Fintech PR
Xiaohongshu x VOGUE Business Unveils New Horizons in Healthcare and Wellness at Milan Summit
MILAN, Sept. 30, 2024 /PRNewswire/ — From September 26 to 27, Xiaohongshu partnered with VOGUE Business to host the Digital Silk Road: Pioneering the Future of Luxury Lifestyle summit in Milan, Italy. As the exclusive strategic partner, Xiaohongshu gathered global industry leaders on the international stage to explore digital branding strategies and innovative marketing ecosystems in the Chinese market.
At the core of the summit, Xiaohongshu moderated a roundtable discussion on emerging consumer trends in healthcare and wellness, showcasing the evolution of China’s health industry and providing forward-thinking marketing solutions for brands aiming to navigate the sector.
Today, Xiaohongshu has established itself as a hub for sharing healthy lifestyles and a comprehensive resource for wellness enthusiasts. With a vibrant community of over 150 million health-conscious users, the social media platform has become a catalyst for trending topics such as skin brightening and anti-aging, healthy weight loss, hair care, nutritional balance, therapeutic exploration, and stress relief, underscoring the shift towards healthy lifestyles and health management, as well as new business opportunities fueled by changing health habits.
At the roundtable titled Navigating the new tools for digital success, Rex Zhang, General Manager of the Commercial Fast Moving Consumer Goods (FMCG) Industry Group Divison at Xiaohongshu and Jayden Wu, Head of the Healthcare and Wellness Industry Division at Xiaohongshu, analyzed industry trends and market expectations, highlighting the platform’s underlying business logic—Target Audience x Specific Scenarios x Product Benefits.
Consumers across different age groups have varying needs and preferences, each with its physical, experiential, and expressive desires. At the summit, Xiaohongshu identified eight key demographic groups as “Physique Care Advocates” within the healthcare and wellness domain: Vitality Chargers, Workplace Efficiency Seekers, Slow Living Advocates, Glow-Up Researchers, Self-Care Enthusiasts, Fitness Fanatics, Endurance Explorers, and Silver-Haired Trendsetters.
Xiaohongshu unlocks genuine consumer scenarios, empowering brands to understand their target audiences’ pain points and preferences, helping to refine product positioning and benefits to align seamlessly with consumer expectations.
In the increasingly sophisticated content ecosystem, healthcare and wellness brands have successfully revamped their marketing approaches, solidifying their business value. This transition has seamlessly created a path when the buzz generated around a product or service can lead to a sale. By integrating online and offline channels, Xiaohongshu has collaborated with brands to innovate marketing strategies that resonate with modern health-conscious shoppers. This enables brands to introduce fresh offerings and aesthetics, streamlining the consumer journey from discovery to engagement, ultimately delivering a revolutionary shopping experience.
Jayden Wu also gave a presentation on Xiaohongshu’s unique KOS (Key Opinion Sales) ecosystem. The powerful tool helps brands expand their reach, drive sales, enhance customer engagement, and accelerate digital transformation, providing a seamless journey from inspiration to purchase.
As Xiaohongshu helps healthcare and wellness brands achieve success, its unique marketing IP portfolio provides new avenues for brand growth through multi-step content strategies. Wellness-themed IPs like “Mini Classroom” and “My Top Ten Healthy Habits” find a home in health niches, amplifying their exposure and gaining traction among new audiences. Mind-nourishing IPs like “Slow-Life Festival” broaden user engagement, targeting new audiences and increasing sales conversions. Culture-focused IPs such as “The Rhythm of Nature” and “Discover China” aim to give Chinese audience a role in setting international standards, while, at the same time, enhancing brand loyalty and deepening brand connections.
This time, Xiaohongshu has put the spotlight on global health issues in Milan, providing brands with a novel marketing approach that combines external aesthetics with inner nourishment. Looking ahead, Xiaohongshu aims to champion a healthier and more energetic lifestyle, capturing emerging health trends and promoting modern health concepts. Additionally, it will collaborate with brands to uncover untapped opportunities, fueling industry growth and writing a new chapter in the healthcare and wellness sector.
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View original content:https://www.prnewswire.co.uk/news-releases/xiaohongshu-x-vogue-business-unveils-new-horizons-in-healthcare-and-wellness-at-milan-summit-302261870.html
Fintech PR
Wahed appoints Khalid Al Jassim as Executive Chairman of Wahed MENA to help guide the strategic growth of Wahed in the region
DOHA, Qatar, Nov. 24, 2024 /PRNewswire/ — Wahed, a global Shariah-compliant fintech, has appointed Khalid Al Jassim as Chairman of Wahed MENA.
On this appointment, Khalid commented, ”I am excited to guide Wahed’s growth in the region. Wahed’s mission of furthering Islamic Finance is one I resonate with deeply and I look forward to supporting its growth ambitions.”
Khalid has over twenty five years of investment banking and corporate advisory experience gained with some of the most innovative and groundbreaking institutions in the world.
His career spans leading firms including SABIC, Arthur Anderson and Arcapita Bank in Bahrain, where he was instrumental in making it into one of the PE powerhouses in the region. His responsibilities started in the earlier years with establishing the Investment Placement Team and transforming it into one of the most robust teams in the industry. At the time that Khalid left Arcapita to build his personal business, he was an Executive Director. Today he is Chairman of Afkar Vision, a private advisory house specialized in mergers and acquisitions with offices in Manama, Dubai and Riyadh.
As well as being one of the earliest investors in Wahed, he is currently Chairman of the Audit Committee and Board Member at Bahrain Islamic Bank, the 4th oldest Islamic Bank in the World and Board Member at SICO Bank and SICO Capital in Saudi, an $8bn asset manager in the region.
Mohsin Siddiqui, Wahed CEO said, “We are delighted to announce Khalid’s appointment. His unique understanding of the financial landscape in the MENA region is unparalleled and we are excited to bring this expertise in continuing to grow our presence in the region.”
About Wahed
Founded in 2015, Wahed is a financial technology company that is advancing financial inclusion through accessible, affordable, and values-based investing. The company has made significant inroads in the world Shariah compliant investing by creating an easy-to-use digital platform that provides a suite of Shariah compliant investing products including managed portfolios and venture and real estate investments. Wahed caters to over 400,000 customers globally and manages over $ 1 billion in assets.
For more information, visit: www.wahed.com
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View original content:https://www.prnewswire.co.uk/news-releases/wahed-appoints-khalid-al-jassim-as-executive-chairman-of-wahed-mena-to-help-guide-the-strategic-growth-of-wahed-in-the-region-302314779.html
DOHA, Qatar, Nov. 24, 2024 /PRNewswire/ — Qatar Development Bank (QDB) announces a strategic investment in Wahed, a global Shariah-compliant fintech.
Wahed currently manages over $1 billion in assets and has attracted over 400,000 clients worldwide. The company is built on the principles of democratizing access to financial services and offers clients access to Shariah-compliant investments in its mobile app. Wahed removes the barriers to sophisticated investment management services that have been traditionally reserved for high-net-worth investors.
Khalid Al Jassim, Executive Chairman of Wahed MENA said: ‘We are delighted to welcome our new shareholders, QDB. We believe Qatar is fully aligned with our mission in creating a technology-first Islamic finance leader that unlocks a financial ecosystem free from Riba. We look forward to supporting the Qatar National Vision 2030 of becoming a leading knowledge-based economy.
Ali Rahimtula, Partner at Cue Ball Capital said: “Qatar Development Bank’s strategic investment is a clear signal of the faith the industry has in Wahed and its ability to create the future of Islamic Finance.”
About Wahed
Founded in 2015, Wahed is a financial technology company that is advancing financial inclusion through accessible, affordable, and values-based investing. The company has made significant inroads in the world Shariah compliant investing by creating an easy-to-use digital platform that provides a suite of Shariah compliant investing products including managed portfolios and venture and real estate investments. Wahed caters to over 400,000 customers globally and manages over $ 1 billion in assets.
For more information, visit: www.wahed.com
About Qatar Development Bank
Qatar Development Bank’s mission is to advance the economic and innovation development cycle of Qatar, supporting and contributing to the nation’s economic diversification. As well as a focus on the development of Qatar’s private sector, QDB is a powerful catalyst for socio-economic development in the country, empowering the local economy and bettering living standards.
For more information, visit: https://www.qdb.qa/
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View original content:https://www.prnewswire.co.uk/news-releases/qatar-development-bank-announces-strategic-investment-in-global-islamic-fintech-wahed-302314778.html
DHAKA, Bangladesh, Nov. 23, 2024 /PRNewswire/ — With the popularity of electric vehicles in Bangladesh, the globally renowned AIMA brand has also arrived in Bangladesh. The esteemed DX Group has brought the AIMA F-626 to customers. This environmentally friendly battery-operated electric motorbike has already been approved by the Bangladesh Road Transport Authority (BRTA) now.
In light of the increasing popularity of electric motorcycles in the country, the internationally-leading brand AIMA has entered the market. By the end of 2023, AIMA electric two-wheelers had established a presence in over 50 countries worldwide, with 11 global production bases, including overseas factories in Indonesia and Vietnam. In 2022, AIMA collaborated with Rob Janoff, the designer of the Apple logo, to refresh the brand’s VI system with a youthful and fashionable image. In 2023, AIMA teamed up with PANTONE, the global authority in color expertise, to create the trending color of the year. As an industry leader, AIMA spearheads the electric two-wheeler sector and showcases the prowess of a leading electric two-wheeler brand on a global scale. As of March 31, 2024, AIMA’s total electric two-wheeler sales had reached 80 million units, earning certification from Frost & Sullivan, a globally recognized business growth consulting firm, as the “Global Leading Electric Two-wheeler Brand”.
Over the years, AIMA has always been a product trendsetter in the electric two-wheeler sector. As of March 31, 2024, the total sales volume of AIMA electric two-wheelers reached 80 million, and Frost & Sullivan, a world-renowned market consulting company, awarded AIMA with the market status certification of the “Global Leading Electric Two-wheeler Brand (by Sales)”.
AIMA adhere to the customer-centered product philosophy and technologies that support long-term innovation and breakthroughs. We believe that the efficiency and modern technology of the AIMA F-626 will present an excellent alternative means of communication for our customers.
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View original content:https://www.prnewswire.co.uk/news-releases/chinas-aima-brand-electric-motorbike-is-now-in-bangladesh-302314773.html
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