Fintech
Spooz Enters Strategic Relationship with Crawford Ventures
![](https://thefintechbuzz.com/wp-content/uploads/2021/11/spooz-enters-strategic-relationship-with-crawford-ventures.jpg)
Clearwater, Florida–(Newsfile Corp. – November 16, 2021) – SPOOZ, Inc (OTC Pink: SPZI) (“Spooz”) is pleased to announce the formation of a key strategic relationship with Crawford Ventures, Inc. (NY) (CrawfordVentures.com) (“Crawford”) and its founder Evan Katz, to help design, structure, build, grow and market investment interests in the newly formed Spooz Commodity Assets Pool LLC (the “Pool”). Spooz’s wholly owned subsidiary, Spooz Asset Management LLC (“SAM”), is the investment manager of the Pool, is seeking to raise up to or more than $500 million to $2 billion for the Pool, and has retained Mr. Katz to solicit such investments from the many large and other institutional and family office investors with which he has longstanding relationships. Mr. Katz will participate in the revenues of the Pool, and this key relationship will, in no way, dilute the Spooz common stock.
Paul Strickland, Spooz’s CEO, stated that “We are honored and privileged to be represented and working with the very prestigious Evan Katz and Crawford Ventures in this compelling endeavor.” Mr. Strickland added, “Crawford is an industry leading and globally renowned consultant to the alternative asset investment industry, including to hedge funds, private equity funds and other alternative investments, including commodity pools. And Crawford’s founder, Evan Katz, likewise is very well-known and highly respected around the world, and recently was nominated by his industry peers as one of the top fundraisers for hedge funds, in the annual Hedgeweek (Hedgeweek.com) Awards 2021.”
Addressing the parties’ strategic relationship, Mr. Katz remarked, “I am very excited by Spooz’s business plans, and the opportunity to work with Spooz to help build the Pool. I believe that Spooz’s plans are very original and highly unique, and I look forward to working with Spooz, Paul and their team, and to introducing them and the Pool to large and other institutional investors and family offices that I have known for many years, and that collectively have several trillion dollars of investment capital.”
Mr. Katz will solicit Pool investment funds in order to facilitate the Spooz initiative to acquire significant interests in commodity assets. Spooz CEO, Paul Strickland, stated, “This is perhaps the most important strategic relationship that we have formed to date, and represents the successful culmination of months of work. We are greatly honored that Evan Katz and Crawford are working with us. We will provide more information in the very near future on the particular focus of this endeavor, including specific information concerning the carbon offset and tax credits that will be offered to investors.”
About Spooz, Inc., and Spooz Asset Management LLC
Spooz’s mission is to employ its developing technologies to enhance the acquisition of significant commodity assets, entities that produce commodities, and vertical service providers that support producers. Spooz technologies manage access to electronically, exchange traded assets that can be combined with cash commodity business to algorithmically streamline and hedge diverse sources of revenue.
About Crawford Ventures LLC and Evan H. Katz
Established in 2003, Crawford Ventures, Inc. (“Crawford”) is a New York City based and globally renowned specialty firm in the alternative investment industry. Crawford’s expertise and global prominence principally focus on consulting to hedge, private equity, venture and other alternative investment funds, and providing them with expert advice regarding best practices for their creation, structuring, development, growth and long-term success. Crawford’s founder and CEO, Evan H. Katz, is an award-winning and globally renowned expert regarding alternative investments, institutional investors, family offices, and how best to do successful largescale fundraising. He has longstanding relationships with hundreds of very large and other investors, whose typical allocations are up to or more than $10-$250+ million per investor per fund. Mr. Katz is a twice-elected Director on the Hedge Fund Association (“HFA”) Board of Directors, on which he served from 2014-2019, and is a longtime member of the Hedge Funds Care (a/k/a Help For Children or “HFC”) Committee of Hearts (2016-present). He also received the “Young Leadership Award” at the 2011 Hedge Fund Summit, and in 2021 was nominated by his hedge fund peers as the industry’s best fundraiser, in the annual Hedgeweek Awards (2021).
Contact Information
Contact: Paul Strickland
Telephone: (312) 402-7737
Website: http://www.Spooz.com (under construction)
Twitter: http://www.Twitter.com/SpoozInc
Facebook: http://www.Facebook.com/SpoozInc (new)
Email: [email protected]
Contact: Evan H. Katz
Telephone: (212) 904-0909
Website: http://www.CrawfordVentures.com
LinkedIn: https://www.Linkedin.com/in/EvanHKatz
https://www.LinkedIn.com/company/Crawford-Ventures-Inc.
Twitter: http://Twitter.com/EvanHKatz
http://Twitter.com/CrawfordVenture
Facebook: http://www.Facebook.com/CrawfordVentures
Email: [email protected]
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, which are subject to a number of risks and uncertainties, many of which are outside of Spooz’s, SAM’s and/or Crawford’s control. These include, but are not limited to: the impact of competitors’ products, services and pricing; product demand; market acceptance; new product development; reliance on key strategic alliances; the regulatory environment; fluctuations in operating results; the ability or inability to raise investments for the Pool; and other risks that are detailed from time to time in Spooz’s filings with the Securities and Exchange Commission and/or OTC Markets. Spooz, Crawford and their respective officers, directors and other agents disclaim any obligation to update or alter any of its or their forward-looking statements, whether as a result of new information, subsequent events or otherwise.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/103790
Fintech
How to identify authenticity in crypto influencer channels
![](https://thefintechbuzz.com/wp-content/uploads/2024/04/11.jpg)
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
Fintech
Central banks and the FinTech sector unite to change global payments space
![central-banks-and-the-fintech-sector-unite-to-change-global-payments-space](https://thefintechbuzz.com/wp-content/uploads/2024/04/51859-central-banks-and-the-fintech-sector-unite-to-change-global-payments-space.jpg)
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
Fintech
TD Bank inks multi-year strategic partnership with Google Cloud
![td-bank-inks-multi-year-strategic-partnership-with-google-cloud](https://thefintechbuzz.com/wp-content/uploads/2024/04/51861-td-bank-inks-multi-year-strategic-partnership-with-google-cloud.jpg)
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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