Fintech
CYIOS Corp. Adds Three New Members to Advisory Board with Expertise in Crypto-Product Development & Crypto-Technology Development
Boca Raton, Florida–(Newsfile Corp. – May 26, 2021) – CYIOS Corp. (OTC Pink: CYIO), a publicly traded holding company with subsidiary businesses focused on crypto-lending/deposits and specialty branded products in the Health and Wellness markets, is pleased to introduce three new members to its Advisory Board. The CYIOS Advisory Board is comprised of accomplished industry leaders who provide valuable insight in exciting growth areas such as crypto-product development, crypto & real estate lending, and crypto-technology development.
Mr. John O’Shea, Chairman of CYIOS, commented, “We are thrilled to welcome three, additional, well-respected industry leaders to the Advisory Board, as we accelerate our growth and seek new, strategic business opportunities. We look forward to the positive contributions of our now five member Advisory Board team at a time the Company continues to seek expansion and partnership opportunities that can build value for shareholders. With the addition of Ms.Danijella Dragas and Ms. Min Kim last week, we welcome our newest members Ally Medina, Ryan Luther and Nasser Azimi.”
Ally Medina: Ms.Medina is a blockchain expert and is highly knowledgeable in the areas of crypto-legislation and crypto-product development. She proudly served the people of Emeryville, CA as Mayor of City and currently serves as City Council Member through 2024. She has a decade of state and local policy experience with an expertise in blockchain technology and serves as the Executive Director of the Blockchain Advocacy Coalition, an organization that educates policymakers and advocates for smart blockchain legislation that will allow the industry to grow in California and nationwide.
In 2020, Ally co-founded Paloma Pay (www.palomapayinc.com) where she currently serves as CEO. Her expertise in blockchain regulation and understanding of the struggles cannabis businesses face without adequate banking inspired her to create the Paloma Pay platform as a contactless payment solution that eliminates uncertainty about using cryptocurrency. She founded the Company to initially serve the needs of the un-bankable, such cannabis dispensaries in need of an alternative to traditional banking. . The Paloma Pay platform was developed by regulatory experts to make crypto safe and easy for businesses owners to accept. Ally and her team developed an easy-to-use crypto payments platform that allows users to accept cryptocurrency from their customers and deposit dollars into their account.
Ryan Luther: Ryan is crypto-technology expert and specializes in crypto-product development. For the past several years he has applied his expertise to tackle the unique challenges of UX for new cryptocurrency users, working on projects from blockchain browser extensions to cryptocurrency payments. Ryan currently serves as Chief Technology Officer and Co-Founder of Paloma Pay. With a passion for product design, technology and crypto, Ryan was instrumental in developing the Paloma Pay platform for customers in need of an end to end crypto payment solution.
Nasser Azimi: Mr. Azimi has over 25 years of experience as a business executive delivering complex and large-scale technology solutions for retail, wholesale, business administration, education, financial management, and government service delivery. Mr.Azimi currently serves as the President of Ohana Cannabis (www.ohanacannabis.com) and responsible for the development and implementation of upscale and hi-tech cannabis retail and wholesale facilities across California. He leads a team of over 260 cannabis retail specialists and consultants as well as scientists, software developers, growers, and manufacturers who are collectively responsible for transformation of Ohana’s hi-tech vertically integrated cannabis operations across California under 20 State licenses and growing. Mr. Azimi is also the founder of Teranomic Software specializing in Drone solutions for private and public entities. He oversees software development and operational implementation of drone solutions used in agriculture, traffic management, and package delivery.
In addition to today’s advisory board members, the Company previously announced Ms. Dragas and Ms. Kim, two well respected industry leaders to the advisory board;
Danijella Dragas: Ms. Dragas is Founder and CEO of The Lending Corporation LLC. Since founding the company 13 years ago, Danijella has expanded the Lending Corporation from the ground up and now offers a complete line of residential mortgage, commercial lending, structured financing, refinancing and specialty loans. The Company employs a knowledgeable staff of experienced mortgage bankers with an operations team that is second to none. By constantly updating loan programs, and pricing based on market patterns, the Company can ensure that delivery of extremely competitive rates combined with optimal mortgage structuring. She earned a BS in Economics/International Trade and Banking from the prestigious University of London. Ms. Dragas was one of the original team members that introduced Bear Stearns mortgages to the residential wholesale market. She is extremely competent in international banking and taxes proving to be an asset in dealing with the foreign national marketplace.
www.linkedin.com/in/danijella-dragas
Min Kim: Ms. Kim is a leading blockchain, cryptocurrency and crypto-lending expert and advisor, having guided the growth of numerous companies in the crypto space. Min currently serves as CMO at Polygon, and has engaged with more than 30+ startups in the crypto space as a marketing and partnerships consultant including some of the largest crypto startups out of India, Vietnam, China, and Russia.. Most recently, she served as Head of Marketing and Business Development at Cred, Huobi US, and was the first U.S. employee at TRON Foundation. From the early days of her career, she has surrounded herself with some of the most successful and influential crypto business leaders including having begun her crypto career working with Tim Draper on blockchain initiatives. A Dartmouth College graduate, Ms. Kim is fluent in four languages and has a passion for entrepreneurship and social networking. Ms. Kim is the founder of BLOCULTURAL an advisory company that specializes in planning blockchain events and assists crypto Companies with marketing, PR, community building, and coordinating investor dinners.
www.linkedin.com/in/minkim
CONTACT INFORMATION
Public and Investor Relations:
Marko Radisic
[email protected]
Investors are encouraged to follow CYIOS using:
www.twitter.com/cyioscorp
Follow Helio Lending:
https://heliolending.com/
https://twitter.com/heliolending
About CYIOS Corporation
CYIOS Corporation is a publicly traded holding company with subsidiary businesses Helio Lending and Choice Wellness Inc. Through these subsidiaries, the Company is focused on crytocurrency lending through Helio’s CeFi Aggregator platform, and Choice Wellness is focused on developing and marketing specialty branded products in the Health and Wellness markets, including the “DR’s CHOICE” and “24” brand of products. The team has in-depth knowledge of the health and wellness markets, financial services industry, medical and health services, and blockchain. The Company looks to develop, distribute, and license proprietary products as well as evaluate potential acquisition opportunities. Further, the Company continues to seek and evaluate attractive business opportunities and to leverage its resources and expertise to build a diversified, sustainable business model. For more information, please visit www.cyioscorporation.com.
About Helio Lending, PTY LTD.
Founded in 2018, Helio Lending has developed a CeFi cryptocurrency lending platform, with headquarters in Australia. Recognized as the first to market in Australia, Helio Lending was the first independent crypto lending company to actively lend within Australia. Helio has since evolved and positioned itself as the first CeFi (centralized finance) aggregator worldwide. Helio has a large panel of partners providing access to the best rates and offers for crypto loan providers as well as offering a competitive yield generating platform. Helio Lending provides holders of cryptocurrency (such as Bitcoin, Bitcoin Cash, Ethereum, Litecoin and Ripple) with a safe and secure way to access fiat funds at the best rates, without selling any of their cryptocurrency. Helio also allows holders to earn rates on their cryptocurrency.
About ChoiceWellness, Inc.
ChoiceWellness, Inc. is a health and wellness company that has brought to market the DR’s CHOICE line of products, as well as the “24” Brand Hand Sanitizer products. DR’s CHOICE was developed with a mission to offer Doctors and Medical Practitioners their own Professional Grade CBD BRAND with a suite of products they could stand behind and be confident to offer to their patients. Our customers can be assured that DR’s CHOICE CBD products have gone through the highest scrutiny of testing for purity, potency and quality. DR’s Choice products have been brought to market for Doctors and Medical Professionals seeking a better solution for patients suffering from pain, inflammation, anxiety or other persistent symptoms. For more information please visit www.choicewellnessbrands.com or email us at [email protected].
FORWARD-LOOKING STATEMENTS: This release contains “forward-looking statements.” Forward-looking statements also may be included in other publicly available documents issued by the Company and in oral statements made by our officers and representatives from time to time. These forward-looking statements are intended to provide management’s current expectations or plans for our future operating and financial performance, based on assumptions currently believed to be valid. They can be identified by the use of words such as “anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,” “could,” “will” & other words of similar meaning in connection with a discussion of future operating or financial performance. Examples of forward-looking statements include, among others, statements relating to future sales, earnings, cash flows, results of operations, uses of cash and other measures of financial performance. Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties and other factors that may cause the Company’s actual results and financial condition to differ materially from those expressed or implied in the forward-looking statements. Such risks, uncertainties and other factors include, among others such as, but not limited to economic conditions, changes in the laws or regulations, demand for products and services of the company, the effects of competition and other factors that could cause actual results to differ materially from those projected or represented in the forward-looking statements. Any forward-looking information provided in this release should be considered w/ these factors in mind. We assume no obligation to update any forward-looking statements contained in this report.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/85344
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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