Fintech
Stormcrow Holdings Corp. Provides Business Update on Highmark Innovations Inc.
Toronto, Ontario–(Newsfile Corp. – June 11, 2021) – Stormcrow Holdings Corp (TSXV: CROW.P) (“Stormcrow” or the “Corporation“) is pleased to provide a business updating press release, included below, which was recently issued by Highmark Innovations Inc. (“Highmark“), the proposed target for the Corporation’s Qualifying Transaction (as such terms are defined in Policy 2.4 – Capital Pool Companies of the TSX Venture Exchange.
Highmark Innovations Inc. completes a brokered private placement financing, closes acquisition of BrainFx Inc. and announces future acquisitions, solidifying its position as a digital health leader in brain and mental wellness.
TORONTO, ON, June 8, 2021 – Highmark Innovations Inc. (operating as ‘Highmark Interactive’) (“Highmark“) is pleased to announce the completion of its brokered private placement financing, along with the execution of a number of strategic acquisitions, including bringing BrainFx Inc. (“BrainFx“) into the Highmark ecosystem.
On May 11, 2021, Highmark completed a brokered private placement financing of 4,636,000 unit subscription receipts and 2,500 unsecured convertible debenture subscription receipts for aggregate gross proceeds of $6,023,360, less commissions. The financing, with the subscription receipt funds expected to be released concurrently with the closing of Highmark’s anticipated qualifying transaction with Stormcrow Holdings Corp., was conducted by a syndicate of agents led by Beacon Securities Limited, as lead agent, along with PI Financial Corp. and Industrial Alliance Securities Inc. Dr. Sanjeev Sharma, co-founder and Chief Executive Officer of Highmark, commented: “We were excited to work with some of the leading investment banks in this sector and see robust demand from the investor community to both support and participate in our company’s strategic growth plans, consisting of key enterprise sales, along with strategic acquisitions to help create the new standard in the delivery of services to mental health and brain injured patients.”
Highmark’s business strategy is best described as:
- the acquisition of best-in-class clinical businesses providing neurological, mental health and general rehabilitation services;
- the implementation of Highmark’s FDA-cleared Software as a Medical Device (SaMD) technology within the clinical setting that best supports patients, clinicians and all stakeholders in obtaining positive outcomes;
- the provision of virtual, in person or hybrid delivery of clinical services to customers utilizing Highmark’s technology solutions;
- the acquisition of medical device technology organizations whose products and skilled team will help Highmark execute on its product roadmap;
- the continued sale of Highmark’s technology solutions to customers in various market segments; and
- the continued research and development of digital medicine technology utilizing the insights gained from the larger Highmark clinical services organization’s day to day observations of the neurological, physical and psychological impacts of injury on their patients.
Highmark is committed to developing new models for the delivery of care for patients struggling with brain injury, neurological disorders and/or mental health issues. Fusing technology with traditional models of health service, Highmark is an emerging leader in the specialty rehabilitation sector. Its mission is to develop innovative Software as a Medical Device technology focused on human neurological and psychological function, based on the following fundamental principles:
- measurement of neurological and psychological function over time in a dynamic fashion as compared to traditional standards of static assessment;
- presentation of data to clinicians in an intuitive format to facilitate better clinical decision making;
- utilization of mobile devices as a primary means of software interaction;
- gamification as a means of encouraging utilization; and
- utilization of predictive analytics and machine learning to facilitate clinician’s interpretation of data.
Highmark is also pleased to announce its acquisition of BrainFx, a leader in digital and virtual neurofunctional assessment solutions. With Highmark’s patient-led “EQ Brain Performance” app and growing network of virtual, in-person and hybrid clinics, and BrainFx’s clinician-led virtual assessment tool, the acquisition unlocks a superior approach to brain and mental wellness along every point of the care continuum. It also supports the rapid growth of BrainFx’s existing Living Brain Bank™, leveraging machine learning and predictive analytics to create new possibilities for precision medicine and care.
By adding the technology developed by the BrainFx team, Highmark now has a complete, bookended solution for the market. BrainFx designs and develops mobile and virtual neurological performance testing software applications, as well as collects normative neurofunctional data focused on supporting a healthcare provider’s ability to diagnose (if within their scope of practice), treat and augment. The EQ modules enable Highmark to offer a more consumer centric option, while the BrainFx products allow Highmark to provide a solution for the clinician end user. By bringing the two companies together, Highmark’s software is poised to become a dominant offering in the Canadian market, with significant opportunities in the US and global markets. In addition, through the Living Brain Bank™, BrainFx has created a powerful foundation for the larger Highmark ecosystem to translate the data Highmark has collected into next generation insights and knowledge.
Together, Highmark and BrainFx will deliver an even more powerful suite of digital health tools to assist providers with early detection of neurological, neurofunctional and psychological dysfunction, as well as offer personalized and precise care planning.
Dr. Sharma comments: “We are pleased to announce the acquisition of BrainFx today. Now more than ever, there is a critical need for modern brain and mental health solutions. We’re proud to be blazing a new path and transforming the future of this industry. The acquisition increases our footprint by adding more than 100 new health care organizations to our network, while also generating new opportunities and accelerating our expansion into the US market.”
In addition, continuing to execute its acquisitive growth strategy, Highmark has entered into definitive agreements to acquire all of the outstanding common shares of Highmark Health Mississauga Inc. (“Highmark Health“), and Complex Injury Rehab Inc. (“CIR“). In addition to being highly accretive, Highmark views both corporations as synergistic and complementary businesses.
Highmark Health is a multidisciplinary healthcare clinic delivering integrated specialty care to patients with a variety of injuries. From inception, Highmark Health’s principal focus was on patients who had suffered traumatic brain injury, and all of its associated co-morbidities, with mental health issues being a predominant one. Employing a multi-disciplinary team with physician leadership, the clinic’s mission is to utilize global best practices with respect to innovative diagnostic and therapeutic approaches to patient care, with a significant emphasis on the use of medical device technology. Highmark Health has rapidly established a presence in Southern Ontario as a high quality patient care service provider.
CIR was founded as a community-based multidisciplinary rehabilitation clinic focused on providing integrated specialty care to patients with a variety of injuries. It has evolved into an award-winning centre of excellence providing clinical services for patients with neurological or complex injuries, with a significant emphasis on functional cognitive and psychological performance assessment and therapy. With almost 15 years of operating history, CIR has a reputation as a high quality effective rehabilitation service provider, and is a preferred provider for complex cases from other health providers, patients and insurers, and top tier firms within the legal community.
The acquisitions of Highmark Health and CIR will be completed concurrently with the completion of the closing of Highmark’s upcoming qualifying transaction.
About Highmark
Founded in 2017, Highmark was created to change the paradigm of neurological testing and management. The company’s approach to brain health is focused on providing real-time data on mental health and neurological well-being to support proactive, preventative interventions.
In addition to a growing network of virtual, in-person and hybrid clinics, Highmark offers the world’s first gamified, FDA-approved software that provides virtual medical assessments of individuals’ mental, neurologic health and physiologic health. The technology is used in multidisciplinary rehabilitation clinics in over 30 countries globally.
Highmark’s unique solution is revolutionizing how individuals experience brain and mental health care, as well as unlocking insight for precision medicine and creating a modern model for delivering mental health and neuro rehab services.
Learn more: https://www.highmark.tech/
About BrainFx
BrainFx is a neuro-health technology company that delivers clinical, digital assessments of neurofunction to detect what other tests can miss. The assessments are powered by a dynamic normative database, called the Living Brain Bank™, that delivers unique insights to healthcare providers that connect to real-world function to help develop highly targeted treatment plans to promote improved health outcomes. Healthcare professionals can build a comprehensive profile of a person’s neurofunction which includes cognition, mood, behaviour, sleep, nutrition, activities of daily life, quality of life, and more.
Learn more: https://www.brainfx.com/
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Correction to Stormcrow’s May 10, 2021 Press Release
The Corporation is also providing a correction to its press release dated May 10, 2021. Under the heading Selected Financial Information therein, the Corporation provided a table providing selected financial information with respect to Highmark. The Net Profit/Loss was expressed as a net profit of $1,629,674 when it should have been expressed as a net loss of $(1,629,674).
For further information:
Highmark Innovations Inc.
Sunil Sharma
[email protected]
Stormcrow Capital Corp.
Chris Schnarr
[email protected]
Completion of the Qualifying Transaction is subject to a number of conditions, including but not limited to, TSXV acceptance and if applicable pursuant to TSXV requirements, majority of the minority shareholder approval. Where applicable, the transaction cannot close until the required shareholder approval is obtained. There can be no assurance that the transaction will be completed as proposed or at all.
Investors are cautioned that, except as disclosed in the management information circular or filing statement to be prepared in connection with the transaction, any information release or received with respect to the transaction may not be accurate or complete and should not be relied upon. Trading in the securities of a capital pool company should be considered highly speculative.
The TSX Venture Exchange Inc. has in no way passed upon the merits of the Qualifying Transaction and has neither approved nor disapproved the contents of this press release.
NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
This news release does not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.
Cautionary Statement Regarding Forward-Looking Information
This news release contains “forward-looking information” within the meaning of Canadian securities legislation. Forward-looking information generally refers to information about an issuer’s business, capital, or operations that is prospective in nature, and includes future-oriented financial information about the issuer’s prospective financial performance or financial position.
The forward-looking information in this news release includes disclosure about the terms of the Qualifying Transaction and the results of Highmark..
Stormcrow and Highmark made certain material assumptions, including but not limited to: prevailing market conditions; general business, economic, competitive, political and social uncertainties; delay or failure to receive board, shareholder or regulatory approval; and the ability of the resulting issuer to execute and achieve its business objectives, to develop the forward-looking information in this news release. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements.
Actual results may vary from the forward-looking information in this news release due to certain material risk factors. These risk factors include, but are not limited to: adverse market conditions; the inability of Stormcrow or Highmark to complete the Qualifying Transaction; reliance on key and qualified personnel; and regulatory and other risks associated with the digital gaming industry in general. The foregoing list of material risk factors and assumptions is not exhaustive.
Stormcrow assumes no obligation to update or revise the forward-looking information in this news release, unless it is required to do so under Canadian securities legislation.
(Not for distribution to US wire services or for dissemination in the United States of America)
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/87346
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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