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Virios Therapeutics (Nasdaq: VIRI) Advancing Potential Paradigm Shift in Fibromyalgia Treatment

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Armed with near-term catalyst, VIRI is poised for next growth stage

New York, New York–(Newsfile Corp. – July 26, 2022) – PCG Digital — Development-stage biotechnology company

Virios Therapeutics

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FM is a medical condition experienced by approximately 2% of the population and is characterized by severe, widespread pain and fatigue, as well as symptoms pertaining to impaired mental health, such as anxiety and depression. Unfortunately, many patients suffering from FM are dissatisfied with available FM treatments. This dissatisfaction relates to both the limited FDA approved treatment options, all of which are focused solely on symptom management, and the burdensome side-effects often resulting in discontinuation of these approved therapies.

We sat down with Virios CEO Greg Duncan to find out more about the company’s research programs, target diseases and upcoming milestones.

Q. Can you explain your catchphrase of “a new treatment paradigm targeting viral mediated chronic diseases?”

A. Virios was founded by Dr. William Pridgen on the premise that many common viruses, most notably herpes viruses, can become activated and serve as the catalyst for the symptomatic “flare-ups” associated with many chronic diseases, including FM and irritable bowel syndrome (“IBS”). The Company is focused on developing dual-mechanism antiviral therapies, specifically designed to convert activated herpes viruses back to a dormant state, with the goal to deliver significant clinical benefits for patients diagnosed with FM, IBS and fatigue related disorder patients, including long-Covid.

Q. Tell us about your lead candidate IMC-1?

A. When herpes viruses become activated, they replicate and can trigger an “overheated” immune response. Our lead development candidate, oral IMC-1, is a dual-mechanism antiviral therapy that has been specifically designed to inhibit viral replication and convert activated herpes viruses back into dormancy. Specifically, IMC-1 combines two existing therapies, famciclovir and celecoxib, whose synergistic mechanisms inhibit activated herpes viruses from replicating and transitioning herpes back into a dormant state. By doing so, we believe IMC-1 exerts its clinical benefits, including reducing FM related pain and fatigue, as well as improving FM patient daily functioning. IMC-1 was tolerated better than placebo in a previous trials. These results are especially encouraging given the most recent FDA approved medicine was in 2009.

Q. IMC-1 was recently granted the first-ever fast track status for a fibromyalgia treatment by the FDA. Can you give us an update on the current research program?

A. IMC-1 is currently being tested in a multi-center, randomized, double-blind, placebo-controlled Phase 2b trial (“FORTRESS”) of over 400 female FM patients. The design of this trial is broadly consistent with Phase 3 requirements, and our hope is that if successful, the FORTRESS trial might serve as one of the two required Phase 3 trials necessary for approval.

Recent clinical trial data presented at the European Congress of Rheumatology EULAR Congress and the IASP World Congress on Pain last year, shows that treating FM patients with IMC-1 significantly reduced FM symptoms, including not only pain and fatigue, but also stiffness, depression, anxiety, and sleep disturbance. Importantly, patients treated with IMC-1 also exhibited a lower trial drop-out rate due to adverse events when compared to placebo-treated patients.

In parallel with the FORTRESS trial, Virios is executing two chronic toxicology studies of IMC-1 in two animal species. The results of these studies are required by regulators before Virios will be allowed to dose patients for one year or more, which is the plan for the Phase 3 program, presuming success in our current Phase 2b trial.

Q. The global treatment market for fibromyalgia was estimated at $1.9 billion in 2019. Where does IMC-1 fit into the broader spectrum of things?

A. The fibromyalgia marketplace is large, but unfortunately very dissatisfied, largely due to poor tolerability of the existing three approved medications. In our view, this large, dissatisfied market represents a very significant commercial opportunity for a company who successfully develops a new safe and effective FM treatment.

Epidemiologic surveys suggest approximately 2% of the population across the globe meet the diagnostic criteria for FM. This is a debilitating condition that patients have to struggle with for most of their lives. Of the 10 million US patients that the National Fibromyalgia and Chronic Pain Association estimates who suffer from FM, we project about a third, or 3.6 million patients are actually diagnosed, but only about 2 million are treated.

Based on the Virios team’s experience, many of those 3.6 million patients who are diagnosed have been on some form of therapy, either one of the approved therapies or other therapies, in an attempt to find better relief from their FM symptoms. We believe patients are looking for something that’s either more effective and/or better tolerated than the current options. Our novel antiviral combination could be a game changer for millions of patients suffering from FM, especially given that our market research indicates only 15% of surveyed physicians treating FM patients report satisfaction with existing treatment options. If IMC-1 can deliver benefits clinically and continues to be tolerated as well as it demonstrated in our Phase 2a research, we believe IMC-1 could potentially become a first-line therapy for FM patients across the globe.

Q. What should investors look out for in the near term?

A. The second half of 2022 is going to be an exciting time for Virios as we continue to deliver on our strategic and operational plans. Our research team completed enrollment in the Phase 2b FORTRESS study this past April.

We project to commence dosing in our exploratory Phase 1 long Covid trial in August with our second development combination, valacyclovir and celecoxib. This trial is being conducted via an unrestricted investigational grant to the Bateman Horne Center (BHC). BHC will test the hypothesis that dormant herpes viruses are being reactivated in long-Covid patients. The co-infection of SARS and herpes viruses, such the Epstein Barr virus, may hold the key to improving the long-term fatigue and impaired concentration (aka “brain fog”) symptoms experienced by long-Covid patients. The study subjects will be treated for 14 weeks with a number of parameters being examined, including fatigue and brain fog. With an expected start in the third quarter of 2022, we anticipate topline data in the first half of 2023.

Most importantly, the countdown begins to the release of topline Phase 2b results, which we believe will occur in September 2022. The results of the chronic toxicology studies should be available at approximately the same time, thus Virios should be in position to approach the FDA in Q4 of this year to discuss advancing IMC-1 into a Phase 3 program in fibromyalgia, pending positive results from the FORTRESS study.

Q. You have an impressive track record. What lessons did you learn while developing and commercializing products for well-established pharmaceutical companies, such as Pfizer and UCB?

A. We recognize that improving patient care is at the center of everything we do. We target diseases where patients are dissatisfied, and the research pipeline is lacking, both the number and quality of novel new approaches. FM patients are desperate for new treatment options and there is limited significant innovation ongoing in the FM pipeline, hence FM represents a perfect opportunity for advancing novel new therapeutic therapeutics like IMC-1.

Furthermore, members of the VIRI executive team and board of directors have been involved in the development and commercialization of many categories of leading medicines, including two of the three approved fibromyalgia medications, both Lyrica and Savella, so we have deep experience in the FM disease area. In fact, our chief medical officer, Dr. Mike Gendreau, previously served as a consultant to the FDA to help them define the process that’s used to approve new therapies.

Lastly, this experience has enabled the team to develop productive research relationships with many of the top US FM research sites. Based on interest in IMC-1 gleaned from the strong data generated in our Phase 2a FM trial, and the team’s unsurpassed long-term relationships with key FM research investigators, we were able to fully enroll over 400 patients in our Phase 2b FORTRESS study of IMC-1 in the middle of the Covid pandemic.

In short, VIRI is advancing a novel new approach to treating a dissatisfied FM patient community with research sites we know very well, based on our prior experiences.

Q. Can you talk about your cash on hand and how long you expect it will last?

A. As of March 31, 2022, our cash totaled $11.4 million, and we believe we have sufficient resources to fund planned operations through the end of 2022. The Fortress program, and the long-covid programs are fully funded, so we do not need to raise capital until we actually harvest the Phase 2b FM data in September. We have no debt and management represents 20% of VIRI shares on a fully diluted basis, this is very well aligned with shareholders.

Forward-Looking Statements

Statements in this press release contain “forward-looking statements,” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “suggest,” “target,” “aim,” “should,” “will,” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on Virios Therapeutics’ current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict, including risks related to the success, cost and timing of Virios Therapeutics’ preclinical studies and clinical trials; its ability to obtain regulatory approval for IMC-1, IMC-2 and any future product candidates; the company’s need for additional funding; and Virios Therapeutics’ ability to develop and, if approved, commercialize its product candidates. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the Annual Report on Form 10-K for the year ended December 31, 2021, filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and Virios Therapeutics, Inc. (VIRI) undertakes no duty to update such information except as required under applicable law.

Disclaimer

This communication was produced by PCG Digital Holdings, LLC, an affiliate of PCG Advisory Inc., (together “PCG”). PCG is not a registered or licensed broker-dealer nor investment adviser. No information contained in this communication constitutes an offer to sell, a solicitation of an offer to buy, or a recommendation of any security. PCG may be compensated by respective clients for publicizing information relating to its client’s securities. See www.pcgadvisory.com/disclosures.

PCG Digital
[email protected]

646-863-6341

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/131840

Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Nadia Bubennikova, Head of agency at Famesters

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Fintech

Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.

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TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

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