PesoRama Introduces Multi-Price Points to Enhance Product Mix and Value and Provides Operational Update

• Introduction of multi-price points to increase product assortment
• Two new JOi Canadian Stores opening this Spring
• PesoRama leverages synergies in supply chain, logistics, shipping transport and trade service levels with strategic partner in the retail sector

Toronto, Ontario–(Newsfile Corp. – April 7, 2022) – PesoRama Inc. (TSXV: PESO) (“PesoRama” or the “Company“), a Canadian company operating dollar stores in Mexico under the JOi Canadian Stores (“JOi“) brand, is pleased to announce the introduction of multi-price points at all 18 stores. The Company also announces the opening of two new stores this Spring (store #19 will open in April) and a strategic partnership to leverage synergies across the supply chain.

Multi-Price Points to Enhance Product Mix and Value

The expansion of the Company’s value proposition will significantly increase transaction size, drive new traffic into JOi and overall increase revenues and sales per square foot. Additional price points allow the Company to increase product assortment while maintaining high quality and value. The newly added price points will be 30 and 35 pesos and the Company will look to test additional price points in the future. The rollout of multi-price is currently underway and multi-price visibility will increase over the coming weeks as new items arrive.

“We are thrilled to enter this next phase of growth and expansion as PesoRama solidifies its place in the Mexican market,” said Erica Fattore, President & Chief Executive Officer of PesoRama. “By pursuing a multi-price point strategy, it positions us to capture more of the market and allows us to offer our customers more of the products they need and want. It allows us to broaden our product range, increase the growth of new categories across all departments, and enables us to add new value for our loyal customers. In addition, multi-price points give us added flexibility in managing costs in an inflationary environment. We will always be the leaders on opening price point. Our customers understand that JOi offers the best value for their money.”

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/119532