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1319738 B.C. Ltd. to Acquire DevvESG Streaming, Inc.

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Toronto, Ontario–(Newsfile Corp. – December 21, 2021) – 1319738 B.C. Ltd. (the Company or Pubco“) is pleased to announce that it has signed a business combination agreement (the “Agreement“) pursuant to which the Company will acquire (the “Proposed Transaction“) all of the outstanding securities of DevvESG Streaming, Inc. (“DESG“), a Delaware-based, ESG principled, high-tech, impact investing company focused on high quality and high return carbon credit generating projects. DESG offers investors exposure to carbon credits, a key instrument used to reduce emissions of carbon dioxide and other greenhouse gases from industrial activities to reduce the effects of global warming. The Proposed Transaction is expected to constitute a reverse takeover of Pubco.

Merger & DESG Concurrent Financing

Pursuant to the Proposed Transaction, the Company will acquire all of the issued and outstanding subordinate voting shares (the “DESG Subordinate Voting Shares“) and multiple voting shares (the “DESG Multiple Voting Shares“) of DESG by way of three cornered merger (the “Merger“) among the Company, a wholly-owned Delaware subsidiary of the Company and DESG. Under the Merger, (i) each DESG Subordinate Voting Share will be cancelled and the former holders of DESG Subordinate Voting Shares will receive one subordinate voting share of Pubco (each, a “Pubco Subordinate Voting Share“) for each DESG Subordinate Voting Share held, and (ii) each DESG Multiple Voting Share will be cancelled and the former holders of DESG Multiple Voting Shares will receive one multiple voting share of Pubco (each, a “Pubco Multiple Voting Share“) for each DESG Multiple Voting Share held. Outstanding warrants of DESG (the “DESG Warrants“) will be cancelled and the former holders of the DESG Warrants will receive warrants to acquire securities of Pubco, which warrants will be on substantially the same terms and conditions as the DESG Warrants, except for the right to receive Pubco Subordinate Voting Shares in lieu of DESG Subordinate Voting Share upon, among other things, payment of the applicable exercise price.

Additionally, prior to completion of the Transaction, DESG is expected to complete a private placement (the “DESG Concurrent Financing“) of units of DESG (the “DESG Units“) at a price of $0.80 per DESG Unit for gross proceeds, when combined with the Finco Concurrent Financing (defined below), of approximately $10,000,000. Each DESG Unit will consist of one DESG Subordinate Voting Share and one-half of one transferable subordinate share purchase warrant (each full warrant, a “DESG Financing Warrant“). Each DESG Financing Warrant will entitle the holder to purchase, upon exercise thereof, one DESG Subordinate Voting Share at a price of $1.50 per share for a period of 24 months from the closing date of the Proposed Transaction. DESG may pay finder’s fees to certain eligible finders in connection with the DESG Concurrent Financing.

Amalgamation & Finco Concurrent Financing

In connection with the Proposed Transaction, DevvESG Streaming Finco Ltd. (“Finco“), a wholly-owned British Columbia subsidiary of DESG incorporated as a special purpose financing vehicle, will complete a private placement (the “Finco Concurrent Financing“) of special warrants (the “Special Warrants“) at a price of $0.80 per Special Warrant for gross proceeds, when combined with the DESG Concurrent Financing, of approximately $10,000,000. Each Special Warrant will automatically convert, without payment of any additional consideration, into one unit of Finco (each, a “Finco Unit“) consisting of one common share of Finco (each, a “Finco Share“) and one half of one transferable common share purchase warrant (each full warrant, a “Finco Warrant“) on the date which is the earlier of (i) such date as determined by Finco subsequent to the Pubco Subordinate Voting Shares being conditionally approved for listing on the NEO Exchange or another national stock exchange, and (ii) four months and one day following the date of issuance of the Special Warrants. Each Finco Warrant will entitle the holder to purchase, upon exercise thereof, one Finco Share at a price of $1.50 per share for a period of 24 months from the closing date of the Proposed Transaction. Finco may pay finder’s fees to certain eligible finders in connection with the Finco Concurrent Financing.

Pursuant to the Proposed Transaction, the Company will acquire all of the issued and outstanding Finco Shares by way of three cornered amalgamation (the “Amalgamation“) among the Company, a wholly-owned British Columbia subsidiary of the Company (“BC Subco“) and Finco. Under the Amalgamation, (i) each Finco Share will be cancelled and the former holders of Finco Shares will receive one Pubco Subordinate Voting Share for each Finco Share held. Outstanding Finco Warrants will be cancelled and the former holders of the Finco Warrants will receive warrants to acquire securities of Pubco, which warrants will be on substantially the same terms and conditions as the Finco Warrants, except for the right to receive Pubco Subordinate Voting Shares in lieu of Finco Shares upon, among other things, payment of the applicable exercise price.

Share Amendment, Consolidation & Name Change

In connection with the Proposed Transaction, Pubco will (i) undergo a consolidation (the “Consolidation“) of the common shares of Pubco (the “Pubco Shares“) on a ratio that results in there being 1,250,000 post-consolidation Pubco Shares outstanding immediately prior to completion of the Proposed Transaction; (ii) change its name to DevvESG Streaming Inc. or such other name designated by DESG (the “Name Change“); and (iii) amend its current articles to (a) amend the terms of the existing Pubco Shares to become an unlimited number of “Subordinate Voting Shares”; and (b) create a new class of shares consisting of an unlimited number of “Multiple Voting Shares” (the “Share Amendments“).

Following the completion of the Transaction, the outstanding capital of the Company is expected to consist of 27,250,000 Pubco Subordinate Voting Shares and 4,650,000 Pubco Multiple Voting Shares.

Board and Management Changes

It is the parties’ intention that upon closing of the Proposed Transaction, the board of directors and officers of the Resulting Issuer be reconstituted to be comprised of Sunny Trinh (Chief Executive Officer), David Goertz (Chief Financial Officer), Chris Merkel (Chief Operating Officer), William Stewart (Director), Tom Anderson (Director), Ray Quintana (Director) and Danny Matthews (Director), or such other directors and officers as DESG may determine in its discretion.

Closing Conditions

The completion of the Proposed Transaction remains subject to a number of terms and conditions, including, among other things (1) completion of the DESG Concurrent Financing and Finco Concurrent Financing; (2) the Pubco Subordinate Voting Shares having been conditionally approved for listing on the NEO Exchange; and (3) the completion of the Consolidation, Name Change and Share Amendments in a manner satisfactory to DESG.

About DESG

DESG is an ESG principled, high-tech, impact investing company focused on high quality and high return carbon credit generating projects. DESG offers investors exposure to carbon credits, a key instrument used to reduce emissions of carbon dioxide and other greenhouse gases from industrial activities to reduce the effects of global warming. DESG’s technology partnership with Devvio, Inc. (“Devvio“) provides DESG access to Devvio’s proprietary ESG blockchain platform (the “DevvESG Platform“). Through the DevvESG Platform, DESG can efficiently evaluate the quality of potential carbon offset projects and companies and thus is able to select the highest grade carbon credits for investment. The DevvESG Platform further facilitates the creation and tracking of the immutable, and thus secure and reliable, carbon credits on the DevvESG Platform’s blockchain network.

For further information please contact Binyomin Posen at 416 869-1234.

ON BEHALF OF THE BOARD

(signed) “Binyomin Posen
Binyomin Posen
Director

The securities of the Company have not, nor will they be registered under the United States Securities Act of 1933, as amended, and may not be offered or sold within the United States or to, or for the account or benefit of, U.S. persons in the absence of U.S. registration or an applicable exemption from the U.S. registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in the United States or in any other jurisdiction in which such offer, solicitation or sale would be unlawful.

All information contained in this news release with respect to Pubco, Delaware Subco and BC Subco was supplied by the Company and all information in this news release with respect to DESG, Finco and Devvio was supplied by DESG, for inclusion herein, and Pubco and its directors and officers have relied on DESG for any information concerning such parties.

This news release contains forward-looking statements relating to the timing and completion of the Proposed Transaction, the future operations of the Company and DESG and other statements that are not historical facts. Forward-looking statements are often identified by terms such as “will”, “may”, “should”, “anticipate”, “expects” and similar expressions. All statements other than statements of historical fact, included in this release, including, without limitation, statements regarding the Proposed Transaction and the future plans and objectives of the Company and DESG are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from the expectations of the Company and DESG include the failure to satisfy the conditions to completion of the Proposed Transaction set forth above and other risks detailed from time to time in the filings made by the Company and DESG under securities regulations.

The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company, and DESG. As a result, the Company and DESG cannot guarantee that the Proposed Transaction will be completed on the terms and within the time disclosed herein or at all. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company and DESG will update or revise publicly any of the included forward-looking statements as expressly required by Canadian securities law.

THIS NEWS RELEASE IS INTENDED FOR DISTRIBUTION IN CANADA ONLY AND IS NOT AUTHORIZED FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/108276

Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

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Fintech

Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.

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Fintech

TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

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