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Brett W. Redfearn to Conclude Transformative Tenure as SEC Trading and Markets Director

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Washington D.C.–(Newsfile Corp. – December 15, 2020) – The Securities and Exchange Commission today announced that Brett Redfearn, Director of the SEC’s Division of Trading and Markets, will conclude his tenure as Director by the end of the year after leading the Division for over three years.   

Since joining the SEC in October 2017, Mr. Redfearn led the Division’s 255 professional staff, including 168 attorneys, on a wide range of initiatives critical to the efficient and fair functioning of our trading markets and the protection of Main Street investors.  Notably, Director Redfearn played a leading and essential role in coordinating the public and private sector efforts to maintaining fair, orderly, and efficient markets in March and April of 2020 when our markets faced unprecedented volatility and liquidity stresses.

“Brett’s extensive, practical knowledge of markets, market operations, and industry participants has enhanced greatly the SEC’s efforts to promote market integrity and improve market structure for the benefit of investors,” said Chairman Jay Clayton. “It is rare that one person can materially lift the expertise and effectiveness of a large, well-functioning group.  Brett is that rare person.  We have relied on his steady hand from the onset of the COVID-19 pandemic and, throughout his tenure, his deep understanding of complex issues and market structure.  Brett has applied his expertise deftly to assist the Commission in getting many important rulemaking and other initiatives across the finish line. It has been a privilege to work with Brett and his team.”   

“It has been a tremendous honor and privilege to lead this Division during a period that included incredibly challenging times for markets, investors, and the economy.  I am immensely grateful to the Division staff for their thoughtfulness, hard work and dedication, and to Chairman Clayton for his leadership, support and unwavering commitment to support the Division’s efforts to tackle a wide array of complex issues,” said Mr. Redfearn.  “In addition to TM staff, I want to thank the outstanding staff across the agency, who demonstrated an impressive ability to surmount one obstacle after another to bring myriad important initiatives to completion, often with bipartisan support.”   

Under Mr. Redfearn’s leadership, the Division of Trading and Markets conducted numerous, groundbreaking initiatives touching a broad cross-section of our markets.

Response to COVID-19 Market Stresses and Operational Challenges

Mr. Redfearn and the Division provided steady guidance to markets and market participants in response to the extraordinary market volatility that resulted during the COVID-19 pandemic.  Under his direction, the Division quickly facilitated targeted regulatory assistance and relief to maintain the continuing orderly and fair functioning of the securities markets.  This included working closely with exchanges, clearing agencies, transfer agents, broker-dealers and FINRA, among others, to assist them in expeditiously implementing novel business continuity measures, including shifting to fully remote work environments, while ensuring important investor and market protections.  While reassuring investors of the stability and resiliency of our markets, Director Redfearn led the Division as it collaborated with market participants to identify appropriate adjustments to exchange rules and other regulatory requirements, and expedited the review and approval of dozens of temporary rule changes that, among other things, facilitated the closing of physical trading floors and the transition to all-electronic trading, provided temporary relief from certain filing deadlines and listing standards, and temporarily modified certain shareholder approval rules and broker vote requirements related to delivery of proxy materials to beneficial shareholders.  During this period, the Division also developed new tools to monitor the operations of markets and regulatory mechanisms that help to moderate extraordinary volatility.  Mr. Redfearn and his Trading and Markets colleagues also proactively engaged market participants to help identify and assess emerging issues and to inform regulatory responses.  As part of the broader effort to improve the Commission’s insight into market operations, Mr. Redfearn also took steps to enhance relationships with other regulators.  These relationships informed policy in a number of ways and were particularly critical during periods of market stress. 

Modernizing the National Market System

Mr. Redfearn’s expertise in market structure enabled him to play a critical role in the Commission’s efforts to modernize the National Market System (“NMS”).  Most recently, the Division’s work led to the Commission’s adoption of a set of rules that will significantly expand the content of NMS market data, improve the timeliness with which investors receive that data, and foster a competitive environment for the consolidation and dissemination of that data.  During his leadership, the Commission also approved an order requiring equity exchanges and FINRA (together, the “SROs”) to propose a new NMS plan for equity market data that responds to an array of market developments.  The order addresses conflicts of interest inherent in the current governance structure of the existing NMS plans responsible for the dissemination of consolidated equity market data and is designed to improve the efficiency of NMS plan operations and the responsiveness of the plan to the concerns of non-SRO market participants.  The Commission also rescinded a rule exception that allowed NMS plan fees to become effective upon filing, a change that will enhance the transparency of the process for assessing new NMS plan fees by ensuring that these fees benefit from review and public comment and evaluation by the Commission before they can be charged. 

Regulation Best Interest

During Mr. Redfearn’s tenure, the Commission adopted the Regulation Best Interest (“Reg BI”) rulemaking package, including Form CRS.  Reg BI is designed to substantially enhance investor protection by requiring broker-dealers to make recommendations of securities transactions or investment strategies involving securities (including securities accounts), that are in the best interest of their retail customers.   Form CRS requires registered investment advisers and broker-dealers to deliver to retail investors a relationship summary providing succinct, plain English information about the relationships and services the firm offers, the fees, costs, conflicts of interest and required standard of conduct associated with those relationships and services, and whether the firm and its financial professionals have reportable legal or disciplinary history.  These enhancements, which became effective on June 20, 2020, are of significant importance to retail investors, to registered broker-dealers and investment advisers, and to our markets more generally.

Mr. Redfearn and his colleagues in the Division have been active participants in the Commission’s cross-divisional and office efforts to facilitate the implementation of Reg BI.  These efforts have included, among other things, the issuance of FAQs and other statements, and a public roundtable in October 2020 to discuss initial observations regarding Reg BI and Form CRS implementation.

Implementing Dodd-Frank Title VII Rules & Harmonization with the CFTC

During Mr. Redfearn’s tenure, the Division prioritized standing up the Dodd-Frank Title VII regime for security-based swap dealers and major security-based swap participants (together, “SBS Entities”).  Mr. Redfearn led the Division’s efforts for the Commission to finalize the rules necessary to implement the registration and regulation of SBS Entities, including:

As a result of these actions, the Commission has set a registration compliance date for SBS Entities of October 6, 2021, which will also be the compliance date for a number of additional Dodd-Frank rules.  During Mr. Redfearn’s tenure, the Commission also proposed an order granting substituted compliance to the Federal Republic of Germany, in furtherance of a pragmatic approach to the operational and jurisdictional challenges associated with the cross-border regulation of security-based swaps.

Under Mr. Redfearn’s leadership, the Division also worked to promote harmonization with the Commodity Futures Trading Commission (“CFTC”) on the Title VII regime and other initiatives.  On October 22, 2020, the Commission and the CFTC held a joint open meeting to adopt final rules to harmonize the minimum margin level for certain security futures and to issue a joint request for comment on the portfolio margining of uncleared swaps and non-cleared security-based swaps.  

Combating Retail Investor Fraud

Another of Mr. Redfearn’s top market structure objectives has been to combat fraud against retail investors.  To this end, under his leadership, the Division recommended that the Commission propose and adopt amendments to Rule 15c2-11 that enhanced and modernized the requirements for quotations for OTC securities, which will better protect retail investors.  Under the rule, information about an issuer will need to be current and publicly available before a broker-dealer may initiate or resume quotations in such issuer’s security or rely on an exception to the rule that permits one broker-dealer to “piggyback” off of another broker-dealer’s review of current and publicly available information.   Staff also issued a bulletin highlighting for broker-dealers risks to our markets and to investors arising from transactions in “penny stocks” and other low-priced securities, reminding broker-dealers of common fact patterns and red flags, and discussing broker-dealers’ obligations in such circumstances.

Enhanced Transparency

Mr. Redfearn also championed several initiatives to enhance market transparency.  Under his leadership of the Division, the Commission:

  • Adopted amendments to Rule 606 to require broker-dealers to provide more information about routing and execution of certain institutional (not held) orders to customers, as well as enhanced disclosures for order routing of certain retail (held) orders;
  • Adopted amendments to Regulation ATS to enhance operational transparency and regulatory oversight of alternative trading systems (“ATSs”) (commonly known as “dark pools”) that trade NMS stocks;
  • Proposed amendments to Regulation ATS and Regulation SCI to require that ATSs that trade government securities comply with certain additional regulations; apply “fair access” provisions to certain Government Securities ATSs; enhance operational transparency by requiring Government Securities ATSs to file information about their operations publicly; and subject Government Securities ATSs to enhanced oversight;
  • Requested comment on certain issues related to the regulatory framework for electronic trading platforms in corporate and municipal securities markets.
  • Addressed the substantial governance, design and security issues that had greatly impaired the implementation of the Consolidated Audit Trail, establishing a detailed and achievable path for an operational CAT with an improved security posture. 

Additional Statements on Key Issues

Mr. Redfearn also placed significant focus on developing and issuing guidance on several issues of vital importance to market participants, including: 

  • A Commission statement inviting exchanges and other market participants to submit innovative proposals designed to improve the secondary market structure for thinly traded securities, including proposals for innovations in conjunction with the potential suspension of Unlisted Trading Privileges and/or the possibility of exemptive relief from Regulation NMS and other rules.  The staff in the Division of Trading and Markets simultaneously issued a companion paper providing additional background on the unique trading challenges and characteristics related to thinly traded securities.
  • Staff no-action letters to respond to differences between the European Commission’s MiFID II regime and U.S. securities law requirements related to payments for research, issued in close collaboration with the Division of Investment Management after extensive consultation with a cross section of market participants.  
  • Staff guidance to assist national securities exchanges and FINRA with filing proposed fee changes that meet their burden as SROs to demonstrate that proposed fees are consistent with the requirements of the Exchange Act, including, among other things, that fees be reasonable, equitably allocated, not unfairly discriminatory, and not an undue burden on competition.
  • A staff report on algorithmic trading, submitted at the request of Congress, on the risks and benefits of algorithmic trading in the U.S. capital markets. 
  • A staff report on clearing agency regulation highlighting key trends and related developments in the national system for clearance and settlement and emphasizing the importance of strong governance arrangements and risk management, as well as having robust written rules, policies, and procedures to address these trends.

Public Engagement

  • To engage market participants and the public on key policy issues, the Division, under Mr. Redfearn’s leadership, held multiple market structure roundtables, including on: the Market Structure for Thinly Traded Securities, Combating Retail Investor Fraud, and Market Data and Market Access.  Each of these roundtables helped to provide meaningful insight to inform future policy initiatives of the Commission and the Division.
  • Also, during Mr. Redfearn’s tenure, the Division oversaw on-going deliberations of the Fixed Income Market Structure Advisory Committee (“FIMSAC”), which has provided the Commission with diverse perspectives on the structure and operations of the U.S. fixed income markets, as well as advice and recommendations on matters related to fixed income market structure.  The FIMSAC has held 11 public meetings and numerous subcommittee meetings, and has made 16 recommendations to the Commission.

Mr. Redfearn has a long history in securities markets, with a continued focus on the interaction among evolving technologies, regulations and trading practices across asset classes and geographic regions.  Prior to being named Director in 2017, Mr. Redfearn served as the Global Head of Market Structure for the Corporate and Investment Bank at J.P Morgan.  Mr. Redfearn started his career in financial services at the American Stock Exchange, where he ran the exchange’s equities transactions business and business strategy. 

Mr. Redfearn earned his M.A. in political science from the New School for Social Research and his B.A. from the Evergreen State College in Olympia, Washington.

Upon Mr. Redfearn’s departure, Christian Sabella, currently a deputy director of the Division, will assume the role of Acting Director.

Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

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Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

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TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

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