Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

Fintech

Fosun Launches Fourth Edition of Its Acceleration Program “Protechting”

Published

on

Reading Time: 3 minutes

 

Fostering an Innovation Culture

New edition of the program is more international and with an alignment in the themes of sustainable development with social, economic and environmental impact, focusing on three strategic synergies: Healthtech, Insurtech and Fintech. The Portuguese health care group, Luz Saude, and the German private bank Hauck & Aufhauser will reinforce their participation in the program.

LISBON, PortugalJuly 4, 2019 /PRNewswire/ — Fosun and its portfolio companies Fidelidade, Luz Saude and  Hauck & Aufhauser launched the fourth edition of the startups acceleration program – Protechting – which aims to support the development of international projects which contribute to improve the protection of people in strategic areas, such as Healthtech, Insurtech and Fintech, but with an increased concern on sustainable development issues.

The Protechting program, developed with the support of Beta-i, aims to foster a culture of innovation acceptance and development, enabling access to important resources for the evolution and materialization of business ideas.

As a result of the first three editions, 33 startup pilot projects continue to maintain collaboration with Fosun’s portfolio companies and, so far, five startups have signed commercial agreements, contributing to the creation and implementation of innovative solutions.

Following the success of previous editions, this fourth edition, dedicated to the promotion of international entrepreneurship, strengthens its global scope. Luz Saude, one of the largest Portuguese health care groups, will reinforce its participation in the program, as well as the German private bank Hauck & Aufhauser. The Peruvian insurer La Positiva Seguros y Reaseguros will join for the first time.

In this edition of the acceleration program, Fosun and its portfolio companies also aim to attract Healthtech, Insurtech and Fintech that bring a sustainable approach to their business model.

In order to continue to attract global startups, Protechting 4.0 will also promote international scouting activities during the scouting phase, together with partners and in entrepreneurial events in South AmericaAfricaEurope, Chinese Mainland and Chinese Macao.

According to Guo Guangchang, Chairman of Fosun, “Innovation makes the world develop and human beings progress. For companies, the importance of innovation is even more evident. Through Protechting, startups are bringing innovation in areas Fosun and its portfolio companies can all relate to. As long as we really invest more in innovation, we will have more opportunities in the future”.

Jorge Magalhaes Correia, CEO of Fidelidade and Global Partner of Fosun states “with the launch of Protechting 4.0 we consolidate our program in the international context, extending the geographic scope to the countries and regions where Fidelidade is present, such as Peru and Macao. This year’s edition will also focus on social entrepreneurship, seeking to integrate startups with added value to the community in terms of social sustainability”.

For Isabel Vaz, CEO of Luz Saude“As a key partner of the Protechting Program, the Hospital da Luz Learning Health has ensured and promoted connections between startups and health professionals with obvious success, achieving effective results in creating value for patients. Protechting 4.0 allows us to continue to be close to the most innovative solutions in the areas of international healthcare and health management. It is a challenge to which we are proud to be associated from the beginning“.

“At H&A we strongly believe in the value of entrepreneurship and we are a proud partner of this year’s edition. Protechting provides the unique opportunity to accelerate change and to turn ideas into action. We look forward to best-in-class RegTech and WealthTech solutions supporting us on our digital transformation”, Michael Bentlage, CEO of Hauck & Aufhauser, stated.

The applications of the fourth edition of Protechting will be open from July to September. The selection phase will take place between September and October and the Pitch Day to access the Bootcamp will take place in November.

Protechting 4.0’s top three final projects will be awarded a roadshow in China, with access to some of the world’s largest investors. The winner, with the best business project, will  be awarded with a monetary prize of 10 thousand euros.

Positioning itself more and more as an international acceleration program reference, Protechting has staged three editions and attracted a total of 494 startups from 42 countries.

 

SOURCE Fosun

Fintech

How to identify authenticity in crypto influencer channels

Published

on

 

Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

Continue Reading

Fintech

Central banks and the FinTech sector unite to change global payments space

Published

on

central-banks-and-the-fintech-sector-unite-to-change-global-payments-space

 

The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.

Continue Reading

Fintech

TD Bank inks multi-year strategic partnership with Google Cloud

Published

on

td-bank-inks-multi-year-strategic-partnership-with-google-cloud

 

TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

Continue Reading
Advertisement
Advertisement

Latest news

Trending