Fintech
Contakt World Provides Corporate Update Prior to Trading Commencement Under CSE: Help on Monday, July 19, 2021
- Contakt World addresses ~$271B3 market opportunity by 2027 with SaaS solutions
- Public SaaS valuations ended 2020 at 16.6X ARR4
- Award-winning Smart Health RM SaaS platform ready for public and private markets
- Contakt World enters revenue phase ahead of public listing with scalable market access to 3,124 U.S. counties and cities via NACCHO plus foreign HMOs
Vancouver, British Columbia–(Newsfile Corp. – July 15, 2021) – Contakt World Technologies Corp. (CSE: HELP) (the “Company” or “Contakt World“) is pleased to announce that trading in its Class A Subordinate Voting Shares (“Shares”) will commence on July 19, 2021 on the Canadian Securities Exchange (the “CSE“) under ticker symbol “HELP”. Trading was previously paused on October 30, 2020, pending completion of its “fundamental change” involving Tracker Ventures Corp., (CSE: TKR) (OTC: TLOOF) (FSE: B2I) which took place on July 12, 2021.
Register for 9AM Corporate Update Webinar on July 20, 2021 at the following link: https://us06web.zoom.us/webinar/register/WN_guCUCCeTSz6rszvlHK_FHA
In anticipation of trading under the new ticker symbol, Contakt World’s founder and Chief Visionary Officer Justin Beck is pleased to provide an update to shareholders and prospective shareholders of material progress by the Company since October 30, 2020, and the long-term potential for the Company in public and private markets.
PANDEMIC LESSONS IN PUBLIC HEALTH & BUSINESS
While the pandemic has slowed in the United States since Contakt World first embarked on this journey to save lives and improve clinical outcomes via SaaS, long-term business prospects for Contakt World have crystallized. According to CMS, the US spent $3.81 trillion on healthcare in total in 2019 reflecting a full 17.7% of GDP, which is expected to grow to $6.19 trillion by 2028.1
The pandemic was ‘the great revealer’ of inequities in our healthcare system; COVID-19 highlighted an utter lack of global preparation for humanitarian crises. An additional 200,000 businesses over baseline in the US alone were shuttered during the height of the pandemic.2 COVID-19 variants continue to emerge as global threats. We’re candidly still caught in a global pandemic that has highlighted our societal failures to prepare within the global healthcare and economic system.
Death and economic devastation caused so far by COVID-19 proves that across healthcare, business, and government, we did not have the systems in place to quickly and efficiently respond to an emergency. Many deaths were preventable. More efficient collection and use of data in public and private sectors could unlock cost savings, material reduction in liabilities, and/or marked improvement of care and economies.
In an age where you can do almost anything from your phone, many health agencies still unfathomably receive faxes of disease cases that pile up on their floor. It’s unfathomable. While social media connects most everyone everywhere, phone calls from disease detectives are often ignored. As the US spends almost four trillion dollars on healthcare, public health agencies still don’t have sufficient technology or capacity to maintain the health of their residents, according to survey data from Contakt World obtained via partnership with National Association of County and City Health Officials (“NACCHO“) – and health agencies lack integration with local health providers, long-term care facilities, schools, and employers. As the US modernizes its public health data infrastructure with a goal of ongoing preparedness, this field is ripe for innovation.
LONG-TERM MARKET OPPORTUNITIES EMERGE
What we’ve learned at Contakt World since October 2020: the solutions we originally envisioned are desperately needed by health agencies, but we’ve been pleasantly surprised that use cases in private markets extend far beyond that. We’ve also learned that COVID-19 is merely a (dire) use case for health agencies. Not only do they struggle with finding and treating all disease, it is also seen as a foregone conclusion that more pandemics will occur eventually, even as COVID-19 becomes endemic (like the flu). Our award-winning software, Smart Health RM, and our capacity to reach people across all major forms of media via Engagency, positions us as an emerging ‘phygital’ company – blending the physical and digital world with SaaS.
In healthcare and public health, a cumulative $271B USD total addressable market opportunity globally by 2027 exists according to third-party estimates3 for case management/contact tracing technologies, COVID-19 diagnostics, employee wellness for employers, and healthcare advertising. The collection of data, communications to and from Smart Health RM amidst people and places, integration with diverse systems, and analytics of data provide an ocean of opportunity. With public B2B SaaS valuations ending 2020 with a median of 16.6X annual recurring revenue (ARR)4, building a SaaS business for Contakt World within a $271B USD3 long-term market gives us strong prospects to obtain customers, grow through health agencies and select private verticals, and acquire businesses that are accretive.
COMPANY UPDATES
To demonstrate our progress toward this end, we’re pleased to provide the following updates, and appreciate the confidence from shareholders who have thus far supported us – and will inevitably join us for this worthwhile ride:
- Smart Health RM is ready for public and private markets. Our goal is to deploy through health agencies via our relationship with NACCHO where we can develop revenue and prove that our approach improves health in populations. Deploying to health agencies that serve entire local populations and employers could give us broader strategic access to the nearly four trillion-dollar US healthcare market while saving lives.
- Voice-of-customer discussions are underway with NACCHO member health agencies. As previously announced, the 33 winners of the Innovative Practice Award via NACCHO allow us to collaborate and co-create our long-term solutions through health officials who have proven that the “status quo” isn’t good enough – and that sustainable change in health equity requires innovation and risk. From Contakt World’s perspective, you can’t fix a broken healthcare system that led to hundreds of thousands of deaths in the US alone without innovation, and it won’t happen overnight. In this sense, the Company seeks to create a category of sustainable “phygital” tools for public health and healthcare.
- Company has entered revenue phase with three customer agreements. Contakt World has signed agreements with Satcher Health Leadership Institute (“SHLI“), Black Health Equity Alliance (“BHEA“), and a biotech and pharma consulting firm – all of which could become larger commercial opportunities or channels as the Company innovates the way advertising connects with our software. Under Engagency, Contakt World’s in-house ad agency for public health and healthcare designed to increase the use of our SaaS solutions, we are designing and deploying strategy, creative assets, and media for improving vaccination in hard-to-reach audiences on behalf of SHLI and BHEA, which we intend to leverage into larger campaigns and deployments of Engagency and our software. SHLI is expected to conduct health equity research in all 50 states and select jurisdictions therein that were hit especially hard by COVID-19, potentially opening doors for Contakt World.
- Private opportunities are being defined. Other than markets we’ve defined in the US, our team is in preliminary conversations with several HMOs in Brazil that serve millions of people. Our approach to managing population health via health agencies in the US – helping them reduce risk, improve outcomes, and increase efficiency – applies to HMOs globally, and we will update the market should these opportunities advance.
- Recognition through awards shows we’re on the right track. Two honorable mentions by Fast Company as “World Changing Idea” in software and COVID-19 categories, two Stevie Awards in North American Business, two AVA Awards and a Webby nomination for our podcast co-produced with iHeartMedia Contakt World: Truth in Health, and a BIG Innovation Award so far in 2021 indicate that the world is listening to us. Our evolving relationship with NACCHO and the 3,124 county and city health departments, including our recent sponsorship of the inaugural Innovative Practice Award to 33 health agencies announced May 27, 2021, provides us with a credible, ongoing channel to deploy our solutions commercially.
“We’re just getting started here at Contakt World – thank you again for your confidence, patience, and support. I want to remind you that we are addressing systemic problems that have existed for decades, and that we can’t fix those problems overnight. Completing this go-public transaction and commencing trading Shares under (CSE: HELP) will let us advance our commercial plans in earnest,” Contakt World founder and Chief Visionary Officer Justin Beck concluded. “We couldn’t do this without your support as a shareholder.”
About Contakt World
Contakt World is a technology company developing and delivering SaaS solutions for the public and private sectors. The company integrates data collection and management, communications, advertising, and IoT devices – providing customers with a scalable ecosystem that makes sense of people, place, time, and space for the emerging “phygital” (blending physical and digital) world. Contakt World is committed to improving health equity and disease management while solving sector-specific business challenges.
Contakt World Contact
Zayn Kalyan
Interim CEO and Director
Direct: 778-938-3367
For more information, please visit the Company’s website at www.contakt.world.
Forward-Looking Statements
Certain information set forth in this press release contains statements that reflect “forward-looking information”, as such term is defined under Canadian securities laws (“forward-looking statements“). These forward-looking statements are often identified by words such as “intends”, “anticipates”, “expects”, “believes”, “plans”, “likely” or similar words. Specifically, this news release includes forward-looking statements regarding the healthcare market and trends therein, the Company’s sales efforts to date and execution of its three customer agreements, the Company’s upcoming listing on the CSE and the Company’s future business plans. The forward-looking statements reflect the Contakt World’s management’s expectations, estimates, or projections concerning future results or events, based on the opinions, assumptions and estimates considered reasonable by management at the date the statements are made. Although Contakt World believes that the expectations reflected in the forward-looking statements are reasonable, forward-looking statements involve risks and uncertainties and undue reliance should not be placed on forward-looking statements, as unknown or unpredictable factors could cause actual results to be materially different from those reflected in the forward-looking statements. The forward-looking statements may also be affected by risks and uncertainties in the business of Contakt World, including those described in the Company’s public filings available on www.SEDAR.com. The Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change, except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.
The Canadian Securities Exchange (CSE) has not reviewed, approved or disapproved the content of this news release.
Citations
1 Official estimates published by Centers for Medicare and Medicaid Services (CMS.gov)
3 The following third-party sources were used to calculate a cumulative $271B potential TAM.
- https://www.reportsanddata.com/report-detail/contact-tracing-technology-market
- https://www.imarcgroup.com/us-healthcare-advertising-market#:~:text=The%20US%20healthcare%20advertising%20market,and%20procedures%20required%20for%20treatments
- https://www.databridgemarketresearch.com/reports/global-healthcare-advertising-market
- https://www.grandviewresearch.com/industry-analysis/covid-19-diagnostics-market
- https://www.grandviewresearch.com/press-release/global-corporate-wellness-market
4 https://www.saas-capital.com/blog-posts/2021-private-saas-company-valuations/
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/90400
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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