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Fintech

Liquid Meta Announces Closing of Reverse Takeover Transaction and Approval of Listing on the NEO Exchange

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Trading on the NEO on or about December 22, 2021 under the ticker symbol “LIQD”

Toronto, Ontario–(Newsfile Corp. – December 17, 2021) – Liquid Meta Capital Holdings Ltd. (NEO: LIQD) (the “Company“), formerly 1287413 B.C. Ltd. (“413“), today announces the successful closing of its previously announced reverse takeover of 413 by Liquid Meta Capital Holdings Ltd. (the “Reverse Takeover“). The Company has also received approval for the listing of the Resulting Issuer Shares (as defined below) on the NEO Exchange Inc. (“NEO“) under the ticker symbol “LIQD”, with trading to commence at market open on or about December 22, 2021.

“Liquid Meta will be the first publicly traded pure-play institutional liquidity provider for Decentralized Finance in the world. DeFi is one of the fastest growing segments in the cryptocurrency industry and has expanded to nearly $300B of capital locked in the space over the last 2-years. Liquid Meta has identified a significant opportunity to be a scale mover in this swiftly growing market. The completion of a Reverse Takeover between Liquid Meta and 1287413 B.C. Ltd., and approval of final listing on the NEO Exchange marks an important milestone for Liquid Meta and its shareholders,” commented Jonathan Wiesblatt, CEO of the Company.

The Reverse Takeover was effected by way of an amalgamation between 413 and Liquid Meta Capital Holdings Ltd. (“LM“) pursuant to an amended and restated amalgamation agreement dated December 13, 2021. Immediately prior to and in connection with the Reverse Takeover, 413 effected a consolidation (the “Consolidation“) of the common shares of 413 (the “413 Shares“) on a one post-Consolidation 413 Share (a “Resulting Issuer Share“) for every 5.5146 pre-Consolidation 413 Shares basis. Shareholder approval for certain of these matters where required was obtained by written consent of the Company’s shareholders dated December 8, 2021.

In addition, an aggregate of 20,475,487 subscription receipts of LM (including subscription receipts issued to the agents as part of a corporate finance fee), which were issued pursuant to the previously announced concurrent private placement of LM for aggregate gross proceeds of $20,349,880 (the “Current Financing“), were converted for no additional consideration into an aggregate of 20,475,487 Resulting Issuer Shares in connection with the closing of the Reverse Takeover. An aggregate of 13,700 subscription receipts of 413 which were issued pursuant to the previously announced concurrent private placement of 413 (the “413 Financing“), for aggregate gross proceeds of $13,700, were converted for no additional consideration into an aggregate of 13,700 Resulting Issuer Shares in connection with the closing of the Reverse Takeover.

In connection with the Reverse Takeover, shareholders of LM received one Resulting Issuer Share for every common share of LM held, and now hold an aggregate of 52,825,329 (inclusive of subscribers in the Concurrent Financing). In addition, all existing warrants and options of LM were exchanged for similar securities of the Company following completion of the Reverse Takeover on a one-for-one basis (post-Consolidation) on substantially similar terms and conditions.

Following closing of the Reverse Takeover, the Company has 53,627,840 Resulting Issuer Shares issued and outstanding, of which 802,511 Resulting Issuer Shares result from the Consolidation of the pre-Reverse Takeover Common Shares held by the shareholders of 413 (inclusive of subscribers 413 Financing), and 52,825,329 Resulting Issuer Shares were issued to former shareholders and securityholders of LM. In addition, the Company has reserved for issuance (i) an aggregate of 3,675,740 Resulting Issuer Shares issuable upon the exercise of stock options of the Company, (ii) an aggregate of 723,496 Resulting Issuer Shares issuable upon the exercise of warrants of the Company, and (iii) an aggregate of 1,081,992 Resulting Issuer Shares issuable upon the exercise of compensation warrants granted to brokers or agents in connection with the Current Financing.

New Board and Management

Following the Reverse Takeover, the leadership team of the Company is as follows:

  • Jonathan Wiesblatt (Chief Executive Officer and Director);
  • Nicolas del Pino (Chief Operating Officer and Director);
  • Stephen Harper (Director);
  • Thomas Kang (Director);
  • David Prussky (Director); and
  • Sendy Shorser (Chief Financial Officer and Corporate Secretary).

Further details of the Reverse Takeover are contained in news releases of 413 dated August 20, 2021 and November 30, 2021. Readers are also referred to the filing statement of the Company dated December 17, 2021 (the “Filing Statement“) which was prepared in accordance with the requirements of the NEO and filed under the Company’s issuer profile on SEDAR at www.sedar.com.

Early Warning Report

Nico Nolledo, a holder of Resulting Issuer Shares individually and through entities which he controls directly or directly, Eden International Holdings Pte. Ltd. and Wi-Zone International Limited, makes the following announcement in accordance with National Instrument 62-103 – The Early Warning System and Related Take-Over Bid and Insider Reporting Issues (“NI 62-103“).

In connection with the Reverse Takeover, Mr. Nolledo acquired ownership, control or direction over Resulting Issuer Shares requiring disclosure pursuant to the early warning requirements of NI 62-103. Immediately prior to completion of the Reverse Takeover, Mr. Nolledo did not have ownership of, or exercised control or direction over, any voting or equity securities of the Company.

Pursuant to the Reverse Takeover, Mr. Nolledo acquired ownership, directly and indirectly, of 14,928,999 Resulting Issuer Shares representing approximately 27.84% of the outstanding Resulting Issuer Shares on a non-diluted basis and 258,580 options to acquire Resulting Issuer Shares (the “Options“). Assuming the exercise in full of the Options, Mr. Nolledo will hold 15,187,579 Resulting Issuer Shares representing 28.18% of the then issued and outstanding Resulting Issuer Shares on a partially diluted basis.

The Company understands that each of Mr. Nolledo acquired the aforementioned securities for investment purposes and may, from time to time and depending on market and other conditions and subject to the requirements of applicable securities laws, acquire additional Resulting Issuer Shares through market transactions, private agreements, treasury issuances, dividend reinvestment programs, exercise of options, convertible securities or otherwise (if and when granted), or may, subject to the requirements of applicable securities laws, sell all or some portion of the Resulting Issuer Shares they own or control (upon release of the securities from escrow, or otherwise in accordance with the terms of the escrow restrictions), or may continue to hold the Resulting Issuer Shares.

This portion of this news release is issued pursuant to NI 62-103, which also requires an early warning report to be filed with the applicable securities regulators containing additional information with respect to the foregoing matters. A copy of the early warning reports will be filed by Mr. Nolledo in accordance with applicable securities laws and will be available on the Company’s issuer profile on SEDAR at www.sedar.com. Mr. Nolledo can be contacted at +63 917 143 1444 or +1 562 269 8440, or [email protected], attention Samantha Cruz, to obtain a copy of Mr. Nolledo’s early warrant report. The Company’s head office is located at 66 Hendel Drive, Thornhill, Ontario L4J 9H7.

About Liquid Meta

Liquid Meta leverages innovative technology and its operational expertise into building proprietary software and tools to access, automate, and scale operations within the fast-growing DeFi segment of the blockchain industry. Liquid Meta is scaling a Defi and Web3 focused business within proof-of-stake (PoS) based networks.

For further information contact:

Liquid Meta Capital Holdings Ltd.
Jonathan Wiesblatt, Chief Executive Officer
Phone: 647-203-9190
Email: [email protected]

Forward-Looking Information

This news release contains forward-looking statements including, but not limited to, statements about the Company’s strategies, expectations, planned operations or future actions; the listing of the Resulting Issuer Shares on the NEO; and statements with respect to future intentions of Mr. Nolledo. Often, but not always, these Forward-looking Statements can be identified by the use of words such as “estimated”, “potential”, “open”, “future”, “assumed”, “projected”, “used”, “detailed”, “has been”, “gain”, “planned”, “reflecting”, “will”, “containing”, “remaining”, “to be”, or statements that events, “could” or “should” occur or be achieved and similar expressions, including negative variations.

Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any results, performance or achievements expressed or implied by the Forward-looking Statements, including those factors discussed under “Risk Factors” in the Filing Statement. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in Forward-looking Statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended.

Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. The Forward-looking statements contained herein are made as of the date hereof and the Company disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events or results or otherwise, except where required by law. There can be no assurance that these forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act“) or any state securities laws and may not be offered or sold within the United States or to U.S. Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available. Not for distribution to U.S. newswire services or for dissemination in the United States. Any failure to comply with this restriction may constitute a violation of U.S. securities laws.

Neither the NEO nor its Regulation Services Provider (as that term is defined in policies of the NEO) has in any way passed upon the merits of the Reverse Takeover and neither of the foregoing entities accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.

NOT FOR DISTRIBUTION TO U.S. NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/108046

Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

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Fintech

Central banks and the FinTech sector unite to change global payments space

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central-banks-and-the-fintech-sector-unite-to-change-global-payments-space

 

The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.

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Fintech

TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

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