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Benestar Brands and Palmex Alimentos are now the new Monarca Authentic Snacks Company: Leading Hispanic Snacking in the Americas

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Uniting Two Industry Leaders Under a Bold New Company Identity and Vertically Integrated Operation

CHICAGO, March 28, 2025 /PRNewswire/ — Benestar Brands (formerly Evans Food Group Ltd.) and Palmex Alimentos, S.A. de C.V. (“Palmex”) proudly unveiled their new unified brand identity: Monarca Authentic Snacks, which becomes the new premier leader in Hispanic snacking across the Americas. This milestone builds on the successful December 2023 merger of the two companies, transforming two respected industry names into a new category leader of Hispanic and Hispanic-inspired snacks, with authentic flavors and high-profile innovation that positions the company for accelerated growth in the Hispanic snacking category across North, Central, and South America.

As a vertically integrated manufacturer of crispy snacks, pork rinds, tortilla chips, snack mixes and in-pack salsa solutions, Monarca Authentic Snacks is a powerhouse of consumer brands as well as a leading partner to snack manufacturers and retailers across the Americas, with the highest quality standards. With nine manufacturing plants in the U.S. and Mexico and distribution in over 17 countries, the company is uniquely positioned to lead the industry, leveraging over 90 years of heritage and commitment to excellence.

A Vision for Growth and Leadership

“Our ambition is to be the leading and fastest-growing crispy snacks company in the hemisphere,” said Jose Luis Prado, Chairman and CEO of Monarca Authentic Snacks. “For nearly a century, we have crafted pellets and snacks with delicious, authentic Hispanic flavors. With this new identity, we are not just embracing our legacy—we are positioning ourselves for the future. The Hispanic segment is the fastest growing in the U.S. and 75% of U.S. consumers are actively looking for new and unique flavors, reinforcing our strategy to lead and expand the market.”

The Inspiration Behind Monarca Authentic Snacks

“The launch of Monarca Authentic Snacks harnesses the combined strength of Benestar / Evans and Palmex under a singular identity inspired by the Monarch butterfly—a powerful symbol whose remarkable migration from Central Mexico to Canada, mirrors the company’s path, embodying the heritage, resilience, and transformation that drive its vision forward,” said Jesus Velazquez, U.S. President, Monarca Authentic Snacks.

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  • Heritage–The Monarch butterflies’ migration from Mexico to the U.S. and Canada spans generations, always returning to its origins. Similarly, its brand stays rooted in tradition while looking to the future.
  • Resilience–Throughout more than 90 years navigating market fluctuations and industry challenges, Monarca Authentic Snacks has demonstrated the same resilience as the Monarch butterfly, consistently emerging stronger after each challenge.
  • Transformation–Just as the Monarch butterfly undergoes metamorphosis, Monarca Authentic Snacks has evolved through strategic mergers and acquisitions to expand its reach and capabilities.
  • Transcendence–Just as Monarch butterflies possess extraordinary navigational abilities to reach their destination, Monarca Authentic Snacks maintains unwavering focus on its goal to become the premier and fastest-growing crispy snacks enterprise throughout the Americas.
  • Community–Monarch butterflies contribute significantly to ecological well-being through pollination; similarly, Monarca Authentic Snacks demonstrates commitment to strengthening the communities it serves and the environment of the Monarch butterfly.

A Powerhouse in Hispanic Snacking

Monarca Authentic Snacks brings together a diverse and powerful portfolio of consumer and B2B brands, including:

  • Mac’s – The #1 Pork Rind Brand in the U.S.
  • 4505 – The #1 Premium Pork Rind Brand in the U.S.
  • Turkey Creek – The #3 Pork Rind Brand in Convenience stores in the U.S.
  • Chicas – The #2 fastest growing Premium Corn Tortilla Chip among Top Selling Brands in the U.S.
  • Cazo de Oro – The fastest-growing Tortilla chips with authentic Mexican-recipe and Hispanic branded Pork Rinds and Bulk
  • Las Ricas – The new leading brand for Hispanic-inspired “Street Snacks”
  • Evans  – A leading pork rind pellet ingredient brand
  • Palmex  – A leading crispy snacks pellet ingredient brand

Source: Circana Unify+ –  Mulo+ w/Conv L52wks ending 2/23/25

Delivering Value Through Innovation and Scale

Monarca Authentic Snacks stands at the forefront of the Hispanic snacking market, offering unparalleled innovation capabilities, expanded production capacity, and deep category expertise. By combining the strengths of Benestar / Evans and Palmex, the company is uniquely positioned to drive exciting new snacking concepts, strategic partnerships, and meet the evolving needs of consumers and retailers alike.

About Monarca Authentic Snacks

Monarca Authentic Snacks is the premier Hispanic snack company in the Americas, dedicated to delivering bold, authentic flavors through crispy snacks, pork rinds, and tortilla chips. With a legacy spanning 90 years, Monarca Authentic Snacks continues to inspire and bring joy to consumers across the hemisphere.

For more information, visit www.monarcasnacks.com

About Wind Point Partners

Founded in 1984, Wind Point Partners is a Chicago-based private equity investment firm with approximately $6 billion in assets under management. The firm’s Vision, Talent, Transformation (“VTT”) investment strategy focuses on partnering with top caliber management teams around a clear and exciting plan to invest behind a business to achieve transformational growth and value creation. The firm’s Executive Advisor Partner (“EAP”) network is comprised of more than 40 high-caliber executives who are closely aligned with Wind Point and contribute across all aspects of the firm’s investment process.

 Wind Point targets well-positioned middle market businesses within the business services, consumer products and industrial products industries. Since inception, Wind Point has deployed ten private equity buyout funds in partnership with highly-regarded institutional investors around the world, including public pensions, insurance companies, endowments, foundations, fund of funds and family offices.

 Additional information about Wind Point is available at www.windpointpartners.com.

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About Highlander Partners

Highlander Partners, L.P. is a Dallas-based private investment firm with more than $3 billion in assets under management. The firm focuses on making investments in businesses in targeted industries where the principals have significant operating and investing experience. Highlander employs a buy and build investment approach, creating value by helping companies grow both organically and through acquisitions.

For more information, visit www.highlander-partners.com.

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Announcing the launch of Elliptic’s copilot

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The AI-driven solution reduces the time compliance analysts need to manage on-chain risk alerts by 50%

LONDON, April 1, 2025 /PRNewswire/ — Elliptic, the global leader in digital asset decisioning, has announced the availability of Elliptic’s copilot powered by AI. The first in a roadmap of AI solutions to be released this year, Elliptic’s copilot is already helping customers to halve the time required to manage risk alerts. Elliptic’s copilot significantly reduces the time it takes to triage, investigate and close risk alerts generated by a company’s configured risk rules when conducting routine blockchain screening.  This allows more time for the higher value work that requires human decision making, driving better risk decisions at scale.

“We really appreciate partnering with Elliptic as they continue to revolutionize the digital asset space with AI. We’ve seen Elliptic’s copilot in action, and anticipate it will increase our team’s efficiency. We will be able to get from triage to investigation so much faster with this capability,” commented Sam Roberts, senior director FIU, at BitGo.

In one unified workflow, the Elliptic platform produces graphs to represent the movement of digital assets on the blockchain. Customers screen wallets and transactions in real-time and use the Elliptic Advanced Risk Engine to set their own risk alerts, ensuring they are only focused on the risks that require decisions. Each risk alert returns a robust response, including a visual representation of fund flows exposed to risk, called the Risk Graph.  When an alert is triggered, a compliance analyst must gather contextual information to better understand the parties involved, and assess the associated risk to determine if the alert should be closed, escalated or explored further. Without Elliptic’s copilot, it takes time to analyze the screening results, discover links to previous risk events and customer activities, and research the actors involved, often relying on external sources. 

Elliptic’s copilot handles this research task, returning results to the analyst instantaneously in a Risk Graph summarizer, which includes the most commonly required information to make a full risk assessment including:

  • Risk triggers, explaining quickly why a risk alert was triggered
  • A summary of the source and destination of funds exposure, including the proximity of the exposure, the dollar amounts and % amounts of funds with exposure to risky sources so analysts can quickly understand the level of risk
  • Real-time, proprietary insights from Elliptic on entities and actors—including ownership, jurisdiction, and adverse media coverage to provide context on off-chain events that rapidly impact risk assessment
  • Surfacing the most critical aspects of a risk alert—such as behavioral pattern descriptions, key wallet and transaction nodes, high-priority paths like bridging, asset swaps, and mixers—to help analysts streamline investigations and optimize review time

Elliptic’s copilot is enhanced by the company’s holistic Data and Intelligence platform, which is the only natively cross-chain, cross-asset tracing solution in the market.  Elliptic’s copilot leverages an intelligence graph covering over 50 blockchains, 1000s of assets, with support for over 300 bridges and mixers, all powered by the deepest and broadest exposure tracing capability.

If further investigation of an alert is required, Elliptic’s copilot generates an investigation-ready graph for each risk alert by building the most interesting flows automatically for investigation.

  • Elliptic’s copilot instantaneously fuses Elliptic intelligence graph data with real world sources to provide deeper context around actors and entities in the graph, acting as an agent of the analyst to perform these tasks in the background.
  • The AI generates a summary report of the risk alert and investigations findings, for use in documentation, reports and SARs (Suspicious Activity Reports), saving hours of effort for analysts and investigators.

Elliptic’s copilot significantly reduces the time that analysts need to research and build context to manage risk alerts, allowing them more time for the higher value-add work that requires human decision making.  Elliptic data shows that global transaction volume in crypto has more than doubled from November 2024.  Elliptic’s copilot powered by AI is a critical innovation to enable growth in digital asset decisioning.

Jackson Hull, CTO, Elliptic, concluded, “Elliptic’s copilot powered by AI builds on our track record of innovation over the past decade.  It is an exciting addition, which is driving down the cost of compliance further for our customers, and letting them capitalize faster on opportunities in the market.  With Elliptic’s copilot, we are reducing from hours to minutes the time required to triage, investigate and close risk alerts, without compromising the quality of the result.  It’s great to witness how Elliptic’s copilot is already enhancing the end customer experience, and we are excited to expand copilot across our products.”

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About Elliptic

Elliptic is the leader in digital asset decisioning, we have built the most comprehensive platform for efficiently extracting crypto data and intelligence across blockchains with the greatest accuracy.

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Our platform’s unrivalled uptime, scalability, depth and breadth of our data and intelligence means exacting organizations choose Elliptic for their compliance, risk management, intelligence operations and blockchain infrastructure needs.

Founded in 2013, Elliptic is headquartered in London with offices in New York, Washington D.C., Dubai, Singapore and Tokyo. To learn more, visit www.elliptic.co and follow us on LinkedIn and X.

View original content:https://www.prnewswire.co.uk/news-releases/announcing-the-launch-of-elliptics-copilot-302416926.html

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GBG launches GBG Go: the all-in-one identity platform

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GBG Go helps businesses connect with more genuine customers worldwide

LONDON, April 1, 2025 /PRNewswire/ — GBG, the leading expert in global identity and location tech, has launched GBG Go, an all-in-one identity platform for fast, easy and safe business growth. GBG Go delivers global coverage, comprehensive capabilities and user-friendly configuration to optimise every genuine customer interaction.

As businesses face increasing fraud levels, accelerating end-user expectations and a dynamic regulatory landscape, they need to optimise the conversion of genuine identities at onboarding and beyond without increasing technical complexity,” said Gus Tomlinson, Managing Director – Identity Fraud at GBG.

“At GBG, we help every business in the world connect safely with every genuine identity in the world. With the launch of our real-time intelligent identity platform, GBG Go, we are empowering businesses to accept more genuine customers and optimise their ROI while minimising fraud, tailoring customer journeys and meeting regulatory requirements – all in one user-friendly platform.”

GBG Go: Fast, easy and safe business growth

In a digital economy, businesses need to balance customer experience and growth with protection against fraud. As Preethi Janardhanan, VP Client Solutions at Rapid Finance, a GBG customer, said: In today’s world, our customers are looking for a fast, seamless experience, but we need to be able to balance that with both risk mitigation as well as fraud prevention. As a small business lender, knowing who we are lending to is critical, but we also need to be able to this without creating friction that turns our customers away to competition.”  

Now, with the launch of the GBG Go platform, businesses can connect to over 80 global identity and fraud protection modules, through a single API and easily deploy ready-made or customised customer journeys to get to market faster without added complexity.

The platform’s actionable insights empower businesses to reduce drop-offs and maximise pass rates by optimising their journey performance for genuine customers, whilst always ensuring compliance.

Now, with GBG Go, businesses benefit from:

  • Onboarding more genuine customers: Every identity is unique – GBG Go optimises the customer experience by treating every customer as an individual with the right check at the right time for the right identity.
  • Complete identity fraud protection: Confidently balance risk management with trusting genuine identities and benefit from GBG’s unique identity intelligence network powered by over 1000 brands globally to fight fraud through cross-sector collaboration.
  • Fast and secure growth now and in the future: GBG’s proven and proprietary global identity expertise and tech helps all businesses, whether they operate in one country or globally. With access to GBG’s data, documents, biometrics, risk intelligence and fraud modules in one agile platform, businesses can create and configure new journeys and modules in minutes as they grow.
  • Compliance by design: GBG Go’s global platform is built with localised support for KYC, AML, data privacy and security, so businesses can adapt to the dynamic regulatory landscape across geographies without impacting the customer experience.

Gus Tomlinson continues: “GBG has evolved over 30 years to meet the most pressing challenges businesses have faced to support its customers. GBG Go shows our continued investment in providing our customers with the best solutions at any given time and enabling safe and rewarding digital lives for genuine people, everywhere. Together our data, tech and people keep all transactions with genuine identities safe so our customers can focus on growing their business.”

Find out more about GBG Go at: www.gbg.com/en/platform/gbg-go

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About GBG

GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere. 

For over 30 years, we have combined global data with our innovative technology to make sure that genuine people everywhere can digitally prove who they are and where they live.

We are an essential ingredient that protects against digital crime, strengthens business resilience and drives responsible growth, at scale, across a diverse range of sectors. Today, our team of over 1,100 people serve more than 20,000 customers globally.

GBG is a publicly traded company (LSE: GBG). Find out more at www.gbg.com and follow us on LinkedIn and X.

View original content:https://www.prnewswire.co.uk/news-releases/gbg-launches-gbg-go-the-all-in-one-identity-platform-302416846.html

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Trina Storage Powers One of South Australia’s Largest Energy Storage Projects with Remarkable Product Strength, Enabling AUD 460 Million Financing

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SHANGHAI, April 1, 2025 /PRNewswire/ — Trina Storage, a global leader in energy storage solutions, has played a pivotal role in enabling Pacific Green to secure AUD 460 million in financing for the Limestone Coast North Energy Park. The 250MW/500MWh battery energy storage system (BESS), supplied by Trina Storage, will be one of the largest energy storage projects in South Australia.

Trina Storage’s Advanced Energy Storage Solutions Enable AUD 460 Million Financing

On March 19, Pacific Green announced that the Limestone Coast North energy storage project has successfully reached Financial Close, with 100% of the shares sold to Intera Renewables (Intera) in a transaction valued at AUD 460 million.  As both the battery cell supplier and BESS provider, Trina Storage delivered a state-of-the-art 250MW/500MWh BESS, backed by robust performance guarantees and warranties.  Trina Storage’s global experience and strong financial standing have been instrumental in bolstering investor confidence, making the financing a resounding success.

Trina Storage Secures Australia’s Rigorous Grid Connection Approval

As the BESS supplier for one of South Australia’s largest grid-connected energy storage projects, Trina Storage, in collaboration with Pacific Green, has successfully obtained grid connection approval (5.3.4a Letter) from ElectraNet and the Australian Energy Market Operator (AEMO). By meeting Australia’s rigorous GPS grid connection certification requirements and leading the critical R1 and R2 implementation phases, Trina Storage proves its advanced product performance and system integration expertise.

Trina Storage’s dedicated local technical support team in Australia has been pivotal in ensuring seamless project execution. From design and installation to operation and maintenance, the team provides end-to-end services, ensuring the highest standards of quality and reliability.

“We are honored to collaborate with Pacific Green on this landmark project.” said Andy Hsieh, Overseas Delivery and Service Director at Trina Storage. “Our team is fully committed to delivering high-quality energy storage solutions and ensuring the project’s successful execution. With our local expertise and technical capabilities, we are confident in providing comprehensive support to ensure the project’s seamless implementation.”

The Limestone Coast North project is the first in Pacific Green’s 10GWh Australian project pipeline to reach Financial Close, marking a significant step forward in the nation’s renewable energy transition. Trina Storage’s involvement not only highlights its leadership in the global energy storage market but also reinforces its commitment to supporting Australia’s ambitious clean energy goals.

View original content:https://www.prnewswire.co.uk/news-releases/trina-storage-powers-one-of-south-australias-largest-energy-storage-projects-with-remarkable-product-strength-enabling-aud-460-million-financing-302416879.html

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