Fintech
Nighttime Snacking Market Soars Past $50 Billion, with Nightfood Set to Take Center Stage
Pioneering growth-stage company breaks new ground at intersection of two massive health categories: nutrition and sleep.
New York, New York–(Newsfile Corp. – June 15, 2021) – PCG Digital — Nightfood Holdings (OTCQB: NGTF), a better-for-you snack company, is targeting the $50 billion Americans spend each year on nighttime snacks. Leading with its award-winning, sleep-friendly ice cream, the company is dedicated to creating nutritional and functional options for the 80% of Americans who snack regularly at night. As the company develops its portfolio of snack products, Nightfood’s recent results showcase a clean balance sheet, strong management team and key customer additions.
Management strengthened the company’s corporate balance sheet through a $4.5 million financing round which closed in April, adding more than $1.4 million in cash to the balance sheet, eliminating 100 percent of its debt, including all convertible debt, and securing operating capital to pursue a variety of well-timed major corporate initiatives.
Convergence of three macro trends drives sleep-friendly nutrition focus
A trifecta of trends is bolstering growth in the sleep-focused nutrition category.
First, nearly half of Americans report a decline in sleep quality over the past two years, meanwhile, snacking has increased, with 47 percent of consumers enjoying at least three snacks per day.
Almost half of all snacking occurs between dinner and bedtime–representing 800 million U.S. nighttime snacks per week–and the scientifically proven link between sleep and nutrition is now being explored by major players in the food and beverage space.
Finally, more and more consumers are turning to functional foods with the awareness that nutrition and sleep alike can influence weight management, energy levels, physical appearance and overall health.
The convergence of these three key trends and the fact that better sleep is a top consumer priority mean that the time is right for Nightfood’s better-for-you, offering. With less sugar, less fat and fewer calories and more protein and prebiotic fiber than traditional snacks, Nightfood delivers foundational nutrition for a better night’s sleep without sleep aids or drugs. In addition, Nightfood’s team of leading sleep and nutrition experts identified certain vitamins and minerals that can enhance sleep quality. Formulation considerations included minimizing bloating and digestive issues related to lactose intolerance, production of serotonin and melatonin to support sleep, muscle relaxation and craving satisfaction.
Nightfood expands distribution and innovation during pandemic
Nightfood added Walmart as a customer in its most recent quarter, rolling into over 1,000 Walmart locations across the country, and more than doubling its footprint to nearly 2,000 U.S. retail stores. This helped the ice-cream company exceed last year’s gross sales and nearly double net revenue with six weeks remaining in the fiscal year.
Likewise, management successfully initiated a retail pilot of Nightfood in the lobby grab-and-go shops of a global hotel group. The result of a successful pilot test would be national distribution in thousands of hotels nationwide across the brand’s portfolio and footprint. This non-traditional retail placement can serve as a tremendous growth driver with high brand visibility, and no slotting fees or ads required.
Already lining the freezers in major divisions of Kroger and Albertson’s, Nightfood is expected to expand to other major grocery and hotel chains in 2021 and beyond.
Nightfood is also the official ice cream of the American Pregnancy Association, building an audience that craves sleep, heartburn reduction and healthier snacks for themselves and their growing babies. With approximately 4 million babies born in the United States each year and an education and awareness program with Brandshare to introduce Nightfood to expecting moms through hundreds of OBGYN offices around the country, the growth potential in this important demographic is extensive.
Global Conglomerates Showing Strong Interest in Nightfood’s Category
The global functional food market is expected to reach $309 billion by 2027, growing at a compound annual growth rate of 7.5 percent, according to Precedence Research. Last September Pepsi announced the launch of Driftwell, a new drink enhanced with ingredients to promote relaxation and sleep. It’s a play by PepsiCo to compete within a small but growing “functional nutrition” category built by niche, independent companies. Last quarter, the world’s largest ice cream company, Unilever, announced its partnership with Microba Life Sciences to identify ways diet and nutrition can be used to improve global sleep. A conglomerate of more than 400 brands, Unilever recently noted that functional nutrition is one of the company’s priority growth segments for acquisitions.
Nightfood Founder and CEO, Sean Folkson, appreciates this validation by declaring, “This category has all the signals of being a billion-dollar category in the coming years. The interest from the largest food companies in the world greatly substantiates the coming of the category our company pioneered and continues to lead. It also explains the interest we are receiving from the media, retailers and the investment community.”
Leadership team and national wins inspire confidence
Unlike traditional snacks, Nightfood’s recipes were developed by Nightfood’s pioneering ice cream development lab with direction from the leading sleep and nutrition experts on Nightfood’s Scientific Advisory Board. Ice cream industry vet and CPA Jerry Isaacson was recently added to the team, with the title of Chief Financial Officer, bolstering expertise in ice cream logistics, manufacturing and procurement. Spokesperson and scientific advisor Dr. Michael Breus is known to millions as The Sleep Doctor™ and the ice cream’s nine mouth-watering flavors are acclaimed by world-class athletes and sleep experts alike.
Touted by The Today Show, The Wall Street Journal, Rachael Ray, The Washington Post, Fast Company, People, The Oprah Magazine, Parents and more, Nightfood was crowned winner of the 2019 World Dairy Innovation Awards for Best New Ice Cream and Best Dairy Dessert and voted Product of the Year in the Ice Cream category by the Consumer Survey of Product Innovation.
Positioned for Future Growth
After finishing the fiscal year with the company’s biggest year in terms of both gross sales and net revenue, the strength of Nightfood’s balance sheet should not be lost on investors. Folkson stated, “I’m extremely proud of what we’ve been able to accomplish in the last few months. The company is in great shape and we are looking forward to a transformational year ahead.”
Nightfood is the perfect food for nighttime snacking and the perfect vehicle for uncharted long-term growth. Stay tuned for what’s next. This story will be worth keeping an eye on as it unfolds.
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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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