VICTORIA, Seychelles, April 14, 2025 /PRNewswire/ — MEXC, a global leader in cryptocurrency exchange services, will proudly participate as one of the seven exclusive Title Sponsors at TOKEN2049 Dubai, taking place from April 29 to May 1, 2025, at the prestigious Madinat Jumeirah. This premier industry event coincides with MEXC’s milestone 7th Anniversary, providing an ideal platform to showcase the exchange’s continued commitment to innovation and user-centric solutions.

Leading the Way in Crypto Accessibility

As TOKEN2049 Dubai prepares to welcome 15,000 attendees from over 4,000 companies worldwide, MEXC will demonstrate why it has become the preferred platform for 36 million users across 170+ countries. Under the brand promise “Your Easiest Way to Crypto,” MEXC has consistently delivered a trading experience that is fast, economical, and user-friendly.

Visitors to MEXC’s booth will discover why the platform has earned its reputation for accessibility and innovation. The exchange offers a broad selection of trending tokens, regular airdrop opportunities, and competitive trading fees within a secure and efficient environment designed to meet the needs of both newcomers and experienced traders.

Celebrating 7 Years of Growth with Global Campaign and Exclusive Announcements

TOKEN2049 Dubai provides the perfect backdrop for MEXC to commemorate its 7th anniversary — a journey marked by consistent growth, technological advancement, and an unwavering focus on user satisfaction. From its founding in 2018, MEXC has evolved into one of the industry’s most trusted exchanges, known for its liquidity strength and comprehensive service offerings.

Tracy Jin, Chief Operating Officer of MEXC, who will be joining a panel at the mainstage, expressed enthusiasm about the upcoming event: “Our 7th anniversary represents a significant milestone in MEXC’s evolution from a startup to a global leader serving over 36 million users. We’re particularly excited to use TOKEN2049 Dubai as a platform to unveil several major announcements that will shape the future of our exchange and bring even more value to our users. The crypto community can expect groundbreaking new features and partnerships that reflect our commitment to continuous innovation.”

As part of the celebration, MEXC has launched a global anniversary campaign featuring a massive 10,000,000 USDT prize pool. The campaign, running from April 13 to May 7, 2025, invites users to participate in three exciting arenas: Team PNL Rate Competition, Collect, Assemble & Win, and Solo Leaderboard Battle. These competitive events offer opportunities for both individuals and teams to showcase their trading skills while earning substantial rewards, reinforcing MEXC’s commitment to community engagement and user empowerment.

As part of the anniversary celebrations, MEXC will also host special events including the “Celebra7eMEXC Party” on April 30th and an exclusive yacht experience for select partners on May 1st. These gatherings will provide valuable networking opportunities while highlighting MEXC’s appreciation for its global community of users and partners.

Revolutionary DEX+ Platform: Bridging Centralized and Decentralized Trading

Advertisement

The spotlight on MEXC’s TOKEN2049 presence will be on its DEX+ platform, launched in March 2025. This innovative hybrid solution seamlessly integrates centralized and decentralized trading capabilities, allowing users to access over 15,000 tokens across the Solana and BNB Chain ecosystems without leaving the familiar MEXC interface.

DEX+ represents a significant advancement in trading technology, enhancing user experience while expanding MEXC’s appeal to on-chain trading enthusiasts. By eliminating the traditional barriers between centralized and decentralized exchanges, MEXC continues to drive innovation that serves the evolving needs of the global crypto community.

Connect with MEXC at TOKEN2049 Dubai

TOKEN2049 Dubai attendees are encouraged to visit MEXC’s booth to explore the platform’s features, learn about the revolutionary DEX+ technology, and discover special promotions available exclusively during the event. As a special highlight of the 7th-anniversary celebration, MEXC will showcase a collection of seven limited-edition commemorative merchandise items, attractively displayed and available for visitors at the booth. MEXC representatives will be available throughout the conference to provide demonstrations, answer questions, discuss potential partnerships, and help attendees acquire these exclusive anniversary items.

TOKEN2049 Dubai presents an extraordinary opportunity for industry professionals and crypto enthusiasts to experience firsthand the innovations that have established MEXC as a leading exchange. Whether exploring cryptocurrency for the first time or seeking advanced trading solutions, visitors to MEXC’s booth will find knowledgeable representatives ready to demonstrate the platform’s capabilities and explain why MEXC continues to be “Your Easiest Way to Crypto” for millions of users worldwide.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

MEXC Official Website | X | Telegram | How to Sign Up on MEXC

Risk Disclaimer:

The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.

Advertisement

Photo – https://mma.prnewswire.com/media/2663552/1920x1080_3.jpg
Logo – https://mma.prnewswire.com/media/2645195/MEXC_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/mexc-celebrates-7-years-of-innovation-as-title-sponsor-at-dubais-premier-crypto-event-token2049-302427409.html

Rise in adoption of digital platforms and advancements in financial technology have driven the demand for loans secured by collateral with lower interest rates and longer repayment periods.

WILMINGTON, Del., April 14, 2025 /PRNewswire/ — Allied Market Research published a report, titled, “Secured Lending Market by Loan Type (Auto loans, Mortgage loans, Business Loan, Personal Loan, and Others), Lender Type (Banks, Online Lender, Credit Unions, Mortgage Lenders, and Others), and End User (Individuals, SMEs, and Large Enterprise): Global Opportunity Analysis and Industry Forecast, 2024-2033″. According to the report, the secured lending market was valued at $12.4 trillion in 2023, and is estimated to reach $34.3 trillion by 2033, growing at a CAGR of 10.5% from 2024 to 2033.

Get a Sample Copy of this Report: https://www.alliedmarketresearch.com/request-sample/A323722

Report Overview:

In addition, increase in use of collateral makes it easier to meet loan requirements, giving lenders more confidence to approve loans. Thus, driving the market growth.

However, the risk of asset loss in case of default and longer processing time to access the value of the collateral pose potential restraints. Moreover, digital transformation in the secured lending market presents significant opportunities for market players.

Key Segmentation Overview: 

The secured lending market is segmented on the basis of loan type, lender type, end user, and region. 

• By Loan Type: Auto Loans, Mortgage Loans, Business Loans, Personal Loans, and Others.
• By Lender Type: Banks, Online Lenders, Credit Unions, Mortgage Lenders, and Others
• By End User: Individuals, Small & Medium Enterprises (SMEs), and Large Enterprises
• By Region:
• North America (U.S., Canada, Mexico)
• Europe (Germany, UK, France, Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
• LAMEA (Brazil, South Africa, UAE, Saudi Arabia, Rest of LAMEA)

Market Highlights

• By loan type, the business loan segment dominated the market in 2023 and is expected to continue leading due to increase in demand for capital needs for expansion, equipment purchases, and operational costs, and rise in business asset ownership, including property, machinery, and inventory.
• By lender type, the banks segment witnessed significant growth due tog rowing emphasis on technology, asset-based lending, and increase in the demand for flexible and tailored products.
• By end user, the large enterprise segment is expected to register the highest growth, driven by adoption of wide range of financing options, including traditional bank loans, syndicated loans, and bonds.

 Report Coverage & Details:

Report Coverage	Details Advertisement
Forecast Period	2024–2033
Base Year	2023
Market Size in 2023	$12.4 Trillion
Market Size in 2033	$34.3 Trillion
CAGR	10.5 % Advertisement
Segments covered	Loan Type, Lender Type, End User, and Region
Drivers	Lower interest rates making it more affordable for borrowers  Longer repayment periods reducing strain on cash flow
Opportunities	Digital transformation in secured lending landscape
Restraints	Risk of asset loss in case of default  Longer processing time to access the value of the collateral

Purchase This Comprehensive Report (PDF with Insights, Charts, Tables, and Figures) @ https://bit.ly/42xFj4Q

Factors Affecting Market Growth & Opportunities:

Advertisement

Increase in lower interest rates in secured lending has propelled the growth of the secured lending market. Factors such as easy to meet loan requirement and longer repayment periods in secured lending market are driving the market growth.

Embedded finance and fintech collaborations: Financial institutions are partnering with technology firms to introduce embedded card payment solutions, creating seamless checkout experiences.

Innovations in secured lending: The integration of data analytics and artificial intelligence enhances the risk assessment, optimizes loan terms, and enhances the overall experience for borrowers.

However, challenges such as risk of asset loss in case of default and longer processing time to access the value of the collateral remain concerns for industry players. Financial institutions are focusing on enhancing collateral management systems and developing more efficient risk mitigation strategies to mitigate risks.

Technological Innovations & Future Trends: 

The adoption of fintech apps helps to simplify financial management, improve decision-making, and enhance financial literacy.

Integration between banking accounts and lending apps helps consumers to easily connect their bank accounts to the fintech tools for day-to-day financial activities

Digital transformation is increasing the availability of secured lending to a broader audience. By utilizing technology, the secured lending industry is improving customer experiences and simplifying processes through online applications and digital documentation.

Get More Information Before Buying: https://www.alliedmarketresearch.com/purchase-enquiry/A323722

Regional Insights

Advertisement

Asia-Pacific and Europe dominate the secured lending market due to increase in adoption of AI and data analytics to enhance credit scoring, risk management, and loan underwriting, enabling quicker, more accurate decision-making and personalized loan offerings. In addition, the government’s stringent regulations on data protection and lending practices are shaping the market, with lenders prioritizing compliance to avoid penalties and build customer trust. China leads the market with rapid adoption of fintech solutions, including AI-driven credit scoring and lending platforms, while Europe leads the market with rapid adoption of fintech solutions, including AI-driven credit scoring and lending platforms, while Europe sees a robust shift towards AI-driven lending solutions. For instance, in February 2025, China Vanke launched new measures to expand access to commercial bank loans for property developers. These rules allow developers to use loans secured against commercial properties, such as offices and shopping malls, to repay existing loans and cover operating costs. This move is part of Beijing’s broader efforts to address the prolonged debt crisis in the real estate industry.

North America and LAMEA are witnessing rapid expansion, driven by rise in fintech companies offering digital secured lending models with faster, more accessible, and efficient digital solutions. The favorable government policies to accelerate digital technologies, improve digital innovation, and strengthen security abilities further fuel market growth. Countries such as the U.S., and Canada have been at the forefront of home equity loans adoption, while LAMEA is expected to witness the increase in the adoption of digital lending models that provide easier access to home equity loans, personal loans, and other credit products, leveraging mobile technology and cloud-based platforms. In addition, governments in these regions are creating supportive environments, improving infrastructure, and implementing regulations that foster innovation while ensuring consumer protection, helping to expand the reach of these digital financial services.

As digital transformation accelerates globally, emerging markets are expected to drive the growth of the secured lending industry. 

Access Your Customized Sample Report & TOC Now: https://www.alliedmarketresearch.com/request-for-customization/A323722

Key Players:

Major players in the secured lending market include Social Finance, Inc., Truist Financial Corporation, Barclays PLC, Goldman Sachs Group, DBS Bank Ltd., Wells Fargo, Bank of China, The Hongkong and Shanghai Banking Corporation Limited, Qollateral LLC, AMERANT BANK, N.A, JPMorgan Chase & Co., Citigroup Inc., Bank of America Corporation, The PNC Financial Services Group, Inc., TD Bank, Cholamandalam Investment and Finance Company Ltd., Scotiabank, Antares Capital LP, Zions Bancorporation, and M&T Bank Corporation. These companies are focusing on expanding their service offerings, strategic partnerships, and enhancing cybersecurity measures. Key Strategies adopted by competitors inlcude:

• In August 2024, Paisabazaar shifted its focus from unsecured to secured lending due to RBI’s new guidelines. The company partnered with 25 lenders, which aimed to become a major home loan distribution platform, offering various secured lending products. It planned to deploy 300 field staff in key cities to cover 33-35% of the market. This is expected to significantly enhance market presence, offer wide range of secured lending products, and capture larger customer base, which in turn, augment the growth of the global secured lending market.
• In December 2024, Pacific Investment Management Company (PIMCO) raised $2 billion for a new asset-based finance strategy, including equipment lending, aviation finance, and consumer debt, marking its entry into the growing private-credit market. This sector, offering flexible, non-bank financing to SMBs, is less regulated and provides greater flexibility for borrowers, strengthening PIMCO’s position and driving further growth in the secured lending industry.

Key Market Segments:

By Loan Type

• Auto loans
• Mortgage loans
• Business Loan
• Personal Loan
• Others

By Lender Type

• Banks
• Online Lender
• Credit Unions
• Mortgage Lenders
• Others

By End User

• Individuals
• SMEs
• Large Enterprise

By Region

• North America (U.S., Canada)
• Europe (UK, Germany, France, Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
• LAMEA (Latin America, Middle East, Africa)

Trending Reports in BFSI Industry (Book Now with 10% Discount + Covid-19 scenario):

Asset-Based Lending Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Interest Rate, by End User : Global Opportunity Analysis and Industry Forecast, 2021-2031

FinTech Lending Market Size, Share, Competitive Landscape and Trend Analysis Report, by Offering, Business Model, Enterprise Size and Lending Channel : Global Opportunity Analysis and Industry Forecast, 2021-2030

Small Personal Loans Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Age, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2024-2032

Advertisement

Student Loan Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Repayment Plan, by Age Group, by End User : Global Opportunity Analysis and Industry Forecast, 2021-2031

Online Payday Loans Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Marital Status, by Customer Age Outlook : Global Opportunity Analysis and Industry Forecast, 2024-2032

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports Insights” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact:
David Correa
1209 Orange Street, 
Corporation Trust Center, 
Wilmington, 
New Castle, 
Delaware 19801 USA.
Int’l: +1-503-894-6022 
Toll Free: +1-800-792-5285
UK: +44-845-528-1300
India (Pune): +91-20-66346060 
Fax: +1-800-792-5285 
help@alliedmarketresearch.com
BFSI Articles
Banking Blog
BFSI Blog

Logo: https://mma.prnewswire.com/media/636519/Allied_Market_Research_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/secured-lending-market-to-reach-34-3-trillion-globally-by-2033-at-10-5-cagr-allied-market-research-302427379.html

– Store count surges from 120 to 470 in just five months, driven by strong early sales

– Strengthens global presence through a wide product lineup and localized marketing

LONDON, April 14, 2025 /PRNewswire/ — The Founders, Inc. (Co-CEOs Seon Hyeong Yi and Chang Ju Lee), a global brand-building company, announced that its skincare brand Anua has rapidly expanded its presence at Boots, the UK’s largest drugstore chain. In only five months, the number of Boots locations carrying Anua products has jumped from 120 to 470 stores nationwide, reinforcing the brand’s growing influence in the European skincare market.

Anua made its debut on the Boots online store in September 2024, quickly gaining momentum with a 240% week-over-week sales spike in just its second week. By October, the brand entered 120 brick-and-mortar Boots stores across the UK and Ireland and has since seen steady sales growth month after month. Riding this momentum, Anua has now expanded to 470 stores, broadening its retail footprint across the region.

This expansion is expected to enhance accessibility and strengthen Anua’s foothold in the UK and greater European markets. Among its product lineup, the Niacinamide 10 + TXA 4 Serum—following the global success of the Double Cleansing Duo—has become Anua’s best-selling item in the UK, highlighting strong consumer demand.

Alongside flagship products such as the Heartleaf Pore Control Cleansing Oil and Heartleaf Quercetinol Pore Deep Cleansing Foam, Anua continues to grow its Boots online portfolio with nine new product additions from its Peach, Rice, and Derma lines. The brand is also launching locally tailored campaigns and interactive promotions to boost brand awareness and deepen consumer engagement across the market.

An Anua spokesperson shared, “This major expansion of our physical store presence is a clear signal of Anua’s growth potential in the UK and across Europe,” adding, “We’ll continue to strategically leverage both online and physical channels to bring Anua’s innovative skincare to global consumers and further strengthen our leadership in the industry.”

Brand Overview

Global Beauty Brand Anua 

Founded in 2019, Anua is a skincare brand that carefully selects the most effective naturally derived and active ingredients, offering a diverse range of products tailored to various skin concerns. Bestsellers include the Heartleaf 77 Soothing Toner, Heartleaf Pore Control Cleansing Oil, and Niacinamide 10 + TXA 4 Serum. The brand has seen impressive growth across major global platforms such as Amazon Global and eBay Japan, solidifying its status as one of K-beauty’s leading skincare brands.

Advertisement

Photo – https://mma.prnewswire.com/media/2663524/IMG_0947.jpg

View original content:https://www.prnewswire.co.uk/news-releases/anua-broadens-boots-retail-presence-fueling-k-beauty-growth-across-the-uk-and-europe-302427363.html