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Buzz Capital and Grata Technologies Announce Binding Letter of Intent for Proposed Qualifying Transaction

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Ottawa, Ontario–(Newsfile Corp. – May 27, 2021) – Buzz Capital Inc. (TSXV: BUZ.P) (“Buzz“) and Grata Technologies Inc. (“Grata“) are pleased to announce that they have entered into a binding letter of intent dated effective May 18, 2021 (the “LOI“), pursuant to which Buzz and Grata have agreed to complete a transaction (the “Transaction“) that will result in a reverse take-over of Buzz by Grata. It is intended that the Transaction will constitute the “Qualifying Transaction” of Buzz as such term is defined in Policy 2.4 – Capital Pool Companies (the “Policy“) of the TSX Venture Exchange (the “TSXV“). Following the completion of the Transaction, the issuer resulting from the Transaction (the “Resulting Issuer“) is expected to carry on the current business of Grata.

The LOI, which was negotiated at arm’s length, is expected to be superseded by a definitive amalgamation agreement (the “Definitive Agreement“) to be executed by on or prior to June 15, 2021, or such later date as may be mutually agreed upon by the parties in writing (such date, the “Definitive Agreement Outside Date“). The Transaction is subject to requisite regulatory approvals, including the approval of the TSXV, and standard closing conditions, including, the completion of due diligence investigations to the satisfaction of each of Buzz and Grata, the entering into of the Definitive Agreement, and the conditions described below. The parties anticipate that the transaction will be completed as a three cornered amalgamation although this structure will be subject to receipt of final tax, corporate and securities law advice for both Buzz and Grata.

Buzz is incorporated under the Canada Business Corporations Act, with its registered and head office located in Ottawa, Ontario. It is a reporting issuer in the provinces of British Columbia, Alberta and Ontario. The Transaction is not a Non Arm’s Length Qualifying Transaction pursuant to Section 2.1 of the Policy and, accordingly, Buzz is not required to obtain the approval of its shareholders for the Transaction. However, Buzz intends to call a special meeting of its shareholders (the “Special Meeting“) to approve certain matters ancillary to the Transaction, including the Name Change, the Consolidation and the Board and Management Rollover (each as defined below).

About Grata Technologies Inc.

Toronto-based Grata Technologies Inc. is a next-generation PropTech company developing a suite of tenant engagement software platforms to enhance the living of multi-family residents. Grata combines the power of Smartphone & Smart Building technology to create a digital ecosystem for each building within a property owner’s portfolio. Grata’s platform-agnostic software solutions have created a “win-win-win” solution for residents, property owners, and marketing partners, bringing multi-family real estate into the 21st century. Grata’s Smartphone App integrates directly with existing Property Management software platforms and Smart Building technologies to provide an all-in-one platform for residents, property managers, and property owners to “digitally” live. Through its proprietary software suite of applications, Grata has created a new and valuable “digital real estate marketspace” within traditional real estate for its marketing partners.

Grata is poised to enhance the resident experience while generating substantial value for multi-family property owners across North America.

Grata was incorporated on June 4, 2020 under the laws of the Province of Ontario. As of the date hereof, Mr. Ken Crema, a resident of the Province of Ontario, is the sole Control Person of Grata, holding approximately 44.50% of the issued and outstanding common shares of Grata Technologies Inc. (on an undiluted basis).

Further information may be found at Grata’s website: https://www.grata.life/.

The Transaction

It is anticipated that Buzz will acquire all of the issued and outstanding common shares of Grata (“Grata Shares“) pursuant to a three-cornered amalgamation resulting in the issuance to each shareholder of Grata (a “Grata Shareholder“), one (1) Post-Consolidation Common Share (as defined below) for each one (1) Grata Share held by such holder (the “Exchange Ratio“) immediately prior to the closing of the Transaction.

Treatment of Convertible Securities

The LOI provides that the convertible securities of Grata outstanding immediately prior to the closing of the Transaction will either (i) automatically adjust in accordance with their terms such that, following the completion of the Transaction, the holders thereof will be entitled to acquire Post-Consolidation Common Shares in lieu of Grata Shares, or (ii) be replaced with equivalent convertible securities of Buzz entitling the holders thereof to acquire Post-Consolidation Common Shares in lieu of Grata Shares, and in each case with necessary adjustment to number and exercise or conversion price, as applicable, to account for the Exchange Ratio.

Consolidation and Name Change

Under the terms of the LOI, it is currently anticipated that Buzz will, prior to the closing of the Transaction, effect a consolidation (the “Consolidation“) of its outstanding common shares (the “Common Shares“) on the basis of one (1) new Common Share (each, a “Post-Consolidation Common Share“) for every 29.94012 pre-consolidation Common Shares (the “Consolidation Ratio“); provided, however, that the Consolidation Ratio will be adjusted upward in the event that Buzz’s cash position on the closing date is less than $450,000. The Consolidation Ratio and mechanisms for the upward adjustment thereof remain subject to the terms of the Definitive Agreement.

In addition, under the terms of the LOI, Buzz will, prior to the closing of the Transaction, change its name to “Grata Technologies Inc.” or such other name as Grata may approve and be acceptable to the applicable regulatory authorities (the “Name Change“).

Concurrent Financing

In connection with the Transaction, Grata is expected to undertake a private placement of Grata Shares at a price on $6.14 per Common Share for gross proceeds of not less than $10,000,000 (the “Concurrent Financing“). The proceeds of the Concurrent Financing are expected to be used to fund the expenses associated with the Transaction and the Concurrent Financing, and the working capital requirements of the Resulting Issuer.

Conditions Precedent

The completion of the Transaction will be subject to the satisfaction (or waiver, where permitted) of various conditions precedent, including but not limited to: (i) the parties entering into the Definitive Agreement on or before the Definitive Agreement Outside Date, (ii) the parties obtaining all required directors’, shareholders’, regulatory and third-party approvals and consents, including the conditional approval of the TSXV, for the Transaction, (iii) the approval of all matters put forward by Buzz at the Special Meeting, (iv) the completion of the Concurrent Financing (as defined below) for gross proceeds of not less than $10,000,000, (v) the completion of the Consolidation, the Name Change, and the Board and Management Rollover, (vi) compliance with applicable listing requirements of the TSXV, and (vii) Buzz not having any liabilities or outstanding liens or encumbrances at the closing date, other than liabilities for costs incurred in connection with the Transactions.

Buzz Shareholder Approval

Buzz is not required to obtain approval of its shareholders for the Transaction, as the Transaction is an Arm’s Length Qualifying Transaction pursuant to Section 2.1 of the Policy. However, Buzz intends to call a Special Meeting of shareholders to approve certain matters ancillary to the Transaction, including the Name Change, the Consolidation, and the Board and Management Rollover.

Proposed Directors and Officers of the Resulting Issuer

Following the completion of the Transaction, it is expected that the board of directors and officers of Buzz will be reconstituted to be comprised of such persons as nominated or selected by Grata, all in a manner that complies with the requirements of the TSXV and applicable securities and corporate laws (the “Board and Management Rollover“). Addition information with respect to the Board and Management Rollover, and the biographies of the incoming directors and officers will be provided at a later date, once determined and finalized by the parties.

Sponsorship

The TSXV requires sponsorship of a Qualifying Transaction of a capital pool company, unless exempt in accordance with the policies of the TSXV. Buzz is currently reviewing the requirements for sponsorship and may apply for an exemption from the sponsorship requirements pursuant to the policies of the TSXV. However, there can be no assurance that Buzz will ultimately obtain such exemption. Buzz intends to provide any additional information regarding sponsorship at a later date, once determined by the parties. In the event that the TSXV does not grant an exemption from sponsorship requirements of the TSXV, Buzz would be required to engage a sponsor.

Trading Suspension

The Common Shares, which are currently listed on the TSXV under the symbol “BUZ.P”, are currently suspended from trading as a result of Buzz not completing a Qualifying Transaction within 24 months of the date of listing and it is expected that the Common Shares will remain suspended until completion of the Transaction.

About Buzz Capital Inc.

Buzz is a capital pool company pursuant to the Policy, and in accordance with the Policy, until the completion of its Qualifying Transaction (as defined in the Policy) Buzz’s principal business is the identification and evaluation of companies, businesses or assets with a view to completing a Qualifying Transaction. Investors are cautioned that trading in the securities of a capital pool company is considered highly speculative.

Buzz recently received approval of its shareholders to certain matters at an annual and special shareholder’s meeting held on May 21, 2021 which allows Buzz to transition to the new TSXV Policy 2.4 Capital Pool Companies. Further details are contained in a news release issued by Buzz dated May 26, 2021 which is available at www.sedar.com.

Cautionary Statements

This news release contains forward-looking statements and forward-looking information (collectively, “forward-looking statements“) within the meaning of applicable securities laws. Any statements that are contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “will”, “estimates”, “believes”, “intends” “expects” and similar expressions which are intended to identify forward-looking statements. More particularly and without limitation, this news release contains forward-looking statements concerning the Transaction (including the Name Change, the Consolidation, and the Board and Management Rollover), the Concurrent Financing, the expected composition of the board of directors of the Resulting Issuer, and the proposed structure by which the Transaction is to be completed. Forward-looking statements are inherently uncertain, and the actual performance may be affected by a number of material factors, assumptions and expectations, many of which are beyond the control of Buzz and Grata, including expectations and assumptions concerning (i) Buzz, Grata, the Resulting Issuer, and the Transaction, (ii) the ability of the parties to negotiate and enter into the Definitive Agreement on satisfactory terms, (iii) the timely receipt of all required shareholder, court and regulatory approvals (as applicable), including the acceptance of the TSXV, and (iv) the satisfaction of other closing conditions in accordance with the terms of the Definitive Agreement. Readers are cautioned that assumptions used in the preparation of any forward-looking statements may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted as a result of numerous known and unknown risks, uncertainties and other factors, many of which are beyond the control of Buzz and Grata. Readers are further cautioned not to place undue reliance on any forward-looking statements, as such information, although considered reasonable by management of Buzz and Grata at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated.

The forward-looking statements contained in this news release are made as of the date of this news release, and are expressly qualified by the foregoing cautionary statement. Except as expressly required by securities law, neither Buzz nor Grata undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise.

Completion of the Transaction is subject to a number of conditions, including but not limited to, TSXV acceptance and if applicable pursuant to the requirements of the TSXV, majority of the minority shareholder approval. Where applicable, the Transaction cannot close until the required shareholder approval is obtained. There can be no assurance that the transaction will be completed as proposed or at all. Investors are cautioned that, except as disclosed in the management information circular or filing statement to be prepared in connection with the transaction, any information released or received with respect to the Transaction may not be accurate or complete and should not be relied upon. Trading in the securities of a capital pool company should be considered highly speculative. The TSX Venture Exchange Inc. has in no way passed upon the merits of the proposed Transaction and has neither approved nor disapproved the contents of this news release.

This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Further Information

All information contained in this news release with respect to Buzz and Grata was supplied by the respective party for inclusion herein, and each party and its directors and officers have relied on the other party for any information concerning the other party.

For further information please contact:

Buzz Capital Inc.
Chuck Rifici, President and CEO
Telephone: 613-366-3631
Email: [email protected]

Grata Technologies Inc.
Ken Crema, Chairman
Telephone: 416-526-4104
Email: [email protected]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

Not for distribution to United States newswire services or for release, publication, distribution or dissemination, directly or indirectly, in whole or in part, in or into the United States.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/85526

Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

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Fintech

Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

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TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

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