A Vital Report for CMOs and CFOs Determined to Leverage Data for Improved Performance

MIAMI, Dec. 3, 2024 /PRNewswire/ — The Gartner Critical Capabilities for Marketing Mix Modeling Solutions report, Analytic Partners feels, serves as a crucial guide for C-suite leaders navigating an increasingly complex MMM landscape. It provides primary use cases, as well as must have, standard and optional capabilities. 

Gartner’s report highlights the importance of MMM: “Marketing budgets feature large and discretionary expenditures, most notably in advertising, which are especially difficult to measure. CMOs can employ MMM solutions to illuminate the relationships between investments and outcomes, and to map out pathways to improved efficiency and effectiveness.” 

For CMOs, Analytic Partners feels this report identifies providers that elevate decision-making and boost program performance. 

For CFOs, Analytic Partners thinks this report clarifies which providers deliver measurable financial impact and the unique contribution from a given program and ROI. 

Stakes are high because of the extreme and rapid changes in the marketing ecosystem. This latest research from Gartner covers eight capabilities and five use cases to deliver through a rapidly changing business and market environment, and under any situation. Analytic Partners ranked first across all.

To learn more about what Gartner recommends, please enjoy this complimentary report. 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. 

Gartner, Critical Capabilities for Marketing Mix Modeling Solutions, David Walters, Matt Wakeman, Weicong Zhao, Joseph Enever, November 20, 2024 

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

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About Analytic Partners   

Analytic Partners is the leader in Commercial Analytics, providing adaptive solutions for deeper business understanding, right-time planning and optimization for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success.

View original content:https://www.prnewswire.co.uk/news-releases/five-use-cases-revealed-in-the-gartner-critical-capabilities-for-marketing-mix-modeling-solutions-302321195.html

The launch of SynFutures Foundation and F signifies SynFutures’ progress toward decentralization, enabling its community to govern the protocol.

HONG KONG, Dec. 3, 2024 /PRNewswire/ — SynFutures (www.synfutures.com), a leading decentralized exchange for trading any asset with leverage and a full stack financial infrastructure provider, today announced the launch of SynFutures Foundation and the F token airdrop. Crypto exchanges including Bybit, Bitget, Gate.io, and KuCoin have confirmed the listing of the F token upon launch. This marks the beginning of SynFutures decentralizing its ecosystem and transitioning governance power to its community.

SynFutures has become a key player in the onchain derivatives ecosystem since its v3 launch on Base and Blast earlier in 2024. Its v3 protocol, powered by the Oyster AMM, has recorded over $210 billion in trading volume since launch, making it the largest perp DEX on Base and the third largest across all EVM and non-EVM chains.

The launch of SynFutures Foundation and F marks the next step in SynFutures’ successful journey toward creating an open, permissionless, and decentralized financial infrastructure for everyone.

Transitioning power to the community

The SynFutures Foundation, alongside the community, will oversee development, foster partnerships, and drive community-led governance to ensure a truly permissionless financial ecosystem. This includes initiatives such as project collaborations, grants and funding for third-party developers, community initiatives, hackathons, and similar programs.

The F token, based on Ethereum Mainnet, accords the SynFutures community with governance rights while offering benefits such as fee discounts, staking rewards, and future airdrop boosts. With 10 billion tokens allocated strategically across Community, Backers and Advisors, Foundation Treasury, Core Contributors, Protocol Development, and Liquidity, F represents a fair and balanced approach to rewarding early supporters and community members and ensuring sustainable growth.

The project has allocated 28.5% of its total F supply toward the Community. A part of this allocation, equivalent to 7.5% of the total supply, will be distributed as part of the Season 1 Airdrop on December 6, 2024, to reward users who engaged consistently with SynFutures v1 to v3.

SynFutures used various parameters to assess users’ eligibility for the Season 1 airdrop, including trading activities on v1 and v2 and points accumulation through trading on v3. Long-term and active users who have consistently traded on multiple versions of the SynFutures protocol will be eligible for a bonus. Early adopters will also be rewarded with a portion of the airdrop.

Between December 2 to December 5, users can participate in Bybit’s launchpool to earn F tokens prior to token listing.  Users can also participate in staking on Gate.io to earn a portion of 75,000 $F tokens on launch day.

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“Since day one, decentralization has been at the heart of SynFutures’ mission. With the Foundation and F token, we’re a step closer to that milestone and are empowering the community to shape the protocol’s future,” said Rachel Lin, Co-Founder & CEO of SynFutures.

Building a full-stack DeFi solution

One of the biggest milestones for SynFutures going forward is expanding its onchain financial services and building a community-centric full-stack finance ecosystem. It will expand its offerings beyond perp trading and gradually add more services including spot aggregation, and wealth management, among others.

About SynFutures

SynFutures (F) is a leading decentralized exchange and full-stack financial infrastructure provider. Utilizing its innovative Oyster AMM model and a fully onchain order-matching engine, SynFutures enables anyone to list and trade any asset with leverage. As the top perpetual futures DEX on multiple networks like Base, it introduced the industry’s first Perp Launchpad, attracting bluechips, memecoins, and more.

Backed by top-tier institutions like Pantera, Polychain, Dragonfly, Standard Crypto, Framework, and SIG, SynFutures is building an all-in-one platform for spot, perpetual, and wealth management, streamlining DeFi for all.

To learn more, visit www.synfutures.com 

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A GLOBAL LEADER IN UNSATURATED POLYESTER RESINS,
VINYL ESTER RESINS AND GELCOATS

NEW YORK, Dec. 3, 2024 /PRNewswire/ — KPS Capital Partners, LP (“KPS”) announced today that, through a newly formed affiliate, it has signed a definitive agreement to acquire INEOS Composites (the “Company”) from INEOS Enterprises Holdings II Ltd (“INEOS Enterprises”) for an estimated consideration of approximately €1.7bn at completion.  Completion of the transaction is expected in the first half of 2025 subject to regulatory approvals and consultation processes (in particular, with respect to the French business, for which the parties have entered into exclusive negotiations).

INEOS Composites is a leading global manufacturer of unsaturated polyester resins, vinyl ester resins and gelcoats used in the production of plastic composites for a wide range of applications across large global end-markets, including building materials, recreation, transportation and wind energy, among others.  INEOS Composites sells a broad range of resins that allow customers to optimize certain characteristics of their products, including corrosion resistance, fire retardance, ultraviolet resistance, water and chemical resistance, thermal and electrical insulation, impact and scratch resistance, and high strength-to-weight ratios.  Headquartered in Dublin, Ohio, and Barcelona, Spain, INEOS Composites has approximately 900 employees and operates 17 manufacturing facilities and three technology centers across North and South America, Europe, Asia and the Middle East.

Raquel Vargas Palmer, Managing Partner of KPS, said, “We are thrilled to acquire INEOS Composites, a leading global manufacturer of specialty composite resins.  The Company’s leading market position and long-tenured customer base is a testament to its differentiated product quality, reliability and strong technical service capabilities.  We will leverage KPS’ successful, multi-decade experience of investing in process industries, along with our commitment to manufacturing excellence and global network, to drive profitability and create an entrepreneurial culture centered on innovation, continuous improvement and superior customer experience.  We look forward to partnering with Chief Executive Officer Andrew Miller and the INEOS Composites team to accelerate the Company’s value creation opportunities.”

Andrew Miller, Chief Executive Officer of INEOS Composites, said, “We are excited for our future as an independent company under KPS’ ownership.  KPS is an ideal partner, given its demonstrated track record of establishing and growing world-class industrial companies. KPS’ commitment to manufacturing excellence, capital investment, and research and development, accompanied by its global platform and significant capital resources, will elevate our ability to provide customers with industry-leading products and superior service.”

Ashley Reed, Chairman of INEOS Enterprises said, “Composites has been part of INEOS Enterprises for the past five years, during which time it has achieved significant improvements in safety and financial performance. Furthermore, it has solidified its market position through enhanced product quality, consistency, and strengthened operational and commercial capabilities, ensuring a strong foundation for further future growth.”

Paul, Weiss, Rifkind, Wharton & Garrison LLP served as legal counsel to KPS. Piper Sandler served as financial advisor and Slaughter and May acted as legal counsel to INEOS Enterprises.  Committed debt financing to support the transaction has been provided by Goldman Sachs Bank USA, Barclays, Citi, Intesa Sanpaolo – IMI CIB Division and MUFG Bank.

About INEOS Composites
INEOS Composites is a leading global manufacturer of unsaturated polyester resins, vinyl ester resins and gelcoats used in the production of plastic composites for a wide range of applications across large global end-markets including building materials, recreation, transportation and wind energy, among others.  INEOS Composites sells a broad range of resins that allow customers to optimize certain characteristics of their products, including corrosion resistance, fire retardance, ultraviolet resistance, water and chemical resistance, thermal and electrical insulation, impact and scratch resistance, and high strength-to-weight ratios.  For more information about INEOS Composites, visit www.ineoscomposites.com.

About KPS Capital Partners, LP
KPS, through its affiliated management entities, is the manager of the KPS Special Situations Funds, a family of investment funds with approximately $21.4 billion of assets under management (as of September 30, 2024).  For over three decades, the Partners of KPS have worked exclusively to realize significant capital appreciation by making controlling equity investments in manufacturing and industrial companies across a diverse array of industries, including basic materials, branded consumer, healthcare and luxury products, automotive parts, capital equipment, and general manufacturing.  KPS creates value for its investors by working constructively with talented management teams to make businesses better and generates investment returns by structurally improving the strategic position, competitiveness, and profitability of its portfolio companies, rather than primarily relying on financial leverage.  The KPS Funds’ portfolio companies currently generate aggregate annual revenues of approximately $23.7 billion, operate 251 manufacturing facilities in 30 countries, and have approximately 65,000 employees, directly and through joint ventures worldwide (as of September 30, 2024, pro forma for recent acquisitions). The KPS investment strategy and portfolio companies are described in detail at www.kpsfund.com.

About INEOS Enterprises
INEOS Enterprises comprises a portfolio of businesses manufacturing chemical products in Northern Europe, the USA and Canada, with sales of €2.7bn around the world.  The business is focused on the developing needs of its customers and rapid growth through investment in new products and manufacturing facilities or by acquisition.  It employs c. 3,100 people across sites in the UK, Germany, Sweden, Switzerland, Canada and the USA. INEOS Enterprises is not part of the INEOS Group Holdings bank group. Visit www.ineosenterprises.com to learn more.

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