Fintech
QOEG Marketing Strategy Outpaces Competition in Developing Communities
Innovative Small Cap on Track for Worldwide Expansion
New York, New York–(Newsfile Corp. – July 13, 2021) – PCG Digital — When it comes to online education, China’s Tier 1 cities are saturated. According to Alvin Chau, founder of Quality Online Education Group (OTC: PINK QOEG), “80% of the online education market is located in Tier 2 and Tier 3 cities across the nation.” A focus on serving and marketing to less-developed communities in China now leads the education group’s robust expansion strategy.
In China, a Tier 2 city is one where the real estate market is developing but has not yet reached its full potential. A Tier 3 city is a more rural environment, where real estate is cheap, and development will continue into the future. In China, that development includes higher learning institutions and secondary schools.
“Most of our competitors are focused on Tier 1 cities in China,” Mr. Chau said in a recent interview. “The market is saturated there and it’s not where the greatest need for online education can be found. Developing and rural communities have fewer educational resources and residents need to reach out beyond their geographical area for advanced learning.”
QOEG: Education Has the Power to Change Someone’s Future
Mr. Chau, a senior IT professional for over 25 years, has always believed that education changes lives, potentially influencing the course of people’s futures. He has volunteered as a teacher and coached at summer camps in Canada, China, Venezuela, London, and Amsterdam.
“A couple of years back I was watching one of our videos of a girl learning English online,” Mr. Chau shared. “She was sitting on a rooftop, in a relatively remote countryside in China, listening to our tutor with a look of pure joy on her face. Those resources did not exist in that city before. Through us, she can learn the best from the world.”
Headquartered in Toronto, Canada, QOEG has multiple centers in China supported by a Philippines operations center that handles sales, marketing, and customer support. Course content and training are developed in Canada and tutors are available in North America and the Philippines, but the company’s first market is China.
Last year, QOEG began using a unique and successful selling model called “Mommy Influencer” to expand its operations in China. “Mommy Influencer selling model is, in essence, fission marketing,” Chau explained. “Through Word of Mouth Marketing and online social group management with combing the online camps and demo and offline meet-up, the key opinion leader (KOL) becomes our online course consultants.” The company’s Tianjin office doubled in size and relocated to a much larger space in Dalian. Operations in the Philippines and Canada are also expanding.
“The model works, and our entire team is behind it.” Says Mr. Chau
Combining Education and Entertainment for Better Results
QOEG uses an innovative teaching approach that combines education and entertainment, making each learning experience an enjoyable one for students. That doesn’t take away from efficiency though. Each lesson is targeted to achieve a specific goal and students have the resources they need if they struggle with any of the learning. Lessons are available on PC or mobile.
“Our product line is a complete package,” Mr. Chau says. “We provide the best quality tutors and custom-made course content during the real-time session, along with pre and post class exercises powered by our AI system to ensure the student goals will be reached. We provide a dedicated teaching assistant to support each student along the way.”
Recent accolades show that the approach is working. QOEG has received prestigious awards including “Most influential Online Education Brand in China”, “30 most reputable companies of the year 2021”, “Most outstanding Online e-learning platform in Canada in 2021” and “10 Best Innovative Companies to Watch in 2021.”
Growth and Expansion Projections for 2021
With a successful proven business model that is already working in a number of communities, QOEG has plans to expand and replicate the model in up to 300 additional cities in China in these 2 years. The company expects there will be significant organic growth from its “Mommy Influencer” strategy in each of those new markets.
International expansion is also an important part of QOEG’s growth strategy. The organization views the need for English learning in Southeast Asia and South America as an “essential” service that it is in a position to provide. Plans are already underway to expand to these areas in the near future, possibly by the end of 2021.
From the B2B side, the company will be leveraging its core strengths – quality tutors and customized content to partners in the public-school sector, after school tutoring centers, book-clubs, and other online education companies. QOEG recently signed a partnership agreement with a platform to provide one-stop educational service.
QOEG is well-positioned for strong growth in 2021 and beyond. The organization’s strategic focus on under-served Tier 2 and 3 markets in China, and significant planned expansion in different countries, strategic mergers and acquisition plan, paired with its unique approach to learning success, makes QOEG a compelling investment opportunity to watch. To find out more, visit www.qualityonline.education.
Disclaimer
This communication was produced by PCG Digital Holdings, LLC, an affiliate of PCG Advisory Inc., (together “PCG”). PCG is an integrated investor relations, communications and strategic advisory firm. The information contained on this may be ‘Paid Advertising’ for purposes of Section 17(b) of the Securities Act of 1933, as amended (together with the rules and regulations there under, the “Securities Act”). PCG may be compensated by respective clients for publicizing information relating to its client’s securities. For more information in terms of compensation received for services provided by PCG, see the pertinent advertising materials relating to the respective client. By accessing this Site and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy.
PCG is not a registered or licensed broker, dealer, broker-dealer, investment adviser nor investment manager, nor does PCG engage in any activities that would require such registrations. PCG does not provide investment advice, endorsement, analysis or recommendations with respect to any securities, and its services to or statements about its clients should never be construed as any endorsement of or opinion about any security of any client. No information contained in this communication constitutes an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or any other similar product or service regardless of whether such security, product, or service is referenced in this communication. Further, nothing in this communication is intended to provide tax, legal, or investment advice and nothing in this communication should be construed as a recommendation to buy, sell or hold any investment or security or to engage in any investment strategy or transaction. For full disclaimers, including compensation received for professional services, please visit www.pcgadvisory.com/disclosures.
Contact: [email protected]
As we close out 2024, the fintech industry continues to deliver headlines that underscore its dynamism and innovation. From IPO aspirations to groundbreaking regulatory milestones, today’s updates highlight the transformative power of fintech partnerships, regulatory evolution, and disruptive technologies. Here’s what you need to know.
Chime’s Quiet Step Toward Public Markets
Chime, the U.S.-based financial technology startup best known for its digital banking services, has taken a significant step by filing confidential paperwork for an initial public offering (IPO). As one of the most valuable private fintechs in the U.S., Chime’s move could potentially signal a renewed appetite for fintech IPOs in a market that has been cautious following fluctuating valuations across the tech sector.
With a valuation that reportedly exceeded $25 billion in its last funding round, Chime’s IPO could set a new benchmark for the industry. Observers note that its strong customer base and revenue growth may make it an appealing choice for investors seeking to capitalize on the digital banking boom. However, the timing and success of the IPO will depend on broader market conditions and the regulatory landscape.
Source: Bloomberg
ZBD’s Pioneering Achievement: EU MiCA License Approval
ZBD, a fintech company specializing in Bitcoin Lightning network solutions, has made history by becoming the first to secure an EU MiCA (Markets in Crypto-Assets Regulation) license. This landmark approval by the Dutch regulator positions ZBD at the forefront of compliant crypto-fintech operations in Europe.
MiCA, which aims to harmonize the regulatory framework for crypto-assets across the EU, has been a focal point for industry players aiming to establish legitimacy and expand their offerings. ZBD’s achievement not only validates its operational rigor but also sets a precedent for other fintech firms navigating the evolving regulatory landscape.
Industry insiders view this as a strategic advantage for ZBD as it broadens its footprint in Europe. By leveraging its regulatory approval, the company can accelerate its product deployment and establish trust with institutional and retail users alike.
Source: Coindesk, PR Newswire
The Fintech-Credit Union Synergy: A Blueprint for Innovation
The convergence of fintechs and credit unions continues to reshape the financial services ecosystem. Collaborative initiatives, such as the one highlighted in the recent partnership between fintech innovators and credit unions, are proving to be a potent force in delivering tailored financial solutions.
This “dream team” approach allows credit unions to leverage fintech’s technological expertise while maintaining their community-focused ethos. Key areas of collaboration include digital payments, personalized financial management tools, and enhanced loan processing capabilities. These partnerships not only enhance member engagement but also enable credit unions to remain competitive in an increasingly digital-first financial environment.
Industry analysts emphasize that such collaborations underscore a broader trend of traditional financial institutions embracing fintech-driven solutions to bridge service gaps and foster innovation.
Source: PYMNTS
Tackling Student Loan Debt: A Fintech’s Mission
Student loan debt remains a pressing issue for millions of Americans, and a Rochester-based fintech aims to offer relief through its cloud-based platform. This innovative solution is designed to simplify loan management and provide borrowers with actionable insights to reduce their debt burden.
The platform’s features include repayment optimization tools, personalized financial education, and seamless integration with loan servicers. By addressing the complexities of student loan management, this fintech is empowering borrowers to make informed decisions and achieve financial stability.
As the student loan crisis continues to evolve, solutions like this highlight the critical role fintech can play in addressing systemic financial challenges while fostering financial literacy and inclusion.
Source: RBJ
Industry Implications and Takeaways
Today’s updates underscore several key themes shaping the fintech landscape:
- Regulatory Milestones: ZBD’s MiCA license approval exemplifies the importance of regulatory compliance in unlocking growth opportunities.
- Strategic Partnerships: The collaboration between fintechs and credit unions demonstrates the value of combining technological innovation with traditional financial models to drive customer-centric solutions.
- Market Opportunities: Chime’s IPO move reflects a potential revival in fintech public offerings, signaling confidence in the sector’s long-term prospects.
- Social Impact: Fintech’s ability to tackle systemic issues, such as student loan debt, showcases its role as a force for positive change.
The post Fintech Pulse: Your Daily Industry Brief (Chime, ZBD, MiCA) appeared first on News, Events, Advertising Options.
Leading global payments platform SPAYZ.io has confirmed it will be attending iFX EXPO Dubai 2025 on 14 to 16 January. Exhibiting at Stand 64 at Trade Centre Dubai, SPAYZ.io’s team of professionals will be on hand providing live demonstrations of its renowned payment services for payment providers. Attendees will also receive exclusive insight into SPAYZ.io’s plans for 2025 alongside early early access to its upcoming plans for the new year.
SPAYZ.io delivers a host of payment solutions that leverage the latest technological innovations and open access to the fastest growing emerging markets across Africa, Europe and Asia. Over the past year, there has been huge demand for its Open Banking and local payment method services, alongside bank transfers, mass payouts, online banking and e-wallets.
Yana Thakurta, Head of Business Development at SPAYZ.io commented: “We look forward to once again participating at iFX Dubai to expand our network of partners and clients. It’s a fantastic way to kick off the year, connecting with thousands of industry leaders from FOREX platforms to trading companies, and everything in between.
“Our key goal for iFX Dubai EXPO 2025 is to expand our portfolio of solutions and geographies. We’re using this as an opportunity to partner with like-minded entities who share our ambition to provide payment solutions that are truly global.”
Come meet SPAYZ.io’s team at the Trade Centre Dubai at Stand 64. You can also book a meeting slot with a member of a team.
The post SPAYZ.io prepares for iFX EXPO Dubai 2025 appeared first on News, Events, Advertising Options.
Airtm, the most connected digital dollar account in the world, is proud to announce the addition of two distinguished industry leaders to its Board of Directors: Rafael de la Vega, Global SVP of Partnerships at Auctane, and Shivani Siroya, CEO & Founder of Tala. These appointments reflect Airtm’s commitment to innovation and financial inclusion as the company enters its next phase of growth.
“We are thrilled to welcome Rafael and Shivani to Airtm’s Board of Directors,” said Ruben Galindo Steckel, Co-founder and CEO of Airtm. “Their unique perspectives and proven track records will be invaluable as we continue scaling our platform to empower individuals and businesses in emerging markets. Together, we’ll push the boundaries of financial inclusion and innovation to create a more connected and equitable global economy. Rafael and Shivani bring a wealth of experience and strategic insight that will strengthen Airtm’s mission to connect emerging economies with the global market.”
Rafael de la Vega, a seasoned leader in fintech global partnerships and technology innovation, is currently the Global SVP of Partnerships at Auctane. With a proven track record of delivering scalable, impactful solutions at the intersection of fintech, innovation, and commerce, Rafael’s expertise will be pivotal as Airtm continues to grow. “Airtm has built a platform that breaks down barriers and opens up opportunities for people in emerging economies to connect to global markets. I am excited to contribute to its growth and help further its mission of fostering financial inclusion on a global scale,” said Rafael.
Shivani Siroya, CEO and Founder of Tala, is a pioneer in financial technology, renowned for empowering underserved communities through access to credit and essential financial tools. Her leadership in leveraging data-driven innovation aligns seamlessly with Airtm’s vision of creating more equitable financial opportunities. “Empowering underserved communities has always been at the core of my work, and Airtm’s mission resonates deeply with me. I’m thrilled to join the Board and work alongside such a dynamic team to expand access to financial tools that truly make a difference in people’s lives,” said Shivani.
The post Airtm Enhances Its Board of Directors with Two Strategic Appointments appeared first on News, Events, Advertising Options.
-
Fintech PR4 days agoOutsourced Accounting Service: The New Standard for Business Finance Industry
-
Fintech PR4 days agoCKGSB Professor Mei Jianping Launches Global Indices Tracking Impressionist, Contemporary, and Chinese Art Markets
-
Fintech PR4 days agoBybit Launchpad Onboards Xterio, Opening up Opportunities in Blockchain Gaming for Users
-
Fintech PR4 days agoIBN Technologies Sets the Benchmark in Financial Management Accounting Excellence
-
Fintech PR5 days agoIBN Technologies LLC Steps in to Support Clients After Bench Accounting’s Unexpected Closure
-
Fintech PR3 days agoDayOne Launches as an Independent Global Data Center Pioneer Following Series B Funding Closure
-
Fintech PR3 days agoGES Completes Sale to Truelink Capital
-
Fintech PR4 days agoCommercial Amino Acids Surge with 6.1% CAGR Growth: BCC Research