Fintech
Elephant Hill Completes Qualifying Transaction with Luckbox and Changes Its Name to Real Luck Group Ltd.
Calgary, Alberta–(Newsfile Corp. – December 14, 2020) – Elephant Hill Capital Inc. (TSVX: EH.P) (the “Corporation” or “Elephant Hill“), a capital pool company listed on the TSX Venture Exchange (the “Exchange“) is pleased to announce that it has successfully completed its previously announced proposed “Qualifying Transaction” on December 11, 2020, as defined by Policy 2.4 of the Exchange with Esports Limited (“Luckbox“), a private company doing business as “Luckbox” (the “Transaction“).
As anticipated to be set out in the Final Bulletin of the Exchange, trading in the common shares of the Corporation is expected to commence on the Exchange at the opening of markets on or about Wednesday, December 16, 2020, under the Corporation’s new name “Real Luck Group Ltd.” and with the stock symbol “LUCK”.
The Corporation is a Tier 2 Industrial/Technology Issuer on the Exchange. As a result of the Transaction, the Corporation will carry on the business of Luckbox, as an esports betting company which provides a fully licensed betting platform dedicated to serving the global esports community where fans and customers are able to bet, watch, and chat in a safe environment.
Consolidation, Name Change, Trading
Prior to closing of the Transaction, the Corporation completed a share consolidation, as previously approved by its shareholders and directors, on a 4.2:1 basis and effected the name change to Real Luck Group Ltd.
Qualifying Transaction
Pursuant to a merger agreement (the “Definitive Agreement“) dated November 2, 2020 with Luckbox, Elephant Hill acquired all of the issued and outstanding common shares of Luckbox (the “Luckbox Shares“). The Transaction was completed by way of a three-cornered merger under the laws of the Isle of Man and resulted in Luckbox becoming a wholly owned subsidiary of the Corporation. The Transaction does not constitute a Non-Arm’s Length Qualifying Transaction and was not subject to shareholder approval under the policies of the Exchange.
As a result of the Qualifying Transaction, an aggregate of 50,287,475 common shares are currently issued and outstanding for the Corporation, and the following convertible securities: (a) 5,799,166 common shares are reserved for issuance pursuant to the exercise of outstanding stock options of the Corporation, and (b) 11,004,601 common shares are reserved for issuance pursuant to the exercise of share purchase warrants, broker warrants and compensation options for a period of 24 months from the completion of the Transaction, with exercise prices ranging from $0.42 to $0.63 per share.
As disclosed in the Filing Statement, a number of common shares are subject to escrow under the rules of the Exchange as well as private contractual escrow. The following is a summary of the common shares subject to escrow as a result of the Transaction as well as the relevant terms:
| Number of Shares | Escrow Terms |
| 476,190 | Original CPC Escrow – 10% is released upon Bulletin Date; and 15% is releasable on each 6 months thereafter for a period of 36 months. |
| 18,294,812 |
|
| 10,714,246 | Private Escrow – 1/3 releasable 9 months from Closing Date, 1/3 releasable 12 months from Closing Date, 1/3 releasable 15 months from Closing Date. |
| 3,000,000 | Private Escrow – 25% is releasable 6 months from Closing Date, 25% is releasable 12 months from Closing, 25% is releasable 18 months from Closing Date and the final 25% is releasable 24 months from Closing Date. |
| 1,801,394 | Private Escrow – 25% is releasable 15 months from Closing Date, 25% is releasable 18 months from Closing, 25% is releasable 21 months from Closing Date and the final 25% is releasable 24 months from Closing Date. |
| Total 34,286,642 |
Financings
In connection with the Transaction, Luckbox completed a brokered private placement of 10,728,272 subscription receipts and a concurrent non-brokered private placement of 190,476 subscription receipts for aggregate gross proceeds of $4,555,874. The holders of subscription receipts ultimately received shares and share purchase warrants of the Corporation in connection with the Transaction. In addition, Luckbox raised $1,500,000 through the sale of convertible notes that were ultimately converted into shares and share purchase warrants of the Corporation in connection with the Transaction.
Directors and Management
As a result of the Transaction, the board of directors of the Corporation is comprised of the following individuals: Quentin Martin, Ran Kaspi, Michael Stevens, Drew Green, Maruf Raza and Lloyd Melnick. In addition, the following have been appointed as the principal management of the Corporation: Quentin Martin as Chief Executive Officer, Ran Kaspi as Chief Financial Officer and Michael Stevens as Corporate Secretary.
Full details of the Transaction and certain other matters are set out in the filing statement dated November 27, 2020. A copy of the Filing Statement can be found under our SEDAR profile on SEDAR at www.sedar.com.
Investor Relations Arrangements
The Corporation intends to continue with two investor relations arrangements which Luckbox had entered into, namely, an investor relations agreement with Sophic Capital Inc. (“Sophic“) and a service agreement with Native Ads Inc. (“Native“). Pursuant to the terms of the agreement with Sophic, Sophic will provide services such as developing an investor communications plan, developing and maintaining the investor presentation, contacting sell-side analysts and firms to increase awareness and discuss coverage, organizing investor roadshows/virtual when required, assisting with press releases to ensure they speak effectively to the capital markets, assisting with the development of conference call script where required, conference call rehearsal and question and answer preparation and any other investor relations activities required. Sophic’s principal place of business is Toronto, Ontario. Sophic’s principals, collectively, have fifty years of experience with investor relations working with growth technology companies across all stages of development. Sophic will not have direct or indirect ownership or control or direction or a combination of direct and indirect beneficial ownership of and control or direction over the securities of the Corporation other than as disclosed herein. Sophic receives a fee of $8,000 per month for ongoing investor relations services. In addition, Sophic was granted 300,000 options to acquire Luckbox Shares at a price of $0.42 for a period of 3 years, that vest in four equal tranches every quarter over 12 months commencing on the date of the Transaction. The term of the agreement continues until the provision of its services have been completed unless extended upon mutual agreement by the parties in writing. The agreement may be terminated by either party upon providing 30 days prior written notice.
Pursuant to the terms of the agreement with Native, Native will perform strategic digital media services, marketing and data analytics services such as: (i) content development; (ii) web development; (iii) media buying and distribution; and (iv) campaign reporting and optimization. In return for the provision of their services, Native will receive a fee, including advertising costs, for the six-month period starting December 1, 2020 of $250,000. Native will not have direct or indirect ownership or control or direction or a combination of direct and indirect beneficial ownership of and control or direction over the securities of the Corporation.
For further information, please contact:
Real Luck Group Ltd.
Quentin Martin, Chief Executive Officer
Email: [email protected]
Phone: (+44) 7498 181 863
NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
Investors are cautioned that, except as disclosed in the management information circular or filing statement to be prepared in connection with the Transaction, any information released or received with respect to the Transaction may not be accurate or complete and should not be relied upon. Trading in the securities of the Corporation should be considered highly speculative.
This press release is not an offer of securities for sale in the United States. The securities described in this press release have not been registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States or to, or for the account or benefit of, U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended) absent registration or an exemption from registration. This press release shall not constitute an offer to sell or a solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction where such offer, solicitation, or sale would be unlawful.
The TSX Venture Exchange Inc. has in no way passed upon the merits of the Transaction and has neither approved nor disapproved the contents of this press release.
Cautionary Note Regarding Forward-Looking Statements: This release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. All statements in this news release, other than statements of historical facts, including statements regarding private escrow arrangements, future estimates, plans, objectives, timing, assumptions or expectations of future performance, including future developments and the business and operations of the Corporation after the Transaction, are forward-looking statements and contain forward-looking information. Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the date of this press release. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Corporation to be materially different from those expressed or implied by such forward-looking statements or forward-looking information. Important factors that may cause actual results to vary, include, without limitation, future developments and the business and operations of the Corporation after the Transaction will not be as anticipated by management. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. The Corporation does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/70258
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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