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Solving the Night Snack Puzzle: Nightfood CEO Sean Folkson Talks Growth, Sleep, and a Billion-Dollar Opportunity

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New York, New York–(Newsfile Corp. – July 28, 2021) – PCG Digital — Nightfood (OCTQB: NGTF), the night snack company, is targeting the $50 billion Americans spend each year on snacks consumed between dinner and bed. Nightfood’s award-winning sleep-friendly ice cream was formulated by leading sleep experts to support a good night’s sleep for anybody snacking at night. Nightfood’s recent results showcase a clean balance sheet, strong management team and key customer additions.

With our nation’s sleep problems worsening, experts continue to explore the critical link between nutrition and sleep.

In March 2021, Unilever, the world’s largest ice cream company, announced a year-long study to determine how diet and nutrition can be used to support better sleep for consumers around the globe. In April 2021, Nightfood expanded their retail footprint with placement in over 1,000 Walmart stores, bringing the total store count to just under 2,000 locations.

Recently, Nightfood CEO Sean Folkson discussed the growing consumer and market interest in the night snack category, sharing his insights on our love for late-night snacks, the company’s growing distribution plans and the potential for other snack products down the road.

Question:

Hi Sean, can you share with us what motivated you to address the night snacking problem? Are you personally a big nighttime snacker?

Answer:

I’m absolutely a big nighttime snacker…just about nightly. When I decided to launch Nightfood, I knew night snacking was a problem for me and many of the people I spoke to. But, we didn’t have all the industry data and statistics we have now. We didn’t have an understanding of WHY so many people snack at night or WHY humans, as a whole, are so likely to make bad choices at night and the impact those choices might have on our sleep…we know so much more now than back then. But what got me into this space was my personal nightly snacking.

Question:

The nighttime snacking category is gaining interest from some of the big conglomerates. Has this provided additional validation for what Nightfood is pioneering?

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Answer:

We believe that there’s tremendous validation when Pepsi, or Unilever or Nestle say that they’re looking at your space…that their research tells them that this is an important consumer problem, and that they see it as a possible key driver for future growth. I’ve been saying for years that the category is inevitable. There are just too many snackers, too many unhealthy choices, too much bad sleep, and too many people looking for better functionality from their foods…I believe that eventually all the global conglomerates will have to make a decision about this space.

Question:

Over 80% of Americans snack at night, and the most popular choices are things like ice cream, chips, and candy. Why is unhealthy night snacking such a hard habit to break?

Answer:

While there is a habitual component to unhealthy night snacking, studies show that the key driving force behind the behavior is our biological hard-wiring. We’re wired at night to load up on sweets and fats in case there’s not enough food tomorrow, that’s a throwback to our hunter/gatherer days. Most of us know that’s not the best thing to do, but the other issue is that our willpower tends to be weakest as it gets later in the day. So that combination is what drives the behavior, and why this problem isn’t going to just solve itself. It’s biological cravings, driven by daily rhythms and hormones, combined with exhausted willpower. That’s why people like me, and millions of others, struggle with this for years and decades on end.

Question:

Nightfood has been named the “Official Ice Cream” of the American Pregnancy Association. Can you tell us in your own words how that came about and why the APA has singled you out? Is this a market you plan to expand your offerings in?

Answer:

We started seeing pregnant women posting about Nightfood on social media, and it got us thinking. Obviously pregnant women have unique nutritional needs, and we started researching to see if Nightfood was a good fit for their needs. Surprisingly, we discovered that many of the specific nutritional choices we made for better sleep were in line with the recommended nutrition for pregnant women: more fiber, more protein, less sugar, more calcium, more zinc. We reached out to the APA and they loved the idea of being able to introduce pregnant women to Nightfood. Existing research tells us that ice cream really is the #1 pregnancy craving, and expectant moms have to either indulge those cravings or fight them. The APA realized this is a better choice than traditional ice cream, other better-for-you ice creams, and the low-fat frozen yogurt that it seems every website and OBGYN used to recommend for pregnancy ice cream cravings.

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Question:

Your ice cream is in freezers at almost 2,000 outlets in the U.S., including divisions of Walmart, Kroger, and Albertson’s. Are you planning any additional distribution channels you can tell us about?

Answer:

There are some new supermarket category reviews scheduled for later in summer and early fall, so it’s premature to talk about that right now. What’s really exciting right now is the hotel opportunity we have. We believe our sleep-friendly ice cream is a great fit in hotel freezers. We estimate there are 18,000+ hotels in the U.S. selling ice cream in the freezers of their lobby shops. Earlier this year, we began a retail pilot test with one of the leading global hotel brands. We expect a successful test could result in us rolling out quickly into thousands of hotels all across the country, so I’m very excited about that possibility.

Question:

After your recent fundraising round in April, your company now is debt free. You mentioned that you just completed your first fiscal year with over $1,000,000 in gross sales, which ended on June 30. What kind of growth do you project in this new fiscal year that started on July 1?

Answer:

I do expect significant continued growth this year, but there are still too many variables for us to provide guidance or projections.

Question:

I read in a Yahoo Finance article earlier this month that Nightfood mentioned exploring new products. Are you working on other nighttime snacking alternatives or thinking about going into sleep-supporting beverages, like Driftwell?

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Answer:

Remember that we consider ourselves a snack company, not a sleep company or a sleep-aid company. Consumers spend over a billion dollars a week on snacks. Our job is to provide better snacks in place of the snacks that are already being consumed. If people think of us as an ice cream company, or as a sleep company, it means we didn’t do a good enough job of communicating our point of view. Every night people are losing the battle with food, because of forces stacked against them. And when you lose that battle, and snack poorly, it can impair your sleep and that impacts just about every aspect of your life.

So our responsibility is to deliver snacks that are sleep friendly. That means less of the stuff that might impair or disrupt sleep, as well as ways in which our snacks support better sleep.

If we were ever to do a beverage, it would have to deliver nutrition, and be able to serve as a snack. So theoretically a shake or a smoothie might be in play at some point.

More likely would be a Nightfood expansion into additional snack formats…and, while we’re always exploring, nothing has been formally announced at this time.

Question:

How big do you think the night snack market can become?

Answer:

It’s hard to predict how many people will move over to sleep-friendly snacking, but we do know approximately how much money is being spent on snacks consumed between dinner and bed. That estimate is over $50B annually, and that’s based on data from IRI and Euromonitor. We know more and more consumers are looking for healthier snacks, more functional snacks, and better sleep. Based on our research and what we believe, I predict night snacks will be a billion-dollar category.

For more information on Nightfood visit nightfood.com

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Asian Financial Forum held next week as the region’s first major international financial assembly of 2025

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The 18th Asian Financial Forum 2025 (AFF), co-organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC), will be held at the Hong Kong Convention and Exhibition Centre (HKCEC) on 13 and 14 January (Monday and Tuesday). As the region’s first major international financial conference in 2025, the forum will examine the landscape for new business opportunities in various industries and regions in the coming year and promote global cooperation, and is expected to attract more than 3,600 finance and business heavyweights.

Themed “Powering the Next Growth Engine”, the AFF will bring together more than 100 global policymakers, business leaders, financial experts and investors, entrepreneurs, tech companies and economists to share their views on the shifting global economic landscape and financial ecosystem. These industry experts will dissect the risk management strategy, discover new business opportunities, and explore how Hong Kong can seek breakthroughs in a period of change.

First flagship financial event to showcase Hong Kong’s financial strengths

Launched in 2007, the AFF has become a flagship financial event for Hong Kong and the broader region, highlighting the city’s pivotal role as a globally renowned financial hub with a highly competitive economic and business environment. Amid a rapidly changing global macroeconomic landscape, and shifts in geopolitical dynamics and monetary policies, Hong Kong’s financial services sector continues to leverage its strengths across various domains, drawing on its world-class business infrastructure and robust regulatory regime to help drive cooperation and mutual success across Asia and around the world.

Christopher HuiSecretary for Financial Services and the Treasury of the HKSAR Government, said: “Hong Kong’s financial market went through a lot of reforms and innovation last year. We have also launched a roadmap on sustainability disclosure in Hong Kong and issued a policy statement on responsible application of artificial intelligence in the financial market with a view to boosting green finance and sustainable financing. The upcoming Asian Financial Forum will gather the top-tier of the financial and various sectors from all around the world, the Mainland and in Hong Kong and hence is the perfect occasion for us to showcase to the world the new momentum and latest advantages of Hong Kong in the financial realm. Participants will also have a chance to learn more about how Hong Kong can partner with them to explore new collaborations and development areas while expanding their network here.”

Luanne Lim, Chairperson of the AFF Steering Committee and Chief Executive Officer, Hong Kong, of HSBC, said: “The global economy faces greater uncertainties in 2025 compared to 2024. However, robust growth in India and ASEAN nations, combined with increased policy support from Mainland China, is expected to keep Asia’s (ex-Japan) GDP growth at a strong 4.4%, well above the global average of 2.7%.” Against this backdrop, this year’s Asia Financial Forum is aptly themed “Powering the Next Growth Engine” and will focus on high-potential markets such as ASEAN, the Middle East (particularly the Gulf Cooperation Council countries), and the role that Hong Kong can play. Ms Lim said Hong Kong’s unique role as a bridge between the mainland and international markets allows it to support mainland enterprises expanding globally. She added that Hong Kong is committed to attracting global talent and investors, driving growth for both mainland and international businesses.

Patrick Lau, HKTDC Deputy Executive Director, said: “As we move into the new year, different economies around the world are facing challenges in maintaining economic growth. As an international financial centre, Hong Kong is playing an important role both as a ‘super-connector’ and a ‘super value-adder’ to link the world, enabling investors and fundraisers to leverage the city’s professional services and investment platforms to facilitate collaboration and create business opportunities. This year’s forum not only brings together heavyweight speakers and thought leaders but also builds on the success of previous years to provide a business platform for international participants, promoting financial and business cooperation and working together to launch new engines for growth.”

Exploring new trends as the world’s economic centre of gravity continues its shift east

Reflecting on a trend where the world’s economic centre of gravity continues to take an eastward shift, Christopher Hui will host two plenary sessions on emerging prospects in the region on the first day of the forum (13 January). The morning session of Plenary Session I will feature H.E. Adylbek Kasymaliev, Prime Minister of Kyrgyzstan, finance ministers from countries such as Pakistan and Luxembourg, and Yoshiki Takeuchi, Deputy Secretary-General of the Organisation for Economic Co-operation and Development (OECD), who together will explore the financial policy outlook for 2025. In the afternoon, Plenary Session II will bring together leaders from multilateral organisations to share their views on the role of multilateral cooperation in regional economic development. Speakers will include Roberta Casali, Vice-President, Finance and Risk Management, Asian Development Bank; Jin Liqun, President and Chair of the Asian Infrastructure Investment Bank (AIIB); and Satvinder Singh, Deputy Secretary-General for ASEAN Economic Community, Association of Southeast Asian Nations (ASEAN). Moreover, a new session, the Gulf Cooperation Council Chapter, will bring together HE Jasem Mohamed AlBudaiwi, Secretary General of the Gulf Cooperation Council (GCC), speakers from the Middle East and local experts to discuss prospects in fostering financial cooperation and investment between the member states of the GCC and Hong Kong.

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Also on the first day, Eddie Yue, Chief Executive of the Hong Kong Monetary Authority, will host the Policy Dialogue session with speakers including European representatives such as Philip Lane, Chief Economist and Member of the Executive Board of the European Central Bank, and Dr Olli Rehn, Governor of the Bank of Finland. The discussion will explore the opportunities and challenges arising from the global shift towards more accommodative monetary policies and national authorities’ strategic deployment of measures to revitalise their economies and accelerate growth through innovation.

The panel discussion on China Opportunities returns this year with senior figures invited to analyse investment prospects under China’s commitment to technological innovation and its impact on global business. The panellists included Li Yimei, Chief Executive Officer of China Asset Management; and Ken Wong, Executive Vice President of Lenovo and President of Lenovo Solutions & Services Group.

Top economist and leading AI expert take the stage at keynote luncheons

Another highlight of this year’s AFF will be the two keynote luncheons featuring thematic speeches by two distinguished guests: Prof Justin Lin Yifu, Chief Economist and Senior Vice President of the World Bank (2008-2012), and Prof Stuart Russell, Co-chair of the World Economic Forum Council on AI. These two prominent figures will dissect the evolution of the global economic landscape amid changing international dynamics, and examine how artificial intelligence (AI) is emerging as a new driving force for rapid global economic growth respectively.

Exploring hot topics in the financial and economic sectors

The afternoon panel discussion, Global Economic Outlook, will feature a special address from Liu Haoling, Vice Chairman, President and Chief Investment Officer, China Investment Corporation. The panel will analyse international economic trends and provide insights into business opportunities and wealth accumulation in emerging industries and regions in 2025.

Other sessions titled Global SpectrumDialogues for Tomorrow and Thematic Workshop will feature in-depth discussions focusing on the latest industry trends, including AI, Web 3.0, sustainability, philanthropy and family offices. As AI becomes increasingly widespread and diversified in its societal applications, the second day of the forum will introduce a special session, Dialogue with Kai-Fu Lee, in which Dr Kai-Fu Lee, Chairman of Sinovation Ventures, will discuss the transformative power of AI and its impact on technological advancements in the global business ecosystem.

Exploring the impact of sustainable disclosure on investment strategies

Sustainable finance and environmental, social and governance (ESG) considerations have become an irreversible global trend. In 2025, Hong Kong is set to fully align its regulatory framework with the sustainability disclosure standard of the International Sustainability Standards Board (ISSB). Sue Lloyd, Vice Chair of the ISSB, will join other experts in discussing how adopting international financial sustainability disclosure standards can strengthen market confidence in Hong Kong’s capital markets, address post-COP29 implementation in Asia, and share strategies for sustainable investing across three separate sessions. In addition, the Breakfast Panel on the second day will focus on the flows of transition finance in shaping a sustainable future in the Greater Bay Area and beyond. Furthermore, the HKTDC has partnered with EY to conduct a joint market survey on sustainable development, aiming to explore the views and practices of Asian businesses and investors on topics such as sustainability reporting, sustainable finance and preparations for dealing with climate change. The results of the survey will be unveiled on the first day of the forum.

Expanding cross-border opportunities through the HK global investment platform

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As a key element of this year’s forum, AFF Deal-making offers one-on-one matching services for project owners and investors. More than 270 investors and 560 projects are expected to participate, with investment opportunities across industries such as environmental, energy, clean technology, food and agriculture tech, healthcare tech, fintech and deep technology. The exhibition sections of the AFF – Fintech Showcase, InnoVenture Salon, FintechHK Startup Salon and Global Investment Zone – will attract more than 130 local and global exhibitors, international financial institutions, technology companies, start-ups, investment promotion agencies and sponsors, including Knowledge Partner EY, HSBC, Bank of China (Hong Kong), Standard Chartered Bank, UBS, Prudential, China International Capital Corporation (CICC), Huatai International and more. Notably, the InnoVenture Salon will provide a platform for more than 100 start-ups to showcase innovative technologies in a variety of fields such as finance, regulation, sustainability, health and agriculture, supported by more than 110 Investment Mentors and Community Partners.

IFW 2025 creates synergies with AFF to boost mega event economy

International Financial Week (IFW) 2025 runs from 13 to 17 January with the AFF as its highlight event. This year’s IFW will feature more than 20 partner events, covering a wide range of global financial and business topics, including private equity, family offices, net-zero investing and generative AI. As the region’s first major financial event of the year, the AFF attracts top global enterprises and leaders to Hong Kong, creating connections between capital and opportunities. The forum assists industry professionals in seizing opportunities in the new year and helps promote the mega event economy in Hong Kong.

This year, the AFF has collaborated with various organisations to provide special travel, dining and shopping discounts and privileges for overseas participants joining the event. Activities include Peak Tram and Sky Terrace trips, the iconic Aqua Luna red-sail junk boat, and guided tours of Man Mo Temple and Tai Kwun arranged by the Hong Kong Tourism Board. Participants can also enjoy dining discounts and guided tours from the Lan Kwai Fong Group, as well as the Winter Wonderland at the Hong Kong Jockey Club’s Happy Wednesday at Happy Valley Racecourse, all designed to immerse overseas visitors in the vibrancy and diversity of Hong Kong.

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Fintech Pulse: Your Daily Industry Brief (Chime, ZBD, MiCA)

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As we close out 2024, the fintech industry continues to deliver headlines that underscore its dynamism and innovation. From IPO aspirations to groundbreaking regulatory milestones, today’s updates highlight the transformative power of fintech partnerships, regulatory evolution, and disruptive technologies. Here’s what you need to know.

Chime’s Quiet Step Toward Public Markets

Chime, the U.S.-based financial technology startup best known for its digital banking services, has taken a significant step by filing confidential paperwork for an initial public offering (IPO). As one of the most valuable private fintechs in the U.S., Chime’s move could potentially signal a renewed appetite for fintech IPOs in a market that has been cautious following fluctuating valuations across the tech sector.

With a valuation that reportedly exceeded $25 billion in its last funding round, Chime’s IPO could set a new benchmark for the industry. Observers note that its strong customer base and revenue growth may make it an appealing choice for investors seeking to capitalize on the digital banking boom. However, the timing and success of the IPO will depend on broader market conditions and the regulatory landscape.

Source: Bloomberg

ZBD’s Pioneering Achievement: EU MiCA License Approval

ZBD, a fintech company specializing in Bitcoin Lightning network solutions, has made history by becoming the first to secure an EU MiCA (Markets in Crypto-Assets Regulation) license. This landmark approval by the Dutch regulator positions ZBD at the forefront of compliant crypto-fintech operations in Europe.

MiCA, which aims to harmonize the regulatory framework for crypto-assets across the EU, has been a focal point for industry players aiming to establish legitimacy and expand their offerings. ZBD’s achievement not only validates its operational rigor but also sets a precedent for other fintech firms navigating the evolving regulatory landscape.

Industry insiders view this as a strategic advantage for ZBD as it broadens its footprint in Europe. By leveraging its regulatory approval, the company can accelerate its product deployment and establish trust with institutional and retail users alike.

Source: Coindesk, PR Newswire

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The Fintech-Credit Union Synergy: A Blueprint for Innovation

The convergence of fintechs and credit unions continues to reshape the financial services ecosystem. Collaborative initiatives, such as the one highlighted in the recent partnership between fintech innovators and credit unions, are proving to be a potent force in delivering tailored financial solutions.

This “dream team” approach allows credit unions to leverage fintech’s technological expertise while maintaining their community-focused ethos. Key areas of collaboration include digital payments, personalized financial management tools, and enhanced loan processing capabilities. These partnerships not only enhance member engagement but also enable credit unions to remain competitive in an increasingly digital-first financial environment.

Industry analysts emphasize that such collaborations underscore a broader trend of traditional financial institutions embracing fintech-driven solutions to bridge service gaps and foster innovation.

Source: PYMNTS

Tackling Student Loan Debt: A Fintech’s Mission

Student loan debt remains a pressing issue for millions of Americans, and a Rochester-based fintech aims to offer relief through its cloud-based platform. This innovative solution is designed to simplify loan management and provide borrowers with actionable insights to reduce their debt burden.

The platform’s features include repayment optimization tools, personalized financial education, and seamless integration with loan servicers. By addressing the complexities of student loan management, this fintech is empowering borrowers to make informed decisions and achieve financial stability.

As the student loan crisis continues to evolve, solutions like this highlight the critical role fintech can play in addressing systemic financial challenges while fostering financial literacy and inclusion.

Source: RBJ

Industry Implications and Takeaways

Today’s updates underscore several key themes shaping the fintech landscape:

  1. Regulatory Milestones: ZBD’s MiCA license approval exemplifies the importance of regulatory compliance in unlocking growth opportunities.
  2. Strategic Partnerships: The collaboration between fintechs and credit unions demonstrates the value of combining technological innovation with traditional financial models to drive customer-centric solutions.
  3. Market Opportunities: Chime’s IPO move reflects a potential revival in fintech public offerings, signaling confidence in the sector’s long-term prospects.
  4. Social Impact: Fintech’s ability to tackle systemic issues, such as student loan debt, showcases its role as a force for positive change.

 

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SPAYZ.io prepares for iFX EXPO Dubai 2025

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Leading global payments platform SPAYZ.io has confirmed it will be attending iFX EXPO Dubai 2025 on 14 to 16 January. Exhibiting at Stand 64 at Trade Centre Dubai, SPAYZ.io’s team of professionals will be on hand providing live demonstrations of its renowned payment services for payment providers. Attendees will also receive exclusive insight into SPAYZ.io’s plans for 2025 alongside early early access to its upcoming plans for the new year.

SPAYZ.io delivers a host of payment solutions that leverage the latest technological innovations and open access to the fastest growing emerging markets across Africa, Europe and Asia. Over the past year, there has been huge demand for its Open Banking and local payment method services, alongside bank transfers, mass payouts, online banking and e-wallets.

Yana Thakurta, Head of Business Development at SPAYZ.io commented: “We look forward to once again participating at iFX Dubai to expand our network of partners and clients. It’s a fantastic way to kick off the year, connecting with thousands of industry leaders from FOREX platforms to trading companies, and everything in between.

“Our key goal for iFX Dubai EXPO 2025 is to expand our portfolio of solutions and geographies. We’re using this as an opportunity to partner with like-minded entities who share our ambition to provide payment solutions that are truly global.”

Come meet SPAYZ.io’s team at the Trade Centre Dubai at Stand 64. You can also book a meeting slot with a member of a team.

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