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New Survey Finds Aspiring Business Students Embrace Learning to Think Strategically–with Help from AI
GMAC’s latest global survey of business school candidates also finds increasing importance of ROI as the tech sector’s lure fades.
RESTON, Va., April 15, 2025 /PRNewswire/ — Individuals looking to enter business schools overwhelmingly say they want to learn how to think strategically and problem solve, according to the latest annual survey of global prospective students to business school released today by the Graduate Management Admission Council (GMAC). And with nearly half of prospective students reporting artificial intelligence (AI) as part of their ideal curriculum, candidates are expecting hands-on experience utilizing AI for strategy and decision-making.
“Employers have consistently informed us that they value hallmark skills like strategic thinking and problem-solving. Once again, we found that prospective students are on the same page with their future employers,” says Joy Jones, CEO at GMAC. “Employers have also identified socio-emotional skills as critical to becoming a business leader, presenting a great opportunity for business schools to encourage their current and future students to take advantage of the embedded opportunities to hone and highlight teamwork, adaptability, and emotional intelligence in their educational and career journeys.”
MBA reigns supreme with interest in business master’s on the rise.
As more business schools launch new and increasingly specialized master’s programs, candidates have taken notice. Compared to the previous year, there has been a significant jump in the share of candidates who prefer business master’s degrees. Even though preference for the MBA dipped slightly, roughly half of global business candidates still consider it their top choice. A deeper dive into the shift reveals that pre-experience candidates as well as those aged 30 and over are more inclined to apply for business master’s programs than before.
“For the more seasoned professionals seeking to pivot their career or college students contemplating becoming an accountant or marketeer, a relatively shorter and specialized business program could be an ideal educational path,” says Martin Boehm, executive vice president and global dean of undergraduate programs at Hult International Business School and a GMAC board director.
The survey also showed that more people are expressing preference for in-person business education programs—either full-time or part-time in format—reversing a multi-year trend of growing popularity of hybrid and flexible programs since the inception of the pandemic.
Labor market uncertainty impacts ROI considerations, desired industries.
Cost remains a top barrier for candidates to get graduate business degrees no matter where they are located or how advanced they are in their career. Today’s economic and employment outlook has heightened people’s awareness around opportunity cost and return of their investment. In fact, ROI remains prospective students’ most considered factor when researching GME, with a noticeable increase in how many survey respondents say this is among their most important aspects of choosing a business school.
The uncertainty also reflects in the industry they are looking to enter upon graduation. While consulting, financial services, and technology still top the list, there has been a small but statistically significant dip in candidate interest in the tech sector. This is likely related to a challenging year for major tech companies, where recent layoffs hit hard not just the technical engineer positions but also more business-oriented roles in marketing and talent recruitment.
Global economy and geopolitical intricacies influence study destinations.
Study destination preferences of global candidates have remained steady over the past five years, with the United States and Western Europe continuing to occupy the top spots for students intending to study abroad. At the same time, affordability and being closer to home are deciding factors among candidates who want to study in regions like Asia, the Middle East, and Africa—where rising inflation and fluctuating currency exchange rates have dominated recent headlines.
“As the global economy becomes increasingly uncertain, we’re seeing candidates from around the world seeking out the value for money, unique perspectives, and hands-on experience with complex problems they can gain by studying in regions with young populations and fast-growing, dynamic markets,” says Catherine Duggan, director (dean) of the University of Cape Town Graduate School of Business and chair-elect of the GMAC Board.
About the Prospective Student Survey
With 15 years of survey responses representing all world regions, the GMAC Prospective Students Survey has provided the world’s graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education program. This year’s summary report analyzes 2024 data from 4,912 respondents across 147 countries—45 percent female and 67 percent Gen Z—offering insights into evolving candidate decision-making to guide business school strategies. The full report with additional findings is available on gmac.com.
About GMAC
The Graduate Management Admission Council (GMAC) is a mission-driven association of leading graduate business schools worldwide. GMAC provides world-class research, industry conferences, recruiting tools, and assessments for the graduate management education industry as well as resources, events, and services that help guide candidates through their higher education journey. Owned and administered by GMAC, the Graduate Management Admission Test™ (GMAT™) exam is the most widely used graduate business school assessment.
More than 13 million prospective students a year trust GMAC’s websites, including mba.com, to learn about MBA and business master’s programs, connect with schools around the world, prepare and register for exams and get advice on successfully applying to MBA and business master’s programs. BusinessBecause and GMAC Tours are subsidiaries of GMAC, a global organization with offices in China, India, the United Kingdom, and the United States.
To learn more about our work, please visit www.gmac.com
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Forbes Recognizes DXC’s Consulting Excellence in 2025 World’s Best Management Consulting Firms Ranking
ASHBURN, Va., May 16, 2025 /CNW/ – DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, has been named to the prestigious Forbes World’s Best Management Consulting Firms 2025 list for the third year in a row. Out of 955,000 consulting firms in the U.S., fewer than 0.02% made the ranking, which is based on a rigorous survey of 2,350 clients and peers across 33 categories.
“This recognition highlights DXC’s deep industry expertise and unwavering commitment to driving business transformation through consulting and engineering,” said Howard Boville, President, Consulting & Engineering Services – Powered by AI. “As enterprises accelerate their digital evolution in the era of AI, we continue to deliver intelligent, scalable and secure solutions that help our clients innovate, optimize and gain competitive advantages industries.”
The consulting sector remains one of the most dynamic and rapidly expanding areas within professional services. A recent analysis by the Business Research Company projects that the global management consulting market will exceed $1.07 trillion in 2025, growing from $1.02 trillion in 2024. By 2029, the market is expected to reach approximately $1.33 trillion. To help businesses navigate this vast industry and identify top consulting partners, Forbes and Statista have collaborated to create a definitive ranking of the world’s leading management consulting firms.
DXC earned recognitions in the following categories: Automotive, Digital Transformation, IT, Technology, Telecommunications, and IT Strategy & Implementation. With a global team of 50,000+ highly skilled engineers and consultants, DXC is driving innovation across industries like financial services; healthcare and life sciences; public sector; aerospace and defense; automotive and manufacturing, and more. From improving fraud detection in banking to enhancing safety in autonomous driving, we’re helping clients transform their operations and unlock the potential of AI. The complete list of honorees can be viewed on the Forbes website.
For more information on DXC Consulting and Engineering Services – Powered by AI, visit https://dxc.com/us/en/offerings/analytics-and-engineering
Forward Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute “forward-looking statements.” These statements represent current expectations and beliefs, and no assurance can be given that any result, goal or plan set forth in any forward-looking statement can or will be achieved. Such statements are subject to numerous assumptions, risks, uncertainties and other factors that could cause actual results to differ materially from those described in such statements, many of which are outside of our control. For a written description of these factors, see the section titled “Risk Factors” in DXC’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, and any updating information in subsequent SEC filings. Readers are cautioned not to place undue reliance on such statements which speak only as of the date they are made. We do not undertake any obligation to update or release any revisions to any forward-looking statement or to report any events or circumstances after the date of this document or to reflect the occurrence of unanticipated events, except as required by law.
About DXC Technology
DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world’s largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com.
Angelena Abate, Media Relations, [email protected]; Roger Sachs, CFA, Investor Relations, +1-201 259-0801, [email protected]
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New data shows personalized, mobile-first learning is essential to retaining and engaging the newest generation of frontline workers
WATERLOO, ON, May 16, 2025 /PRNewswire/ — Generation Z (Gen Z) is reshaping the workforce—and setting new expectations for how training should support their success. According to Axonify’s latest report, Polling the frontline: Gen Z’s training and skills gaps, more than three-quarters (77%) of frontline Gen Z workers have faced situations where insufficient job-specific skills and training hindered their ability to complete tasks effectively. In these moments, nearly two-thirds (62%) reported feeling overwhelmed and anxious, over half (55%) experienced embarrassment and 14% even considered quitting their jobs. This new data from Axonify, a global leader in frontline training and performance, reveals the urgent need for employers to rethink how they train and support the newest generation of frontline talent.
The report surveyed 500 U.S. Gen Z frontline workers to understand what’s working—and where training is falling flat. For many, training begins and ends at onboarding. One in three received training only when they started their role, while 37% say they don’t have enough time to learn on the job. Others describe the training they did receive as disengaging or irrelevant, with 34% reporting that the content lacked interest or practical value. These gaps have real consequences: 67% of Gen Z workers say more consistent training would help reduce burnout, and 81% believe they would stay longer in their jobs if they had better ongoing support.
For Gen Z frontline workers, it’s not just about how much training they get—it’s about how relevant and applicable it is. Many say the content they receive isn’t personalized, doesn’t reflect their day-to-day challenges or fails to build confidence. In fact, 24% of respondents said they didn’t feel more confident after completing training, highlighting deeper issues with how knowledge is being delivered and reinforced.
“These findings underscore the critical need for employers to rethink their training strategies to better support Gen Z workers,” said Dave Carter, Chief Revenue Officer at Axonify. “By providing personalized, engaging and accessible training programs, organizations can not only bridge existing skills gaps but also enhance employee confidence, productivity and retention. It’s clear that adapting to the preferences of this new generation is essential for building a resilient and effective frontline workforce.”
Gen Z workers aren’t resistant to training—they’re asking for more of it, delivered with purpose, relevance and flexibility. Half of the respondents (50%) want personalized training tailored to their roles and career goals. Meanwhile, 35% prefer short video modules that are quick and easy to understand and another 35% want the option to learn on mobile devices. The shift toward more personalized, continuous learning is reshaping how frontline organizations approach training and development—and Gen Z is shining a spotlight on what they need to succeed. When training reflects these real-life situations, workers report greater confidence (90%), productivity (82%) and job satisfaction (81%)—all of which drive better outcomes for employers.
“This generation is digitally native and eager for work,” said Carter. “When training is personalized, practical and accessible, it enables Gen Z to grow with your organization instead of out of it.”
Learn more about the state of Gen Z frontline training in full – Polling the frontline: Gen Z’s training and skills gaps
Survey methodology: Axonify surveyed 500 retail, hospitality and food and beverage frontline workers within Generation Z (age 18- 28) in the U.S. using the online insights platform Pollfish. This survey was completed in April 2025.
About Axonify
Axonify is the #1 frontline-forward training and performance platform used by companies like Walmart, Kroger and Foot Locker. Over 4M users in 160+ countries use Axonify to onboard and train in five minutes a day. With personalized, AI-powered microlearning, custom training content, embedded communication, task management and more, Axonify is revolutionizing the way frontline workers learn, connect and get things done. Axonify is headquartered in Waterloo, Ontario, Canada. For more information, visit axonify.com.
Media Contact:
Niveen Saleh
PR and Communications Manager
[email protected]
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NEW YORK, May 16, 2025 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins.
Kristen Scholer delivers the pre-market update on May 16th
- U.S. equities trend higher, with the S&P 500 extending its win streak and closing just 3.7% below its record high, driven by easing trade tensions with China and softer-than-expected inflation data.
- The Producer Price Index unexpectedly fell in April, and retail sales saw only a slight increase, both contributing to positive market sentiment this week.
- As the NYSE celebrates its 233rd anniversary, it highlights major milestones including the launch of NYSE Texas and the trading innovations to allow efficient processing of historic message volume across its markets.
Opening Bell
The New York Stock Exchange welcomes ALS United to the podium to recognize ALS Awareness Month.
Closing Bell
The Asian American and Pacific Islander community celebrates AAPI Heritage Month at the NYSE’s 3rd Annual AAPI Bell Celebration.
Download the NYSE TV App and Subscribe Here
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