Scottie Barnes Joins Bitbuy as Brand Ambassador

Vancouver, British Columbia–(Newsfile Corp. – January 31, 2023) – WonderFi Technologies Inc. (TSX: WNDR) (OTCQB: WONDF) (WKN: A3C166) (the “Company” or “WonderFi“) today announced that Scottie Barnes becomes the newest Brand Ambassador for leading Canadian crypto-trading platform, Bitbuy Technologies Inc. (“Bitbuy“).

Bitbuy will team with Scottie Barnes as the Company seeks to educate Canadian crypto investors on the benefits of using a registered, locally based trading platform.

“The crypto landscape is much different in 2023 than even just a year ago when we signed Kyle Lowry to be our Brand Ambassador,” noted WonderFi Interim CEO Dean Skurka on why the company selected Barnes. “Canadians are more knowledgeable about crypto investing but can be unsure which crypto exchange to use, as unlicensed international exchanges continue to promote their services in Canada. Our plan is to work with Scottie to communicate to Canadians that Bitbuy is a Canadian domiciled registered crypto-asset trading platform. Scottie is the most personable and relatable athlete I’ve ever met and connects with Canadians from coast to coast.”

The upcoming marketing campaign will be a follow up to Bitbuy’s successful campaign starring Kyle Lowry, which featured a spot during the 2022 Super Bowl. “We signed Kyle because he’s a legend. We signed Scottie because he’s the future,” added Skurka.

Bitbuy will also leverage Barnes’ appeal as the company intends to evolve to become more than just a crypto-trading platform. “Scottie represents the next generation of investors who are new to investing and interested in innovative ways to generate what we like to call modern wealth,” explained Charlie Aikenhead, WonderFi’s SVP of Marketing. “From crypto investing and staking, to our anticipated plans of offering access to fractional stock and ETF trading, Bitbuy is looking to become a one-stop shop for Canadians looking to build their investment portfolio.”

Bitbuy joins other iconic consumer brands who have launched national TV campaigns starring Barnes. When asked why he selected Bitbuy, Barnes stated, “They’re proudly Canadian, they have different investment tools for my generation, and I love their commercials.”

Additional Information

For additional information, please contact:

President and Interim CEO
Dean Skurka
dean.skurka@wonder.fi

Media / Investor Relations
Binu Koshy, Communications Director
binu@wonder.fi

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ABOUT WONDERFI

WonderFi is a leading technology company with the mission of creating better, unified access to digital assets through centralized and decentralized platforms. WonderFi’s executive team and Board of Directors have an established track record in finance and crypto. WonderFi’s core team of engineers and technologists believe that everyone should have equal access to finance and are aligned in the mission to empower people around the world to access finance in a simple, smart and secure way. For more information, visit www.wonder.fi.

Forward-Looking Information and Statements

This press release contains certain “forward-looking information” within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company’s beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company’s control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such “could”, “intend”, “expect”, “believe”, “will”, “projected”, “estimated”, or variations of such words.

By identifying such information and statements in this manner, the Company is alerting the reader that such information and statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such information and statements. In addition, in connection with the forward-looking information and forward-looking statements contained in this press release, the Company has made certain assumptions. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information and statements are the following: the ability of the Company to meet its expected go-live timing for fractional stock-trading and ETFs, any additional regulatory or other approvals which may further become required in connection therewith, the ability of the Company to work effectively with its partners and changes in general economic, business and political conditions. Should one or more of these risks, uncertainties or other factors materialize, or should assumptions underlying the forward-looking information or statements prove incorrect, actual results may vary materially from those described herein. A more fulsome description of risk factors that may impact our business, financial condition and results of operation is set out in our management’s discussion and analysis and financial statements for the for the period ended September 30, 2022, as well as our annual information form, available on SEDAR.

Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward-looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws. All subsequent written and oral forward- looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice.

The Toronto Stock Exchange has not approved or disapproved of the information contained in this release.

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