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Fintech

Lynx Pan-Global Payment Network Processes US$78 Million in Its First Full 60 Days of Operation

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Vancouver, British Columbia–(Newsfile Corp. – June 22, 2021) – Lynx Global Digital Finance Corporation (CSE: LYNX) (OTC Pink: CNONF) (FSE: 3CT0) (“Lynx” or the “Company”) is pleased to provide further guidance to the worldwide business and investment community. Since implementing its corporate acquisition growth strategy early this year, Lynx Global has successfully acquired four companies in Southeast Asia and Australia. The Company has since integrated these four businesses, into a streamlined unified global payment network. Direct Agent 5 Inc., the Company’s flagship acquisition has processed a total transaction volume of US$200 million since the beginning of 2021 – By combining the portfolio of payment licenses, services, technologies, product offerings and partnerships offered by the various entities (now subsidiaries), the management team of Lynx Global has successfully achieved the first phase of its mission statement:

“To build a single digital payment ecosystem that can link all individuals and businesses in underbanked and underserved emerging markets to the local and global economy”

The Company’s operational hub is centred in Southeast Asia and Oceania. The region is recognized and well documented the most attractive growth market for digital payments. Management’s strategy to create a single platform that has the licenses and technology infrastructure to enable any business to connect to the digital economy is beginning to bear fruit.

In a recent study completed by Google, Temasak and Bain and Company, “e-Economy SEA 2020 – At full velocity: resilient and racing ahead” they highlighted the following.

  • 40 million new users have recently gained access to the internet
  • 70% of the region’s population in now online
  • Digital Gross Transaction Value will almost double in the next five years growing from $620 billion in 2020 to $1.2 Trillion in 2025

The Company is organizing its operations around vertically integrated payment offerings which are required to digitize cash and payments and seamlessly integrate traditional businesses and digital businesses in servicing of the global economy. Operations and services for revenue growth are organized as follows:

  • B2B/B2C – Cash in/Cash out, Remittance, Forex and Cryptocurrency
  • Merchant acquiring – processing credit card payments on behalf of ISO’s, Other PSP’s, Aggregators, and/or large merchant clientele
  • Card issuing – providing businesses with branded physical or virtual card solutions
  • Digital asset management and custodial services

The Company generates revenues by charging either a fee per transaction, or a percentage of the transaction value and further benefits from foreign exchange revenues.

OUR SUBSIDIARIES – TODAY

Direct Agent 5 Inc. (“DA5”) (Philippines and Australia) {Australia formerly Arkin Technologies}

DA5 is Lynx Global’s BRB and B2C facilitator of cash in/cash out transactions inclusive of remittance, forex, and cryptocurrency.

DA5’s national network of cash in/cash out locations combined with its management and settlement middleware software platform provides the Philippines, a market with a 70% unbanked and underbanked population with the critical entry layer required to convert the 80% cash-based economy to a digital economy. Since acquiring DA5, the company has expanded its presence outside of the Philippines to become an international brand with its recent integrations to Pipit Global (worldwide payout network) and FinFan (Vietnam’s largest remittance service provider). The Company’s Management has also renamed Arkin Technologies Pty. Ltd., to Direct Agent 5 Pty. Ltd. (DA5 Australia), to expand the brand. With Australia and the Philippines now operating under the same brand and technology platform, Lynx Global’s licensed remittance, forex and cryptocurrency services are now available in multiple countries in the region.

DA5 has successfully expanded its service and future revenue streams by integrating to several other digital wallets and services. These additions will offer local businesses and consumers multiple ways to successfully digitize their cash. In the past two months DA5 has successfully expanded its market reach and product and service offerings and continues building a strong engine to grow future revenues in its quest to become a recognized global leading solutions provider for in remittance, forex, and cryptocurrency.

Payright Pte. Ltd. (“Payright”)

Euromonitor along with Credit Suisse, forecasted in January 2020, that of the $240 Trillion Total Addressable Global payments market, only 13% of these transactions were carried out across global network cards, representing approximately $30 trillion of value exchanged. The same report went on to state that Lynx’s target market of APAC would see the greatest and most rapid increase in card usage and growth anywhere in the World through 2023 with a CAGR in excess of 14%.

Payright is focused on servicing the global card issuing market by providing a card management system and platform to connect business to the world’s payment infrastructure through one API. A modular, customizable solution for Pay In, Pay Out and Card-Issuance allows banks, other payment providers, corporate clients, and businesses to issue of physical and virtual cards branded cards globally. The branded cards offer the capability to provide their user base with a functional solution to load, collect and disburse funds in local currencies to over 100 countries. This modern holistic payment solution offers multiple issuing and processing innovations, including open APIs, JIT Funding, and Tokenization as a Service.

Payright has obtained direct working relationships with global card issuing partners, and now has identified and is finalizing a number of client use cases covering a diversity of industry sector opportunities whereby Payright will provide Custom Branded cards to clients seeking to implement seamless innovative global pay out disbursement solutions.

Vasu International Payment Solutions Inc. (“Vasu”)

Vasu is dedicated to providing clients with high-quality and customized credit card processing services, particularly high-risk ones. It is an enterprise-focused business, offering to global customers payment processing and technology solutions and infrastructure particularly targeting large global merchants, payment aggregators, or other payment solution providers that operate in different verticals and geographies. Some of its key verticals include retail, streaming, travel, cryptocurrency, and licensed regulated gaming.

Vasu has executed and secured a long-term agreement with a recognized registered Independent Sales Organization (the “ISO”). The ISO facilitates billions of dollars of annualized total payment processing volume for thousands of merchants worldwide. As part of its continual strategy to expand and diversify its payment processing networks the ISO determined in its best interests to engage Vasu and its evolving global payment processing network services.

Vasu has now already begun the merchant onboarding process of certain of the ISO clients within the Vasu processing infrastructure an expects that no later than the beginning of Q4 (August 2021), Vasu will begin to process transactions for the ISO.

Each of Vasu and Payright have exclusive strategic partnerships with either of an Electronic Money Issuer (“EMI”) and Major Payments Institution (“MPI”) license holders, in the Philippines and Singapore, respectively. Combined with its payment technology partner each of these Lynx Global subsidiaries is preparing to be one of a small and specialized and worldwide reputed companies actually offering merchant acquiring and card issuing services in multiple countries.

By adding and implementing these payment services to an integrated global network Lynx will offer global e-commerce and local businesses with the capability to directly connect to each other and play a major role in the growth of digital payments in the market.

Michael Penner, CEO of Lynx Global added, “Although the adoption of payments to online and digital channels has become an area of significant focus due to the Covid-19 pandemic, a majority of global monetary transactions in particular those servicing the underserved and the underbanked are facilitated by way of cash or other traditional pathways. We have seen this as a tremendous opportunity and found our niche – rather than trying to separate and focus entirely on the “switch to digital” – we instead have seen the greatest opportunity in the streamlining the interconnection between the old and the new/ the tradition and the digital. Our payment network infrastructure and the vertical elements it supports, in turn opens up the market to be used by any individual or business in the World, no matter of their size or status. if one wishes to transact whether by card, cash or cryptocurrency, and whether mobile, online or in person, we have a simple and effective solution. We look forward to continuing to expand our network as we move it towards fulfillment of the realization of our overall goal to continually improve business and cost efficacy through the introduction and facilitation of cutting-edge financial technology solutions.”

ABOUT LYNX DIGITAL GLOBAL FINANCE:

Lynx seeks to become a leader in financial technology, solutions, and services for large-scale merchants, financial institutions and other B2B industry partners by way of integration to the Lynx digital payment platform. The Company’s payment solutions are powered by a broad suite of payment technologies and services. The Company has targeted banking and fintech relationships in ASEAN and Oceania, a region with a population approaching 700 million, that can provide Lynx a financial network hub location to service and operate a global traditional and digital financial infrastructure. By working with selected banking and/or licensed EMI partners, the Company will be able to offer a digital payment platform with a full suite of payment solutions, which may include merchant acquiring solutions; card issuing; remittance and forex; and custodial digital asset services, including digital wallet services. The Company seeks organic growth while investigating potential strategic acquisitions that may contribute critical technology applications, additional services, and revenue streams, and that can complement or enhance existing offerings and potentially increase or expedite the path to future profitability. While Lynx believes that significant near-term opportunities exist for the Company’s strategic initiatives, there can be no assurance that goals and objectives will be reached or that any such underlying efforts or agreements will provide successful or positive outcomes should they be implemented.

For more information, please contact:

Michael Penner, CEO

(604) 396-9974

[email protected]

www.lynxglobal.io

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDERS HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

FORWARD-LOOKING STATEMENTS: Certain information contained herein may constitute “forward-looking information” under Canadian securities legislation, including the described initiatives of DA5, DA5 Australia, Vasu and Payright and the absolute goals and objectives of Lynx. The economic materiality of the agreement(s) between DA5, DA5 Australia, Vasu or Payright, and any of the parties referenced or connected to any of these companies herein, is unknown due to the contingent nature of results that may be generated. At this point in time, Lynx considers the described business relationships unlikely to yield a substantial short-term economic benefit for Lynx or the subsidiaries, however, Lynx and each subsidiary considers that the described business relationships support the organizations strategic growth plans. Generally, forward-looking information can be identified by the use of forward-looking terminology such as, “will be”, or variations of such words and phrases or statements that certain actions, events, or results “will” occur. Forward-looking statements are based on the Company’s estimates and are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance, or achievements of Lynx to be materially different from those expressed or implied by such forward-looking statements or forward-looking information, including capital expenditures, other costs, or implied future forecasts. The Company further again cautions that all forward-looking statements are inherently uncertain, and that actual performance may be affected by a number of material factors, many of which are beyond the Company’s control. Such factors include, among other things: risks and uncertainties relating to the Company’s limited operating history and the need to comply with environmental and governmental regulations. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and information. Lynx will not update any forward-looking statements or forward-looking information that are incorporated by reference herein, except as required by applicable securities laws.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/88244

Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

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Fintech

Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

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Fintech

TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

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