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Global Plant-Based Food Market Expected to Reach a Market Value Of $37.9 Billion by 2027

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FinancialNewsMedia.com News Commentary – The outbreak of COVID-19 has brought a positive impact on the plant-based food market due to the increased consumption of plant-based nutrition to boost immunity. The market witnessed a rise due to the reluctance to consume meat owing to the outbreak and the demand for plant-based food rose significantly. The e-commerce platform is likely to play a salient role in driving market growth in the COVID-19 era. The market witnessed a rise in demand for food products such as beans, legumes, and others. A report from Market Research Future (MRFR) evaluates that the Global Plant-Based Food Market is expected to acquire a market value of USD 37,981.6 Million while recording a CAGR of 10.20% by 2027. Plant-based food refers to food such as legumes, fruits, vegetables, nuts, grains, and others, that are derived from plants.  The plant-based market is likely to procure significant opportunities for expansion in developing countries in the coming time.  Active Companies in the markets today include Plant Veda Foods Ltd. (OTCPK: PLVFF) (CSE: MILK), Tyson Foods (NYSE: TSN), McDonald’s Corporation (NYSE: MCD), Yum! Brands, Inc. (NYSE: YUM), Conagra Brands, Inc. (NYSE: CAG).

The report said: “The growing demand for plant-based food due to increasing awareness about veganism is anticipated to be a significant factor that can drive the global market during the forecast period. The rising cases of lactose intolerance across the globe are likely to enhance demand for non-dairy products, which is predicted to increase demand for such food, thereby benefitting the industry in the coming time. Apart from these, the rising concern towards the protection of the environment and increasing efforts to reduce carbon footprint are other salient factors that are likely to drive the industry in the analysis timeframe. In addition, the increasing initiatives to incorporate innovation in food products can also aid in strengthening the market expansion in the coming time. In the recent most example, Las Vegas, in January 2021, announced that now it has a Vegan Food Bank which would offer food to the needy. Another crucial factor that is likely to positively impact the plant-based industry is the endorsement of veganism by popular actors such as Beyonce, Zac EfronBenedict CumberbatchJason MrazJacqueline Fernandez, among others.”

Plant Veda Foods Ltd. (OTCPK: PLVFF) (CSE: MILK) BREAKING NEWS:  Plant Veda Wraps 2021 and Expects a Prosperous 2022 – Plant Veda Recaps 2021 and Looks Towards 2022 — Plant Veda Foods Ltd. ((the “Company” or “Plant Veda”), an award-winning dairy-alternative food manufacturer, is pleased to provide an overview of its business achievements of 2021 and its plans for 2022.

In 2021, the Company implemented its business strategies across all divisions, including distribution, manufacturing, and corporate structure. These milestones include but are not limited to, winning the Cleanchoice Award from Clean Eating Magazine and finalist for the Product of the Year Award by BC Food and Beverage Association.

The Company was able to double its retail presence, working with institutions such as Sysco Corp., America’s biggest wholesale food distributor, and the Canadian subsidiary of United Natural Foods, Inc. with its network of more than 5,000 Canadian retail stores. Additional retail stores onboarded included Nesters Markets, Buy-Low Foods, IGA and Sungiven Foods, and others.

The Company launched its new product line of spoonable yogurt “PlantGurt” and a new Sampler Box available on Plant Veda’s e-commerce store. Plant Veda products were also featured at both TEDMonterey and TEDWomen.

Corporately during 2021, Plant Veda commenced trading on the Canadian Securities Exchange under the ticker symbol MILK, the Frankfurt Exchange on July 2021 under the ticker symbol A3CS6B, and the OTC Markets in the USA under the symbol PLVFF. The Company strengthened its management by adding Deanna Embury, former Be Fresh CEO, and Wilson K. Lee, an award-winning restaurant entrepreneur, to its Board of Advisors. Plant Veda also appointed production and quality expert Mr. Mehdi Gohardehi as New Plant Manager.

Plant Veda secured its new home of a 25,000 square foot manufacturing facility in Delta, B.C., Canada, and received its production license from the Canadian Food Inspection Agency for both the Canadian and export markets. The Company also successfully registered with the U.S. FDA for product importation.

“The Plant Veda team made remarkable progress in 2021 laying the foundations for a prosperous 2022,” said Sunny Gurnani, CEO of Plant Veda. “The initial phase one expansion of our new state-of-the-art facility will allow for an annual production capacity of 2.5M litres, enabling us to further develop our current distribution channels while establishing new ones.”

“In 2022 we have defined goals, including additional product launches, completion of phase one capacity expansion, and accelerated revenue growth. We have always faced production constraints in our previous location, which limited growth. Now, thanks to the hard work of the entire Plant Veda team, 2022 is expected to allow the expansion we have been planning for. We, again, thank our team, our partners and our supporters for all their assistance in 2021. We look forward to an exciting and prosperous 2022.”   CONTINUED…  Read this full release for Plant Veda Foods Ltd. at:  https://www.plantveda.com/pages/news 

Other recent developments in the markets include:

Tyson Foods (NYSE: TSN) is taking another step in its efforts to become the most sought-after place to work by providing greater access to affordable childcare for frontline workers and their families.  The company recently said it plans to build an on-site childcare and learning facility at its new Humboldt, Tennessee, poultry processing plant, and recently announced a program at its Amarillo, Texas, beef plant, to work with two local providers to provide free childcare to the children of second shift workers.

The $3.5 million Humboldt facility, expected to be operational in 2023, will support up to 100 children, five years of age and younger, and employ a staff of 18. Called Tyson Tykes, it will be operated as an early childhood learning center by KinderCare and subsidized by the company to lower the cost for Tyson team members.

A study by the Center for American Progress states the national average cost of care for one child in a center amounts to about $10,000 per year, which exceeds what most families with young children can afford. Research also shows children enrolled in early childhood education programs have greater high school graduation rates, increased IQ scores, higher career earnings, and are less likely to commit a crime as they enter adulthood.

McDonald’s Corporation (NYSE: MCD) recently announced results for the third quarter ended September 30, 2021.  “Our third-quarter results are a testament to our unparalleled scale and agility,” said McDonald’s President and Chief Executive Officer, Chris Kempczinski. “Our global comparable sales increased 10% over 2019, which was delivered across an omnichannel experience that is focused on meeting the needs of our customers. We continue to execute our strategic growth plan and run great restaurants so that we can drive long-term, sustainable growth for all of our stakeholders.”

Third-quarter financial performance was: Global comparable sales increased 12.7% (10.2% on a 2-year basis), reflecting positive comparable sales across all segments: Consolidated revenues increased 14% (13% in constant currencies) to $6,201 million; Systemwide sales increased 16% (14% in constant currencies) to $29,948 million; Consolidated operating income increased 18% (17% in constant currencies) to $2,987 million and included $106 million of strategic gains related to the sale of McDonald’s Japan stock; Diluted earnings per share was $2.86. Excluding strategic gains of $0.10 per share in 2021 and $0.13 per share in 2020, diluted earnings per share for the quarter was $2.76, an increase of 24% (23% in constant currencies); and The Company declared a 7% increase in its quarterly cash dividend to $1.38 per share and also announced the resumption of its share repurchase program.

Yum! Brands, Inc. (NYSE: YUM) recently reported results for the third quarter ended September 30, 2021. Worldwide system sales excluding foreign currency translation grew 8%, with 5% same-store sales and 4% unit growth. Third-quarter GAAP EPS was $1.75, an increase of 90% over the prior-year quarter. Third-quarter EPS excluding Special Items was $1.22, an increase of 21% over the prior-year quarter.

David Gibbs, the CEO, said “Our third-quarter results, led by record-breaking unit development and

sustained momentum in digital sales is a testament to the strength of our Brands and the unmatched commitment and capability of our best-in-class franchise partners. I am proud that each of our global divisions contributed to delivering 760 net-new units in the quarter. Our 5% same-store sales growth for the third quarter, or 3% same-store sales growth on a 2-year basis, demonstrates the resilience of our diversified global business model despite the headwind of the Delta variant in certain key markets.

Conagra Brands, Inc. (NYSE: CAG) recently announced that its board of directors approved a quarterly dividend payment of $0.3125per share of CAG common stock to be paid on March 2, 2022, to stockholders of record as of the close of business on January 31, 2022.

Conagra Brands, Inc., headquartered in Chicago, is one of North America’s leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company’s portfolio is evolving to satisfy people’s changing food preferences. Conagra’s iconic brands, such as Birds Eye®, Marie Callender’s®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands, including Angie’s® BOOMCHICKAPOP®, Duke’s®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion.

DISCLAIMER:  FN Media Group LLC (FNM), which owns and operates FinancialNewsMedia.com and MarketNewsUpdates.com, is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels.  FNM is NOT affiliated in any manner with any company mentioned herein.  FNM and its affiliated companies are a news dissemination solutions provider and are NOT a registered broker/dealer/analyst/adviser, hold no investment licenses and may NOT sell, offer to sell, or offer to buy any security.  FNM’s market updates, news alerts, and corporate profiles are NOT a solicitation or recommendation to buy, sell or hold securities.  The material in this release is intended to be strictly informational and is NEVER to be construed or interpreted as research material.  All readers are strongly urged to perform research and due diligence on their own and consult =a licensed financial professional before considering any level of investing in stocks.  All material included herein is republished content and details which were previously disseminated by the companies mentioned in this release.  FNM is not liable for any investment decisions by its readers or subscribers.  Investors are cautioned that they may lose all or a portion of their investment when investing in stocks.  For current services, performed FNM has been compensated twenty-five hundred dollars for news coverage of the current press releases issued by Plant Veda Foods Ltd. by a non-affiliated third party.  FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and FNM undertakes no obligation to update such statements.

 

SOURCE: Financialnewsmedia.com

Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

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Fintech

Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

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TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

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