meet common customer needs without overextending capital. Marketing efforts should include a mobile-friendly website, listings on platforms like Facebook Marketplace and Craigslist, and local partnerships to build brand visibility.
Deliver Exceptional Customer Service and Financing Options
Strong customer service creates loyalty and word-of-mouth growth. Dealers who offer clear advice, transparent pricing, and after-sale support quickly differentiate themselves. Offering financing options through local banks or finance companies helps expand the customer base by making larger purchases more accessible.
James Ge and Rhinotrail believe that becoming a utility trailer dealer is a practical and achievable business move for entrepreneurs ready to take action.
Entrepreneurs ready to build their own dealership can contact Rhinotrail today to explore reliable trailer solutions and expert support.
For more information, contact:
Rhinotrail
Website: rhinotrail.com
Email: [email protected]
Phone: +65 97708910
View original content:https://www.prnewswire.co.uk/news-releases/how-to-become-a-utility-trailer-dealer-302440569.html
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