Fintech
FMW Media Introduces New Clients to its 2020 Network Broadcasts
NEW YORK, Dec. 02, 2019 (GLOBE NEWSWIRE) — FMW introduces eight (8) new exciting blockchain crypto companies commencing TV series on “Exploring The Block” in December 2019 and throughout 2020:
NativeCoin (N8V) – https://native-coin.io/ – NativeCoin will be used by Tribal businesses, enterprises, gaming, sports betting, and Tribal ecosystems worldwide to support daily financial transactions. There are over 560 Native American Tribes and 460 Native run casinos in the United States.
CEEK VR – https://www.ceek.io – CEEK VR is a distributor of cryptographically authenticated immersive content and merchandise. CEEK’s device agnostic platform is compatible with smartphones, Smart TV’s, desktop, Virtual Reality, Augmented Reality and Mixed Reality devices. CEEK’s world class partners include Universal Music, Apple and T-Mobile
MOR CRYPTO Exchange – https://icomarks.com/ico/morcrypto – MorCrypto is a cryptocurrency trading exchange with lending services that guarantees 5% monthly ROI paid in Bitcoin. We are also building a cryptocurrency e-commerce platform, a professional sports gaming app and a cryptocurrency mining farm powered by our base coin MOR. The core vision of Morcrypto is to encourage cryptocurrency adoption, stability in cryptocurrency earnings and a marketplace where products can be purchased with cryptocurrency at ease.
Digital Assets and Commodity (DACX) – https://dacx.io/ – Digital Asset & Commodity Exchange leverages artificial intelligence and high performance computing technology, optimized towards providing an efficient, secure and compliant marketplace with product solutions for both institutional grade and retail clientele. Our emphasis is on fractionalization of all forms of assets and commodities via tokenization. To bring more opportunities for inclusion for all types of investors; which in turn adds further liquidity to these traditional markets.
Global Crypto Alliance (CALL) – https://gcalliance.io – Lead Blockchain Dev & Head of GCSecurity built CALL, the very first ERC777-based, multi-utility token that was ever deployed on the Ethereum Network. It represents a huge leap forward in smart contract technology, by way of Ethereum’s progressive ERC777 protocol (most likely to supersede ERC20) and features Batch Transfer Capability. Packed full of unique & enhanced functionalities, CALL token will be leveraged both inside and outside the GCNews ecosystem, facilitating voting competitions in conjunction with several partner entities and expanding into applications such as rental applications. For example, its smart contract can unlock smart locks for clients AirBnB by simply sending ‘CALL’ tokens to it.
JDX Coin – https://jdxcoin.com/ – The JDX Platform is a next-generation decentralized financial platform aimed at providing inclusive, fair and efficient financial services through the use of its native cryptocurrency. JDXCoin allows users to send payments directly to another party without going through any financial institution. As an asset-backed token, JDXCoin will not suffer the same problems with volatility as other popular digital tokens
SONOME (ONG) – https://www.ongcoin.com – SOMEE.Social is a blockchain based social dashboard that provides ease of control for both central-decentralized social media networks. It supports community building and social interaction with cryptocurrency rewards
EZYStayz (ETZ) Applications – https://www.ezystayz.com – a holiday rental market powered by crypto currency based on blockchain technologies which work globally.
Excited to offer a short televised segment about cryptos making news, featured in 60 seconds, FMW introduces this new Segment titled, “CryptoMinuteTV.”
Marvin Baker, CEO of BGTV Direct, states, “The new televised segment will prove to be a perfect and very powerful partnership between ‘Exploring the Block’ and ‘CryptoMinuteTV.’ We plan to showcase our content and provide investment and marketing opportunities to a worldwide audience and this partnership expands our potential viewership to over 450 million TV households both domestically and internationally.”
He further adds, “’Exploring The Block’ gives us a worldwide footprint in China, Europe, South and Central America in addition to adding major business news networks in North America. Our first feature segment will be on BitFrontier Capital Holdings, Inc. (Symbol: BFCH) and the grand opening of their new crypto mining facility that will provide investment opportunities in addition to selling and hosting miners in their new facility to our viewers.”
René Bogislawski, CEO of Global Crypto Alliance Ltd (CALL), states, “We are excited to be partnering with FMW Media Works and W3BT, which will allow us to broadcast our next-level, ERC777-based smart contract tech and disruptive business models behind Global Crypto Alliance’s first product, GCNews.io, as well as GCSecurity, our service responsible for cutting-edge blockchain technology. This collaboration will afford us the opportunity to showcase what we’re all about to an absolutely breathtaking number of people around the globe by being featured on ‘New To The Street,’ ‘Innovators with Jane King,’ FOX Business Network, and Bloomberg TV over the next couple years. This level of exposure will also boost our awareness which other projects will be able to engage or join our team to have their smart contracts upgraded from ERC20 to the next level of ERC777 and more.”
Further, FMW Media announces upcoming broadcast for 1irstCoin (FST) on December 8, 2019 on KRON TV Channel 4 San Francisco -Innovators morning business news. 1irstCoin created one of the best global applications for decentralizing cryptocurrency trading with its crypto-aggregator, whereas users can procure decentralized transactions in the easiest way.
FMW Media extends a thank you to its business developer and coordinator Reese Irish from W3BT for assisting on introducing and facilitating the start of several new featured companies this month, December 2019.
About FMW Media:
FMW Media Corp. operates one of the longest running U.S and International sponsored programming T.V. brands “NewToTheStreet,” and its blockchain show “Exploring The Block.” Since 2009, these brands run shows across major U.S. Television networks. These TV platforms reach over 540 million homes both in US and international markets. Developing 2-additional shows “TheBestinNY” and “The Ultimate Listing,” FMW commences new broadcasting in early 2020.
About W3BT (Web 3.0 Blockchain Transition).
W3BT believes blockchain technology is the future economic system and internet infrastructure. Companies, Universities and other Organizations that integrate blockchain technology into their working models are now disrupting their space and securing their future success & relevance. W3BT integrates blockchain technology into working models through their Tokenization process. Once W3BT develops your token or if you already have a token you can become the authority with W3BT’s powerful TV Marketing services for tokenized companies. Get filmed on The NASDAQ Floor in NYC and then featured on FMW’s Blockchain TV show: “Exploring The Block” which is aired on FOX Business, Bloomberg (U.S. and/or International), iSUN Asia, KRON, Cumulus Media, Cultura Colectiva, ionTV and more (potential reach of 2 billion people). https://W3BT.io
About TIDEiSun Group:
TideiSun Group, a global FinTech and media group, known for its global resources and business model innovation, headquartered in Hong Kong with branches in the United States, Japan, Taiwan, China, Malaysia, Singapore and Turkey, operate both public and private subsidiaries. TideiSun Group embraces venture capital and private equity with creative token economy, accelerate enterprise adoption of blockchain and AI technology, which bridges the gap between digital assets and fiat currencies, and promotes the exchange and management of digital assets.
Contact Information:
FMW MediaWorks
Bryan Johnson
[email protected]
Stephen Simon
[email protected]
(631) 465-0284
TIDEiSun Group
Robin XiE
[email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d10faeb1-9eb9-44e0-956d-b88e8be0716d
Fintech
How to identify authenticity in crypto influencer channels
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
Fintech
Central banks and the FinTech sector unite to change global payments space
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
Fintech
TD Bank inks multi-year strategic partnership with Google Cloud
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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