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Iuvo Therapeutics Ltd. and Evergreen Acquisitions Corp. Enter into Definitive Agreement for Reverse Takeover Transaction

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Vancouver, British Columbia–(Newsfile Corp. – April 14, 2022) – Evergreen Acquisitions Corp. (“Evergreen“) is pleased to announce that it has entered into a definitive binding amalgamation agreement (the “Amalgamation Agreement“) among Evergreen, 1000166629 Ontario Inc. (“Subco“), a wholly-owned subsidiary of Evergreen, and Iuvo Therapeutics Ltd‎. (“Iuvo“), which, subject to certain conditions and applicable shareholder and regulatory approvals, will result in a reverse takeover of Evergreen by Iuvo (the “Proposed Transaction“). The resulting issuer from the Proposed Transaction (the “Resulting Issuer“) will carry on the business of Iuvo.

The Proposed Transaction

Pursuant to the terms of the Amalgamation Agreement, the Proposed Transaction will be completed by way of a three-cornered amalgamation involving Subco amalgamating with Iuvo to form a single, wholly-owned subsidiary of the Resulting Issuer. Shareholders of Iuvo shall receive one (1) post-Consolidation (as defined below) common share of the Resulting Issuer for each two common shares of Iuvo (“Iuvo Shares“), and convertible securities of Iuvo shall be exchanged for convertible securities of the Resulting Issuer on substantially the same terms and exercisable into such number of Resulting Issuer shares as the holder of such Iuvo convertible security would have been entitled to, if it had been exercised prior to the completion of the Proposed Transaction.

In connection with the Proposed Transaction, Evergreen will reconstitute its board of directors and management team, consolidate all of its issued and outstanding shares on the basis of 1 post-Consolidation share for every 15.25 pre-Consolidation shares (the “Consolidation“), and change its name to “Iuvo Therapeutics Inc.” or such other name as may be accepted by the relevant regulatory authorities (the “Name Change“) and the Resulting Issuer will conduct its business under the new name. As a condition to the Proposed Transaction, the common shares of the Resulting Issuer will have been conditionally approved for listing on the NEO Exchange Inc. (“NEO“), and the listing of the Resulting Issuer shares on NEO will be subject to the satisfaction of all conditions of listing required by NEO.

In connection with the Proposed Transaction, Iuvo plans to complete a brokered private placement of offering of subscription receipts to be led by Beacon Securities Limited, which is subject to negotiation and execution of definitive documentation.

Upon the completion of the Proposed Transaction, it is expected that Iuvo shareholders will hold approximately 97% of the issued and outstanding Resulting Issuer shares on a non-diluted basis (prior to giving effect of the private placement of subscription receipts). Investors are cautioned that, except as disclosed in joint management information circular to be prepared in connection with the Proposed Transaction, any information released or received with respect to the Proposed Transaction may not be accurate or complete and should not be relied upon. There can be no assurance that the Proposed Transaction will be completed as proposed or at all.

The Amalgamation Agreement provides for certain other conditions to the completion of the Proposed Transaction, including Iuvo completing the private placement, Evergreen obtaining the necessary shareholder and board approvals to reconstitute its board and management and effect the Consolidation and the Name Change, Iuvo obtaining the necessary shareholder and board approvals to effect the Proposed Transaction, and other closing conditions customary for transactions of the nature of the Proposed Transaction.

Board of Directors and Management Changes

Subject to applicable shareholder and NEO approval, upon completion of the Proposed Transaction, the board of directors and management of the Resulting Issuer will be comprised of the following individuals:

Jonathan Lubosch Haenisch, Chief Executive Officer and a Director

Mr. Lubosch Haenisch is a co-founder of Iuvo and has been the Chief Executive Officer of Iuvo since ‎May 2021 and a Managing Director of Iuvo’s wholly owned Germany subsidiary since its inception. He began his career in medical cannabis ‎in 2016, as co-founder of LEAP Germany, a lobby group that helped enable the prescription of cannabis ‎pharmaceuticals. Mr. Lubosch Haenisch is a serial entrepreneur with former involvement in the hospitality and real-‎estate industry in Europe.‎

Chris Schnarr, Chairman and a Director

Mr. Schnarr will bring a wealth of experience to the Resulting Issuer. He has over 25 years of ‎experience across a ‎broad range of roles and industries founding, managing, and advising ‎growth companies, including strategy, ‎corporate finance, capital markets, corporate ‎development, M&A, financial reporting and governance. Mr. ‎Schnarr has almost 30 years of public ‎company Board experience across New York Stock Exchange, Toronto Stock Exchange and ‎‎TSX Venture Exchange listed companies, as well as extensive audit and compensation ‎committee ‎experience. He was previously a Director and Chair of the Audit Committee of ‎Canopy Growth Corporation from ‎April 2014 to October 2018. Mr. Schnarr is also Chairman of ‎Vitalhub Corp., and serves on the board of Highmark Innovations ‎Inc., ‎and The Green Organic Dutchman Holdings Ltd. He is a ‎member of the Institute of Corporate Directors, a graduate of the Directors Education Program ‎at the ‎Rotman School of Business at the University of Toronto, and holds the ICD.D designation‎.‎

Douglas S. Sommerville, Director

Mr. Sommerville was the Chief Executive Officer and a director of Medivolve Inc. (formerly Questcap Inc.) from ‎April 2020 to April 2021‎. Prior thereto, Mr. Sommerville’s former roles included Head of Country for Canada for ‎Teva Canada, a subsidiary of Teva Pharmaceutical Industries Ltd. (“Teva“), the world’s leading provider of ‎generic medicines. In this role, Mr. Sommerville was responsible for Teva’s third largest global subsidiary, with sales ‎in excess of $1.3 billion. Douglas led all aspects of the company’s commercial, distribution, demand planning and ‎customer operations – aligning and coordinating all company functions, production, supply chain, regulatory and ‎global support functions. Mr. Sommerville was also the Chairman of the Canadian Generic Pharmaceutical ‎Association up until his retirement from Teva Canada in 2018. Previous to his tenure at Teva Canada, Mr. ‎Sommerville was Global Vice President, Infusion Systems with Baxter Healthcare International (“Baxter“), one of ‎the world’s largest medical, pharmaceutical and technology companies. In his role, Douglas was responsible for the ‎company’s infusion pumping devices and intravenous administration sets worldwide, as well as pain management ‎and ambulatory infusion devices, working with Baxter’s product development, regional sales and marketing teams ‎globally.‎

Ana Carolina Vargas, Director

Ms. Vargas is the Managing Partner of Global Symmetry Group, a Toronto-based financial consultancy ‎company. Ms. Vargas graduated with an MBA from the Rotman School of Management at the University of ‎Toronto and with a B.Sc. in Engineering from the University of Los Andes in Colombia. Ms. Vargas has more than ‎‎19 years of experience in the financial services sector with a focus on financial analysis with a number of ‎Canadian investment banking firms, in addition to extensive banking experience in Latin American markets. ‎From 2009-2011, she was ranked as one of the top research analysts for the Clean Energy sector by Brendan ‎Wood International.‎

Sohil Mana, Director

Mr. Mana is the President of Eurofins Experchem laboratories, a GMP and ISO 17025 accredited analytical ‎contract testing laboratory and regulatory consulting service provider. Mr. Mana graduated with a B.Sc. from ‎York University.‎

Peter Liabotis, Chief Financial Officer and Corporate Secretary

Mr. Liabotis is a Canadian Chartered Professional Accountant and a veteran senior corporate finance executive. ‎Mr. Liabotis was most recently the Chief Financial Officer of SOL Global Investments Corp., a public company ‎that invests through various vehicles primarily in the cannabis space both in Canada and internationally. In ‎addition, Mr. Liabotis has been the Chief Financial Officer of numerous public and private companies during his ‎‎25-year career. Mr. Liabotis has acquired strong knowledge in public markets in terms of financial reporting, ‎mergers and acquisition activity and capital structuring and raising.‎

About Iuvo

Headquartered in Düsseldorf, Germany, Iuvo is an independent European Union GMP and GDP certified pharmaceutical company specialized in the import and distribution of medical cannabis. Iuvo owns a suite of strategic licenses, which allows it import and release new pharmaceutical products for sale across the European Union.

For further information, please contact:

Mike Dai, Director, CEO & CFO
Email: [email protected]

Notice Regarding Forward-Looking Information

This news release may contain certain “Forward-Looking Statements” as defined under applicable Canadian securities laws. When or if used in this news release, the words “anticipate”, “believe”, “estimate”, “expect”, “target, “plan”, “forecast”, “may”, “schedule” and similar words or expressions identify forward-looking statements or information. These forward-looking statements or information may relate to: the timing of the Proposed Transaction; statements concerning the Resulting Issuer following completion of the Proposed Transaction; completion of the Proposed Transaction; completion of the proposed private placement of subscription receipts; and expectations for other economic, business, and/or competitive factors.

Forward-looking information is based upon certain material assumptions that were applied in drawing a conclusion or making a forecast or projection, including management’s perceptions of historical trends, current conditions and expected future developments, as well as other considerations that are believed to be appropriate in the circumstances. While management of Evergreen considers these assumptions to be reasonable based on information currently available, there is no assurance that such expectations will prove to be correct. By its nature, forward-looking information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct and that objectives, strategic goals and priorities will not be achieved. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information include: the ability to consummate the Proposed Transaction; the ability to obtain requisite regulatory and security holder approvals and to satisfy other conditions to the consummation of the Proposed Transaction on the terms and at the times proposed; the impact of the announcement or consummation of the Proposed Transaction on relationships; changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws; changes in government regulation and regulatory compliance; and the diversion of management time on the Proposed Transaction. Should one or more of these risks, uncertainties or other factors materialize, or should assumptions underlying the forward-looking information or statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Readers are cautioned to consider these and other factors, uncertainties and potential events carefully and not to put undue reliance on forward-looking information.

The forward-looking information contained in this news release is stated as of the date of this news release. Evergreen does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/120450

Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

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Fintech

Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

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TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

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