PesoRama Celebrates Grand Opening of Store #21 on December 10th in Power Center San Marcos Near Mexico City

• PesoRama opening 21^st JOi Dollar Plus Store near Mexico City, continuing growth of proven business model focused on a multi-price strategy
• Join the live stream on Instagram on Saturday, December 10, 2022 at 4 PM ET

Toronto, Ontario–(Newsfile Corp. – December 7, 2022) – PesoRama Inc. (TSXV: PESO) (“PesoRama” or the “Company“), a Canadian company operating dollar stores in Mexico under the JOi Dollar Plus brand, today announces the upcoming grand opening of store #21 on December 10^th in the bustling Jardines de la Hacienda neighborhood of San Marcos, one of the most prominent middle-class regions, situated approximately 20 minutes north outside of Mexico City.

The 4,800 square foot store is well-situated in the popular open-air Power Center, serving as the premier hub for shopping, dining, fitness, and entertainment. The Power Center San Marcos, located approximately 32 kilometers from Mexico City and adjacent to three main highways, offers a strong mix of retailers, including Walmart, Home Depot & Office Max. The Power Center San Marcos is the first of its kind in the Cuautitlán Izcalli municipality, which has an increasing population of 500,000 inhabitants.

Erica Fattore, President, and CEO of PesoRama, stated: “We are thrilled to bring our latest JOi Dollar Plus Store to San Marcos, and expand our footprint for Mexico’s customers. Our JOi Dollar Plus Stores showcase innovation in the dollar store industry and are meeting the needs and wants of our customer profile. Our customers are aspirational, they like things that project a sense of “luxury” and “trendiness” but at a deep discount. Our product mix and private labels have proven to serve our customers well, as our stores are becoming busier and more well-known in the markets we operate in today. Our customers keep coming back and are bringing friends and family with them. We are extremely pleased with our visibility and successes achieved to date. This is only the beginning for PesoRama, and we can’t wait to open more stores and continue to expand across Mexico.”

“Our stores are bright, vibrant, organized, and customer-experience driven – something one may not typically expect from a dollar store. Not only are we making our mark in the Mexican market, but we are also bringing a refreshed approach to a segment of the brick-and-mortar retail shopping experience that needs reinvention,” added Erica.

“We are proud to celebrate our 21^st store opening at the start of the holiday season,” said Rahim Bhaloo, Founder & Executive Chairman of PesoRama. “As a brick-and-mortar retailer, we’re seeing strong foot traffic in our stores as we focus on prime locations such as great malls and other community hubs for the everyday customer – our Power Center San Marcos location is a perfect example of that. Looking ahead, we remain confident in our expansion plans and continue to see plenty of opportunity to grow our business in Mexico.”

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/147036