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CSE Bulletin: Share Reclassification – Ayr Strategies Inc. Subordinate Voting Shares, Restricted Voting Shares and Limited Voting Shares (“AYR.A”)

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Toronto, Ontario–(Newsfile Corp. – le 1 décembre/December 1st, 2020) – At its annual general and special meeting of shareholders held on November 4, 2020, the shareholders of Ayr Strategies Inc. approved the amendment and restatement of its articles (collectively, the “Amendment”), as further described in its management information circular dated September 30, 2020 (the “Circular”), in order to, among other things:

  • create and set the terms of two new share classes of Ayr, being the Restricted Voting Shares and the Limited Voting Shares, including applying coattail terms to such shares similar to those applicable to the existing Subordinate Voting Shares;
  • amend the terms of the existing Multiple Voting Shares and the existing Subordinate Voting Shares, including without limitation, by amending the requirements on who may hold Subordinate Voting Shares.

Ayr proposed this expanded share structure and the introduction of Restricted Voting Shares and Limited Voting Shares in order to seek to maintain its foreign private issuer (FPI) status and reduce compliance costs. Subject to certain specified exceptions, the Subordinate Voting Shares may only be held, beneficially owned or controlled by “Non-U.S. Persons” (as defined in the Circular), the Restricted Voting Shares may only be held, beneficially owned or controlled by “U.S. Persons” (as defined in the Circular), and the Limited Voting Shares may only be held, beneficially owned or controlled by U.S. Persons. The Subordinate Voting Shares, Restricted Voting Shares and Limited Voting Shares will each carry one vote per share, except that the holders of Limited Voting Shares shall not have any entitlement to vote in respect of the election for directors of Ayr’s board.

Upon the effective date of the Amendment, scheduled for December 3, 2020, (i) subject to certain exceptions, the holders of all Subordinate Voting Shares held by Non-U.S. Persons will continue to hold Subordinate Voting Shares, (ii) subject to certain exceptions, the holders of all Subordinate Voting Shares if and when held by U.S. Persons will be automatically converted, without further act or formality, on a one-for-one basis into Restricted Voting Shares, and (iii) if, at any given time, the total number of Multiple Voting Shares, Subordinate Voting Shares, Restricted Voting Shares and Limited Voting Shares represents a number equal to or in excess of the FPI Threshold (as defined in the Circular), then the minimum number of Restricted Voting Shares required to stay within the threshold will be automatically converted, without further act or formality, on a pro-rata basis across all registered holders of Restricted Voting Shares, on a one-for-one basis, into Limited Voting Shares.

If, at any given time, the total number of Limited Voting Shares represents a number below the FPI Threshold, then the number of Limited Voting Shares will be automatically converted, without further act or formality, on a pro-rata basis across all registered holders of Limited Voting Shares, on a one-for-one basis, into Restricted Voting Shares, to the maximum extent possible such that the Limited Voting Shares would then represent a number of Multiple Voting Shares, Subordinate Voting Shares, Restricted Voting Shares and Limited Voting Shares that is one share less than the FPI Threshold. If, at any given time, the Restricted Voting Shares or the Limited Voting Shares are held, beneficially owned or controlled by Non-U.S. Persons, they will be automatically converted, without further act or formality, on a one-for-one basis into Subordinate Voting Shares.

The Subordinate Voting Shares, Restricted Voting Shares and Limited Voting Shares will be listed and trade on the Canadian Securities Exchange under the single ticker “AYR.A”. These shares will bear the CUSIP/ ISIN number 00249N209/CA00249N2095 and will be designated for purposes of trading under the single designation of “Subordinate, Restricted and Limited Voting Shares” of AYR.

Please refer to Ayr’s Circular and amended articles for a detailed description of the above summary.

The New Shares of Ayr Strategies will be listed on the Exchange effective at the market opening Thursday, December 3, 2020.

_________________________________

Lors de leur assemblée générale annuelle et extraordinaire des actionnaires tenue le 3 decembre 2020, les actionnaires d’Ayr Strategies Inc. ont approuvé la modification et le retraitement de ses statuts (collectivement, la «modification»), comme décrit plus en détail dans sa circulaire d’information de la direction datée de septembre 30, 2020 (la «circulaire»), afin, entre autres:

  •  créer et définir les conditions de deux nouvelles catégories d’actions d’Ayr, soit les actions à droit de vote restreint et les actions à droit de vote limité, y compris l’application de conditions communes à ces actions similaires à celles applicables aux actions à droit de vote subalterne existantes;
  •  modifier les modalités des actions à vote multiple existantes et des actions à vote subalterne existantes, y compris, sans s’y limiter, en modifiant les exigences relatives à qui peut détenir des actions à vote subalterne.

Ayr a proposé cette structure d’actions élargie et l’introduction d’actions à droit de vote restreint et d’actions à droit de vote limité afin de chercher à maintenir son statut d’émetteur privé étranger (FPI) et de réduire les coûts de conformité. Sous réserve de certaines exceptions spécifiées, les actions à droit de vote subalterne ne peuvent être détenues, détenues en propriété véritable ou contrôlées que par des «non-américains. Personnes »(telles que définies dans la circulaire), les actions à droit de vote restreint ne peuvent être détenues, détenues en propriété véritable ou contrôlées que par« U.S. Personnes »(telles que définies dans la circulaire) et les actions à droit de vote limité ne peuvent être détenues, détenues en propriété véritable ou contrôlées que par des personnes américaines. Les actions à droit de vote subalterne, les actions à droit de vote restreint et les actions à droit de vote limité comporteront chacune une voix par action, sauf que les porteurs d’actions à droit de vote limité n’auront aucun droit de vote à l’égard de l’élection des administrateurs du conseil d’Ayr.

À la date d’entrée en vigueur de la modification, prévue pour le 3 décembre 2020, (i) sous réserve de certaines exceptions, les porteurs de toutes les actions à droit de vote subalterne détenues par des non-américains. Les personnes continueront de détenir des actions à droit de vote subalterne, (ii) sous réserve de certaines exceptions, les porteurs de toutes les actions à droit de vote subalterne si et lorsqu’elles sont détenues par des ressortissants américains seront automatiquement convertis, sans autre acte ni formalité, sur une base de un pour un. en actions à droit de vote restreint, et (iii) si, à un moment donné, le nombre total d’actions à vote multiple, d’actions à droit de vote subalterne, d’actions à droit de vote restreint et d’actions à droit de vote limité représente un nombre égal ou supérieur au seuil de FPI (tel que défini dans la circulaire), alors le nombre minimum d’actions à droit de vote restreint requis pour rester à l’intérieur du seuil sera automatiquement converti, sans autre acte ni formalité, au prorata pour tous les porteurs inscrits d’actions à droit de vote restreint, à raison de un pour -une base, en actions à droit de vote limité.

Si, à un moment donné, le nombre total d’actions à droit de vote limité représente un nombre inférieur au seuil FPI, alors le nombre d’actions à droit de vote limité sera automatiquement converti, sans autre acte ni formalité, au prorata pour tous les porteurs inscrits. d’actions à droit de vote limité, à raison de une pour une, en actions à droit de vote restreint, dans la mesure du possible, de sorte que les actions à droit de vote limité représenteraient alors un nombre d’actions à vote multiple, d’actions à droit de vote subalterne, d’actions à droit de vote restreint et à droit de vote limité Partages inférieurs d’une part au seuil FPI. Si, à un moment donné, les actions à droit de vote restreint ou les actions à droit de vote limité sont détenues, en propriété véritable ou

contrôlée par des non-américains. Personnes, elles seront automatiquement converties, sans autre acte ni formalité, à raison de une pour une en actions à droit de vote subalterne.

Les actions à droit de vote subalterne, les actions à droit de vote restreint et les actions à droit de vote limité seront inscrites et négociées à la Bourse des valeurs canadiennes sous le symbole unique «AYR.A». Ces actions porteront le numéro CUSIP / ISIN 00249N209 / CA00249N2095 et seront désignées aux fins de négociation sous la désignation unique «d’actions à droit de vote subalterne, restreint et limité» d’AYR.

Veuillez consulter la circulaire d’Ayr et les articles modifiés pour une description détaillée du résumé ci-dessus.

Les Nouvelles Actions d’Ayr Strategies seront cotées à la Bourse à compter de l’ouverture du marché le Jeudi 3 décembre 2020.

Security Name/Nom de sécurité:

Ayr Strategies Inc.

Security Type/Titre:

Subordinate Voting Shares, Restricted Voting Shares and Limited Voting Shares/ Actions à droit de vote subalterne, actions à droit de vote restreint et actions à droit de vote limité

Symbol(s)/Symbole(s):

AYR.A

NEW/Nouveau CUSIP:

00249N209

NEW/Nouveau ISIN:

CA00249N2095

Old/Vieux CUSIP & ISIN:

00249N100/CA00249N1006

Trading Date/Date de negociation:

le 3 december/December 2020

 

If you have any questions or require further information please contact Listings at (416) 367-7340 or E-mail: [email protected]

Pour toute question, pour obtenir de l’information supplémentaire veuillez communiquer avec le service des inscriptions au 416 367-7340 ou par courriel à l’adresse: [email protected]

Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

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Fintech

Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

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TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

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