Fintech
CoinSmart Announces Public Listing on NEO Exchange; Trading Begins Today Under Symbol “SMRT”
Toronto, Ontario–(Newsfile Corp. – November 2, 2021) – CoinSmart Financial Inc. (NEO: SMRT) (“CoinSmart” or the “Company”) the online crypto asset trading platform that makes the buying, selling, and holding of crypto assets accessible and safe for all Canadians, is pleased to announce that the Company’s common shares (the “Common Shares”) will commence trading today on the Neo Exchange Inc. (the “NEO Exchange”), under the ticker symbol “SMRT“.
Today’s listing on the NEO Exchange follows the Ontario Securities Commission registration of its wholly-owned operating subsidiary Simply Digital Technologies Inc. as a restricted dealer under securities laws across Canada.
CoinSmart is now one of only a handful of Canadian-based crypto asset trading platforms to be fully-regulated and publicly traded. Founded in 2018, CoinSmart has provided the most accessible platform to buy and sell crypto assets in Canada, offering a selection of the most popular cryptocurrencies through an intuitive, easy to use platform that offers trading features for both novice and experienced traders. With a global presence in over 40 countries, CoinSmart also includes a simple fiat on-ramp, powerful security, and 24/7 online client support.
“This is an exciting day for CoinSmart and for the broader digital asset industry in Canada,” said Justin Hartzman, Chief Executive Officer of CoinSmart. “We have been on a mission to provide Canadians with the easiest, accessible platform to buy and sell digital assets in Canada and have been ecstatic at the 99% satisfaction rate from our over 120,000 users(1). Our listing is a pivotal moment for CoinSmart as we look to further accelerate our growth in Canada’s digital asset market and continue to expand our operations into new jurisdictions in the future. CoinSmart will continue its regulatory-first approach as we continue to work hand-in-hand with our regulatory partners around the world.”
CoinSmart has demonstrated robust growth with a user base of 121,859 clients and year-to-date revenues of C$7.3M already doubling 2020 total revenue of C$3.6M. With unit economics reported at 8:1, CoinSmart is poised to continue demonstrating strong growth as a leading crypto asset trading platform(1).
Investors can trade shares of SMRT through their usual investment channels including discount brokerage platforms and full-service dealers.
RSU Issuances
CoinSmart is pleased to announce the issuance of 615,000 restricted share units (“RSUs“) to employees, directors and consultants pursuant to CoinSmart’s omnibus long term incentive plan (the “Incentive Plan“). The RSUs are subject to various vesting schedules from the date of issuance and shall grant the holder the ability to acquire one Common Share of CoinSmart underlying each such RSU by delivering a notice of acquisition to CoinSmart in accordance with the Incentive Plan. In accordance with the Incentive Plan, the RSUs were priced at C$1.00 based on the opening price of the Common Shares on the NEO Exchange on November 2, 2021.
Integral Wealth Securities Limited
CoinSmart also announces that it has retained Integral Wealth Securities Limited (“Integral“) to provide market making services in accordance with the policies of the NEO Exchange, for the purposes of maintaining an orderly market and improving the liquidity of the Company’s Common Shares traded on the NEO Exchange.
In consideration of the services provided by Integral, CoinSmart will pay Integral a monthly cash fee of C$7,500, plus any reasonable costs and expenses it incurs in connection with the services provided. CoinSmart has retained Integral for no less than a three-month term. Integral will not receive any securities of CoinSmart as compensation pursuant to the agreement. CoinSmart and Integral are unrelated and unaffiliated entities. Integral does not currently own any securities of CoinSmart. However, Integral and its clients may acquire a direct interest in the securities of the Company.
Early Warning Report Disclosure
In connection with a three-cornered amalgamation completed on October 27, 2021 amongst CoinSmart (formerly, Mesa Exploration Corp. (“Mesa“)), Simply Digital Technologies Inc. and 12553562 Canada Inc. (the “Transaction“), Justin Hartzman, the President, Chief Executive Officer and Director of CoinSmart, has acquired ownership and control over 8,920,241 Common Shares and 316,664 options of CoinSmart pursuant to the Transaction. Prior to the completion of the Transaction, Mr. Hartzman did not hold any securities in the capital of Mesa. Mr. Hartzman holds approximately 15.3% of the outstanding Common Shares of CoinSmart on a non-diluted basis and 14.3% of the outstanding Common Shares of CoinSmart on a fully diluted and converted basis.
Jeremy Koven, the Chief Operating Officer, Secretary and Director of CoinSmart, has acquired ownership and control over 8,920,241 Common Shares and 316,664 options of CoinSmart pursuant to the Transaction. Prior to the completion of the Transaction, Mr. Koven did not hold any securities in the capital of Mesa. In the aggregate, Mr. Koven holds approximately 15.3% of the outstanding Common Shares of CoinSmart on a non-diluted basis and 14.3% of the outstanding Common Shares of CoinSmart on a fully diluted and converted basis.
Michael Koral, the Chief Business Officer of CoinSmart, has acquired ownership and control over 8,920,241 Common Shares and 316,664 options of CoinSmart pursuant to the Transaction. Prior to the completion of the Transaction, Mr. Koral did not hold any securities in the capital of Mesa. In the aggregate, Mr. Koral holds approximately 15.3% of the outstanding Common Shares of CoinSmart on a non-diluted basis and 14.3% of the outstanding Common Shares of CoinSmart on a fully diluted and converted basis.
The securities of CoinSmart were acquired by Justin Hartzman, Jeremy Koven and Michael Koral (the “Acquirors“) for investment purposes. The Acquirors will evaluate their respective investments in CoinSmart from time to time and may, depending on various factors including, without limitation, CoinSmart’s financial position, the price levels of the Common Shares, conditions in the securities markets and general economic and industry conditions, CoinSmart’s business or financial condition, and other factors and conditions deemed appropriate by the respective Acquirors, increase, decrease or change their respective beneficial ownership over the Common Shares or other securities of CoinSmart in the future, but have no current plans to do so.
Pursuant to the requirements of National Instrument 62-103 – The Early Warning System and Related Take-Over Bid and Insider Reporting Issues and applicable Canadian securities legislation, Early warning reports will be filed by Justin Hartzman, Jeremy Koven and Michael Koral. Copies of the early warning reports will be available under CoinSmart’s SEDAR profile at www.sedar.com and available on request from Justin Hartzman c/o CoinSmart Financial Inc., 1055 West Hastings Street, Suite 1700, The Guinness Tower, Vancouver, British Columbia V6E 2E9.
About CoinSmart Financial Inc.
CoinSmart is a leading Canadian-headquartered digital asset trading platform dedicated to providing customers with an intuitive way for buying and selling digital assets, like Bitcoin and Ethereum, combined with the seamless ability to on-ramp and off-ramp fiat. Clients’ security and protection is CoinSmart’s primary focus. CoinSmart is registered as a money services business with the Financial Transactions and Reports Analysis Centre (FINTRAC) in Canada and in multiple jurisdictions.
CoinSmart further builds on its mission to make cryptocurrency accessible by providing educational resources tailored to every level of cryptocurrency customer and unparalleled 24/7 omni-channel customer success/support. Offering instant verification, industry leading cold wallet storage, advanced charting with order book functionality and over-the-counter premium services, CoinSmart ensures every client’s needs are met with the highest level of quality and care. For more information please visit https://www.coinsmart.com/.
Connect with CoinSmart: Website | LinkedIn | Twitter | Instagram | Facebook
Cautionary Note Regarding Forward-Looking Information and Other Disclosures
This press release contains statements that constitute “forward-looking information” (“forward-looking information“) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking information and are based on expectations, estimates and projections as at the date of this news release. Any statement that discusses predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information. In disclosing the forward-looking information contained in this press release, the Company has made certain assumptions, including with respect to: the receipt of the Exchange’s final approval and the issuance of the listing bulletin. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, it can give no assurance that the expectations of any forward-looking information will prove to be correct. Known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking information. Such factors include, but are not limited to: regulatory approvals. Accordingly, readers should not place undue reliance on the forward-looking information contained in this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking information to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward-looking information or otherwise.
All information contained in this press release with respect to the corporate entities referenced herein was supplied, for inclusion herein, by the respective parties and each party and its directors and officers have relied on the other party for any information concerning the other party.
The NEO Exchange is not responsible for the adequacy or accuracy of this press release.
This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States. The securities have not been and will not be registered under the U.S. Securities Act or any state securities laws and may not be offered or sold within the United States or to U.S. Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.
For further information please contact:
Investor Enquiries
Jeremy Koven, Chief Operating Officer and Director
[email protected]
Media Contact
Michele McDermott-Fox or David Lewis
The Top Floor Public Relations
[email protected] or [email protected]
Not for distribution to United States newswire services or for dissemination in the United States.
(1) As of June 30, 2021
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/101669
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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